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No API keys required — all three tools run entirely on Claude.\n\n---\n\n## Tools\n\n### `kotler_analysis`\n**Philip Kotler's 9-element marketing mix audit — scored and prioritized**\n\nKotler's marketing mix is the most comprehensive framework for diagnosing why a company's go-to-market is or isn't working. This tool runs a structured audit across all 9 elements, scores each one, identifies your biggest gaps, and tells you exactly what to fix first.\n\n**The 9 elements:**\n\n| # | Element | What gets evaluated |\n|---|---------|-------------------|\n| 1 | **Product** | Differentiation, feature depth, product-market fit evidence |\n| 2 | **Price** | Value-based vs. cost-plus pricing, price point definition, tiering strategy |\n| 3 | **Place** | Channel count and mix, digital presence, channel conflict risk |\n| 4 | **Promotion** | Active channels, message consistency, editorial strategy |\n| 5 | **People** | Sales, support, and customer success structure and training |\n| 6 | **Process** | Customer delivery documentation, SLAs, friction points |\n| 7 | **Physical Evidence** | Reviews, testimonials, website quality, packaging, brand tangibles |\n| 8 | **Positioning** | Target customer clarity, differentiation statement, competitive framing |\n| 9 | **Performance** | KPI tracking, revenue-connected metrics, reporting cadence |\n\n**Returns:** Score per element (0–100), overall score and rating (Strong / Developing / Needs Work), strengths list, gaps list, top 3 priority actions ranked by urgency, strategic summary for board or investor use.\n\n**Try it:**\n> *\"Run a Kotler analysis on my company. We sell [product] to [market]. Our pricing is [X], we sell through [channels], we promote via [methods], our team is [structure], delivery works like [process], our proof points are [evidence], we position as [positioning], and we track [metrics].\"*\n\n---\n\n### `plan_imc_campaign`\n**Full Integrated Marketing Communications plan across Meta, Google, email, and content**\n\nBuilding a campaign that works across multiple channels requires strategy at every layer — the right objective, the right budget split, the right audience targeting, the right creative formats, and a launch checklist so nothing gets missed. This tool generates all of it.\n\n**Budget allocation** is driven by your objective:\n- **Awareness** → Heavier on Meta reach, YouTube, influencer\n- **Consideration** → Balanced Meta + Google Search\n- **Conversion** → Heavier on Google Search + Performance Max + retargeting\n- **Retention** → Heavier on email + social remarketing\n- **Reactivation** → Email-first + paid support\n\n**Meta (Facebook / Instagram) plan includes:**\n- Campaign objective mapped to Meta's ad buying types\n- Full-funnel structure with TOFU / MOFU / BOFU budget splits\n- Cold audience targeting (Lookalike 1%, Lookalike 5%, interest stacks)\n- Warm retargeting windows (video viewers, page engagers, website visitors)\n- Ad format recommendations per objective (Reels, carousels, collection, lead forms)\n- 4 copy angles to A/B test (problem-led, social proof, curiosity, direct offer)\n- A week-by-week testing and scaling protocol\n\n**Google Ads plan includes:**\n- Campaign types by objective (Search, Display, Performance Max, YouTube)\n- Keyword strategy with match type guidance\n- Negative keyword list pre-built\n- Responsive Search Ad copy (15 headlines, 4 descriptions)\n- All recommended extensions (sitelinks, callouts, snippets, lead forms, call)\n\n**Email plan** (optional):\n- Sequence length, email count, and cadence\n- Email-by-email breakdown with subject focus and goal\n- KPI targets (open rate, CTR, unsubscribe rate)\n\n**Content plan** (optional):\n- 4 content pillar topics\n- Content types and publishing cadence\n- SEO keyword intent guidance\n\n**Plus:**\n- Week-by-week campaign timeline\n- KPIs tied to your objective (not vanity metrics)\n- Full creative needs list with exact ad dimensions and specs\n- Launch checklist: pixel verification, UTM setup, account approvals, brand safety\n\n**Returns:** Budget allocation table, Meta plan, Google plan, email/content plans, timeline, KPIs, creative brief, launch checklist.\n\n**Try it:**\n> *\"Plan an IMC campaign for [product]. Target audience: [description]. Objective: conversion. Budget: $20,000. Duration: 8 weeks. Channels: Meta and Google. Key message: [your message].\"*\n\n---\n\n### `segment_audience`\n**Audience segmentation with persona map, messaging matrix, and channel recommendations**\n\nBefore spending on ads or content, you need to know exactly who you're talking to — not just demographics, but what they care about, what triggers them to buy, and which channel actually reaches them. This tool builds a prioritized segment map with a messaging matrix so every dollar targets the right person with the right message.\n\n**What it builds:**\n\n**Segment map (3–4 segments):**\n- Segment name and priority order (who to go after first)\n- Characteristics of each segment\n- Pain points specific to each segment\n- Buying triggers — what causes them to act\n- Estimated market size and conversion rate notes\n\n**Persona detail per segment:**\n- Messaging approach (problem-led, proof-led, or value-led)\n- Where they are in the awareness spectrum\n- What objections they typically raise\n\n**Messaging matrix:**\n- Headline tailored to each segment\n- Sub-headline addressing their specific pain\n- Call-to-action calibrated to their buying readiness\n- What proof format works best (quote, stat, logo, case study)\n\n**Channel recommendations:**\n- Top 3 channels for your B2B, B2C, or both business model\n- Content strategy per channel type\n- Community play (LinkedIn groups, Discord, WhatsApp, events)\n\n**Returns:** Prioritized segments, persona details, messaging matrix table, channel recommendations, community strategy.\n\n**Try it:**\n> *\"Segment the audience for my [product]. I solve [problem] for [industry]. My B2B/B2C model targets [geography]. Existing customers look like [description].\"*\n\n---\n\n## No API Keys Required\n\nAll three tools run entirely on Claude's reasoning. No external services, no API bills, no setup beyond adding the MCP to your config.\n\n---\n\n## Part of the Autostackup Suite\n\n| Package | Description |\n|---------|-------------|\n| [@autostackup/sales](https://www.npmjs.com/package/@autostackup/sales) | Lead qualification, pipeline tracking, outreach generation |\n| **@autostackup/marketing** | ← You are here |\n| @autostackup/hr | 🔜 Recruitment, onboarding, offer letters |\n| @autostackup/founder | 🔜 Full orchestrator: concept → plan → launch |\n\n---\n\n## Works Best Alongside\n\n| Need | Companion MCP |\n|------|--------------|\n| Meta Ads execution | [mikusnuz/meta-ads-mcp](https://github.com/mikusnuz/meta-ads-mcp) — 135 tools |\n| Google Analytics data | [ruchernchong/mcp-server-google-analytics](https://github.com/ruchernchong/mcp-server-google-analytics) |\n\nAutostackup handles the strategy. These handle the execution.\n\n---\n\n## License\n\nMIT\n","readmeFilename":"README.md"}