# Auction Bidder Report Template

## Property Details
- **Address:** [Full address]
- **Auction Date:** [Date]
- **Reserve Price:** £[amount]
- **Sale Price:** £[amount]
- **Result:** [Sold / Passed In / Vendor Bid]

## Bidding Record

| Bid # | Amount | Bidder Name | Lead Source |
|-------|--------|-------------|-------------|
| 1 | £[amount] | [Name] | [Source] |
| 2 | £[amount] | [Name] | [Source] |
| 3 | £[amount] | [Name] | [Source] |
| ... | ... | ... | ... |
| Final | £[amount] | [Name] | [Source] |

## Lead Source Categories
- **Portal** — Rightmove, Zoopla, OnTheMarket
- **Signboard** — saw the board, walked in or called
- **Database** — existing contact on your CRM
- **Social media** — Facebook, Instagram, etc.
- **Direct mail** — responded to a letter or letterbox drop
- **Referral** — recommended by a friend, family member, or professional
- **Website** — came through your agency website
- **Other** — specify

## Analysis
- **Winning lead source:** [Source that produced the buyer]
- **Most active lead source:** [Source that produced the most bidders]
- **Above/below reserve:** £[amount] [above/below]
- **Number of registered bidders:** [number]
- **Number of active bidders:** [number]

## Use This Data
- Present in listing presentations to prove your marketing reach
- Show vendors which channels produce genuine, competing buyers
- Track lead source performance across all auctions quarterly
- Identify which marketing spend delivers the best ROI