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Clients are owner-operators in towns of 2,000 to 60,000 people. Their\ncustomers are homeowners, engaged couples and facility managers, arriving mostly on a phone\nfrom a Google search.\n\nThe site has one job: **get a phone call, a form submission, or a visit.** Not to sell online,\nnot to entertain.\n\n## Sources\n\nNone were provided. This system was authored from the written brief only — there was no\ncodebase, Figma file, deck or brand kit attached, and no client identity to draw from. Anything\nin here that looks like a brand decision (the palette, the two typefaces) is a deliberate\nneutral default, documented as such below, meant to be replaced per client.\n\n**There is no logo.** No mark was supplied and none was invented. Wherever a mark would go, the\nbusiness name renders in the display face as plain type (`SiteHeader`, `SiteFooter`,\n`thumbnail.html`). `SiteHeader` takes a `logo` slot for the client's own mark when one exists.\n\n## Brand-agnostic by design\n\nThe system supplies structure; each project supplies the brand. A reskin is **six colors and\ntwo typefaces** — nothing else varies per client, and no component hardcodes a color, font or\nimage path. Every visual value resolves to a token.\n\n```css\n:root {\n --ink: #1c2124; --surface: #ffffff; --surface-alt: #f1f2f3;\n --accent: #35566b; --accent-dark: #223a49; --border: #d7dadc;\n --font-display: \"Archivo\"; --font-body: \"Source Sans 3\";\n}\n```\n\nDerived values (`--ink-muted`, `--accent-tint`, `--accent-tint-strong`, `--overlay-scrim`,\n`--overlay-scrim-soft`) are mixed from those six with `color-mix()`, so they follow a reskin\nautomatically. They are mixes, not new inputs — do not add a seventh client color.\n\n### Verified contrast\n\nMeasured from actual relative luminance, not estimated. Every text pair clears WCAG 2.1 AA\n(4.5:1 body, 3:1 large); every control boundary clears 1.4.11 non-text contrast (3:1). Resolved\nvalues of the mixes: `--ink-muted` `#5c6062`, `--accent-tint` `#eef0f3`, `--accent-tint-strong`\n`#dce2e6`, `--border-control` `#7c8083`.\n\n| Pair | Ratio | Use |\n| --- | --- | --- |\n| `--ink` on `--surface` | 16.25:1 | all body and heading text |\n| `--ink` on `--surface-alt` | 14.50:1 | text in alternating bands |\n| `--ink` on `--accent-tint` | 14.26:1 | text on hovered cards, no-photo panels |\n| `--ink` on `--accent-tint-strong` | 12.45:1 | text on emphasised panels |\n| `--ink-muted` on `--surface` | 6.36:1 | secondary text, captions, roles |\n| `--ink-muted` on `--surface-alt` | 5.68:1 | secondary text inside bands |\n| `--ink-muted` on `--accent-tint` | 5.58:1 | secondary text on tinted panels |\n| `--accent` on `--surface` | 7.79:1 | links, active nav |\n| `--accent` on `--surface-alt` | 6.95:1 | links inside bands |\n| `--accent-dark` on `--surface` | 11.87:1 | focus ring, hover text |\n| `--surface` on `--accent` | 7.79:1 | primary button label |\n| `--surface` on `--accent-dark` | 11.87:1 | button hover, sample banner |\n| `--border-control` on `--surface` | 3.98:1 | field and control boundaries |\n| `--border-control` on `--surface-alt` | 3.55:1 | fields inside bands |\n| `--border` on `--surface` | 1.40:1 | **decorative hairlines only** |\n\n`--border` is the one pair that does not clear 3:1, and that is deliberate: it draws section edges\nand table rules, which carry no information. Anything bounding a *control* uses `--border-control`\ninstead — that token exists because the original single border color was failing 1.4.11 on form\nfields. When a reskin changes `--ink`, `--accent` or `--border`, re-measure these pairs: the\nderived tokens follow the mix, the ratios do not follow automatically.\n\n## Sample content is marked, loudly\n\nThe three `ui_kits/` businesses do not exist. Their capacities, prices, hours, FAQ answers and\nreviews were invented, and they read convincingly enough to be mistaken for real, so every value\ncarrying a claim is marked `SAMPLE` inline and each kit `content.json` opens with a machine-readable\n`_sample` block. Each kit shell also renders a persistent banner from `_sample.notice`. The markers\nare load-bearing — the full convention is in `content.schema.md`.\n\n**Client builds start from `templates/`, never from `ui_kits/`.** Template `content.json` files are\nblank and carry no `_sample` key.\n\n## Build modes\n\nThere is one site, not a demo and then a rebuild. What changes is completeness state, set with\n`data-lb-build` on `` (or `window.LB_BUILD`). **There is no default.