# Buyer Search Letters

Direct outreach letters sent to homeowners on behalf of a specific buyer. Highly effective because they feel personal and genuine.

## Template 1 — Family Relocation
> Dear Homeowner,
>
> We are currently working with a long-term private client planning their next move to [area]. We have exhausted all available listings on the market so we promised our clients that we would contact every homeowner in [area] to find the perfect home.
>
> They are a wonderful family with [details], looking to move here from [location]. They have identified [area] specifically due to their interest in [features].
>
> They are flexible with timing and open to pricing, depending on the location and condition of the home.
>
> We promised our clients we would contact every homeowner, so if you would consider selling or renting your home please contact us immediately.
>
> [Agent name and number]

## Template 2 — Specific Buyer With History
> Dear Homeowner,
>
> My name is [name] and I'm reaching out on behalf of a wonderful couple I'm currently working with. We've thoroughly exhausted all available listings on the market and made a commitment to our clients: to go above and beyond in helping them find the right home — even if it means contacting every homeowner in [estate/area].
>
> [Buyer details and backstory — e.g. they were the underbidder on a recent sale]
>
> This is not a blanket search — it's about finding the right fit for people who have fallen in love with this location.
>
> Whether you've considered selling or even just renting your home, we'd love the chance to have a confidential conversation.
>
> [Agent name and number]

## Key Principles
- Always reference a real buyer (never fabricate)
- Include enough detail to feel genuine
- Mention flexibility on timing and price
- Keep the tone warm and respectful
- Include direct contact details (mobile, not office)
- Follow up with a phone call 5-7 days after posting