# Firewave GOST + scorecards

## GOST
- **Goal** (big, yearly)
- **Objective** (specific metrics + timeframe)
- **Strategy** (one-sentence approach)
- **Tactics** (multi-channel actions)

## Monthly scorecard
Track:
- outputs (direct mail sent, content posted, funnels)
- results (valuations, instructions, stock #, pipeline, average fee)

Rule: measure what drives growth, not vanity metrics.