** An absent or\nmisspelled value is a build error that fails visibly and names what it found — a typo like\n`provisonal` must never be the thing that quietly ships `placehold.co` frames to a live site.\nSample has to be asked for by name, which is why every kit page, specimen card and template\ndeclares it explicitly.\n\n| Mode | What it is | Photos | SAMPLE text | Signal on the page |\n| --- | --- | --- | --- | --- |\n| `sample` | the three `ui_kits/`. Fictional businesses, reference only | placeholder frames allowed | rendered with markers visible | persistent SAMPLE banner |\n| `provisional` | the site sent to a prospect | **must be real** — a missing or `placehold.co` photo fails visibly | rendered naturally, markers stripped | **none** |\n| `client` | live | must be real | **fails visibly**, listing every remaining SAMPLE path | none if clean |\n| absent / typo | a build error | — | — | **fails visibly**, naming the value found |\n\n`provisional` is the cold-outreach state: real photos and researched facts, plus a plausible guess\nfor every unknown, each prefixed `SAMPLE` in `content.json` but rendering as finished copy. Nothing\nmay look unfinished — no empty sections, no \"TBD\", no visible placeholder text.\n\nImagery is the one thing `provisional` does not relax. Guessed *text* is recoverable on a phone\ncall; a grey box in the hero is the reason the prospect does not call. `PhotoFrame` therefore\napplies the same failure block in `provisional` as in `client`. Deliberate empty slots still opt in\nwith `optional`, which is how the editorial direction ships with zero photos in every mode.\n\nA provisional page carries no in-page signal at all — no banner, no badge, no marker. The\nunconfirmed values are reported out of band, in `owner-questions.md`.\n\n node templates/tools/owner-questions.mjs sites//content.json\n\nEvery SAMPLE and VERIFY field becomes a question grouped by page, in two labelled sections: what\nwe invented and needs an answer, and what we found published and needs a yes.\n\nThe sites are static files with no build step, so nothing runs the generator on its own. Hang it\non a per-site npm script instead — `templates/tools/prepublish.mjs` regenerates the questions file\nand exits non-zero if it is missing or older than `content.json`, which stops the publish:\n\n \"scripts\": { \"publish:check\": \"node ../../templates/tools/prepublish.mjs content.json\" }\n\nDo not name that script `prepublish`, `prepare`, `prepublishOnly`, or `pre` + the name of any\nother script in the file. Those are npm lifecycle names and npm runs them on `npm install`,\nunasked. On a host that installs before it builds, a `prepublish` script means the site is built\ntwice per deploy: once by the install with whatever flags that script carries, once by the real\nbuild command. Found on the first live staging deploy, 6 August. `publish:check` has a colon in\nit and is not a lifecycle name, which is the whole reason for the colon.\n\nThat file is the kickoff call script and the\nhonest disclosure that values were guessed — and it is the reason a cold prospect replies at all.\n\"I built your site, it needs twelve answers from you\" invites a response that a finished site does\nnot.\n\nDemo to paid site is: fill in the real values, flip the attribute.\n\n`PhotoFrame` messages name the `content.json` key to fix — pass `slot=\"images.hero\"`.\n`GalleryGrid`, `BeforeAfter` and `OwnerIntro` forward `optional` and `slot` to the frames they own.\n\n## Unrecognised prop values are reported, never aliased\n\nSame failure shape as a misspelled build mode: a value that looks set and does nothing. A\nconsuming project passed `size=\"large\"` to `Button` — the kit accepts `\"lg\"` — on four primary\ncall buttons of a venue site where the phone call is the conversion. Nothing matched, nothing\nwarned, and the buttons rendered at the default 44px instead of 52px.\n\n`lib/props.js` validates the closed enums (`Button` variant/size, `Hero` variant/align,\n`SectionHeading` align, `PhotoFrame` fit, `BeforeAfter` layout, `columns` on `ServiceGrid`,\n`SpecTable` and `GalleryGrid`) and `Icon` validates its open name set by whether the glyph\nactually loads. A miss does three things: warns once with the accepted values, marks the rendered\nelement `data-lb-bad-prop=\"prop=value\"`, and — in provisional and client builds — raises a rollup\n`console.error` from the shell, which calls `Props.enablePropAssert(mode)` beside\n`assertClientClean`. `Props.assertPropsClean()` is the synchronous scan for tests.\n\n**No aliases.