# Firewave BLAST Formula & Blogging

## The BLAST Formula
A daily content framework for social media:

| Letter | Category | Examples |
|---|---|---|
| **B** | Behind the Scenes | Designer working on brochures, photographer going the extra mile, unboxing bespoke materials |
| **L** | Local Spotlight | Afternoon run to favourite café, competition with local florist, interview with new shop owner |
| **A** | A Day in the Life | Facebook Live from a local landmark, photo of interesting find on a walk, full rainbow on way to office |
| **S** | Showcase of a Property | Sneak peek coming soon, new to market, just sold, bath with a view, twilight shoot |
| **T** | Tips and Advice | Live Q&A "7 reasons to sell in spring", blog link with graphics, testing household hacks |

## How BLAST Works
Like a diet — a few posts outside the formula won't hurt, but if BLAST posts are in the minority, results won't follow.

## Property Showcase Tips
- Be careful with property adverts (platforms restrict reach for ads)
- Instead: "sneak peek", "new to market", "just sold" format
- Show interesting details: period features, views, unique architectural elements

## Five P’s to Blog Like a Pro
1. **Plan** — list all topics, common questions, frequent issues
2. **Prepare** — research, gather data, find examples
3. **Produce** — write with personality, break into scannable sections
4. **Publish** — on your website (drives SEO)
5. **Promote** — share across social, email, and communities

## Blog Topic Ideas
- When is the right time to go on the market?
- Do I need professional photography?
- Why do I need a floor plan?
- What's an EPC?
- How long will it take my house to sell?
- What happens after you accept an offer?
- Moving with children: a parent's guide

## Blogging Benefits
- Positions you as an expert authority
- Demonstrates transparency and honesty
- Creates an estate agent's website people actually want to visit
- Drives Google ranking through fresh, relevant content