# Firewave Email Nurture Sequences

Automated email sequences that move prospects through the customer journey.

## The Customer Journey
**KNOW → LIKE → TRUST → TRY → BUY**

| Stage | Description |
|---|---|
| KNOW | Stranger encounters your content, social media, or letter |
| LIKE | They take action — download a guide, like a post |
| TRUST | You have a conversation by email or phone |
| TRY | They book a valuation |
| BUY | They instruct you |

## 8-Step Funnel Structure
1. Set up a landing page offering a digital gift (checklist, guide)
2. Integrate with email provider (AWeber, Mailchimp, etc.)
3. Guide is automatically sent to the subscriber
4. Landing page redirects to a thank you page
5. Thank you page offers a valuation
6. Place retargeting pixel for Facebook Ads
7. Set up email nurture sequence (series of relevant emails)
8. Add a call to action (CTA) to each email

## Subscriber Briber Ideas
Specific titles so you learn something about each subscriber:
- "Moving with a Busy Family"
- "Selling Your Bungalow"
- "How to Sell Your Home for the Asking Price in Just 30 Days"
- "Your Home Moving Checklist"
- "Planning to Sell? Your Complete Guide to Doing it Right"
- "What Your Home Is Really Worth in [Area]"
- "First-Time Buyer's Guide to [Area]"

## Sequence Structure (Example: Seller Lead)
- **Email 1** (Day 0): Deliver the guide + introduce yourself
- **Email 2** (Day 3): Share a relevant success story / case study
- **Email 3** (Day 7): Provide market insight for their area
- **Email 4** (Day 14): Address common seller concerns
- **Email 5** (Day 21): Offer a no-obligation valuation
- **Email 6** (Day 30): Share testimonial + soft CTA

## Key Principle
If your content doesn't move them from cold to warm, or warm to hot, it's not valuable, relevant, or timely enough.