---
description: Index of all installed genomes in this project. Auto-discoverable by @genome, @copywriter, @squad, and other agents that consume genomes. Update whenever genomes are added or removed.
last_updated: 2026-05-08
total_genomes: 9
modular_genomes: 9
advisor_ready_genomes: 3
---

# Genome Index

Discovery file for installed genomes. Each entry includes the slug, type, language, fidelity, and one-line descriptor for routing decisions.

## Foundational

| Genome | Type | Lang | Fidelity | Track | Descriptor |
|--------|------|------|----------|-------|------------|
| `copywriting/` 📁 | foundational | en | 0.80 | **4.2 modular** | Foundational copywriting genome — One Belief, 5 Acts baseline, PMS framework. Loaded by @copywriter as base layer always. *Track 4.2 migration 2026-05-08 — folder + SKILL.md + manifest.json + 11 references (methodology + meta-axioms + decision-weights + heuristics + 6 frameworks + application-notes). No advisor mode (foundational principles, not a person).* |

## Master Copywriters — Universal (US)

| Genome | Type | Lang | Fidelity | Track | Descriptor |
|--------|------|------|----------|-------|------------|
| `copywriting-schwartz/` 📁 | function | en | **0.85** | **4.2 modular** | Foundational theory (1960s) — 5 Awareness Levels + 5 Sophistication Stages + Mass Desire principle. Use as base layer with any applied master. *Track 4.2 migration 2026-05-08 — folder + SKILL.md + manifest.json + 8 references (methodology + decision-weights + meta-axioms + 3 frameworks + evidence-and-attribution + application-notes). No advisor mode (function genome).* |
| `copywriting-halbert/` 📁 | function | en | 0.80 | **4.2 modular** | Direct mail master (1980s) — Starving Crowd + A-Pile/B-Pile + Market First + long-form sales letters. *Track 4.2 migration 2026-05-08 — folder + SKILL.md + manifest.json + 10 references (methodology + decision-weights + meta-axioms + 5 frameworks + evidence-and-attribution + application-notes). No advisor mode (function genome).* |
| `copywriting-kennedy/` 📁 | function | en | 0.80 | **4.2 modular** | "No B.S." magnetic marketing — 10 Rules + Magnetic Marketing Triangle + premium positioning. *Track 4.2 migration 2026-05-08 — folder + SKILL.md + manifest.json + 10 references (methodology + decision-weights + meta-axioms + 5 frameworks + evidence-and-attribution + application-notes). No advisor mode (function genome).* |
| `copywriting-brunson/` 📁 | function | en | 0.75 | **4.2 modular** | Funnel/storytelling school — Origin Story + Perfect Webinar + value stack + community/movement. *Track 4.2 migration 2026-05-08 — folder + SKILL.md + manifest.json + 11 references (methodology + decision-weights + meta-axioms + 6 frameworks + evidence-and-attribution + application-notes). No advisor mode (function genome).* |
| `copywriting-georgi/` 📁 | function | en | 0.75 | **4.2 modular** | RMBC method — Research → Mechanism → Brief → Copy + big idea + 7-act sales letter. *Track 4.2 migration 2026-05-08 — folder + SKILL.md + manifest.json + 11 references (methodology + decision-weights + meta-axioms + 6 frameworks + evidence-and-attribution + application-notes). No advisor mode (function genome).* |

## Master Copywriters — Brazilian (pt-BR voice preserved)

| Genome | Type | Lang | Fidelity | Track | School | Descriptor |
|--------|------|------|----------|-------|--------|------------|
| `copywriting-ladeira/` 📁🎙️ | persona | pt-BR | **0.85** | **4.2 modular + advisor-ready** | Mainstream | VTSD + Light Copy 3 Cs + Premise Marketing + KSTK + Stories 10x. Multi-channel. Irreverent, accessible. For Brazilian mainstream audiences. *Track 4.2 migration 2026-05-08 — folder structure with SKILL.md + manifest.json + 15 references (consultation-playbook + voice-dna + decision-weights + meta-axioms + identity-core + biographical + 6 frameworks + 3 case studies). **Advisor-ready** — invoke directly via `@genome consult ladeira`. Fidelity preserved at 0.85 honestly (no new evidence in this round; primary podcast/course transcripts would be required for higher).* |
| `copywriting-icaro-de-carvalho/` 📁🎙️ | persona | pt-BR | **0.85** | **4.2 modular + advisor-ready** | Confessional-intellectual | 3-layer contrast + Calculated Vulnerability + 5-Act Confessional Argumentation + 20/80 Storytelling + Strategic Polarization + O Novo Mercado Pipeline. For Brazilian intellectual/premium audiences. *Track 4.2 migration 2026-05-08 — folder structure with SKILL.md + manifest.json + 15 references (consultation-playbook + voice-dna + decision-weights + meta-axioms + identity-core + biographical + 6 frameworks + 3 case studies). **Advisor-ready** — invoke directly via `@genome consult icaro`. R$272M+ verified, TED Talk + Medium quotes verified. Fidelity preserved at 0.85 honestly (book content + TEDx transcript + podcast transcripts not yet ingested).* |
| `copywriting-diogo-gomes/` 📁🎙️🧬 | persona | pt-BR | **0.91** | **4.3 cognitive pipeline + advisor-ready** | Periphery | Validated recombination + treasure map + 4 lead variations. For Brazilian periphery/mass aspirational audiences. *Track 4.3 pilot 2026-05-08 — folder structure with SKILL.md + manifest.json + 18 references (~3300 lines total). Full clone-mind 9-layer cognitive pipeline: viability-assessment (L1), voice-dna (L3), behavioral-patterns (L4a), decision-weights (L4b), cognitive-architecture (L5), identity-core (L6), latticework (L7), meta-axioms+consultation-playbook (L8), quality-report (L9). Per-claim source_ids on top 30+ claims. 7 quality sub-scores (weighted 0.91). **Advisor-ready** — invoke directly via `@genome consult diogo-gomes`. system-prompt.md exportable on demand.* |

