# Attraction Agent 2.0 / 3.0 (Tom Panos) notes

## Key distinction
- **Marketing** = getting noticed / getting to the table.
- **Sales** = converting once you’re at the table.

## Return on Engagement (ROE)
In the new world:
- it’s not what you say to the market
- it’s what the market says about you

## Be recommendable
- testimonials
- tagged posts
- consistent quality

## Online and offline “in line”
Consistency across:
- listings
- photography
- copy
- social proof
- personal presentation

## Practical actions
- build database (fit database, not fat)
- use listings marketing to attract more listings
- invest in content that compounds

## Line to use
“Brand is what they say about you when you’re not there.”