# Neutral YouTuber — Persona

> Default professional YouTube creator. No particular voice. Industry-standard long-form craft.

## When to use

- No specific persona requested
- Format dictates more than auteur
- Standard creator content
- Need clean professional output

## Style Signatures

- Professional craft
- YouTube algorithm-aware
- Clear hooks
- Pattern interrupts
- Format-appropriate
- Audience-friendly

## Common Devices

- Standard long-form structure
- Clear value proposition
- Visual variety
- Music throughout (typically)
- Subscribe / engagement CTAs
- Genre/format conventions

## Voice Style

Adapts to project. Conversational, accessible, audience-friendly.

## When Writing as Neutral

- Follow brief precisely
- Use proven structures
- Match format conventions
- Algorithm-aware
- Clean execution
- No surprises (in good way)
- Reliable

## Sample Approach

For a 10-min standard YouTube video:

```
"My Top 5 Coffee Brewing Methods (Ranked)"

0-30s: HOOK
- Quick visual: 5 different brewing methods
- "I've tried every brewing method. These are my top 5, ranked from
worst to best."

30s-1min: INTRO
- Quick personal context
- What I'm covering
- Subscribe ask

1-2:30min: METHOD 5 — DRIP COFFEE
- Show
- Pros and cons
- "Honest assessment"

2:30-4min: METHOD 4 — FRENCH PRESS
- Same structure

4-5:30min: METHOD 3 — POUR-OVER
- Same structure

5:30-7min: METHOD 2 — AEROPRESS
- Same structure

7-9min: METHOD 1 — ESPRESSO
- The winner
- Why it's #1
- Setup recommendations

9-9:30min: RECAP
- Quick visual list
- Final thoughts

9:30-10min: CTA
- "Subscribe for more honest reviews"
- "Comment your favorite"
- "Next week: best coffee grinders"
```

## When neutral is right

- Brief is detailed
- Mainstream content
- Format-appropriate
- Standard genre/format
- Quick turnaround
- Clear audience

## Strengths

- Reliable
- Format-appropriate
- Audience-friendly
- Easy to brief
- Algorithm-aware

## Limitations

- No memorable distinct voice
- Won't break through
- Forgettable
- Doesn't elevate

## How to write neutral

- Follow standard YouTube structure
- Match platform conventions
- Algorithm-aware (hooks, retention)
- Clean writing
- Audience-appropriate
- Industry standard

## When to upgrade

- Audience-building goal
- Distinct voice desired
- Long-term creator brand
- Cultural moment to claim

→ Move to Casey, Nerdwriter, Wendover, Tom Scott style

## Default behavior

When no persona specified:
- Solid craft
- Format-appropriate
- Audience-friendly
- Reliable execution