## Selection guide

### By audience

| Audience | Recommended genome(s) |
|----------|----------------------|
| US/EN-speaking general | Brunson, Georgi, Kennedy (pick by domain) |
| US/EN classical direct mail | Halbert |
| Foundational diagnosis (any audience) | Schwartz (combine with applied) |
| Brazilian mainstream (B/C mass market) | Ladeira |
| Brazilian intellectual/premium (B+) | Ícaro de Carvalho |
| Brazilian periphery/aspirational (C/D/E) | Diogo Gomes |

### By output type

| Output | Recommended genome(s) |
|--------|----------------------|
| VSL (English) | Georgi + Schwartz base |
| VSL (Brazilian) | Diogo Gomes + Schwartz base |
| Sales letter long-form | Halbert + Schwartz base |
| Course launch sequence | Brunson + Schwartz base |
| Premium positioning | Kennedy + Schwartz base |
| Brazilian Instagram daily content | Ladeira |
| Brazilian authorial thought leadership | Ícaro de Carvalho |
| Brazilian aggressive direct response | Diogo Gomes |

### Combination rules

- **Schwartz + 1 applied master:** ✅ permitted (Schwartz is foundational layer)
- **2+ applied masters in same piece:** ❌ forbidden (philosophies conflict)
- **Different masters in different pieces of same project:** ✅ permitted (with explicit hierarchy)

### Compatibility matrix (relations declared in genomes)

```
schwartz ──┬── complements ── halbert
           ├── complements ── kennedy
           ├── complements ── brunson
           ├── complements ── georgi
           └── complements ── icaro-de-carvalho

halbert ───── complements ── kennedy
brunson ───── complements ── kennedy

ladeira ───── complements ── diogo-gomes
ladeira ───── complements ── kennedy
icaro ─────── complements ── ladeira
icaro ─────── complements ── diogo-gomes
icaro ─────── complements ── kennedy
diogo ─────── complements ── brunson
diogo ─────── overlaps ──── georgi
```

## Statistics

- **Total genomes:** 9 (1 foundational + 8 masters)
- **Universal/EN masters:** 5 (Schwartz, Halbert, Kennedy, Brunson, Georgi)
- **Brazilian/pt-BR masters:** 3 (Ladeira mainstream, Ícaro intellectual, Diogo periphery)
- **Track 4.1 fields adopted:** all 8 masters (`fidelity_score`, Decision Weights, Meta-Axioms; persona genomes additionally have DNA split + anchor_prompt + relations)
- **Track 4.2 modular:** 8 (foundational + Schwartz + Halbert + Kennedy + Brunson + Georgi + Ladeira + Ícaro de Carvalho — all migrated 2026-05-08)
- **Track 4.3 cognitive pipeline:** 1 (Diogo Gomes — clone-mind integrated, 9 layers complete)
- **Advisor-ready (direct invocation):** 3 (Ladeira + Ícaro + Diogo Gomes — all 3 BR personas)
- **Single-file legacy:** 0 — all 9 genomes now in folder format
- **Total content:** ~700 lines (foundational) + ~1500 lines × 5 function masters + ~700 (Ladeira) + ~1100 (Ícaro) + ~3300 (Diogo Track 4.3) ≈ 13,300+ lines across modular folder format

## Advisor mode — direct invocation

Genomes flagged `advisor_ready: true` can be invoked directly by the user via `@genome` for one-on-one consultation. The genome responds AS the persona (first-person, in-voice), not as `@genome` describing the persona.

