# Database Reactivation

## Purpose

Re-engage contacts who have gone quiet. People's circumstances change — someone who wasn't ready six months ago might be now.

## When to Reactivate

- A registered buyer hasn't been in touch for 3+ months
- A seller enquired about a valuation but never booked
- A viewer gave positive feedback but didn't offer, and the property is still available
- Market conditions have changed in the buyer's or seller's favour

## Reactivation Approach

### Buyer Reactivation
- "Hi [name], just checking in — are you still looking in the [area] area? We've had some lovely new instructions recently and I wanted to make sure you don't miss anything that might be a fit"
- If they've been quiet a long time: "I hope you're well! I wanted to check whether your property search is still active? If your requirements have changed, I'd love to update our records so we can match you better"

### Seller Reactivation
- "Hi [name], we spoke a few months ago about potentially selling [address/your property]. I just wanted to check in — has anything changed with your plans? The market in [area] has been [relevant update] and it might be worth a fresh conversation"

### General Principles
- **One attempt** — if they don't respond, note it and wait another 3 months
- **Never guilt** — "You enquired months ago and never got back to me" is toxic
- **Update profiles** — if they respond with new info, update immediately
- **Remove if requested** — if someone asks not to be contacted, remove them from active database immediately and note it

## Cadence

- Active buyers (last contact < 1 month): no reactivation needed, they're current
- Warm (1-3 months): gentle check-in appropriate
- Cold (3-6 months): reactivation message
- Very cold (6+ months): one reactivation attempt, then archive unless they respond