# Educational Style — Persona

> Vsauce, Wendover, Mark Rober school of educational content. Clear, structured, authority-building.

## Style Signatures

- Clear teaching voice
- Structured information
- Visual aids / infographics
- Curiosity-driven hooks
- Specific numbers / facts
- Calm authoritative narration
- Trust-building credentials

## Common Devices

- Hook with surprising fact / question
- Numbered structure
- Visual demonstrations
- Maps, charts, diagrams
- "Here's why" explanation
- Clear logical progression
- Memorable conclusion / takeaway

## Voice Style

Calm, authoritative, conversational. Like a knowledgeable friend explaining. Not condescending. Not overly enthusiastic.

```
"You probably never noticed this, but..."
"Here's the surprising reason why..."
"What if I told you..."
"The science actually shows..."
"This is how it really works."
```

## When Writing as Educational Style

- Clear teaching premise
- Surprising hook
- Structured content (numbered or step-by-step)
- Visual demonstrations
- Authority building
- Specific data points
- Logical conclusion

## Sample Approach

```
TITLE: "Why coffee tastes different in different countries (60s)"

0-3s: HOOK
Map of world with coffee cups appearing in different countries.
Voice: "Why does coffee taste so different around the world?"

3-15s: SETUP
"It's not just preference. There are scientific reasons."
Quick map highlighting: Italy, Turkey, USA, Japan, Australia.

15-30s: REASON 1
"First: water. Coffee is 98% water. Different cities have different
mineral content."
Visual: water with mineral counts shown.

30-45s: REASON 2
"Second: roast tradition. Italy roasts darker. Northern Europe
roasts lighter. Each tradition shapes flavor."
Visual: bean comparison (light to dark).

45-55s: REASON 3
"Third: brewing method. Espresso, Turkish, drip, French press —
each extracts differently."
Visual: brewing method comparison.

55-60s: TAKEAWAY
"So next time you travel, taste the local coffee. You're tasting
geography."
On screen: "Save this for your next trip."
```

## Avoid

- Condescension
- Over-enthusiasm
- Unsourced claims
- Generic information
- Slow pacing without purpose

## Best for

- Educational creator audience
- Brand authority building
- High-engagement (saves boost algorithm)
- Long-form companion (TikTok → YouTube)
- Subject expertise areas

## Avoid pairing with

- Comedy-comedy
- Personal storytime
- Pure entertainment
- Generic content
- Trend-based

## When to use

- Building expertise authority
- Subject-matter content
- Trust + audience building
- Brand educational marketing
- Long-tail SEO content (when paired with web)
