# Educational Explainer — Format

> Quick education on a topic. 30-90s. Visual learning. Numbered or step-by-step.

## Format basics

- Length: 30-90 seconds
- Aspect: 9:16 vertical
- Teaches something
- Visual demonstrations
- Often numbered or step-by-step

## Structure

```
0-3s    HOOK
        "Here's how to..." / "Did you know..."
        Promise of learning

3-15s   SETUP
        Why this matters
        Common confusion

15-50s  TEACHING
        Numbered steps OR
        Single concept explained
        Visual demonstrations

50-60s  RESULT / CTA
        Demonstrate working
        Save / share / follow
```

## Sample 60s educational

```
"How to taste coffee like a barista (in 3 steps)"

0-3s: HOOK
Hands smelling coffee.
Text: "How to taste coffee like a barista"

3-10s: SETUP
"Most people drink coffee. Few people TASTE it."
"Here's the 3-step method baristas use."

10-25s: STEP 1
Text: "STEP 1: Smell"
Demonstration: holding cup near nose, eyes closed.
"Inhale slowly. Notice: floral? Earthy? Fruit?"

25-40s: STEP 2
Text: "STEP 2: Slurp loudly"
Demonstration (yes, audibly slurps).
"Slurp it. The air mixes with coffee, releases more flavor."

40-50s: STEP 3
Text: "STEP 3: Identify ONE thing"
Demonstration: thinking face.
"Don't try to find ten flavors. Find ONE specific note."

50-60s: PAYOFF
"Today my coffee tastes like dark chocolate and cherries.
What does yours taste like?"
CTA: "Tag a coffee lover who needs this."
```

## Key principles

### Clear value promise
First 3 seconds: what will I learn?

### Visual demonstrations
Show, don't just tell. Visuals reinforce.

### Numbered or structured
Easy to follow, easy to remember.

### Test it yourself prompt
Audience can try immediately.

### Save-worthy
Make people want to bookmark.

## Sub-types

### Tutorial
- How to DO something
- Steps required

### Concept explainer
- What IS this?
- Quick understanding

### Myth-buster
- "Actually, ___ is wrong"
- Correction-based

### Comparison
- A vs B
- Which is better?

### History / context
- Where did ___ come from?
- Brief lesson

## When to use

- Building authority
- Audience growth (saves boost algorithm)
- Brand education
- Personal expertise share
- High-engagement content

## Common mistakes

- Too dense (information overload)
- No visual demonstration
- Generic content
- Slow opening
- Forgetting CTA

## Production for educational

- Clean visuals (not cluttered)
- Big readable text
- Clear voice (no music drowning)
- Demonstration shots
- Final result visible
