# PPC Ad Copy Examples

## Overview

Comprehensive examples of PPC (Pay-Per-Click) ad copy for Google Ads and Facebook Ads, including headlines, descriptions, ad extensions, and best practices.

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## Google Ads Examples

### Search Ad - SaaS Product

**Headline 1:** AI-Powered Analytics Platform  
**Headline 2:** Get Insights in Minutes, Not Days  
**Headline 3:** Start Your Free 14-Day Trial  

**Description 1:** Transform raw data into actionable insights with our AI-powered analytics platform. No credit card required.  
**Description 2:** Join 10,000+ companies using our platform. Easy setup, powerful results. Try it free for 14 days.  

**Display Path:** www.example.com/analytics  

**Ad Extensions:**
- **Sitelink 1:** Free Trial → /free-trial
- **Sitelink 2:** Pricing → /pricing
- **Sitelink 3:** Case Studies → /customers
- **Sitelink 4:** Book Demo → /demo
- **Callout 1:** No Credit Card Required
- **Callout 2:** 24/7 Customer Support
- **Callout 3:** 99.9% Uptime Guarantee
- **Callout 4:** GDPR Compliant
- **Structured Snippet:** Features: Real-time Dashboards, Custom Reports, API Access, Team Collaboration

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### Search Ad - E-commerce

**Headline 1:** Premium Wireless Headphones  
**Headline 2:** 50% Off + Free Shipping Today  
**Headline 3:** 30-Day Money-Back Guarantee  

**Description 1:** Experience studio-quality sound with our noise-canceling headphones. Limited time offer - save $150 today.  
**Description 2:** Over 50,000 5-star reviews. Free 2-day shipping. Easy returns. Shop now and save big.  

**Display Path:** www.example.com/headphones  

**Ad Extensions:**
- **Sitelink 1:** Shop All Headphones → /headphones
- **Sitelink 2:** Compare Models → /compare
- **Sitelink 3:** Customer Reviews → /reviews
- **Sitelink 4:** Support → /support
- **Price Extension:**
  - Over-Ear Headphones: From $199
  - In-Ear Headphones: From $99
  - Gaming Headsets: From $149
  - Wireless Earbuds: From $79
- **Promotion Extension:** 50% Off All Headphones - Limited Time
- **Callout 1:** Free 2-Day Shipping
- **Callout 2:** 30-Day Returns
- **Callout 3:** 2-Year Warranty

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### Search Ad - Local Service

**Headline 1:** Emergency Plumber - 24/7 Service  
**Headline 2:** Licensed & Insured | Same-Day  
**Headline 3:** Call Now: (555) 123-4567  

**Description 1:** Fast, reliable plumbing service in [City]. No overtime charges. Upfront pricing. Call now for immediate help.  
**Description 2:** Serving [City] for 20+ years. 500+ 5-star reviews. All work guaranteed. Book online or call today.  

**Display Path:** www.example.com/plumbing  

**Ad Extensions:**
- **Call Extension:** (555) 123-4567
- **Location Extension:** 123 Main St, [City], [State]
- **Sitelink 1:** Emergency Service → /emergency
- **Sitelink 2:** Pricing → /pricing
- **Sitelink 3:** Reviews → /reviews
- **Sitelink 4:** Book Online → /book
- **Callout 1:** 24/7 Emergency Service
- **Callout 2:** No Overtime Charges
- **Callout 3:** Licensed & Insured
- **Callout 4:** Same-Day Service
- **Structured Snippet:** Services: Drain Cleaning, Water Heater Repair, Leak Detection, Pipe Replacement

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## Facebook Ads Examples

### Lead Generation Ad - B2B SaaS

**Primary Text:**  
Tired of spending hours on manual data entry? 🤯

Our AI-powered automation platform eliminates 90% of repetitive tasks, saving your team 20+ hours per week.

See how companies like [Customer Name] increased productivity by 3x while cutting costs by 40%.

**Headline:** Automate Your Workflow - Start Free Trial  

**Description:** No credit card required. Setup in 5 minutes.  

**Call-to-Action Button:** Start Free Trial  

**Image:** Screenshot of dashboard with productivity metrics  

**Targeting:**
- Job Titles: Operations Manager, COO, Business Owner
- Company Size: 50-500 employees
- Industries: SaaS, Technology, Professional Services
- Interests: Business automation, productivity tools

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### E-commerce Ad - Product Catalog

**Primary Text:**  
New arrivals just dropped! 🔥

Shop our latest collection of sustainable activewear. Made from recycled materials, designed for performance.

