---
name: competitive-battlecard
description: "Build competitive analysis battlecards with feature comparisons and positioning."
whenToUse: "User asks to compare products or competitors"
---

# Skill: Competitive Battlecard

## Description
Build competitive analysis battlecards with feature comparisons, positioning statements, strengths/weaknesses, and talking points. Essential for PM compete work.

## When to Use
- User asks to compare products or competitors
- User says "做个竞品分析" or "compare X vs Y"
- User needs a battlecard for a presentation or review
- User asks about competitive positioning

## Workflow

### 1. Identify Competitors & Dimensions
```
Our Product: [e.g., Copilot BizChat]
Competitors: [e.g., ChatGPT, Gemini, Perplexity]
Dimensions: Features, UX, Performance, Pricing, Ecosystem, Enterprise-readiness
```

### 2. Research Each Competitor
For each competitor:
```
web_search("[Competitor] features 2026")
web_search("[Competitor] vs [Our product] comparison")
web_search("[Competitor] enterprise customers reviews")
web_search("[Competitor] pricing plans")
web_search("[Competitor] recent updates changelog")
```

### 3. Feature Comparison Matrix
```markdown
| Capability | Our Product | Competitor A | Competitor B |
|-----------|-------------|-------------|-------------|
| Feature 1 | ✅ Strong | ✅ Strong | 🟡 Partial |
| Feature 2 | ✅ Strong | ❌ Missing | ✅ Strong |
| Feature 3 | 🟡 Partial | ✅ Strong | ✅ Strong |
| Feature 4 | ✅ Unique | ❌ Missing | ❌ Missing |
```

Legend: ✅ Strong  🟡 Partial/Emerging  ❌ Missing/Weak

### 4. Battlecard Template
```markdown
# Competitive Battlecard: [Our Product] vs [Competitor]
**Updated:** [Date] | **Confidence:** High/Medium/Low

## Quick Positioning
**One-liner:** [How to position us vs them in 1 sentence]

## Where We Win
1. **[Advantage 1]** — [Evidence/metric]
2. **[Advantage 2]** — [Evidence/metric]
3. **[Advantage 3]** — [Evidence/metric]

## Where They Win
1. **[Their advantage 1]** — [Context/mitigation]
2. **[Their advantage 2]** — [Context/mitigation]

## Objection Handling
| Customer Objection | Response |
|-------------------|----------|
| "Competitor X has better [feature]" | [Talking point with evidence] |
| "Why should we switch?" | [Value proposition + migration path] |
| "Competitor is cheaper" | [TCO analysis / value differentiation] |

## Key Differentiators
- **[Differentiator 1]**: [Why this matters to customers]
- **[Differentiator 2]**: [Why this matters to customers]

## Recent Competitive Moves
- [Date]: [What competitor did] — [Our response/implication]

## Target Customer Profile
- **Best fit for us:** [Description of ideal customer]
- **Best fit for them:** [Where competitor is stronger]

## Sources
- [Source 1](URL)
- [Source 2](URL)
```

### 5. Quality Checks
- Be honest about where competitors are strong — credibility matters
- Back claims with evidence, not assumptions
- Keep it actionable — every section should help win a conversation
- Update regularly — competitor landscape changes fast

### 6. Output Options
- Markdown in chat (quick reference)
- PDF report (use create-pdf-report skill)
- PPTX slides (use create-pptx skill)
