# Social Media Campaign Example: Product Launch

## Campaign Overview

**Campaign Name**: "AI Analytics Platform Launch - Transform Your Data"  
**Duration**: 90 days (March 1 - May 31, 2026)  
**Platforms**: LinkedIn, Twitter/X, Instagram, Facebook  
**Budget**: $15,000 ($5,000 paid ads + $10,000 content creation)  
**Primary Goal**: Generate 500 MQLs and 100 free trial signups

---

## Campaign Strategy

### Target Audience
- **Primary**: Data analysts, business intelligence professionals (25-45 years)
- **Secondary**: C-suite executives, marketing managers
- **Industries**: SaaS, E-commerce, Finance, Healthcare
- **Pain Points**: Manual data analysis, siloed data, lack of actionable insights

### Key Messages
1. **Primary**: "Turn data chaos into actionable insights in minutes, not hours"
2. **Supporting**: "AI-powered analytics that speaks your language"
3. **CTA**: "Start Your Free 14-Day Trial"

### Content Pillars
1. **Educational** (40%): Tips, tutorials, best practices
2. **Product Features** (30%): Demos, use cases, benefits
3. **Social Proof** (20%): Customer stories, testimonials, case studies
4. **Engagement** (10%): Polls, questions, behind-the-scenes

---

## Platform-Specific Content

### LinkedIn Posts

#### Post 1: Launch Announcement (Week 1)
**Format**: Text + Image (product screenshot)  
**Character Count**: 280 characters  
**Hashtags**: #DataAnalytics #AIAnalytics #BusinessIntelligence

**Copy**:
```
🚀 Introducing TechFlow AI Analytics Platform

Tired of spending hours in spreadsheets? Our new AI-powered platform transforms raw data into actionable insights in minutes.

✅ Automated data cleaning
✅ Natural language queries
✅ Real-time dashboards
✅ Predictive analytics

Join 500+ companies already transforming their data strategy.

👉 Start your free 14-day trial: [link]

#DataAnalytics #AIAnalytics #BusinessIntelligence
```

**Image**: Product dashboard screenshot with key features highlighted  
**Posting Time**: Tuesday, 10:00 AM EST  
**Paid Boost**: $200 (Target: Data analysts, BI professionals)

---

#### Post 2: Customer Success Story (Week 2)
**Format**: Carousel (5 slides)  
**Character Count**: 350 characters  
**Hashtags**: #CustomerSuccess #DataDriven #CaseStudy

**Copy**:
```
How E-Commerce Giant Increased Revenue by 35% with AI Analytics 📈

SwiftShop was drowning in data but starving for insights. Here's how they transformed their business in 90 days:

Slide 1: The Challenge
- 10M+ customer records
- 5 disconnected data sources
- 40 hours/week on manual reports

Slide 2: The Solution
- Implemented TechFlow AI Analytics
- Automated data integration
- Real-time customer segmentation

Slide 3: The Results
- 35% revenue increase
- 80% time savings on reporting
- 2.5x improvement in customer retention

Slide 4: Key Features Used
- Predictive customer lifetime value
- Automated churn prediction
- Real-time inventory optimization

Slide 5: CTA
Ready to transform your data strategy?
Start your free trial: [link]

#CustomerSuccess #DataDriven #CaseStudy
```

**Images**: 
1. SwiftShop logo + challenge stats
2. Platform integration diagram
3. Results dashboard with metrics
4. Feature screenshots
5. CTA with trial button

**Posting Time**: Thursday, 11:00 AM EST  
**Paid Boost**: $300 (Target: E-commerce managers, retail executives)

---

#### Post 3: Educational Tip (Week 3)
**Format**: Text + Infographic  
**Character Count**: 220 characters  
**Hashtags**: #DataTips #Analytics #BestPractices

**Copy**:
```
5 Signs Your Business Needs AI-Powered Analytics:

1. ⏰ Spending 10+ hours/week on manual reports
2. 📊 Data scattered across multiple tools
3. 🔮 Making decisions based on gut feeling, not data
4. 📉 Missing revenue opportunities
5. 🤯 Overwhelmed by data volume

Sound familiar? AI analytics can help.

Download our free guide: "The Modern Data Stack for Growing Businesses"
[link]

#DataTips #Analytics #BestPractices
```

**Image**: Infographic with 5 signs (icons + brief descriptions)  
**Posting Time**: Wednesday, 9:00 AM EST  
**Organic Post**: No paid boost