✅ Free shipping on orders $50+  
✅ 60-day returns  
✅ Carbon-neutral delivery  

Limited stock - shop now before your size sells out!

**Headline:** Sustainable Activewear - Shop New Arrivals  

**Description:** Free shipping over $50. 60-day returns.  

**Call-to-Action Button:** Shop Now  

**Image:** Carousel of product photos (5-10 items)  

**Targeting:**
- Age: 25-45
- Gender: All
- Interests: Fitness, yoga, sustainability, eco-friendly products
- Behaviors: Online shoppers, engaged shoppers

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### Video Ad - Brand Awareness

**Primary Text:**  
What if you could learn a new language in just 15 minutes a day? 🌍

Meet [Product Name] - the app that makes language learning fun, effective, and addictive.

Over 10 million users worldwide have achieved fluency using our science-backed method.

**Headline:** Learn Spanish in 15 Minutes/Day  

**Description:** Download free and start learning today.  

**Call-to-Action Button:** Download  

**Video:** 30-second demo showing app interface and user testimonials  

**Targeting:**
- Age: 18-55
- Interests: Travel, education, language learning, culture
- Behaviors: Frequent travelers, education enthusiasts

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### Retargeting Ad - Cart Abandonment

**Primary Text:**  
Hey! You left something behind... 👀

Your items are still waiting in your cart. Complete your order now and get:

🎁 Free shipping (today only)  
💰 10% off with code COMEBACK10  
📦 Ships within 24 hours  

Don't miss out - limited stock available!

**Headline:** Complete Your Order - Get 10% Off  

**Description:** Use code COMEBACK10 at checkout. Expires tonight.  

**Call-to-Action Button:** Shop Now  

**Image:** Dynamic product image from abandoned cart  

**Targeting:**
- Custom Audience: Website visitors who added to cart but didn't purchase (last 7 days)
- Exclude: Purchasers (last 30 days)

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## Ad Copy Best Practices

### Headlines

✅ **DO:**
- Include primary keyword
- Lead with benefit or value proposition
- Use numbers and specifics ("Save 50%", "14-Day Trial")
- Create urgency ("Limited Time", "Today Only")
- Ask questions ("Tired of [Problem]?")

❌ **DON'T:**
- Use all caps (except acronyms)
- Make unrealistic claims
- Use excessive punctuation (!!!)
- Violate platform policies
- Use clickbait

### Descriptions

✅ **DO:**
- Expand on headline benefit
- Include social proof (reviews, customer count)
- Address objections (free shipping, returns)
- Use clear call-to-action
- Highlight unique selling points

❌ **DON'T:**
- Repeat headline verbatim
- Use jargon or technical terms
- Forget call-to-action
- Ignore character limits
- Use generic copy

### Ad Extensions (Google Ads)

✅ **DO:**
- Use all relevant extensions
- Keep sitelinks concise (25 characters)
- Update promotions regularly
- Use location extensions for local businesses
- Add structured snippets for features

❌ **DON'T:**
- Use duplicate sitelinks
- Forget to update expired promotions
- Use broken links
- Ignore mobile optimization

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## A/B Testing Ideas

### Elements to Test

1. **Headlines:**
   - Benefit-focused vs. Feature-focused
   - Question vs. Statement
   - With/without numbers

2. **Descriptions:**
   - Short vs. Long
   - Social proof vs. No social proof
   - Urgency vs. No urgency

3. **CTAs:**
   - "Start Free Trial" vs. "Get Started"
   - "Shop Now" vs. "Buy Now"
   - "Learn More" vs. "Download Guide"

4. **Images/Videos:**
   - Product photos vs. Lifestyle images
   - Static vs. Carousel
   - Image vs. Video

5. **Offers:**
   - Percentage discount vs. Dollar amount
   - Free trial vs. Free demo
   - Free shipping vs. Discount

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## Performance Benchmarks

### Google Ads (Search)

- **CTR (Click-Through Rate):** 3-5% (good), 5%+ (excellent)
- **Conversion Rate:** 2-5% (average), 5%+ (good)
- **Quality Score:** 7+ (aim for 8-10)
- **CPC (Cost Per Click):** Varies by industry ($1-$50+)

### Facebook Ads

- **CTR:** 0.9% (average), 2%+ (good)
- **CPC:** $0.50-$2.00 (average)
- **CPM (Cost Per 1000 Impressions):** $5-$15
- **Conversion Rate:** 1-3% (average), 3%+ (good)

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## Related Resources

- **conversion-optimization.md** - CTA and landing page optimization
- **universal-marketing.md** - Messaging and metrics
- **content-marketing.md** - Content for ads

