# Business Research Pack

Project-local workflows for business and product research and discovery.

Install this pack when a project needs customer discovery, enterprise buyer mapping, competitive analysis, customer feedback synthesis, positioning, or optional value proposition / lean canvas synthesis.

Default flow:

```text
customer-discovery -> competitive-analysis -> journey-map -> positioning -> user-flow-map
```

`journey-map` is provided by the `customer-lifecycle` pack. Install `customer-lifecycle` before continuing past competitive analysis when that pack is not already enabled.

`value-prop-canvas` and `lean-canvas` are optional detours, not default blockers. Use `value-prop-canvas` when solution-customer fit is weak, disputed, or needs explicit fit scoring. Use `lean-canvas` when revenue, channels, cost, defensibility, or unfair-advantage assumptions are material risks.

Skills:

```text
customer-discovery, enterprise-icp, competitive-analysis, customer-feedback,
value-prop-canvas, lean-canvas, positioning
```

Install `customer-lifecycle` when discovery is ready to become journey, onboarding, conversion, transaction, retention, expansion, or lifecycle metrics work. Install `business-growth` when discovery and lifecycle evidence are ready to become GTM, growth, pricing, experiments, metrics, or PMF work. Install `business-ops` for ongoing operating reviews and business health.
