# Format: LinkedIn Post

> Platform: LinkedIn
> Version: 1.0.0
> Updated: 2026-03-24
> Category: social

## Specs
- **Max length:** 3,000 characters
- **Ideal length:** 800-1,500 characters
- **Visible without expand:** First ~210 characters

## Structure

### Hook (first 2 lines)
Bold statement, counterintuitive insight, or personal story opener. Must earn the "...see more" click.

### Body
- Professional insight with personal angle
- Short paragraphs (1-2 sentences each)
- Use line breaks aggressively
- Data points or specific examples add credibility

### Close
Question to drive comments, or clear takeaway. Avoid "agree?" — too generic.

## Best Practices
1. Write like a human, not a brand — personal voice wins
2. One idea per post (not a listicle unless it's the format)
3. Native content outperforms links (algorithm penalizes external links)
4. Post images or documents (carousels) for 2-3x reach

## Anti-patterns
1. Corporate jargon without substance
2. Humble-bragging disguised as advice
3. External links in the main post (put in comments)

## Quality Checklist
- [ ] First 2 lines are compelling enough to click "see more"
- [ ] Professional but human tone
- [ ] No external links in main body
- [ ] Ends with engagement trigger (question or takeaway)
