# Site Brief

This document helps AI agents understand the brand, tone, and goals for this site. Fill in the sections below to provide context for content creation.

## Brand Voice

Describe how the brand communicates:

- **Tone**: (e.g., professional, friendly, technical, casual, authoritative)
- **Personality**: (e.g., helpful, innovative, trustworthy, playful)
- **Language style**: (e.g., simple and direct, detailed and thorough, conversational)

**Words/phrases to use:**
- (Add brand-appropriate terminology)

**Words/phrases to avoid:**
- (Add terms that don't fit the brand)

## Target Audience

Who is this site for?

- **Primary audience**: (e.g., small business owners, developers, enterprise teams)
- **Secondary audience**: (if applicable)
- **Technical level**: (e.g., beginner, intermediate, expert)
- **Key pain points**: (what problems are they trying to solve?)

## Site Purpose

What is this site meant to achieve?

- **Primary goal**: (e.g., generate leads, sell products, provide information)
- **Secondary goals**: (e.g., build brand awareness, support customers)
- **Key user journeys**: (what should visitors do on the site?)

## Content Guidelines

Standards for content creation:

- **Preferred content length**: (e.g., blog posts 800-1200 words)
- **Heading style**: (e.g., sentence case, title case)
- **Image requirements**: (e.g., minimum resolution, preferred aspect ratios)
- **SEO focus areas**: (key topics or keywords)

## Example

```markdown
## Brand Voice

- **Tone**: Professional but approachable
- **Personality**: Helpful, knowledgeable, straightforward
- **Language style**: Clear and concise, avoid jargon unless necessary

**Words to use:** streamline, efficient, simple, powerful, reliable
**Words to avoid:** synergy, leverage, disrupt, revolutionary

## Target Audience

- **Primary**: Small to medium business owners looking for a CMS
- **Technical level**: Intermediate - comfortable with technology but not developers
- **Pain points**: Current CMS is too complex, need better content management

## Site Purpose

- **Primary goal**: Convert visitors to trial signups
- **Key journeys**:
  1. Learn about features → Start free trial
  2. Read case studies → Request demo
  3. Check pricing → Choose plan

## Content Guidelines

- Blog posts: 1000-1500 words
- All headings in sentence case
- Include at least one image per blog post
- Focus on "headless CMS" and "content management" keywords
```
