---
id: 02-product-growth-copy-squad
name: copy-squad
source: lara-squads-import
source_path: 02-product-growth/copy-squad.md
source_sha256: 11e71ee65295596c036be589afe423dc8fd0d3cb12a12c6e42454e21fc196df8
status: active
---

# copy-squad

> Espelhado de LARA/Squads para o catálogo canônico do OpenLife. Runtime deve ler este arquivo em `.catalog/squads`, não o Obsidian.

---
tags: [lara, squad, copy-squad]
versão: "1.0.0"
engine: "—"
localização: ~/squads/copy-squad/
atualizado: 2026-03-17
---

# Squad: copy-squad

Copywriting estratégico para vendas, landing pages e campanhas.

---


## 🤖 Agentes

| Agente | Papel |
|---|---|
| [[andre-chaperon]] | Email Storytelling Architect & Intimate Persuasion Specialist |
| [[ben-settle]] | Daily Email Strategist & Personality-First Copywriter |
| [[claude-hopkins]] | Scientific Advertising Pioneer & Direct Response Fundamentalist |
| [[clayton-makepeace]] | Emotional Selling Master & Financial/Health Copy Specialist |
| [[copy-chief]] | Creative Director and Orchestrator of the Copy Squad |
| [[dan-kennedy]] | Direct Response Strategist & Info-Marketing Architect |
| [[dan-koe]] | Creator Economy Philosopher & Short-Form Content Strategist |
| [[david-deutsch]] | Big Idea Strategist & Fascination Craftsman |
| [[david-ogilvy]] | Brand Architect & Research-Driven Creative Director |
| [[eugene-schwartz]] | Strategic Copywriter & Market Analyst |
| [[frank-kern]] | Intent-Based Branding Strategist & Launch Architect |
| [[gary-bencivenga]] | Proof-Based Direct Response Master |
| [[gary-halbert]] | Street-Smart Direct Response Copywriter & Marketing Maverick |
| [[jim-rutz]] | Format Innovator & Anti-Bore Direct Response Master |
| [[joe-sugarman]] | Direct Response Pioneer & Psychological Trigger Strategist |
| [[john-carlton]] | Sales Detective & Freelance Copy Legend |
| [[jon-benson]] | VSL Architect & NLP-Based Copywriting Pioneer |
| [[parris-lampropoulos]] | Control-Beating Specialist & Fascination Master |
| [[robert-collier]] | Empathy-First Copywriter & Mail-Order Master |
| [[russell-brunson]] | Funnel Architect & Digital Marketing Movement Leader |
| [[ry-schwartz]] | Launch Email Architect & Belief Transformation Specialist |
| [[stefan-georgi]] | Systematic Copywriting Methodologist & VSL Specialist |
| [[todd-brown]] | Big Marketing Idea Strategist & Campaign Architect |


## 📁 squad.yaml

```yaml
name: copy-squad
version: "1.0.0"
short-title: "Copy Squad"
description: "Squad de elite com 23 agentes de copywriting — 22 copywriters lendários + 1 orquestrador. Cobre direct response, email, funis, VSLs, cartas de vendas, ofertas e copywriting de marca."
author: "OpenLife"
license: MIT
slashPrefix: "copy-squad"

openlife:
  minVersion: "4.0.0"
  type: squad

tags:
  - copywriting
  - direct-response
  - sales-letter
  - email
  - vsl
  - funnel
  - headline
  - offer
  - ad-copy
  - launch
  - brand-copy

components:
  agents:
    # Tier 0 — Orchestrator
    - copy-chief.md
    # Tier 1A — Direct Response Legends
    - gary-halbert.md
    - eugene-schwartz.md
    - claude-hopkins.md
    - gary-bencivenga.md
    - robert-collier.md
    - john-carlton.md
    - jim-rutz.md
    # Tier 1B — Modern Copy & Funnels
    - dan-kennedy.md
    - frank-kern.md
    - russell-brunson.md
    - todd-brown.md
    - stefan-georgi.md
    - jon-benson.md
    - ry-schwartz.md
    # Tier 1C — Email & Relationship Copy
    - ben-settle.md
    - andre-chaperon.md
    - dan-koe.md
    # Tier 1D — Offers & Sales Pages
    - joe-sugarman.md
    - david-ogilvy.md
    - clayton-makepeace.md
    - parris-lampropoulos.md
    - david-deutsch.md
  tasks:
    # Writing Tasks
    - write-headline.md
    - write-sales-letter.md
    - write-vsl-script.md
    - write-email-sequence.md
    - write-ad-copy.md
    - write-landing-page.md
    - write-bullets.md
    - create-funnel-copy.md
    - create-offer.md
    # Analysis & Review Tasks
    - analyze-copy.md
    - critique-copy.md
    - diagnose.md
    - review.md
  workflows:
    - wf-full-copy-project.yaml
    - wf-copy-review-cycle.yaml
  checklists:
    - output-quality.md

config:
  extends: extend

# Tier Architecture (metadata — not required by schema, enriches routing)
# tier_architecture:
#   tier_0: Orchestration — copy-chief
#   tier_1a: Direct Response Legends — gary-halbert, eugene-schwartz, claude-hopkins, gary-bencivenga, robert-collier, 
```

---
*Fonte: `~/squads/copy-squad/` · 50 arquivos*
