# Sphere of Influence (SOI) System

From Ryan Serhant's *Growing Your Sphere of Influence*.

## The SOI Model (Concentric Circles)
**YOU** → Board of Advisors → Community → Network → Audience → Strangers

## SOI Audit Plan
1. **Define your sphere components** — who comprises your inner circle?
2. **Engagement analysis** — how frequently are you engaging?
3. **Assess contact information** — are all details up to date?
4. **Identify key influencers** — who holds significant sway?
5. **Review value exchange** — what have you provided to your network?
6. **Segment your sphere** — prioritise based on importance
7. **Set improvement goals** — establish specific action steps

## Categories to Map
- Relatives
- Friends/personal contacts
- Coworkers
- Former classmates
- Mentors/teachers
- Members of professional organisations
- Local business owners
- Past clients

## Feed Each Layer
- **Board of Advisors** — deep, regular engagement
- **Community** — events, partnerships, local involvement
- **Network** — value content, market updates
- **Audience** — social media, email, content
- **Strangers** — outreach, advertising, community presence

## SOI Scorecard (Follow-Up Frequency)
Score each contact 1-4 on:
1. Importance to professional goals
2. Which ring they're in
3. Value exchange level
4. Interaction frequency (past 6 months)
5. Alignment with business objectives

**Results:**
- 4-8 points: Low frequency (semi-annually)
- 9-12 points: Moderate (quarterly)
- 13-16 points: High (monthly)
- 17-20 points: Very high (fortnightly/weekly)

## Hook 'Em, Help 'Em, Ask 'Em
- **Hook** — get their attention with something relevant
- **Help** — provide genuine value before asking
- **Ask** — make your request after establishing trust

## ABC: Always Be Connecting
Sunday connection checklist:
- Answer all no-reply emails
- Check all social DMs and reply
- Schedule one lunch with a first-ring connection
- Send a hello to 2-3 second-ring connections
- Follow up with new contacts from this week
- Cold email 1 wealth manager / solicitor / professional