# Competitor Comparisons

Use these tables for internal positioning only. Never read a comparison table to a prospect. Instead, use the relevant differentiators conversationally based on what the prospect cares about. Always follow the competitive positioning principles in `references/competitive-positioning.md`.

## vs ChatGPT / Claude (direct AI chat)

| Dimension | ChatGPT / Claude Chat | Maxy |
|-----------|----------------------|------|
| Mode | Reactive — you ask, it answers | Proactive — reaches out, reminds, acts |
| Memory | Limited session context | Persistent memory across all conversations |
| Actions | Generates text | Takes action (sends messages, books calendar, controls home) |
| Channels | Single app/web interface | WhatsApp, voice, web, smart home |
| Privacy | Data stored in provider's cloud | Data stored locally in your home |
| Integration | Standalone | Connected to your calendar, email, WhatsApp, smart home |
| Family | Individual only | Family-aware with shared context and individual privacy |

**Key talking point:** "ChatGPT is brilliant at answering questions. Maxy is built to take action. It's the difference between a search engine and an assistant."

## vs Claude Cowork / AI Productivity Tools

| Dimension | Claude Cowork | Maxy |
|-----------|--------------|------|
| Focus | Work/professional tasks | Whole life — personal, family, home, work |
| Environment | Cloud-based workspace | Local device in your home |
| Scope | Document and task collaboration | Cross-service orchestration (calendar, messages, smart home, etc.) |
| Proactivity | On-demand | Proactive — initiates actions and reminders |
| Family | Not designed for households | Multi-user family support |

**Key talking point:** "Cowork is great for professional collaboration. Maxy manages your whole life — not just the work part."

## vs HubSpot / CRM Tools

| Dimension | HubSpot | Maxy |
|-----------|---------|------|
| Purpose | Business CRM and marketing | Personal/family life management |
| Complexity | Enterprise-grade, steep learning curve | Conversational, learns from you naturally |
| Cost | Free tier limited; paid from $45/month+ | Solo from £20/month |
| Personal use | Not designed for personal life | Built for personal and family use |
| Automation | Template-based workflows | Context-aware, adaptive actions |

**Key talking point:** "HubSpot manages your business relationships. Maxy manages your life."

## vs Calendly / Scheduling Tools

| Dimension | Calendly | Maxy |
|-----------|---------|------|
| Scope | Meeting scheduling only | Full calendar management plus everything else |
| Intelligence | Rule-based availability | Context-aware — knows your preferences, energy levels, travel time |
| Integration | Calendar + video conferencing | Calendar + email + WhatsApp + smart home + everything |
| Proactivity | Sends links when asked | Detects conflicts, suggests rescheduling, reminds proactively |
| Cost | Free tier; Pro from $10/month | Included in Maxy Solo (£20/month) with all other capabilities |

**Key talking point:** "Calendly handles scheduling. Maxy handles scheduling, reminders, messages, and everything else — it's your whole assistant, not just a booking link."

## vs Google Workspace / Microsoft 365

| Dimension | Google/Microsoft Suite | Maxy |
|-----------|----------------------|------|
| Model | Collection of separate apps | One unified brain across all services |
| Intelligence | Each app has its own limited AI | One AI that understands context across everything |
| Privacy | Cloud-stored, data used for ads/training | Local-first, data stays in your home |
| Proactivity | Notifications and reminders | Genuine agency — takes action, not just alerts |
| Family | Separate accounts, no shared intelligence | Family-aware with shared context |
| Personal assistant | Fragmented (Assistant, Cortana) | Unified, persistent, proactive |

**Key talking point:** "Google gives you the tools. Maxy uses the tools for you."

## vs WhatsApp Business / Messaging

| Dimension | WhatsApp Business | Maxy |
|-----------|------------------|------|
| Channel | WhatsApp only | WhatsApp + voice + web + smart home |
| Intelligence | Templates and auto-replies | Full AI understanding and action |
| Memory | No conversation memory | Persistent memory across all interactions |
| Scope | Messaging | Messaging + calendar + tasks + smart home + everything |
| Automation | Canned responses | Context-aware, personalised actions |

**Key talking point:** "WhatsApp Business automates messages. Maxy understands conversations and acts on them."

## vs Hiring Staff / Virtual Assistants

| Dimension | Human VA / Staff | Maxy |
|-----------|-----------------|------|
| Availability | Business hours (or expensive 24/7) | Always on, 24/7 |
| Cost | £1,500-3,000+/month for a good VA | From £20/month |
| Consistency | Variable, depends on the person | Consistent, learns and improves |
| Privacy | Trusting a stranger with personal info | Data stays in your home, no human access |
| Scale | One person, limited bandwidth | Handles everything simultaneously |
| Ramp-up | Weeks to months to train | Minutes to set up, learns continuously |

**Key talking point:** "A good VA costs £2,000/month and still can't be available at 3am. Maxy costs £20/month and never sleeps."

## Positioning Principles

1. **Never disparage.** Present Maxy's strengths. Let the prospect draw comparisons.
2. **Lead with their criteria.** Ask what matters to them, then position against those criteria.
3. **Be honest about limitations.** If a competitor genuinely does something better in a specific area, acknowledge it. Honesty builds trust.
4. **The real competitor is inertia.** Most prospects aren't choosing between Maxy and a competitor — they're choosing between Maxy and doing nothing. Position against the status quo.
5. **Use the "Two Options" framing.** "You can keep juggling twelve apps, or you can let Maxy handle it. Which sounds better?"
