A
SEO Toolkit
@ew53 · v0.1.0
acmecoffee.com
audited 6d ago · shopify
fixture data
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Audit / overview

# What needs fixing, ranked by impact.

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To analyse your own site, run these commands in your project root:
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Overall SEO Score
0
C
grade

69 issues across 5 pages on acmecoffee.com. Accepting the suggested fixes is projected to lift the score by +18 points.

By Severity
critical
3
high
12
medium
28
low
19
info
7

## High-Impact Fixes

ranked by projected lift

01
critical
/
Missing H1 on homepage
No <h1> element found. Search engines rely on H1 to understand page topic.
Add a single H1 reflecting the brand and value prop, e.g. 'Specialty Coffee, Roasted Fresh in Brooklyn'.
impact
85
02
critical
/products/colombia-huila
Meta description is empty
No meta description tag. Google generates one from page content, often poorly.
Smooth, caramel-sweet Colombia Huila — washed Caturra and Castillo varietals from Pitalito. Roasted to order. Subscribe and save 15%.
impact
80
03
high
/
Meta description too short and generic
Current description is 21 characters. Target 140–160 characters with a clear value prop.
Specialty single-origin coffee, roasted in small batches in Brooklyn and shipped within 48 hours. Subscribe for free shipping on every order.
impact
78
04
high
/
Cumulative Layout Shift is 0.18 (target < 0.1)
Hero image and product carousel cause layout shifts during load.
Set explicit width/height on hero image. Reserve space for the product carousel with min-height.
impact
72
05
high
/blogs/news/how-we-roast
Missing Article schema
Blog post has no Article JSON-LD. Misses out on rich snippets in SERPs.
Add Article schema with author, datePublished, image, and headline fields.
impact
70
06
high
/products/colombia-huila
Thin product description (180 words)
Top product pages average 400+ words. Add tasting notes, brewing tips, farmer story.
impact
68

## By Category

issue distribution
Meta
4
Content
2
Structure
2
Schema
2
Images
2
Performance
1

## Core Web Vitals

site-wide average
LCP
2.5 s
target < 2.5s
CLS
0.09
target < 0.1
INP
198 ms
target < 200ms
Perf
75/100
target ≥ 80/100

## Pages

sorted by priority

5 pages
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