---

### Twitter/X Posts

#### Tweet 1: Launch Teaser (Week 1 - Monday)
**Character Count**: 240/280  
**Hashtags**: #AI #Analytics

**Copy**:
```
Something big is coming tomorrow 👀

Hint: It involves AI, data, and making your life a whole lot easier.

Stay tuned... 🚀

#AI #Analytics
```

**Media**: Teaser video (15 seconds) with countdown timer  
**Posting Time**: 2:00 PM EST

---

#### Tweet 2: Launch Announcement (Week 1 - Tuesday)
**Character Count**: 275/280  
**Hashtags**: #ProductLaunch #AIAnalytics

**Copy**:
```
🎉 It's here! Introducing TechFlow AI Analytics Platform

Turn data chaos into insights in minutes:
✅ Natural language queries ("Show me top customers")
✅ Automated dashboards
✅ Predictive analytics
✅ No coding required

Free 14-day trial 👉 [link]

#ProductLaunch #AIAnalytics
```

**Media**: Product demo GIF (30 seconds) showing natural language query  
**Posting Time**: 10:00 AM EST  
**Paid Promotion**: $500 (Promoted Tweet)

---

#### Tweet 3: Quick Tip Thread (Week 2)
**Format**: Thread (5 tweets)  
**Character Count**: ~250 per tweet

**Tweet 1/5**:
```
🧵 5 Data Analytics Mistakes That Are Costing You Money

(And how to fix them)

👇 Thread
```

**Tweet 2/5**:
```
1/ Mistake: Analyzing data in silos

Each department has their own tools, creating conflicting reports.

Fix: Centralize data in one platform. TechFlow integrates 50+ data sources automatically.
```

**Tweet 3/5**:
```
2/ Mistake: Relying on outdated reports

Last week's data can't drive today's decisions.

Fix: Real-time dashboards that update automatically. Make decisions based on NOW, not last week.
```

**Tweet 4/5**:
```
3/ Mistake: Ignoring predictive analytics

Looking backward won't help you plan forward.

Fix: Use AI to predict customer churn, forecast revenue, identify opportunities before competitors.
```

**Tweet 5/5**:
```
5/ Want to avoid these mistakes?

Our free guide covers 15 data analytics best practices.

Download: [link]

Or start your free trial: [link]

#DataAnalytics #BusinessIntelligence
```

**Posting Time**: Thursday, 1:00 PM EST (one tweet every 2 minutes)  
**Organic Thread**: No paid boost

---

### Instagram Posts

#### Post 1: Launch Announcement (Week 1)
**Format**: Carousel (10 slides)  
**Caption Length**: 500 characters  
**Hashtags**: 10 hashtags

**Caption**:
```
🚀 NEW: AI Analytics Platform That Actually Makes Sense

Swipe to see how we're changing the game 👉

No more:
❌ Hours in spreadsheets
❌ Confusing dashboards
❌ Waiting for IT

Just:
✅ Ask questions in plain English
✅ Get instant insights
✅ Make data-driven decisions

Link in bio for free trial 🔗

#DataAnalytics #AITechnology #BusinessIntelligence #SaaS #ProductLaunch #TechInnovation #DataScience #Analytics #BusinessGrowth #StartupLife
```

**Slides**:
1. Eye-catching cover: "The Future of Analytics is Here"
2. Problem: Person frustrated with spreadsheets
3. Solution: Clean platform interface
4. Feature 1: Natural language query demo
5. Feature 2: Real-time dashboard
6. Feature 3: Predictive analytics
7. Customer testimonial quote
8. Results: Before/after metrics
9. Pricing: Free trial offer
10. CTA: "Start Free Trial" button

**Posting Time**: Tuesday, 12:00 PM EST
**Paid Promotion**: $400 (Instagram Ads - Carousel)

---

#### Post 2: Behind-the-Scenes (Week 3)
**Format**: Reel (60 seconds)
**Caption Length**: 300 characters
**Hashtags**: 8 hashtags

**Caption**:
```
Ever wonder how AI analytics actually works? 🤔

Our team breaks it down in 60 seconds (no PhD required!)

Save this for later 📌

#TechExplained #AIAnalytics #BehindTheScenes #DataScience #TechEducation #LearnTech #SaaS #Innovation
```

**Reel Script**:
- 0-10s: Hook - "How does AI analytics work?"
- 10-25s: Step 1 - Data collection from multiple sources
- 25-40s: Step 2 - AI processes and cleans data
- 40-55s: Step 3 - Natural language interface generates insights
- 55-60s: CTA - "Try it free - link in bio"

