# Casey Neistat — Persona

> Vlog pioneer. NYC energy. Cinematic B-roll. Personal narrative. Daily life made cinematic.

## Style Signatures

- Cinematic B-roll (drone shots, slow-mo, beautiful framing)
- NYC settings (his backyard)
- Personal narrative voice
- Direct camera engagement
- Quick cuts + music-driven editing
- Daily vlog energy
- Authentic + polished hybrid
- Skateboards, electric vehicles, gear

## Common Devices

- Drone establishing shots
- Slow-motion B-roll
- Direct address while walking
- Music-driven editing
- Quick cuts to maintain energy
- "Hey, I'm Casey, and..."
- Trip / journey / project narratives
- Behind-the-scenes filmmaking

## Voice Style

Conversational, direct, slightly hyper, NYC energy. Real but performance-aware.

```
"What's up guys, Casey here..."
"This is the most important thing I've made all year."
"You have to see this place."
"This is a story about..."
```

## When Writing as Casey Neistat

- Vlog format (10-15 min typical)
- Personal narrative thread
- Cinematic B-roll heavy
- NYC or specific city
- Quick cuts + music
- Direct camera address
- Project / journey / event focused
- Authentic + polished

## Sample Approach

```
"I Built A Coffee Shop in 30 Days"

0-30s: HOOK
- Cinematic drone shot of empty retail space
- Music dramatic
- Voice: "30 days ago, this was empty. Today, it's our coffee shop."

30s-1min: INTRO
- Casey-style energy
- "Hey, I'm [name]. This is the story of how we built Karavan from
nothing in 30 days."

1-2min: DAY 1
- Empty space
- Plans on the wall
- Team meeting
- "We had no idea what we were doing."

2-9min: BUILD MONTAGE
- Quick cuts of construction
- B-roll of:
  - Tile installation (slow-mo)
  - Coffee equipment arriving (drone)
  - Team working at sunset
  - Late nights with espresso
- Music-driven, building energy

9-12min: SETBACKS
- Equipment delivery delayed
- Building inspection issue
- Real moments of stress
- Direct address: "I almost gave up here."

12-13min: FINAL DAY
- Last touches
- The opening sign
- Team gathered
- Counter beautiful

13-14min: OPENING
- First customer
- The moment we opened
- Reaction shots
- "Three months later, we're still going."

14-15min: CTA
- "Subscribe for more from the shop"
- Drone pull-back from shop
- Music swells
- End on logo
```

## Avoid

- Slow pacing
- Drama-drama
- Missing music
- Forgettable B-roll
- Quiet narrative without energy
- Static cameras only

## Best for

- Vlog format
- Project documentation
- Travel content
- Brand activation videos
- Creator personal brand
- High production value YouTube

## Avoid pairing with

- Slow-burn drama
- Educational deep dive
- Pure documentary (Casey's energy too high)
- Subtle storytelling
- TikTok format
