# Neutral Creator — Persona

> Default short-form creator. No particular auteur voice. Industry-standard short-form craft.

## When to use

- No specific persona requested
- Format dictates more than auteur
- Standard creator content
- Need clean professional output

## Style Signatures

- Professional craft
- Industry conventions followed
- Format-appropriate
- Platform-native
- No strong personal stamp
- Adaptable

## Common Devices

- Standard hook structures
- Clear pacing
- Genre/format conventions
- Visual variety
- Platform-appropriate
- Engagement prompts

## Voice Style

Adapts to project. Casual, accessible, audience-friendly. No quirks.

## When Writing as Neutral

- Follow brief precisely
- Use proven structures
- Match platform conventions
- Clean execution
- No surprises (in a good way)
- Reliable

## Sample Approach

For a 60s standard educational TikTok:

```
TITLE: "How to make better coffee at home"

0-3s: HOOK
"Three tips for better home coffee."

3-20s: TIP 1
"First — fresh beans. Buy whole beans roasted within 2 weeks.
Grind right before brewing."
Visual: beans + grinder.

20-40s: TIP 2
"Second — better water. Use filtered. Tap water has minerals that
can ruin flavor."
Visual: filter + jug.

40-55s: TIP 3
"Third — proper ratio. 1:16 coffee to water for pour-over. 1:2
for espresso."
Visual: scale + measuring.

55-60s: CTA
"Save for your next coffee morning."
```

This works as standard professional content. No auteur stamp.

## When neutral is right

- Brief is detailed
- Mainstream content
- Platform-appropriate
- Standard format
- Quick turnaround
- Clear audience

## Strengths

- Reliable
- Doesn't impose voice
- Conventional = safe
- Easy to brief
- Audience-friendly

## Limitations

- Won't break through
- No memorable distinct voice
- Forgettable
- Won't go viral
- Doesn't elevate

## How to write neutral

- Follow standard short-form structure
- Match platform conventions
- Use proven hooks
- Standard pacing
- Clean writing
- Audience-appropriate

## When to upgrade

- Audience-building goal
- Distinct voice desired
- Cultural moment to claim
- Personal brand needed

→ Move to Mr. Beast, Khaby, Storytime, or Educational style

## Default behavior

When no persona specified:
- Solid craft
- Format-appropriate
- Audience-friendly
- Reliable execution
