# Format: TikTok Video

> Platform: TikTok
> Version: 1.0.0
> Updated: 2026-03-24
> Category: social

## Specs
- **Duration:** 15-60 seconds (ideal), up to 10 minutes
- **Aspect ratio:** 9:16 (vertical)
- **Caption:** Max 4,000 characters, first 50 visible

## Structure

### Hook (0-1s)
Immediate visual hook. Text overlay with the promise. "Here's why..." or "POV:" format.

### Core (1-45s)
Fast pacing, jump cuts, movement. One transformation or one revelation per video.

### Payoff
Deliver on the hook's promise. Surprise endings boost shares and re-watches.

## Best Practices
1. Trending sounds dramatically boost reach
2. Text overlays are mandatory (80%+ watch without sound)
3. Reply to comments with videos (boosts engagement)
4. Post 1-3 times daily for algorithm favor

## Anti-patterns
1. Over-produced content (authentic > polished on TikTok)
2. Slow builds without early payoff signal
3. Ignoring trends in favor of evergreen-only content

## Quality Checklist
- [ ] Hook in first second
- [ ] Text overlays present
- [ ] Vertical format (9:16)
- [ ] Trending sound considered
