import { jsx, jsxs, Fragment } from "react/jsx-runtime";
import { K as KeyPointsList } from "./index.js";
import "react";
import { I as InfoCard } from "./index2.js";
import { C as CircleHelp } from "./circle-help.js";
function _createMdxContent(props) {
  return jsxs(Fragment, {
    children: [jsx(InfoCard, {
      title: 'Why Some Conversions Show as "Unknown"',
      description: "Unknown appears when a purchase is recorded but we cannot find any marketing touchpoint in the 90-day window",
      icon: CircleHelp,
      variant: "warning",
      intro: "A conversion is labeled Unknown when the purchase event fired but we could not connect it to any identifiable marketing source. This is expected to some degree — no tracking system captures 100% of customer journeys.",
      items: [{
        title: "Customer had no website visits in the 90-day window",
        description: "They may have purchased based on word-of-mouth, an offline interaction, or a much older marketing impression that falls outside the attribution window.",
        dotColor: "amber"
      }, {
        title: "The customer could not be matched",
        description: "We track visitors by email or phone number. If the buyer used a different contact detail for the purchase than they did when browsing, we cannot make the connection.",
        dotColor: "amber"
      }, {
        title: "The snippet did not fire on the checkout page",
        description: "If the tracking snippet is not installed on the checkout or confirmation page, the conversion is recorded but the visit data is not captured.",
        dotColor: "amber"
      }, {
        title: "Ad blockers or private browsing",
        description: "Some customers browse with ad blockers that prevent the snippet from running, making their visit invisible to attribution.",
        dotColor: "amber"
      }]
    }), "\n", jsx(KeyPointsList, {
      title: "What you can do to reduce Unknown conversions",
      points: [{
        text: "Verify the tracking snippet is installed on every page of your website, including checkout confirmation pages"
      }, {
        text: "Ensure your purchase events are passing the correct customer identifiers (email or phone) so we can match the conversion to a visitor record"
      }, {
        text: "Some Unknown conversions are unavoidable — focus on ensuring the snippet is correctly installed before investigating further"
      }],
      variant: "highlighted"
    })]
  });
}
function MDXContent(props = {}) {
  const { wrapper: MDXLayout } = props.components || {};
  return MDXLayout ? jsx(MDXLayout, {
    ...props,
    children: jsx(_createMdxContent, {
      ...props
    })
  }) : _createMdxContent();
}
export {
  MDXContent as default
};
