---
dictionary:
  - id: Marketplace
    name: Marketplace
    summary: 'The digital platform where buyers and sellers interact to browse, purchase, and sell goods.'
    description: |
      The marketplace is FlowMart's core digital storefront, providing the infrastructure for all commerce activity. It encompasses:

      - Product discovery and search capabilities
      - Seller listings and buyer interactions
      - Transaction facilitation and trust mechanisms
      - Platform-wide policies and governance
    icon: Store
  - id: Checkout
    name: Checkout
    summary: 'The process by which a customer finalizes a purchase, providing payment and shipping details.'
    description: |
      Checkout is the critical conversion step where a browsing customer becomes a paying customer. The checkout flow includes:

      - Cart review and item confirmation
      - Shipping address and method selection
      - Payment method selection and authorization
      - Order confirmation and receipt generation

      Optimizing the checkout experience is essential for reducing cart abandonment and increasing conversion rates.
    icon: ShoppingCart
  - id: Cart
    name: Cart
    summary: 'A temporary collection of items a customer intends to purchase.'
    description: |
      The shopping cart holds selected products before checkout. Key behaviors include:

      - Adding and removing items
      - Updating item quantities
      - Applying discount codes and promotions
      - Calculating subtotals, taxes, and shipping estimates

      Carts may persist across sessions for authenticated customers and have configurable expiration policies.
    icon: ShoppingBag
  - id: Catalog
    name: Catalog
    summary: 'The complete collection of products available for sale on the marketplace.'
    icon: BookOpen
  - id: Customer
    name: Customer
    summary: 'An individual or organization that purchases goods or services from the marketplace.'
    description: |
      Customers are the primary consumers in the e-commerce domain. A customer profile includes:

      - Account and identity information
      - Order history and preferences
      - Saved addresses and payment methods
      - Loyalty status and rewards balance

      Customers may be guests (unauthenticated) or registered account holders.
    icon: User
  - id: Storefront
    name: Storefront
    summary: 'The customer-facing presentation layer of the marketplace, including product pages, navigation, and branding.'
    icon: Layout
  - id: Promotion
    name: Promotion
    summary: 'A marketing incentive such as a discount, coupon, or special offer applied to products or orders.'
    description: |
      Promotions drive customer engagement and sales. Common promotion types include:

      - Percentage or fixed-amount discounts
      - Buy-one-get-one (BOGO) offers
      - Free shipping thresholds
      - Time-limited flash sales
      - Loyalty reward redemptions

      Promotions have eligibility rules, usage limits, and validity periods.
    icon: Percent
  - id: Conversion
    name: Conversion
    summary: 'The completion of a desired customer action, most commonly a purchase.'
    icon: TrendingUp
  - id: Fulfillment
    name: Fulfillment
    summary: "The end-to-end process of receiving, processing, and delivering a customer's order."
    icon: PackageCheck
  - id: Cart Abandonment
    name: Cart Abandonment
    summary: 'When a customer adds items to their cart but leaves the site without completing the purchase.'
    icon: ShoppingCart
---
