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Pinto"},"license":"Apache-2.0","keywords":["claude-code","claude-skill","gemini-cli","skill","marketing","marketing-plan","sostac","ai-agent"],"description":"Evidence-First marketing planning protocol for Claude Code, Gemini CLI, Google Antigravity and Codex: engagement triage, SOSTAC workflow, evidence ledger, mechanical validator and optional devPNT integration.","maintainers":[{"name":"antoneeo","email":"a_pinto_79@hotmail.com"}],"readme":"# Marketing Agentic SDLC Skill\r\n\r\n## Shared project memory\r\n\r\nAll four lenses include project memory by default; install the lens you need,\r\nnot a second skill just for recall. `index` registers guides, decisions and plans\r\nin the docs root's `memory/INDEX.md`, linking originals without copying them.\r\n`recall \"onboarding\"` finds related metadata across domains; optional\r\n`topics: [onboarding]` links documents by subject. Read the originals for authority,\r\nstatus and evidence: discovery is not approval or proof of implementation.\r\n\r\nRegistration happens at `index`/documentation closure, not through a background\r\nwatcher. Existing projects acquire the catalog on their next `index`; `recall`\r\nalso sees live metadata. The KB lens remains the specialist for ingestion and\r\ntaxonomy. Marketing retains its numerical validators. See the skill's `memory.md`.\r\nVendoring requires all three files: the entry point, `sdlc_core.py`, `knowledge.py`.\r\n\r\n\r\nEvidence-First marketing planning protocol for AI coding agents (Claude Code, Gemini CLI, Google Antigravity, Codex). The sibling of [`@antoneeo/agentic-sdlc-skill`](https://www.npmjs.com/package/@antoneeo/agentic-sdlc-skill), transplanted from software engineering to marketing strategy.\r\n\r\n## What it does\r\n\r\nTurns an AI agent into a disciplined marketing strategist that produces a professional, professionally-recognized marketing plan (SOSTAC structure) with three engineered guarantees:\r\n\r\n1. **Evidence ledger** — every market number is classified FACT / BENCHMARK / ASSUMPTION and carries an `[EV-nn]` reference to its source. No invented numbers.\r\n2. **Mechanical validator** (`mkt_check.py` + `sdlc_core.py` + `knowledge.py` — entry point, shared spine and memory; copy all three) — budget sums (±1%), funnel math recomputed cell by cell (±5%) and the objective→tactic→KPI chain are checked mechanically, not rhetorically: `check`, `validate`, `ledger`, `budget`, `funnel`, `trace`, `index`, plus the spine's `stale`/`mark`/`benefit`/`gate`/`plan`/`orient`/`migrate`. `benefit` reports what the review gates have already caught, beside what the doctrine costs to read; it always exits 0 and carries no verdict.\r\n3. **Adversarial CMO review** — an independent, fresh-context reviewer attacks the strategy before the user sees it (generic-positioning swap test, untraced claims, orphan tactics).\r\n\r\nThe agent asks the user only for facts the user uniquely owns (product, price, budget, capacity); everything else — market sizing, competitor analysis, channel benchmarks — is derived from real web research.\r\n\r\n## Install\r\n\r\n```bash\r\nnpm i -g @antoneeo/mkt-agentic-sdlc-skill\r\n```\r\n\r\nThat's it — the skill is copied into every detected AI client automatically\r\n(the package's `postinstall` runs the installer). Restart the agent to load it.\r\n\r\n**If your npm blocks install scripts** (`--ignore-scripts`, some CI/pnpm setups),\r\nrun the installer manually:\r\n\r\n```bash\r\nnpx mkt-sdlc-install-skill\r\n```\r\n\r\n> The `mkt-sdlc-install-skill` command is only on your PATH after a **global**\r\n> (`-g`) install. After a local `npm i`, invoke it via `npx` as above.\r\n\r\nInitialize a project:\r\n\r\n```bash\r\ncd my-business-project\r\nnpx mkt-sdlc-init        # creates mkt_docs/ + protocol pointers\r\n```\r\n\r\nIt also **wires the SessionStart orientation hook** into `.claude/`, so an agent opening\r\nthe project is handed the reading guide, the generated manifest, the guide router and the\r\nlast handoff before it does anything — instead of only when it remembers to look. That\r\nwiring used to be a manual step documented in `ENFORCEMENT.md`; being manual, it was\r\nskipped, and a project could run fully governed with an agent that never met the process.\r\n\r\nThe hook command names a validator, so where that validator lives decides which file gets\r\nit: a repo that vendors it gets a repo-relative command in the shared `.claude/settings.json`\r\n(portable — commit it); otherwise the path is machine-specific and goes to the git-ignored\r\n`.claude/settings.local.json`, and each teammate runs `init` once. Re-running `init` never\r\nduplicates the hook, and a hook whose validator no longer resolves is reported as **broken**\r\nwith the correction rather than counted as installed.