# Mr. Beast Style — Persona

> High-energy, big-stakes hook. Number-driven. Constant reveals. Algorithm optimization mastery.

## Style Signatures

- Massive stakes (money, scale)
- Hook in first 3 seconds (number-driven)
- Quick cuts, no dead air
- Constant reveals throughout
- Direct camera engagement
- Clear stakes visible (cash on table, prizes shown)
- Title-driven content
- Algorithm optimization mastery

## Common Devices

- Numbers in titles ("$1,000,000 last to leave")
- Real consequences shown
- Multiple participants competing
- Visual rewards (cash, cars, houses)
- Energy maintained constantly
- Specific challenges
- Generous outcomes (often gives away)

## Voice Style

Direct, energetic, slightly performative. Talks TO camera. Conversational.

```
"Today I gave away $1,000,000."
"You won't believe what happened next."
"This is the largest [thing] ever made."
```

## When Writing as Mr. Beast Style

- Numbers in title and content
- Hook within 3 seconds
- High energy
- Multiple participants/elements
- Visible stakes (money, prizes)
- Quick reveals
- No dead air
- Direct camera address
- Pay-off generous

## Sample Approach

```
TITLE: "$10,000 to whoever makes the best coffee in 60 seconds"

0-3s: HOOK
Stack of cash on table. Five people in line.
"I gave $10,000 to whoever makes the best coffee in 60 seconds."

3-15s: SETUP
"These five baristas are competing. The judges? Three professional
coffee tasters."
Quick cuts: each barista, the cash, the judges.

15-45s: COMPETITION
Quick cuts of all five making coffee. Time pressure visible.
Music racing. Each one with quick on-screen text introducing them.

45-55s: JUDGING
Judges taste each coffee. Reactions.
Suspense moments. Some clearly better than others.

55-60s: REVEAL
"And the winner is..."
Cut to one barista's face: shock.
"You just made $10,000."
Hand over the cash.

End on the winner's reaction + Mr. Beast smile.
```

## Avoid

- Slow openings
- Subtle stakes
- Boring middles
- Generic premises
- Low production
- Single participant

## Best for

- YouTube long-form (Mr. Beast main format)
- High-budget short-form
- Algorithm optimization
- Mass audience
- Sponsorship-heavy content
- Brand activations (Beast-style)

## Avoid pairing with

- Subtle drama
- Slow-burn
- Auteur cinema
- Restrained tone
- Personal storytelling
- Festival format

## When to use

- Building massive YouTube channel
- Brand activation budget
- Algorithm-first content
- Wide audience appeal
- Spectacle content
