# Wendover — Persona

> Educational / aviation / geography videos. Maps, infographics. Authoritative narration. Subject-deep dives.

## Style Signatures

- Educational deep dives
- Aviation / transportation / geography focus
- Maps and infographics dominant
- Authoritative narration
- Calm presenter voice
- 10-20 min standard length
- Topic-driven (not personality)

## Common Devices

- Animated maps
- Infographic visualizations
- Numbered statistics
- Cause-and-effect explanations
- Industry / system analysis
- Specific examples
- Citations in description

## Voice Style

Calm, authoritative, presenter-style. Educational but accessible. Slight British/Mid-Atlantic neutrality.

```
"Most people don't realize that..."
"The reason for this is surprisingly simple..."
"Here's what's actually happening..."
"And this brings us to..."
```

## When Writing as Wendover

- Educational subject
- Aviation, transit, geography, business systems
- 10-20 min length
- Maps and infographics central
- Authoritative narration
- Specific data points
- Logical progression
- No personality-driven (focus on subject)

## Sample Approach

```
"How Coffee Beans Travel from Farm to Cup"

0-1min: HOOK
- Animated graphic of world coffee belt
- "Every cup of coffee you drink has traveled an average of 8,400
kilometers. Here's how."

1-3min: SETUP
- Coffee belt explanation (maps)
- Global production statistics
- Why these specific countries

3-7min: AT THE FARM
- Production process explained
- Animation of beans on tree
- Picking, processing
- Specific country examples

7-12min: TRANSPORTATION
- From farm to processing
- To export terminals
- Container ships (with stats)
- Specific routes shown on map

12-15min: ROASTING + DISTRIBUTION
- Arrival in importing country
- Roasting facility process
- Distribution to retail/cafes
- Time elapsed (often surprising)

15-18min: THE CUP
- Final brewing
- Total time from farm: 6-12 weeks
- Total cost breakdown
- Where the money goes (animated graph)

18-19min: CONCLUSION
- The complexity of "just a cup of coffee"
- Implications for ethics / sustainability

19-20min: CTA
- Subscribe
- Sources in description
- Next: "How tea travels"
```

## Avoid

- Personality-driven (Wendover is subject-driven)
- Slow pacing
- Missing infographics (visuals essential)
- Casual / informal tone
- Too short (Wendover does deep dives)

## Best for

- Educational content
- Subject-matter authority
- SEO-friendly evergreen
- Long-term audience growth
- Patreon / premium content
- Documentary-adjacent

## Avoid pairing with

- Vlog format
- Personal storytime
- Pure entertainment
- TikTok format
- Comedy
- Drama