\r\n\r\n## Engagement levels (Rule Zero)\r\n\r\n| Level | Scope | Process |\r\n|---|---|---|\r\n| E1 Quick | single question / asset feedback | direct answer, sourced numbers |\r\n| E2 Campaign | one campaign or channel plan | mini-brief + targeted research + campaign doc |\r\n| E3 Full Plan | complete marketing plan | full SOSTAC workflow, 9 phases, all gates |\r\n| Research Spike | time-boxed market question | `mkt_docs/spikes/RESEARCH_[topic].md` |\r\n\r\n## Several people, one project\r\n\r\nThe workstream registry (`audit/handoff.md`) is **generated** from one file per open workstream, so two people opening or closing two workstreams on two branches edit two different files and their merge is clean. Row-per-workstream alone was not enough — a file-global `Date:` header defeats row-level ownership — so the header is derived from the sources and no writer touches it. The generated view can still conflict; that conflict is resolved by re-running `index`, never by hand, and `validate` refuses CLEAN until the file matches its sources. The append-only review log gets `merge=union` (a built-in driver, no per-clone configuration). It all works with no VCS at all: it is files and a generator.\r\n\r\n## Modes\r\n\r\n- **Standalone** — everything on the filesystem under `mkt_docs/`.\r\n- **Hybrid with devPNT** — plans and strategy artifacts governed as versioned devPNT documents (MKT-VISION, ICP/Personas, Threat Map, Strategy, Tactical Plan, Measurement Plan), with proposal/approval workflow and independent review gates.\r\n\r\nOn a shared `ai_docs/` tree, run `mkt_check.py index --docs-dir ai_docs` to\r\ngenerate the common index. An existing marketing-format `ai_docs/INDEX.md`\r\nreceives an explicit migration diagnostic; `validate` and `check` leave it\r\nuntouched. Marketing-specific checks run when the tree declares a marketing\r\nengagement, while a course-only tree remains governed by its own course lens.\r\n\r\nThe Hybrid seam ships as its own file, `hybrid.md` — the authoritative\r\nhierarchy and the ownership matrix naming which artifact is mastered where.\r\nA Standalone engagement never reads it, which is why it is not in the\r\noperating contract every session loads.\r\n\r\nInstalling or updating the npm package wires the session-orientation hook\r\nmachine-wide (user-level Claude Code settings; removal is a standing opt-out\r\nthat no update overrides -- ENFORCEMENT.md par.4).\r\n\r\n## The family: four lenses, one spine\r\n\r\n| Package | Faithful to | Unit of work |\r\n|---|---|---|\r\n| [`@antoneeo/agentic-sdlc-skill`](https://www.npmjs.com/package/@antoneeo/agentic-sdlc-skill) | this repository's code | feature |\r\n| [`@antoneeo/kb-agentic-skill`](https://www.npmjs.com/package/@antoneeo/kb-agentic-skill) | the documents you supply | topic |\r\n| `@antoneeo/mkt-agentic-sdlc-skill` (this one) | market evidence | engagement |\r\n| [`@antoneeo/course-creator`](../course-creator/README.md) | the learner's starting point and verified teaching sources | course |\r\n\r\nThe four lenses share the process spine and project memory. Each lens keeps its own fidelity discipline. When two live in the same project, `routing.md` decides ownership by the deliverable's purpose: persuasion is marketing, instruction for a learner is course, even when both draw on the same source documents.\r\n\r\n## Which model to run it on\r\n\r\nThe skill names **capability tiers**, never providers — a model name in doctrine\r\nrots at the next release. The binding is yours to make, and the rule is one line:\r\n\r\n> **A session's floor is the highest floor among the roles it performs itself.**\r\n\r\nAuthoring a governed artifact — the vision, the analysis, the use cases, the\r\nthreat model — is a **deep-tier** role: its output is judgement, and nothing\r\ndownstream scores it. So a session that will DESIGN wants your strongest model.\r\nA session that only executes an already-approved plan, or does small maintenance,\r\ncan sit a tier lower. The cheapest tier is the wrong choice for the main session\r\nwhatever the task, because the failure there is not a wrong answer — it is\r\n**silently not applying the process**: a triage never run, a router verdict\r\ndeclared without the lookup, a gate nobody noticed. That failure is invisible to\r\nevery check in here.\r\n\r\n**The reviewer's tier is not automatically yours.** On some clients a subagent\r\ninherits the session's model; on others it takes one from its own definition, so\r\na strong session can be reviewed by a weak one — and a weak session can buy a\r\nstrong review. Set it deliberately; the\r\n`model` column in the review log is where the choice becomes visible.\r\n\r\n**Avoid one combination**: authoring below the floor AND reviewing below the floor\r\non the same unit. One disclosed weakness is a disclosed weakness; two is an\r\nartifact nobody competent ever read. Where your client offers nothing better, the\r\nreview still runs and both facts are recorded — a disclosed worst case beats\r\nskipping the review.\r\n\r\n## License\r\n\r\nApache-2.0 — the full terms are in the `LICENSE` file, the attribution in `NOTICE`. Copyright 2026 Antonio Pinto.\r\n\r\nIf you redistribute this skill, or a version you modified, keep `LICENSE` and `NOTICE` with it.\r\n\r\nUsing the skill in your own project carries no obligation: the documents it creates or templates there are yours, and so is a copy of the validator and its tests placed in that project to check its own documents.\r\n\r\nVersions up to 0.11.0 were released under the MIT license and remain available under it.\r\n\r\nIf you use the skill in commercial work, a mention on your product page or website is appreciated. It is a request, not a condition of the license. A ready-made badge:\r\n\r\n```markdown\r\n[![Made with mkt-agentic-sdlc](https://img.shields.io/badge/made%20with-mkt--agentic--sdlc-blue)](https://www.npmjs.com/package/@antoneeo/mkt-agentic-sdlc-skill)\r\n```\r\n","readmeFilename":"README.md"}