# Gary Vaynerchuk Content Strategy

Combined principles from Crush It!, Crushing It!, and Day Trading Attention.

## Core Philosophy
The internet has created the greatest opportunity in history for individuals to build businesses around their personal brand. Your phone + social media = your media company.

> "Attention is the asset."

## From Crush It!
- Passion is the starting point
- The internet eliminates gatekeepers
- Content builds trust
- Build audience before monetising
- Work ethic matters
- Community engagement is essential

## From Crushing It!
- People follow people, not businesses
- Document your journey and provide value
- Every platform has different behaviour and culture
- Early adoption creates massive advantage
- Patience and consistency — building a brand takes years (3-5+ years)
- Reply to every comment and message early on

## From Day Trading Attention
- Attention moves constantly across platforms
- Creative is the most important variable — beats budget every time
- Speed matters — trends move quickly, react fast
- Volume wins — more content = more chances of success
- Organic reach is still massively undervalued
- Build brand first, sales second

## The 4 Types of Content
1. **Educational** — tips, tutorials, advice
2. **Inspirational** — success stories, personal journeys
3. **Entertaining** — humour, relatable moments
4. **Documentary** — real life, behind the scenes, process

## Platform-Native Content
- TikTok: short-form entertainment, trends
- Instagram: visual storytelling, lifestyle
- LinkedIn: professional insights, career stories
- YouTube: long-form education and storytelling
- Each platform requires adapted content — don't just repost

## Key Principles for Estate Agents
- You don't need to be the best — document your journey
- Consistency beats perfection — daily imperfect > occasional perfect
- Patience is the advantage — most people quit too early
- Personal brands beat corporate brands — people trust individuals
- Authenticity creates loyalty — real personalities build real audiences