# POV Narrative — Format

> "POV: you are ___" framing. Audience IDs as subject. 15-60s.

## Format basics

- Length: 15-60 seconds
- Aspect: 9:16 vertical
- Direct second-person framing
- Audience becomes the character
- Often immersive camera

## Structure

```
0-3s    POV ESTABLISHMENT
        "POV: you are..."
        Visual matches premise

3-30s   SCENE UNFOLDS
        Audience experiences the moment
        First-person perspective

30-50s  PAYOFF
        Twist, climax, or insight

50-60s  CTA
        Engagement prompt
```

## Sample 45s POV narrative

```
"POV: You're the only customer at a coffee shop in Baku at 6 AM"

0-3s: POV ESTABLISHMENT
Camera POV: walking into a quiet coffee shop. Empty.
Text: "POV: You're the only customer at 6 AM"

3-15s: SCENE
POV: barista looks up, surprised.
"Oh, good morning! What can I get you?"
POV: looking at menu board.
Voice (yours, internal): "I should try something different today."

15-30s: INTERACTION
POV: ordering.
"A pour-over, please. The Atlas blend."
Barista: "Excellent choice. Five minutes?"
POV: nodding, finding seat by window.

30-45s: MOMENT
POV: looking out window. Empty Baku street. Pre-dawn light.
Barista brings the coffee.
POV: first sip. Eyes close briefly (filmed via reflection).
Voice (internal): "Some mornings deserve to be alone."

45-60s: REFLECTION + CTA
POV: settling in with the coffee. Sunrise begins outside.
Text: "Tag your favorite quiet morning spot."
End on the cup.
```

## Key principles

### "You" framing
- Direct second-person
- Audience IDs immediately
- Strong premise

### POV camera
- First-person perspective
- Hands visible occasionally
- Reflections show "you"

### Immersive
- Audio matches POV
- Sound design for presence
- Voice = your internal monologue

### Emotional anchor
- Moment that resonates
- Universal feeling through specific scene

## Sub-types

### POV everyday moment
"POV: you're making coffee at 5 AM"

### POV emotional
"POV: you're remembering your grandfather"

### POV humorous
"POV: you've been waiting an hour for your friend"

### POV aspirational
"POV: you bought your dream apartment"

### POV uncomfortable
"POV: you're at the wrong wedding"

## When to use

- Empathy-building content
- Mood/aesthetic content
- Brand experience marketing
- Travel content
- Creator personal moments

## Common mistakes

- Premise unclear
- Camera shaky/disorienting
- Wrong voice POV (third-person breaks immersion)
- Too long
- No emotional payoff

## Production tips

- Use a chest harness or POV mount
- Or selfie with face barely visible
- Wide-angle for "first-person feel"
- Audio mic on you (internal voice)
- Soft lighting
