# Templates — press-kit

Fill-in templates referenced from `SKILL.md`. Replace every `[BRACKET]` and verify
every name/number/date/quote before send. Keep the release to one page, ~300–500
words. Source notes: Prowly press-release format; ereleases "What to Include"
2025–2026; OhioState/eCampusOntario StratCommWriting; Prezly Press Kit 101 (2026).

## Annotated press release

```text
FOR IMMEDIATE RELEASE
(or) EMBARGOED UNTIL [9:00 AM ET], [Month DD, YYYY] — DO NOT PUBLISH BEFORE THIS TIME

[Headline: states the news in one line, ≤ ~12 words, active verb, no wordplay]
[Subhead: carries the second-most-important fact]

[CITY, ST], [Month DD, YYYY] — [LEDE, ~40 words answering who/what/when/where/why.
The story must stand alone if the reporter reads only this sentence.]

[BODY ¶2: next-most-important detail. Inverted pyramid — newsworthy first so an
editor can cut from the bottom without losing the story.]

"[QUOTE: a pasteable soundbite — a claim, stake, or insight only this person would
say. No 'thrilled/excited to announce', no 'world-class', no 'game-changer'],"
said [Full Name], [Title] of [Company].

[BODY ¶3: supporting detail — one data point, availability, pricing, or what's next.]

[BODY ¶4 (optional): a second quote from a partner/customer, or context.]

About [Company]
[≤100-word boilerplate — see below.]

Media Contact
[Name] · [email@company.com] · [+phone] · [company.com/press]

###
```

## Boilerplate (≤100 words)

```text
About [Company]
[Company] [verb: builds/helps/makes] [what it does] for [who it serves]. [The one
credibility fact — a number, a notable customer, a founding context — stated as
fact, not adjective.] Founded in [year] and based in [city], [Company] [serves N
customers / processed N / is backed by N]. Learn more at [company.com].
```

Rule: if you delete every adjective and the paragraph still says what the company
does and why it matters, it passes. If it collapses to nothing, it was all fluff.

## Fact sheet

```markdown
# [Company] — Fast Facts

- **Founded:** [YYYY]
- **Headquarters:** [City, ST/Country]
- **Employees:** [N]
- **Funding:** [$Xm, round, lead investor] (or: bootstrapped)
- **Product:** [one line on what it is]
- **Traction metric:** [the single most credible number — users, revenue, volume]
- **Leadership:** [CEO name], [other key exec]
- **Website / newsroom:** [company.com] · [company.com/press]
- **Press contact:** [name] · [email] · [phone]
```

## Executive bio (2–4 sentences)

```text
[Full Name], [Title]
[Name] leads [scope/team] at [Company]. Before [Company], [the one prior role or
credential that makes them news — company, outcome, or expertise]. [Optional: a
relevant credential, board seat, or notable work.] [Name] holds [degree/credential]
and is based in [city].
```

Keep it third-person, factual, no "passionate visionary." The credential is the
news; the adjectives are not.

## Media-kit manifest skeleton

A manifest lists every downloadable asset with the metadata a reporter needs to use
it without emailing you. Host it in the online newsroom, not a zip.

```markdown
# [Company] Media Kit — assets

## Logos
- [company-logo-color.svg]   · vector  · Credit: [Company] · Do not recolor/crop
- [company-logo-white.png]   · 2000px  · Credit: [Company] · On dark backgrounds only
- [company-mark.svg]         · vector  · Credit: [Company] · Icon/avatar use

## Product imagery
- [product-hero.jpg]         · 2400×1600 · Credit: [Company] · Free editorial use
- [product-ui-01.png]        · 1920×1080 · Credit: [Company] · Free editorial use

## People
- [ceo-headshot.jpg]         · 1200×1200 · Credit: Photo by [Name] · Editorial use only

## Documents
- [latest-release.pdf]       · Press release, [date]
- [fact-sheet.pdf]           · Fast facts, current
```

Columns that matter: **filename · dimensions/format · credit · usage note.** A
missing credit or usage line is a reason a reporter skips the asset.

## Pitch email (≤200 words)

```text
Subject: [The news in 6–9 words — not "Press Release:" and not all-caps]

Hi [First name],

[One line that proves you read their beat: "You covered [specific piece] last
[month]" — then why this is for them.]

[1–3 sentences: the news, the single most striking number, the stakes for the
reporter's audience. This is the lede, compressed.]

Full release and high-res assets: [company.com/press]. Happy to set up a call with
[exec name] this week or send anything you need.

[Your name]
[Title], [Company]
[email] · [phone]
```

Keep it under ~200 words, one beat-relevant reason, one follow-up only after a few
days, then stop. The multi-touch sequence is a different job (`cold-outreach`).
