# Keller organisational model (estate agency)

## Stages
1) Agent (does everything)
2) Business owner (hires leverage)
3) Entrepreneur (leads the business)

## Typical order of hires
1) **Admin assistant** (compliance, scheduling, database)
2) **Buyer agent** (viewings, buyer management)
3) **Listing specialist** (scale listings)

## Key belief
Listings build businesses; buyers can become jobs unless systemised.

## 33 Touch
Database is the asset: 33 meaningful touches/year keeps you remembered.