# SSI dimensions, pillar design, and distribution mechanics

Offloaded depth for `SKILL.md` §3, §4, §5. Use it when a session needs the worked detail.

## The four SSI dimensions as weekly habits

SSI is 0-100, four 25-point dimensions, refreshed daily on a trailing 90-day window, free at `linkedin.com/sales/ssi`. It is benchmarked relative to your industry and your network, not absolute — so the target is *direction*, not a leaderboard rank. It responds within ~90 days to habit changes, which is what makes it steerable.

Targets: **65+** active B2B seller, **75+** thought-leader territory, all-user average ~40-50.

| Dimension | What it measures | Concrete weekly habit | Common failure |
|---|---|---|---|
| Establish a professional brand | Complete profile, content published inside a clear domain, post engagement | 100% profile; 3-4 posts/week inside your pillars; a carousel/week | Sporadic, off-topic posting that suppresses topical authority |
| Find the right people | Using search/filters to reach the right prospects | A weekly targeted-connect block inside your niche | Mass-connecting outside the graph; inflates count, not score |
| Engage with insights | Sharing and commenting with substance on others' content | The ~80% engage block — substantive comments daily | Like-only drive-bys; no dwell signal generated |
| Build relationships | Connecting with and converting senior/relevant people | Convert engaged commenters into 1:1 threads (hand to outreach) | Never moving beyond the public feed |

The dimension that moves most for stuck accounts is usually **Engage with insights** — it is the directly controllable lever and it feeds the others.

## Pillar-design worked examples

Pillars must align to the professional graph (title, skills, background) so the 2026 topic cross-reference reads them as on-domain authority. 3-5 pillars; each one a recurring theme, not a single post.

**B2B SaaS founder (data platform):**
1. Pipeline reliability war stories (graph-aligned: the actual job)
2. Hiring and scaling a data team
3. Build-vs-buy decision frameworks
4. Behind-the-scenes founder lessons

**Solo consultant (GTM advisor):**
1. Diagnosed GTM failures (anonymized case teardowns)
2. The one framework they are known for
3. Contrarian takes on a common GTM myth
4. Client-result proof, told as a story

**Company page (secondary amplification only):**
1. Customer outcomes / case studies
2. Product/release notes for retargeting base
3. Hiring and culture
   (The page never carries reach — humans do. See distribution below.)

A pillar that consistently underperforms on dwell time across a quarter is a sunset candidate: kill it, log it, reallocate the slot.

## Personal-vs-company-page + employee-advocacy mechanics (2026 numbers)

- Personal-profile content engages **~8x** more than company-page content.
- Company pages lost **~60-66%** organic reach 2024-2026; they now get **~5%** of feed allocation vs **~65%** for personal profiles.
- Employee advocacy yields **~561%** greater reach and **~7x** more lead conversion than the page alone.
- CEO/founder content earns **~4x** more engagement than the average company-page post.

Operating model that follows from the numbers:

```text
Founder profile  -> carries the POV and the reach (the main event)
Company page     -> reshares as amplification + serves as the ad-retargeting base
Employee advocacy-> N employees reshare/comment the same week -> reach compounds across graphs
```

Decision shortcut: if the goal is reach, trust, or inbound, the human profile carries it. The page is a base of record and an amplifier, never the primary channel.
