# Platforms ("Five Families")

Each platform has a culture. Don't post the same thing everywhere without adapting.

## Instagram (visual storyteller)
- mix personal + professional
- stories for intimacy, reels for reach

## LinkedIn (professional network)
- insight + lessons + thought leadership
- comments are distribution

## Facebook (community)
- groups + local communities
- events + longer posts
- upload your database for targeting
- 80/20 rule: 80% community content, 20% commercial

## YouTube (education empire)
- long-form authority
- evergreen discovery via search
- property tours, market updates, advice videos

## TikTok (trend + authenticity)
- fast, unpolished, value in 15–60s

## Picking platforms
Choose 2–3 based on:
- where your buyers hang out
- formats you'll actually sustain
- competitive gap

## Repurposing pipeline (create once, distribute many)
- YouTube long video → clips → reels/tiktoks/shorts
- transcript → LinkedIn post/article
- key points → carousel / email

## Gary V Platform Strategy
Every platform has different behaviour and culture. Winning requires adapting content to each one. Early adoption of new platforms = massive advantage (less competition, algorithm rewards creators).

**Rule:** consistency beats "viral".