** Accepting `large` would fix one spelling and leave `big`, `l` and `xl` silent, and\nwould make the `.d.ts` unions untrue. Two behaviour changes come with this: an unknown `Button`\nvariant now falls back to `primary` rather than rendering a class that does not exist (previously\na button with no background at all), and an unknown `Hero` variant falls back to `split`\nexplicitly instead of by if-chain fallthrough. `columns` accepts `\"3\"` as well as `3`; what it\nrejects is out of range.\n\nEvery template's contact page carries a standalone primary call button, because the absence of one\nis what caused the original guess — `size=\"lg\"` previously only ever appeared inside `Hero` and\n`ContactForm`, where nobody building a page from a template would find it.\n\nThe check is a runtime one and needs a rendered page, so `prepublish.mjs` does not cover it. Open\nthe site once in provisional mode before sending it.\n\n## Static-ready\n\nEvery site used to need the same three patches applied by hand after the build — content inlined,\nReact vendored, JSON-LD written into the source — and nothing detected a site that skipped them.\n`build.mjs` now emits them; `static-ready.mjs` is the detector that catches a folder where one is\nmissing or has gone stale. It runs first from `prepublish.mjs`, fails the publish and names the\nfix, per rule:\n\n [content] content.json is fetched at runtime and no page inlines it.\n [stale] index.html was generated from content 372a8a82…, but ../content.json is now 883fb3ad…\n [react] index.html loads https://unpkg.com/react@18.3.1/... from a remote origin.\n [babel] index.html compiles ./Site.jsx in the browser via type=\"text/babel\".\n [jsonld] LocalBusinessSchema is mounted but no page carries a static ld+json script.\n\n**No site takes a waiver.** `--allow=` exists in the tool, but it is refused unless the\ntarget directory resolves inside this kit's own `ui_kits/` — and nothing runs it there: the demo\npages are authoring surfaces, not deployables, so a deployment-readiness check does not apply to\nthem. A client site that copies the flag is refused by location, so the waiver cannot travel. In\npractice `--allow` is unreachable, which is the intent.\n\nThe kit does not yet *emit* static-ready output — the patches are still applied per site; this only\nguarantees a skipped one is caught.\n\n### Why inlining exists\n\nNot for search. A crawler that does not run scripts sees `
` whether the\ncontent is inlined or fetched — the visible copy is React output either way. Inlining is the\n`file://` win: Chrome refuses `fetch()` on `file:` URLs, so a fetch-only folder renders nothing\nwhen a prospect double-clicks it. The SEO artifact is the **static JSON-LD**, which is why that is\na separate emitter. Real per-page HTML is the other half of the SEO story and is not built yet —\nthe five pages are still JS state, not addresses.\n\n## The build step\n\n node ../../templates/tools/build.mjs [siteDir] [--out=dist] [--skip-app] [--skip-vendor]\n\n**`content.json` is authoritative and is the only file anyone edits.** Everything in `dist/` is\nderived, and `dist/` deliberately contains **no copy of `content.json`** — a loose file sitting\nnext to the page that the page does not read is what made an edit look like it worked and change\nnothing on screen. `dist/` is a build artifact and is not committed.\n\nThe inline block records the hash of the content it came from:\n\n \n\n`static-ready` recomputes that hash from the source and fails on a mismatch. Editing the content\nand forgetting to rebuild is the failure this catches — without it the page and the file disagree\nsilently, and the page is what ships. The hash is plain FNV-1a arithmetic in `lib/sample.js` so\nNode and the browser compute it identically, and `static-ready` imports that one implementation\nrather than carrying a second that could disagree.\n\nAn inline block with **no** `data-content-hash`, sitting beside a `content.json`, also fails: that\nis a hand-patched block from the old workflow, and nothing will ever tell you when it drifts.\n\n| Emitter | Does | Needs |\n| --- | --- | --- |\n| `content` | inline `#lb-content` + hash | — |\n| `schema` | static `ld+json` via `lib/schema.js`, markers resolved for the page's build mode | — |\n| `paths` | rewrites `../../styles.css` and `../../_ds_bundle.js` to `./`, copies them and anything the CSS references | — |\n| `app` | precompiles the `text/babel` `.jsx` to `./app.js` | Babel (cached from unpkg on first run) |\n| `vendor` | downloads React and ReactDOM to `./vendor/`, repoints the tags | network on first run |\n\n`--skip-app` / `--skip-vendor` emit everything else and leave those tags alone; `static-ready` then\nreports `babel` and `react` as still failing, which is the honest answer for a folder that is not\nfinished.