**Music**: Upbeat, tech-focused background track
**Posting Time**: Friday, 5:00 PM EST
**Organic Post**: No paid boost (Reels get organic reach)

---

### Facebook Posts

#### Post 1: Value-Driven Content (Week 2)
**Format**: Link post with preview image
**Character Count**: 400 characters
**Targeting**: Business owners, marketing managers

**Copy**:
```
📊 Free Resource: The Complete Guide to Data-Driven Decision Making

Inside this 25-page guide:
• How to identify your most important metrics
• 10 dashboard templates you can use today
• Step-by-step data integration checklist
• Real case studies from 5 industries
• Common analytics mistakes (and how to avoid them)

No email required. Just download and start making better decisions.

👉 Get your free guide: [link]

P.S. If you want to automate this entire process, check out our new AI Analytics Platform (free trial available!)
```

**Image**: Guide cover with "FREE" badge
**Posting Time**: Monday, 9:00 AM EST
**Paid Boost**: $300 (Boosted post to lookalike audience)

---

#### Post 2: Customer Testimonial Video (Week 4)
**Format**: Video (90 seconds)
**Caption Length**: 250 characters

**Copy**:
```
"TechFlow cut our reporting time from 40 hours to 4 hours per week. That's 36 hours back to focus on strategy instead of spreadsheets."

- Sarah Chen, VP of Analytics at SwiftShop

Hear more success stories and start your free trial: [link]

#CustomerSuccess #DataAnalytics #Testimonial
```

**Video Content**:
- Customer interview in their office
- B-roll of them using the platform
- On-screen metrics showing results
- End screen with CTA

**Posting Time**: Wednesday, 11:00 AM EST
**Paid Boost**: $400 (Video views campaign)

---

## Content Calendar (First 2 Weeks)

### Week 1: Launch Week

| Day | Platform | Content Type | Topic | Paid/Organic |
|-----|----------|--------------|-------|--------------|
| Mon | Twitter | Teaser | Launch countdown | Organic |
| Mon | LinkedIn | Article | "The Future of Analytics" | Organic |
| Tue | All Platforms | Announcement | Product launch | Paid ($1,200) |
| Tue | Instagram | Carousel | Product features | Paid ($400) |
| Wed | LinkedIn | Post | Educational tip | Organic |
| Wed | Twitter | Thread | Quick tips | Organic |
| Thu | Facebook | Link Post | Free guide | Paid ($300) |
| Thu | LinkedIn | Post | Industry insights | Organic |
| Fri | Instagram | Reel | Product demo | Organic |
| Fri | Twitter | Poll | Audience engagement | Organic |

### Week 2: Social Proof Week

| Day | Platform | Content Type | Topic | Paid/Organic |
|-----|----------|--------------|-------|--------------|
| Mon | Facebook | Link Post | Free resource | Paid ($300) |
| Mon | LinkedIn | Post | Thought leadership | Organic |
| Tue | Twitter | Thread | Data mistakes | Organic |
| Tue | Instagram | Story Series | Customer spotlight | Organic |
| Wed | LinkedIn | Carousel | Case study | Paid ($300) |
| Wed | Twitter | Quote Tweet | Industry news | Organic |
| Thu | Facebook | Video | Customer testimonial | Paid ($400) |
| Thu | LinkedIn | Post | Product update | Organic |
| Fri | Instagram | Reel | Behind-the-scenes | Organic |
| Fri | Twitter | Engagement | Q&A session | Organic |

---

## Engagement Strategy

### Response Templates

**Positive Comment**:
```
Thanks for the support! 🙌 Have you tried the platform yet? We'd love to hear your feedback. DM us if you have any questions!
```

**Question About Features**:
```
Great question! [Answer]. Want to see it in action? Book a free demo: [link] or start your trial: [link]
```

**Pricing Inquiry**:
```
Our pricing starts at $99/month, but you can try all features free for 14 days (no credit card required). Check it out: [link]
```

**Competitor Comparison**:
```
We'd be happy to show you how we compare! Here's a detailed comparison guide: [link]. Or book a demo and we'll walk you through it: [link]
```

**Negative Feedback**:
```
We're sorry to hear that. We'd love to make this right. Can you DM us with more details? Our team will follow up within 24 hours.
```

---

## Tracking and Metrics

### UTM Parameters

**LinkedIn**:
- Source: `linkedin`
- Medium: `social`
- Campaign: `ai-analytics-launch`
- Content: `[post-type]` (e.g., `carousel-case-study`)

