# Format: Instagram Feed Post

> Platform: Instagram
> Version: 1.0.0
> Updated: 2026-03-24
> Category: social

## Specs
- **Max length:** 2,200 characters (caption)
- **Ideal length:** 150-300 characters for engagement, 800-1500 for educational
- **Aspect ratio:** 1:1 (feed), 4:5 (preferred for visibility), 1.91:1 (landscape)
- **Carousel:** Up to 10 slides

## Structure

### Hook
First line visible without "more" — must stop the scroll. Use pattern interrupts, bold claims, or relatable statements.

### Body
- Educational: numbered tips or step-by-step
- Storytelling: conflict → lesson → transformation
- Carousel: 1 idea per slide, progressive reveal

### Close
CTA aligned with goal: save (educational), share (relatable), comment (engagement), link in bio (conversion).

## Best Practices
1. First line is everything — it determines if caption is read
2. Line breaks create visual breathing room (use them)
3. Hashtags: 5-15 relevant ones, mix of sizes (avoid only mega-hashtags)
4. Carousel posts get 1.4x more reach than single images

## Anti-patterns
1. Starting with "Hey guys!" or generic greetings (invisible in feed)
2. Wall of text without line breaks
3. Irrelevant or banned hashtags

## Quality Checklist
- [ ] Hook stops the scroll (first line is compelling)
- [ ] CTA is clear and specific
- [ ] Hashtags are relevant and varied
- [ ] Image/carousel matches the caption narrative