\n\n**The JSON-LD mapping moved to `lib/schema.js`.** `LocalBusinessSchema` renders what that function\nreturns and `build.mjs` stringifies what it returns, so the rendered schema and the emitted schema\ncannot drift. The component stays because DC previews and unbuilt folders still need a runtime copy.\n\n**Shells read the inline block first.** All three `ui_kits/*Site.jsx` and all three template DCs now\ncall a local `loadRaw()` — inline if present, `fetch` otherwise. The fetch fallback is what keeps\nthe DC previews working inside this project, which has no build step. It is local to each shell\nrather than read off `Sample` on purpose: it has to work when the bundle is absent, because it feeds\nthe bundle-absent failure branch.\n\n### Verified\n\nA `provisional` build of `sites/east-ridge` emits the inline block and the JSON-LD, resolves 15\nSAMPLE and 3 VERIFY values out of the structured data, and passes `content`, `stale` and `jsonld`.\nEditing `content.json` without rebuilding makes `stale` fire with both hashes named.\n\nThe `app` and `vendor` emitters are **proven** as of 2 Aug 2026 — full build, Node v24.18.1 on\nWindows with network, against both fixtures. Babel precompiled the JSX to `app.js` (63\n`createElement` calls), React and ReactDOM vendored locally, 15 images copied for `fixture-venue`,\n`verify-dist.mjs` 11/11 ok, `static-ready.mjs` exit 0, and `dist/index.html` rendered fully from\n`file://` by double-click. That run found and fixed one real bug: `loadBabel()` fetched Babel\ncorrectly then looked for it on `globalThis.Babel`, where a CJS-evaluated UMD bundle never puts it —\n`pickBabel()` now reads the module object, then `.default`, then the global. The `react` and `babel`\nrules in `static-ready.mjs` had never been observed passing before this run; they have now.\n\n### Test bed\n\n`sites/east-ridge/` is a permanent fixture, not a prospect. `npm run build`, `npm run\nbuild:offline`, `npm run publish:check`. Its content carries SAMPLE and VERIFY markers on purpose.\n\n### Not emitted yet\n\nPer-page HTML, photo resizing on commit, and the CMS. `assertClientClean` still fails a build\nvisibly on a leftover marker — correct for an operator, and a trap for a self-managed owner, so\nmarkers must be zero at handover before any site gets a login.\n\n## Three layout directions\n\nEvery client picks one, so the same structure produces visibly different sites and the portfolio\ndoes not read as a template farm. All three consume the **same `content.json` and the same\ncomponents** — only arrangement, scale and emphasis change.\n\n| Direction | For | What changes |\n| --- | --- | --- |\n| **Photo-forward** | Venues, landscaping — the work sells itself | Full-bleed `Hero variant=\"photo\"`, featured gallery frame, spare copy, generous whitespace |\n| **Structured** | Fabrication and trades — capability sells | `Hero variant=\"split\"`, spec strip above the fold, `ServiceGrid dense`, four-up gallery |\n| **Editorial** | Clients with few usable photos | `Hero variant=\"type\"`, narrow measure, process as a spec table, plain testimonials, designed empty photo slots |\n\nRegister shifts by vertical (venues emotional and imagery-led; trades matter-of-fact and\nspecific; landscaping outcome-driven with proof of finished work), but **the tone is not built\ninto the components** — they are designed to read correctly under any of the three.\n\n## Non-negotiables\n\n- **Mobile-first.** Every layout is authored at phone width first; type and spacing scale up\n with `clamp()`.\n- **Tap-to-call from anywhere without scrolling.** `CallBar` is fixed to the bottom on mobile;\n `SiteHeader` carries the call button on desktop. For most of these businesses a phone call\n *is* the conversion.\n- **Lazy-load all imagery.** `PhotoFrame` sets `loading=\"lazy\"` (only the hero opts out) and\n reserves aspect ratio so rural connections do not reflow.\n- **Minimal JavaScript.** Three interactive components only: gallery lightbox, FAQ accordion,\n mobile nav drawer. No animation library, no scroll effects, no carousel.\n- **Two web fonts, one optional utility face.** Nothing else loads.\n- **`LocalBusinessSchema` on every page** — name, address, phone, hours, geo, area served,\n generated from `content.json` so it cannot drift from the visible page.\n- **WCAG 2.1 AA.** Visible 2px focus ring on everything focusable, full keyboard operation,\n 4.5:1 minimum text contrast (see the Colors cards), a real `