import { jsx, jsxs, Fragment } from "react/jsx-runtime";
import { F as FeatureHighlights, T as TrendingUp, K as KeyPointsList } from "./index.js";
import "react";
import { I as InfoCard } from "./index2.js";
import { D as DollarSign } from "./dollar-sign.js";
function _createMdxContent(props) {
  return jsxs(Fragment, {
    children: [jsx(FeatureHighlights, {
      cardTitle: "Return on Ad Spend (ROAS)",
      cardDescription: "ROAS tells you how much revenue you earn for every dollar you spend on advertising. It's the primary way to evaluate whether your ads are working.",
      cardIcon: TrendingUp,
      columns: 2,
      highlights: [{
        icon: DollarSign,
        title: "The Formula",
        description: "Revenue from ads divided by Ad spend = ROAS"
      }, {
        icon: TrendingUp,
        title: "What It Means",
        description: "A ROAS of 3x means you earn $3 for every $1 spent on ads"
      }]
    }), "\n", jsx(InfoCard, {
      title: "Reading Your ROAS",
      description: "How to interpret the number you see in your dashboard",
      icon: TrendingUp,
      variant: "highlighted",
      items: [{
        title: "ROAS measures revenue returned, not profit",
        description: "A ROAS of 1x means you recouped your ad spend in revenue — but revenue is not the same as profit. After accounting for the cost of goods, labor, and other expenses, you need your ROAS to be high enough that what remains after those costs exceeds what you spent on ads."
      }, {
        title: "Higher is better, but there is no universal target",
        description: "The ROAS you need to be profitable depends on your margins. A business with high margins can do well at a lower ROAS. A business with thin margins needs a higher ROAS just to break even on ad spend."
      }, {
        title: "What counts as good varies by product",
        description: "High-margin products can be profitable at 2-3x. Low-margin products may need 5x or higher to cover costs. Compare your ROAS to your margins, not to generic benchmarks."
      }]
    }), "\n", jsx(KeyPointsList, {
      title: "Key things to remember",
      points: [{
        text: "ROAS only counts revenue we can trace back to an ad click — it reflects measured revenue, not your total business revenue"
      }, {
        text: "Use ROAS to compare campaigns: a campaign with a higher ROAS is delivering more revenue per dollar spent"
      }, {
        text: "ROAS goes up when you either increase revenue from ads or decrease ad spend without losing sales"
      }],
      variant: "highlighted"
    })]
  });
}
function MDXContent(props = {}) {
  const { wrapper: MDXLayout } = props.components || {};
  return MDXLayout ? jsx(MDXLayout, {
    ...props,
    children: jsx(_createMdxContent, {
      ...props
    })
  }) : _createMdxContent();
}
export {
  MDXContent as default
};
