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title: Enhancing Listing Description – A thing very host should know
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## Enhancing Listing Description – A thing very host should know

A great rental listing on Resortifi includes an informative title and stellar
description that properly describes your rental property. While it’s easy to
assume that tenants care more about the rental price, the photos, and the
location of an apartment, they also pay attention to the description. The
rental listing description should complement the photos and other features of
your listing while demonstrating you’re a sophisticated Resortifi landlord.

To help you become a professional at writing an engaging description, we’ve
outlined everything you need to know on rental listings and what information
to include.

Here   are   some   expert   tips   on   how   to   write   an   effective   rental   listing
description for your property.

Here are some proven marketing strategies that can help increase your
Resortifi bookings:

- **Use Originality in Your Listing Description**
  
Apartment searching can be exciting for guests— it’s an opportunity for them
to upgrade their life. Writing an engaging rental listing description is a way to
sell a lifestyle your rental property can provide. Tenants will be thrilled to find
a better location, a better price, better amenities, or even a better landlord.

Keep in mind that guests will read a lot of listings, so you’ll need to stand out
from your competition. A great way to do that is by avoiding phrases like,
‘great amenities’ or ‘convenient location.’ It’s more impactful to describe the
unique attributes of your unit.

Highlight popular features if you have them. According to Resortifi’s filters of
amenities, including things like farmhouse sinks, barn doors, subway tiles,
and quartz are selling points. Units with these features are rented faster and
for more money, so be sure to highlight popular features in your listing
description if you have them

- **Incorporate Style in Your Listing Description**
  
If your unit is luxurious because it is fully updated, then describe what is
updated. It’s more effective to highlight what your unit offers a tenant —
maybe it’s a faster commute because your unit is close to the train, or
maybe it’s a fun neighborhood with bars nearby.

Likewise, exclamation points and all caps often have the opposite effect than
you desire. If you want to stir up excitement, then write what’s great about
your unit. You don’t have to be a salesperson — be straightforward and
genuine. Remember that word choice and descriptors are powerful. You can
say “large family room,” but it’s better to say, “spacious family room with
bay windows”.

- **Listing Description Length and Format**

The ideal description is four to six sentences. Pick two of your best features
and one exciting attraction nearby. Short, informative sentences are all you
need.

Rental listing descriptions are best formatted as a paragraph. Bullet-points
are great for lists, but the description is not a list — it should be full of useful,
persuasive information. It’s a more professional format.

- **Comply With Fair Housing Laws**
Be sure to comply with all laws throughout your search for a new guest It’s a
violation of Fair Housing laws to mention national origin, race, gender,
disability,   religion,   or   familial   status   anywhere   in   your   description.   For
instance, you can’t write, “Looking for a young couple.”

This is true throughout the entire rental process. As you’re showing your
rental property, it’s illegal to say things like “This building is perfect for a
family with kids” or steer certain tenants to a particular unit.

The listing description is the biggest piece of content in your listing, so it’s
important to do it well. Keep it simple, paint a picture, and highlight your top
selling points.