**Invocation patterns:**
- `@genome consult {slug}` (for example, `@genome consult diogo-gomes`)
- `@genome call {nickname}` (for example, `@genome call diogo`)
- `@genome — ask {persona}: [question]`
- `@genome help me with [task] using {slug}`

**Currently advisor-ready genomes:**

| Genome | Voice language | Best for consultation about |
|--------|----------------|------------------------------|
| `copywriting-ladeira` 🎙️ | pt-BR | VTSD architecture, perpetual sales, Light Copy 3 Cs, Premise Marketing, multi-channel Brazilian mainstream copy strategy, mindset coaching, Stories 10x cadence, perpetual + launch complementarity |
| `copywriting-icaro-de-carvalho` 🎙️ | pt-BR | Authorial positioning, polarization strategy (substance test), calculated vulnerability, 5-act confessional argumentation, 3-layer contrast, 20/80 storytelling, authority through transformation, building an authorial education business |
| `copywriting-diogo-gomes` 🎙️ | pt-BR | Brazilian/US direct response, VSL strategy, validated recombination, lead generation, mechanism combo, briefing |

**Requirements for advisor-ready** (validated by `@genome` Advisor-Ready Checklist):
- Track 4.2 modular format (folder)
- `consultation-playbook.md` reference present
- `voice-dna.md` with vocabulary + signature phrases
- `fidelity_score ≥ 0.70`
- `not_for` list ≥ 3 items in manifest.json
- ≥ 1 case study reference

To make an existing genome advisor-ready: ask `@genome` to upgrade it. To enrich an advisor-ready genome with new material: use natural language (`@genome enrich {slug} — there is more content here`).

## Maintenance

When adding a new genome:

**Single-file format (Track 2.0/3.0/4.1 — for shallow or function genomes):**
1. Create `{slug}.md` and `{slug}.meta.json` in this directory
2. Update this `INDEX.md` with the new entry
3. Declare `relations` in the new genome's frontmatter and meta.json
4. Sync to `template/.aioson/genomes/` so new projects also get it

**Modular folder format (Track 4.2 — for deep persona genomes):**
1. Create `{slug}/` folder with:
   - `SKILL.md` — lightweight manifest (~80-150 lines) with `references:` array in frontmatter
   - `manifest.json` — extended metadata
   - `references/` — subfolder with detail files; can have nested folders (e.g., `frameworks/`, `case-studies/`)
2. Update this `INDEX.md` with the new entry — use 📁 marker to indicate modular
3. Declare `relations` in `SKILL.md` frontmatter and `manifest.json`
4. Sync the entire folder to `template/.aioson/genomes/`

**Cognitive pipeline format (Track 4.3 — for deep persona genomes with full rigor):**
1. Track 4.2 folder structure PLUS additional references for the 9-layer pipeline:
   - `references/viability-assessment.md` (L1)
   - `references/behavioral-patterns.md` (L4a)
   - `references/cognitive-architecture.md` (L5)
   - `references/latticework.md` (L7)
   - `references/quality-report.md` (L9)
2. `manifest.json` extended with: `viability_score`, `pipeline_state`, `quality_report` (7 sub-scores), `sources` array (objects with id/authenticity/reliability), `ethics_mode`
3. Per-claim `source_ids` + `confidence` on top 20-30 most identity-defining claims (signature phrases, decision weights, axioms, values)
4. Update this `INDEX.md` with 🧬 marker to indicate cognitive pipeline
5. Optional: `implementation/system-prompt.md` generated on demand via `@genome export {slug} --as=system-prompt`
6. Sync the entire folder to `template/.aioson/genomes/`

When removing a genome:
1. Remove `.md` and `.meta.json` files (single-file) OR remove the entire `{slug}/` folder (modular)
2. Update this `INDEX.md`
3. Update `relations` in OTHER genomes that referenced the removed one
4. Sync removal to template

When upgrading single-file to Track 4.2 modular:
1. See `@genome` agent's "Migration from single-file to Track 4.2" section for the procedure
2. Decompose sections into appropriate references
3. Generate new `SKILL.md` and `manifest.json`
4. Remove the old single file (avoid ambiguity)
5. Update INDEX, sync template

## Format mix tolerance

Library is now uniformly modular. Agents resolve format automatically:
1. If `.aioson/genomes/{slug}/SKILL.md` exists → modular (Track 4.2)
2. Else if `.aioson/genomes/{slug}.md` exists → single-file (Track 2.0/3.0/4.1) — legacy compatibility, but no genomes use this anymore
3. Else → genome not installed

**Track 4.2/4.3 modular:** all 9 genomes are in folder format. Foundational + 5 function masters (Schwartz, Halbert, Kennedy, Brunson, Georgi) + Ícaro + Ladeira on Track 4.2. Diogo Gomes on Track 4.3 (cognitive pipeline pilot).

## Future expansion candidates

Genomes considered but not yet created:

- **Erico Rocha** (Brazilian launch master — Launch Formula) — could add to fill the "Brazilian launch specialist" niche
- **Pedro Sobral** (Brazilian direct response, paid traffic specialist) — could add to fill the "Brazilian performance marketing" niche
- **Vitor Peçanha** (Brazilian content marketing — Rock Content founder) — different domain (content marketing, not direct response)
- **Drayton Bird** (UK direct response, Halbert protégé) — could add to UK perspective
- **John Carlton** (US direct response, "Simple Writing System") — could add to US classical lineage
- **David Ogilvy** (US classic advertising, "Confessions of an Advertising Man") — would add brand-focused perspective, distinct from direct response

These are not currently installed. Generate via `@genome` or full profiler pipeline (`@profiler-researcher` → `@profiler-enricher` → `@profiler-forge`).
