import { jsx, jsxs, Fragment } from "react/jsx-runtime";
import { g as ChartNoAxesColumn, K as KeyPointsList } from "./index.js";
import "react";
import { I as InfoCard } from "./index2.js";
function _createMdxContent(props) {
  return jsxs(Fragment, {
    children: [jsx(InfoCard, {
      title: 'Why "Measured" Is Always Less Than Total',
      description: "Measured conversions and measured revenue only include purchases we can trace back to a marketing touchpoint",
      icon: ChartNoAxesColumn,
      variant: "highlighted",
      intro: "We can only attribute a purchase if we can answer two questions: who is this customer, and how did they find you? If either answer is missing, the purchase cannot be measured.",
      items: [{
        title: "We could not identify the customer",
        description: "If the buyer never visited your website or was never identified by filling out a form or placing a trackable phone call, we have no visitor record to match the purchase to."
      }, {
        title: "There was no marketing touchpoint in the 90-day window",
        description: "Even if we know who the customer is, if their last marketing interaction was more than 90 days ago, we cannot attribute the purchase."
      }, {
        title: "The snippet was not installed or fired correctly",
        description: "A missing or incorrectly installed snippet means visit and purchase data is not being captured at all."
      }]
    }), "\n", jsx(KeyPointsList, {
      title: "What this means for you",
      points: [{
        text: "Do not compare measured revenue directly to your total revenue — they are measuring different things and the gap is expected"
      }, {
        text: "A higher measured revenue percentage (closer to your total) means better tracking coverage — improve it by ensuring the snippet is installed site-wide, improving your landing pages to help capture lead information, and setting up a call tracking tool if your business receives a high volume of calls"
      }, {
        text: "Use measured revenue to evaluate relative campaign performance: even if it is not your full revenue, the proportions between campaigns are still accurate"
      }],
      variant: "highlighted"
    })]
  });
}
function MDXContent(props = {}) {
  const { wrapper: MDXLayout } = props.components || {};
  return MDXLayout ? jsx(MDXLayout, {
    ...props,
    children: jsx(_createMdxContent, {
      ...props
    })
  }) : _createMdxContent();
}
export {
  MDXContent as default
};
