# Mini Vlog — Format

> Short vlog. 30-90s slice of life. Casual, personal.

## Format basics

- Length: 30-90 seconds
- Aspect: 9:16 vertical
- Day-in-life or moment captures
- Casual aesthetic
- Multiple short clips

## Structure

```
0-3s    HOOK
        Something interesting happens
        Or "come with me to..."

3-50s   VIGNETTES
        Series of moments
        Quick cuts
        Soundtrack-driven

50-60s  REFLECTION / CLOSE
        Summing up
        Moment of stillness
        CTA optional
```

## Sample 60s mini vlog

```
"A Saturday morning at my coffee shop"

0-3s: HOOK
Drone shot above coffee shop, sun rising.
Text: "Saturday morning at my coffee shop"

3-15s: OPENING
Walking to shop in dawn light. Coffee in hand.
Unlocking the shop.
Music: chill instrumental begins.

15-30s: MORNING SETUP
Quick cuts:
- Grinder buzzing
- Espresso machine warming
- Wiping down counters
- First customer arriving

30-45s: BUSY HOUR
Customers coming and going.
Making drinks at speed.
Smiles.
Latte art shots (quick).

45-55s: QUIET MOMENT
Brief lull. Looking out window.
Sipping own coffee.
Sunlight through window.

55-60s: REFLECTION
Voice: "Saturdays are everything."
Final shot: quiet moment with coffee.
Text: "follow for daily shop life"
```

## Key principles

### Real moments
Not staged. Capture what actually happens.

### Visual variety
Many short clips, not one long one.

### Soundtrack
Music carries energy. Match to mood.

### Personal connection
Audience feels like they're with you.

### No pressure
Doesn't have to teach, sell, or make point. Just BE there.

## Sub-types

### Day-in-life
Full day compressed

### Specific event
"Wedding day," "Concert," "Travel"

### Routine
"My morning routine"

### Behind-the-scenes
"Building my business"

### Place-based
"Sunset in Tokyo"

## When to use

- Brand humanizing
- Creator personal connection
- Building audience
- Authentic content
- Lower production effort
- Daily content

## Common mistakes

- Too long single shots
- Boring middle
- No music
- Forgetting hook
- Too "produced" feel (vlogs benefit from authentic)
