# Sphere of Influence Workbook — Full Reference

Based on Ryan Serhant's Growing Your Sphere of Influence methodology.

## The SOI Model

Concentric circles from centre outward:
- YOU
- Board of Advisors
- People who work for you / you work for / work with
- Community
- Network
- Audience
- Strangers

## SOI Audit Plan

### 1. Define Your Sphere Components
- Who comprises your inner circle?
- What categories define your sphere? (colleagues, clients, family, friends)
- New contacts or categories to broaden?

### 2. Engagement Analysis
- How frequently engaging with sphere?
- Areas for increased engagement?
- Who have you lost touch with?

### 3. Assess Contact Information
- All details up to date? (phone, email, social)
- Consider CRM for management
- Enhance accessibility for smoother communication

### 4. Identify Key Influencers
- Who holds significant sway in your network?
- Strategies for deeper engagement?
- Overlooked potential influencers?

### 5. Review Value Exchange
- What have you provided to your network recently?
- How to encourage reciprocity?
- How to enhance overall value you bring?

### 6. Segment Your Sphere
- Prioritise based on importance
- Divide into segments
- Allocate time/attention across segments

### 7. Set Improvement Goals
- Goals for engagement, diversity, key relationships
- Specific action steps and timelines
- Measures to track progress

### 8. Evaluate Diversity & Inclusivity
- Areas lacking representation?
- Strategies to enhance diversity?
- Foster inclusive environment?

## Key SOI Strategies

### Turn Strangers Into Champions
- Overcome imposter syndrome by defining your competitive edge
- "Get into costume" — prepare mentally before entering any room
- Make small talk big talk — go deeper than surface
- ABC: Always Be Connecting

### The 3 Steps to Winning Outreach
1. **Hook 'Em** — create initial interest
2. **Help 'Em** — provide genuine value
3. **Ask 'Em** — when trust is built, make your ask

### Feed the Layers of Your SOI
- Step 1: Leverage what you have now
- Step 2: Make them come to you
- Step 3: Get a warm prospect in one step

### Prioritising High-Value Connections
- Not all contacts are equal
- Target connections that align with business goals
- Invest proportionally in high-value relationships

### The Art of the Follow-Up
- Ghosts and no's are still in your SOI
- Consistent follow-up separates good from great
- Track all interactions

### Measure Your SOI ROI
- SOI Scorecard for regular assessment
- Track: connections made, value provided, business generated
- Maintain quality of sphere over time

## SOI Contact Categories
- Relatives
- Friends/personal
- Coworkers
- Former classmates
- Mentors/teachers
- Members of professional organisations
- Anyone else

## Becoming a Super-Connector
- Map pathways to thought leaders in your industry
- Be the person everyone loves: hook, help, ask
- Your SOI is your most valuable asset
