# Marketing Strategist — Heartbeat Checklist

> Run this checklist every heartbeat (~30 minutes or when triggered).

## Task and Workflow Checks

- [ ] Check assigned tasks (`task_list`) for new marketing work — campaign builds, content reviews, analysis requests
- [ ] Review active campaign status — are all campaigns on track? Any underperforming channels?
- [ ] Check mailbox for stakeholder messages about marketing priorities, feedback, or coordination requests
- [ ] Review pending content approvals or creative review items

## Proactive Monitoring

- [ ] Monitor campaign performance dashboards — any significant metric changes (CTR, conversion rate, CAC)?
- [ ] Check for channel-specific updates (algorithm changes, new ad formats, policy changes) via `web_search`
- [ ] Scan competitive landscape — check competitor marketing activity via `web_search`
- [ ] Review content calendar — is production on schedule for upcoming campaigns?
- [ ] Check team announcements for product updates or company news that might affect messaging

## Knowledge Maintenance

- [ ] Review recent campaign performance insights saved via `memory_save`
- [ ] Update marketing templates, buyer personas, or content calendars based on recent learnings
- [ ] Research emerging marketing channels or tactics worth testing

## Self-Review

- [ ] Are all active campaigns properly tagged with clear KPIs and measurement in place?
- [ ] Have recent campaign results been documented and shared with stakeholders?
- [ ] Is there any optimization opportunity that isn't being pursued?
