---
id: 02-product-growth-brand-squad
name: brand-squad
source: lara-squads-import
source_path: 02-product-growth/brand-squad.md
source_sha256: 75a51eaafd8cbaafe87673481458fd69bcba033051c618a9582cf1a4bc55bc26
status: active
---

# brand-squad

> Espelhado de LARA/Squads para o catálogo canônico do OpenLife. Runtime deve ler este arquivo em `.catalog/squads`, não o Obsidian.

---
tags: [lara, squad, brand-squad]
versão: "1.0.0"
engine: "david-aaker"
localização: ~/squads/brand-squad/
atualizado: 2026-03-17
---

# Squad: brand-squad

Posicionamento de marca e estratégia de branding.

---


## 🤖 Agentes

| Agente | Papel |
|---|---|
| [[al-ries]] | Positioning Strategist & Category Creation Pioneer |
| [[alina-wheeler]] | Brand Identity Process Architect |
| [[archetype-consultant]] | Brand Personality & Archetype Specialist |
| [[brand-chief]] | Brand Squad Orchestrator |
| [[byron-sharp]] | Marketing Scientist & Evidence-Based Growth Strategist |
| [[david-aaker]] | Brand Equity & Identity Architect |
| [[denise-yohn]] | Brand-Culture Fusion Strategist |
| [[domain-scout]] | Domain & Digital Naming Strategist |
| [[donald-miller]] | Brand Messaging Strategist & StoryBrand Creator |
| [[emily-heyward]] | Startup & DTC Brand Strategist |
| [[jean-noel-kapferer]] | Brand Identity & Luxury Strategy Architect |
| [[kevin-keller]] | Brand Equity Scientist & Strategic Brand Management Authority |
| [[marty-neumeier]] | Brand Strategist & Design Thinking Pioneer |
| [[miller-sticky-brand]] | StoryBrand Implementation Specialist |
| [[naming-strategist]] | Brand Naming Specialist |


## 📁 squad.yaml

```yaml
name: brand-squad
version: "1.0.0"
short-title: "Brand Squad"
description: "O squad definitivo de estratégia de marca — 10 pensadores lendários de branding clonados como agentes de IA, mais 4 especialistas funcionais e 1 orquestrador. Cobre brand equity, posicionamento, identidade, arquitetura e crescimento."
author: "OpenLife"
license: MIT
slashPrefix: "brand-squad"

openlife:
  minVersion: "4.0.0"
  type: squad

tags:
  - branding
  - brand-strategy
  - positioning
  - identity
  - naming
  - archetype
  - storybrand
  - brand-equity
  - brand-architecture
  - luxury

components:
  agents:
    # Tier 0 — Orchestrator
    - brand-chief.md
    # Tier 1 — Brand Strategy & Equity
    - david-aaker.md
    - kevin-keller.md
    - jean-noel-kapferer.md
    # Tier 1 — Positioning & Differentiation
    - al-ries.md
    - byron-sharp.md
    - marty-neumeier.md
    # Tier 1 — Brand Building & Communication
    - donald-miller.md
    - denise-yohn.md
    - emily-heyward.md
    # Tier 1 — Brand Identity & Expression
    - alina-wheeler.md
    - archetype-consultant.md
    - naming-strategist.md
    # Tier 2 — Specialized Support
    - domain-scout.md
    - miller-sticky-brand.md
  tasks:
    # Brand Analysis
    - audit-brand.md
    - diagnose.md
    - review.md
    # Brand Creation
    - create-positioning.md
    - generate-names.md
    - build-identity.md
    - create-brand-story.md
    - design-architecture.md
    - map-archetype.md
  workflows:
    - wf-brand-creation.yaml
    - wf-rebrand.yaml
  checklists:
    - output-quality.md

config:
  extends: extend

routing_matrix:
  brand_equity:
    primary: david-aaker
    secondary: kevin-keller
    triggers: ["brand equity", "brand value", "brand loyalty", "brand awareness", "brand associations"]
  brand_identity:
    primary: jean-noel-kapferer
    secondary: alina-wheeler
    triggers: ["brand identity", "identity prism", "brand DNA", "brand personality", "brand culture"]
  positioning:
    primary: al-ries
    secondary: m
```

---
*Fonte: `~/squads/brand-squad/` · 38 arquivos*
