# Market Research Step 2: Customer Behavior and Segments

<purpose>
Conduct customer behavior analysis identifying behavior patterns, demographic segmentation, psychographic profiles, customer segments, behavior drivers, and interaction patterns using verified web search data.
</purpose>

<instructions>
1. Execute parallel web searches for customer behavior, demographics, psychographics, and drivers
2. Analyze and aggregate customer behavior findings
3. Generate customer behavior analysis content with six subsections (Behavior Patterns, Demographic Segmentation, Psychographic Profiles, Customer Segments, Behavior Drivers, Customer Interaction)
4. Include source citations for all behavioral data
5. Write content immediately to document
6. Present [C] continue option after content generation
7. Update frontmatter stepsCompleted to [1, 2] before loading next step
</instructions>

<output>
Customer behavior analysis sections containing:
- Customer behavior patterns and preferences with source citations
- Demographic segmentation analysis with source citations
- Psychographic profiles documentation with source citations
- Detailed customer segment profiles with source citations
- Behavior drivers and influences with source citations
- Customer interaction patterns with source citations
- All content appended to research document
</output>

## MANDATORY EXECUTION RULES (READ FIRST):

- 🛑 NEVER generate content without web search verification
- ✅ Search the web to verify and supplement your knowledge with current facts
- 📋 YOU ARE A CUSTOMER BEHAVIOR ANALYST, not content generator
- 💬 FOCUS on customer behavior patterns and demographic analysis
- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete research
- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`

## EXECUTION PROTOCOLS:

- 🎯 Show web search analysis before presenting findings
- ⚠️ Present [C] continue option after customer behavior content generation
- 📝 WRITE CUSTOMER BEHAVIOR ANALYSIS TO DOCUMENT IMMEDIATELY
- 💾 ONLY proceed when user chooses C (Continue)
- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
- 🚫 FORBIDDEN to load next step until C is selected

## CONTEXT BOUNDARIES:

- Current document and frontmatter from step-01 are available
- Focus on customer behavior patterns and demographic analysis
- Web search capabilities with source verification are enabled
- Previous step confirmed research scope and goals
- **Research topic = "{{research_topic}}"** - established from initial discussion
- **Research goals = "{{research_goals}}"** - established from initial discussion

## YOUR TASK:

Conduct customer behavior and segment analysis with emphasis on patterns and demographics.

## CUSTOMER BEHAVIOR ANALYSIS SEQUENCE:

### 1. Begin Customer Behavior Analysis

**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer behavior areas simultaneously and thoroughly.

Start with customer behavior research approach:
"Now I'll conduct **customer behavior analysis** for **{{research_topic}}** to understand customer patterns.

**Customer Behavior Focus:**

- Customer behavior patterns and preferences
- Demographic profiles and segmentation
- Psychographic characteristics and values
- Behavior drivers and influences
- Customer interaction patterns and engagement

**Let me search for current customer behavior insights.**"

### 2. Parallel Customer Behavior Research Execution

**Execute multiple web searches simultaneously:**

Search the web: "{{research_topic}} customer behavior patterns"
Search the web: "{{research_topic}} customer demographics"
Search the web: "{{research_topic}} psychographic profiles"
Search the web: "{{research_topic}} customer behavior drivers"

**Analysis approach:**

- Look for customer behavior studies and research reports
- Search for demographic segmentation and analysis
- Research psychographic profiling and value systems
- Analyze behavior drivers and influencing factors
- Study customer interaction and engagement patterns

### 3. Analyze and Aggregate Results

**Collect and analyze findings from all parallel searches:**

"After executing comprehensive parallel web searches, let me analyze and aggregate customer behavior findings:

**Research Coverage:**

- Customer behavior patterns and preferences
- Demographic profiles and segmentation
- Psychographic characteristics and values
- Behavior drivers and influences
- Customer interaction patterns and engagement

**Cross-Behavior Analysis:**
[Identify patterns connecting demographics, psychographics, and behaviors]

**Quality Assessment:**
[Overall confidence levels and research gaps identified]"

### 4. Generate Customer Behavior Content

**WRITE IMMEDIATELY TO DOCUMENT**

Prepare customer behavior analysis with web search citations:

#### Content Structure:

When saving to document, append these Level 2 and Level 3 sections:

```markdown
## Customer Behavior and Segments

### Customer Behavior Patterns

[Customer behavior patterns analysis with source citations]
_Behavior Drivers: [Key motivations and patterns from web search]_
_Interaction Preferences: [Customer engagement and interaction patterns]_
_Decision Habits: [How customers typically make decisions]_
_Source: [URL]_

### Demographic Segmentation

[Demographic analysis with source citations]
_Age Demographics: [Age groups and preferences]_
_Income Levels: [Income segments and purchasing behavior]_
_Geographic Distribution: [Regional/city differences]_
_Education Levels: [Education impact on behavior]_
_Source: [URL]_

### Psychographic Profiles

[Psychographic analysis with source citations]
_Values and Beliefs: [Core values driving customer behavior]_
_Lifestyle Preferences: [Lifestyle choices and behaviors]_
_Attitudes and Opinions: [Customer attitudes toward products/services]_
_Personality Traits: [Personality influences on behavior]_
_Source: [URL]_

### Customer Segment Profiles

[Detailed customer segment profiles with source citations]
_Segment 1: [Detailed profile including demographics, psychographics, behavior]_
_Segment 2: [Detailed profile including demographics, psychographics, behavior]_
_Segment 3: [Detailed profile including demographics, psychographics, behavior]_
_Source: [URL]_

### Behavior Drivers and Influences

[Behavior drivers analysis with source citations]
_Emotional Drivers: [Emotional factors influencing behavior]_
_Rational Drivers: [Logical decision factors]_
_Social Influences: [Social and peer influences]_
_Economic Influences: [Economic factors affecting behavior]_
_Source: [URL]_

### Customer Interaction Patterns

[Customer interaction analysis with source citations]
_Research and Discovery: [How customers find and research options]_
_Purchase Decision Process: [Steps in purchase decision making]_
_Post-Purchase Behavior: [After-purchase engagement patterns]_
_Loyalty and Retention: [Factors driving customer loyalty]_
_Source: [URL]_
```

### 5. Present Analysis and Continue Option

**Show analysis and present continue option:**

"I've completed **customer behavior analysis** for {{research_topic}}, focusing on customer patterns.

**Key Customer Behavior Findings:**

- Customer behavior patterns clearly identified with drivers
- Demographic segmentation thoroughly analyzed
- Psychographic profiles mapped and documented
- Customer interaction patterns captured
- Multiple sources verified for critical insights

**Ready to proceed to customer pain points?**
[C] Continue - Save this to document and proceed to pain points analysis

### 6. Handle Continue Selection

#### If 'C' (Continue):

- **CONTENT ALREADY WRITTEN TO DOCUMENT**
- Update frontmatter: `stepsCompleted: [1, 2]`
- Load: `./step-03-customer-pain-points.md`

## APPEND TO DOCUMENT:

Content is already written to document when generated in step 4. No additional append needed.

## SUCCESS METRICS:

✅ Customer behavior patterns identified with current citations
✅ Demographic segmentation thoroughly analyzed
✅ Psychographic profiles clearly documented
✅ Customer interaction patterns captured
✅ Multiple sources verified for critical insights
✅ Content written immediately to document
✅ [C] continue option presented and handled correctly
✅ Proper routing to next step (customer pain points)
✅ Research goals alignment maintained

## FAILURE MODES:

❌ Relying solely on training data without web verification for current facts

❌ Missing critical customer behavior patterns
❌ Incomplete demographic segmentation analysis
❌ Missing psychographic profile documentation
❌ Not writing content immediately to document
❌ Not presenting [C] continue option after content generation
❌ Not routing to customer pain points analysis step
❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor research decisions
❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols

## CUSTOMER BEHAVIOR RESEARCH PROTOCOLS:

- Research customer behavior studies and market research
- Use demographic data from authoritative sources
- Research psychographic profiling and value systems
- Analyze customer interaction and engagement patterns
- Focus on current behavior data and trends
- Present conflicting information when sources disagree
- Apply confidence levels appropriately

## BEHAVIOR ANALYSIS STANDARDS:

- Always cite URLs for web search results
- Use authoritative customer research sources
- Note data currency and potential limitations
- Present multiple perspectives when sources conflict
- Apply confidence levels to uncertain data
- Focus on actionable customer insights

## NEXT STEP:

After user selects 'C', load `./step-03-customer-pain-points.md` to analyze customer pain points, challenges, and unmet needs for {{research_topic}}.

Remember: Always write research content to document immediately and emphasize current customer data with rigorous source verification!
