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Developed by Affilino NZ - Auckland Shopify SEO Agency.","maintainers":[{"name":"affilino","email":"analytics@affilino.co.nz"}],"readme":"# Ecommerce SEO Audit Skill\n\nProfessional ecommerce SEO audit skill for AI coding agents, developed by **Auckland Shopify SEO Agency** - Affilino NZ. This skill provides comprehensive SEO audits for online stores, covering product pages, collection pages, technical SEO, log file analysis, and competitor research.\n\n**Works with:** Claude Code, Cursor, Windsurf, Cline, Codex, and other AI coding assistants that support skills.\n\n## Features\n\n- **7 Specialized Audit Types** - Technical, Product, Collection, Log Files, Competitors, Keywords, and Full Comprehensive audits\n- **Competitor-Based Benchmarking** - Data-driven content targets based on top 5 competitors' averages (not arbitrary word counts)\n- **Ecommerce Issue Detection** - Automatically flags thin category pages, duplicate product descriptions, faceted navigation duplicates, and out-of-stock mishandling\n- **Enhanced On-Page Analysis** - Detects duplicate titles, multiple H1 tags, missing product images, and thin content issues\n- **Competitor Analysis** - Analyze top 5 ranking sites for any keyword with detailed gap analysis\n- **Log File Analysis** - Crawl budget optimization and Googlebot behavior insights\n- **Keyword Research & Mapping** - Find opportunities and map keywords to pages\n- **Real, Actionable Recommendations** - Prioritized action plans with before/after examples\n- **Three-Bucket Framework** - Systematic approach covering Technical, On-Page, and Off-Page SEO\n\n## Installation\n\nInstall this skill using the skills manager:\n\n```bash\nnpx skills add https://github.com/affilino/ecommerce-seo-audit-skill\n```\n\nThis will launch an interactive installer where you can **select which AI coding agents** to install the skill to:\n\n- ✅ Claude Code\n- ✅ Cursor\n- ✅ Windsurf\n- ✅ Cline\n- ✅ Codex\n- ✅ Continue\n- ✅ And more...\n\n### Start a Session\n\nAfter installation, start your AI coding agent:\n\n**Claude Code:**\n```bash\nclaude\n```\n\n**Cursor / Windsurf / Other agents:**\nOpen your editor and start a new chat session.\n\nThen invoke the skill in any session:\n\n```bash\n/ecommerce-seo-audit\n```\n\n## Usage\n\nInvoke the skill in your AI coding agent:\n\n```bash\n/ecommerce-seo-audit\n```\n\nOr provide arguments directly:\n\n```bash\n/ecommerce-seo-audit technical https://yourstore.com\n/ecommerce-seo-audit product https://yourstore.com/products/example\n/ecommerce-seo-audit competitor https://yourstore.com \"running shoes\"\n```\n\n### Available Audit Types\n\n1. **Quick Technical Audit** - Crawlability, indexability, and schema check\n2. **Product Page Audit** - Deep analysis of product page optimization\n3. **Collection Page Audit** - Category/collection page SEO review\n4. **Log File Analysis** - Crawl budget and Googlebot behavior analysis\n5. **Competitor Analysis** - Analyze top 5 ranking competitors\n6. **Keyword Research & Mapping** - Find opportunities and map keywords\n7. **Full Comprehensive Audit** - Complete audit covering all areas\n\n## Examples\n\n### Quick Technical Audit\n```bash\n/ecommerce-seo-audit technical https://mystore.com\n```\n\nGet a health score with top 3 critical issues and quick wins.\n\n### Product Page Audit\n```bash\n/ecommerce-seo-audit product https://mystore.com\n```\n\nAnalyze 5-10 products with detailed optimization recommendations.\n\n### Competitor Analysis\n```bash\n/ecommerce-seo-audit competitor https://mystore.com \"men's running shoes\"\n```\n\nAnalyze top 5 ranking competitors with actionable roadmap to outrank them.\n\n## Output Format\n\nAll audits provide:\n\n- **Executive Summary** - SEO health score, critical issues, and quick wins\n- **Detailed Findings** - Comprehensive analysis with data and examples\n- **Prioritized Action Plan** - CRITICAL, HIGH, MEDIUM, and LOW priority items\n- **Expected Impact** - Quantified traffic and revenue projections\n- **Benchmarking** - How you compare to competitors\n\n## Requirements\n\n- Any AI coding agent that supports skills (Claude Code, Cursor, Windsurf, Cline, etc.)\n- Internet connection for WebSearch and WebFetch tools\n- For log file analysis: Access to server logs (Apache, Nginx, or IIS format)\n\n## Who Should Use This\n\n- Ecommerce store owners (Shopify, WooCommerce, Magento, etc.)\n- SEO professionals managing ecommerce clients\n- Marketing teams optimizing online stores\n- Agencies offering SEO services\n\n## Developed By\n\n**Affilino NZ - Auckland Shopify SEO Agency**\n\nThis skill was developed by the team at Affilino, a leading Auckland-based Shopify SEO agency specializing in ecommerce SEO audits and optimization for online stores.\n\n### Need Professional Help?\n\nFor assistance, customization, or professional SEO services:\n\n- **Website:** [affilino.co.nz](https://affilino.co.nz)\n- **Email:** hello@affilino.co.nz\n- **Specialization:** Shopify SEO, Ecommerce SEO Audits, Technical SEO\n\n## Contributing\n\nWe welcome contributions! If you'd like to improve this skill:\n\n1. Fork the repository\n2. Create a feature branch (`git checkout -b feature/improvement`)\n3. Commit your changes (`git commit -m 'Add new audit feature'`)\n4. Push to the branch (`git push origin feature/improvement`)\n5. Open a Pull Request\n\n## Version History\n\n- **v1.1.0** (2026-01-31) - Enhanced ecommerce audit features\n  - Added common ecommerce SEO issues detection (thin pages, duplicate content, faceted navigation)\n  - Competitor-based content benchmarking (data-driven word count targets)\n  - Enhanced on-page checks (duplicate titles, multiple H1s, missing images)\n  - Out-of-stock product handling strategies\n  - Faceted navigation duplicate detection\n  - Improved product/collection page analysis\n\n- **v1.0.0** (2026-01-30) - Initial release\n  - 7 audit types\n  - Competitor analysis\n  - Log file analysis\n  - Keyword research & mapping\n\n## License\n\nCopyright (c) 2026 Affilino NZ. All rights reserved.\n\n## Support\n\nIf you encounter any issues or have questions:\n\n1. Check the [GitHub Issues](https://github.com/affilino/ecommerce-seo-audit-skill/issues)\n2. Contact us at hello@affilino.co.nz\n3. Visit [affilino.co.nz](https://affilino.co.nz) for professional support\n\n---\n\n**Made with focus by Auckland Shopify SEO Agency - Affilino NZ**\n","readmeFilename":"README.md"}