# Vendor Updates

## Purpose

Keep vendors informed and confident throughout the marketing period. The number one complaint about estate agents is silence — Beacons doesn't do silence.

## Update Cadence

- **Weekly minimum** — every vendor should hear from Beacons at least once a week
- **After every viewing** — feedback relayed within 24-48 hours
- **After any portal activity spike** — if a listing gets a burst of saves or clicks, share it
- **When there's nothing to report** — say so. "No viewings this week, but here's what we're doing next" is infinitely better than silence

## What to Include

### Weekly Update
- Number of online views / saves this week
- Any new enquiries received
- Viewings booked or completed
- Feedback from any viewings (summarised — protect buyer identity unless offer stage)
- What's being done next (social media push, price review discussion, new photos, etc.)

### Post-Viewing Feedback
- Relay the buyer's positives first — what they liked
- Then any concerns — framed constructively
- The buyer's interest level and next steps
- Never identify the buyer by full name to the vendor without consent — use "the viewer" or first name only

## Tone

- **Confident and proactive** — even when news isn't great, frame it around action: "We haven't had the response we'd hoped for this week, so here's what I'm recommending..."
- **Honest** — don't sugarcoat. If viewings are low, say so and explain why (market conditions, pricing, seasonal)
- **Collaborative** — the vendor is a partner in the process, not a passive recipient. Invite their input

## Flagging for Alex

If a vendor:
- Expresses frustration or dissatisfaction → escalate immediately
- Asks about reducing the price → flag for Alex to have the conversation
- Asks about their contract or fees → flag for Alex
- Hasn't had a viewing in 3+ weeks → flag for Alex to review strategy