**Twitter**:
- Source: `twitter`
- Medium: `social`
- Campaign: `ai-analytics-launch`
- Content: `[post-type]` (e.g., `thread-tips`)

**Instagram**:
- Source: `instagram`
- Medium: `social`
- Campaign: `ai-analytics-launch`
- Content: `[post-type]` (e.g., `reel-demo`)

**Facebook**:
- Source: `facebook`
- Medium: `social`
- Campaign: `ai-analytics-launch`
- Content: `[post-type]` (e.g., `video-testimonial`)

### KPIs by Platform

**LinkedIn**:
- Impressions: 100,000+
- Engagement Rate: 3%+
- Click-Through Rate: 1.5%+
- Leads Generated: 200+

**Twitter/X**:
- Impressions: 150,000+
- Engagement Rate: 2%+
- Retweets: 500+
- Profile Visits: 5,000+

**Instagram**:
- Reach: 75,000+
- Engagement Rate: 4%+
- Profile Visits: 3,000+
- Link Clicks: 1,500+

**Facebook**:
- Reach: 50,000+
- Engagement Rate: 2.5%+
- Video Views: 25,000+
- Link Clicks: 2,000+

### Overall Campaign KPIs

- **Total Reach**: 375,000+
- **Total Engagement**: 15,000+
- **Website Visits**: 10,000+
- **MQLs Generated**: 500+
- **Free Trial Signups**: 100+
- **Cost Per Lead**: $30
- **Cost Per Trial**: $150

---

## A/B Testing Plan

### Test 1: CTA Variations (Week 1-2)
**Variable**: Call-to-action text
**Version A**: "Start Your Free Trial"
**Version B**: "See It In Action - Free Trial"
**Metric**: Click-through rate
**Winner**: Version with higher CTR gets 100% traffic Week 3+

### Test 2: Visual Style (Week 3-4)
**Variable**: Image style
**Version A**: Product screenshots
**Version B**: Lifestyle images (people using product)
**Metric**: Engagement rate
**Winner**: Version with higher engagement continues

### Test 3: Post Length (Week 5-6)
**Variable**: Copy length
**Version A**: Short copy (100-150 characters)
**Version B**: Long copy (300-400 characters)
**Metric**: Engagement + click-through rate
**Winner**: Version with better combined metric

---

## Budget Breakdown

| Platform | Paid Ads | Content Creation | Total |
|----------|----------|------------------|-------|
| LinkedIn | $2,000 | $3,000 | $5,000 |
| Twitter/X | $1,500 | $2,000 | $3,500 |
| Instagram | $1,000 | $2,500 | $3,500 |
| Facebook | $500 | $2,500 | $3,000 |
| **Total** | **$5,000** | **$10,000** | **$15,000** |

### Content Creation Costs
- Video production (3 videos): $4,000
- Graphic design (50+ assets): $3,000
- Copywriting: $2,000
- Photography: $1,000

---

## Success Criteria

✅ **Primary Goal**: 500 MQLs generated
✅ **Secondary Goal**: 100 free trial signups
✅ **Engagement Goal**: 15,000+ total engagements
✅ **Reach Goal**: 375,000+ total reach
✅ **Cost Efficiency**: CPL under $30, Cost per trial under $150

---

## Post-Campaign Analysis

### Week 13: Review and Optimize

1. **Analyze Performance**:
   - Which platforms drove the most MQLs?
   - Which content types had highest engagement?
   - What was the actual CPL and cost per trial?

2. **Identify Top Performers**:
   - Best-performing posts (repurpose for future campaigns)
   - Most effective CTAs
   - Optimal posting times

3. **Document Learnings**:
   - What worked well?
   - What didn't work?
   - Recommendations for next campaign

4. **Plan Next Steps**:
   - Nurture campaign for trial users
   - Retargeting campaign for engaged users
   - Ongoing content strategy

---

## Tools and Resources

- **Scheduling**: Hootsuite or Buffer
- **Analytics**: Native platform analytics + Google Analytics
- **Design**: Canva Pro or Adobe Creative Suite
- **Video Editing**: Adobe Premiere Pro or Final Cut Pro
- **UTM Builder**: Google Campaign URL Builder
- **A/B Testing**: Platform native tools + Optimizely
- **Reporting**: Google Data Studio or Tableau

---

**Campaign Owner**: Marketing Team
**Last Updated**: 2026-01-31
**Status**: Ready to Launch
