# Format: Blog Post

> Platform: Web
> Version: 1.0.0
> Updated: 2026-03-24
> Category: content

## Specs
- **Ideal length:** 1,500-2,500 words (SEO sweet spot)
- **Reading time:** 7-12 minutes
- **Meta description:** 150-160 characters
- **Title:** 55-60 characters for SERP display

## Structure

### Title
Include primary keyword. Use numbers, "how to", or power words for CTR.

### Introduction (100-150 words)
Hook → context → promise. The reader should know what they'll learn and why it matters.

### Body (H2/H3 sections)
- H2 for main sections, H3 for subsections
- Short paragraphs (2-3 sentences max)
- Lists and bullet points for scanability
- Internal links to related content

### Conclusion
Summarize key points. Clear next action for the reader.

## Best Practices
1. Front-load value — don't save the best for last
2. Use images/diagrams every 300-500 words
3. Include a table of contents for posts > 2,000 words
4. Answer the search intent in the first 200 words (featured snippet)

## Anti-patterns
1. Keyword stuffing or unnatural phrasing for SEO
2. Generic introductions that could be on any article
3. Missing meta description (search engines will auto-generate a bad one)

## Quality Checklist
- [ ] Title includes primary keyword and is < 60 chars
- [ ] Meta description is 150-160 chars and compelling
- [ ] H2/H3 hierarchy is logical
- [ ] At least one image per 500 words
- [ ] Internal and external links present
