# 🎯 Global Brand Identity Guidelines v1.2

## Core Perception Pillars
1. **Sustainable Luxury**: We use 100% recycled materials but command a premium price point.
2. **Transparent Innovation**: We open-source our manufacturing processes.
3. **Inclusive Excellence**: Our products are designed for extreme environments (Arctic to Sahara) but accessible to every level of athlete.

## Visual Identity
- **Primary Color**: "Antigravity Teal" (#008080)
- **Voice**: Authoritative, yet optimistic and transparent.

## Compliance Check
Any public perception indicating "cheapness" or "corporate secrecy" must be flagged as a High-Intensity Alignment Gap.
