# Customer Lifecycle Pack

Project-local workflows for planning the full user and customer lifecycle from discovery through onboarding, conversion, transaction, retention, expansion, and lifecycle measurement.

Install this pack when a project needs step-level onboarding, customer journey, conversion, payment/transaction, retention, expansion, or lifecycle instrumentation work grounded in ICP and product evidence.

Default flow:

```text
journey-map -> onboarding-map -> conversion-map -> transaction-map -> retention-map -> expansion-map -> lifecycle-metrics
```

The focused stage maps are conditional detours from `journey-map`, not required chain links for every product. When the journey exposes a habit-suitable repeat-use risk, route through the existing `business-growth` `hook-model` skill before UX work; when the product is enterprise, infrastructure, transactional, or naturally infrequent, prefer `lifecycle-metrics` or `metrics` instead of forcing habit-loop design.

Skills:

```text
journey-map (orchestrator)
  frameworks: service-blueprint, experience-map, user-story-map,
              jtbd-timeline, customer-journey-canvas
onboarding-map, conversion-map, transaction-map,
retention-map, expansion-map, lifecycle-metrics
```

Install `business-discovery` when ICP, positioning, value proposition, competitive analysis, or lean canvas evidence is missing. Install `business-growth` when lifecycle evidence is ready to become GTM, pricing, experiments, growth loops, or PMF work. Install `business-ops` for post-launch reviews and operating health.
