# Tom Panos-style SMS templates (estate agency)

Keep them short, calm, confident.

## Vendor messages
1) **Daily expectation reset**
“Quick update: all steady on our end, continuing to work buyers. I’ll call the moment there’s movement.”

2) **Price-alignment seed**
“Just keeping you in the loop — buyers are circling but sensitivity on price is real. We’ll navigate it strategically.”

3) **Showing anxiety**
“Totally understand the nerves — leave the buyer management to me. I’ll guide them and protect your position.”

4) **Pre-meeting alignment**
“Before we meet later today, anything on your mind since we last spoke? Want to ensure we’re fully aligned.”

5) **Offer incoming (soft set-up)**
“A buyer is close to putting something forward. Won’t know the final figure yet, but wanted you to be prepared.”

## Buyer messages
6) **Qualification**
“Before I book a private viewing, can I just check—what’s your ideal price ceiling on this one?”

7) **After OFI**
“Thanks for popping through today. What were your thoughts after seeing it in person?”

8) **Second look nudge**
“No pressure, but this one feels like a fit based on what you said. Want me to book you a second walk-through?”

9) **Hot button**
“Out of interest, what would need to happen for this one to feel like a green light?”

10) **Deadline frame**
“Just letting you know—there’s movement from another party. If you want to stay in play, now’s the moment.”

## Prospecting
11) **Past appraisal reconnect**
“Hi — just updating the market numbers in your area. Want the latest estimate?”

12) **Circle prospecting after a sale**
“We’ve just sold nearby. Curious — would you consider selling if you got a strong result like that?”

13) **Off-market ping**
“Got something coming up quietly — fits your criteria. Want first look before it hits the market?”

14) **Anniversary touch**
“Quick hello — can’t believe it’s been a year since your appraisal. Want a refreshed number?”

15) **Planning nudge**
“Doing my planning — is moving still on your radar for 2026?”

## Admin/ops
16) “Just a quick one — when you get a moment, can you sign and pop back the agreement? Keeps us moving.”
17) “Can you confirm tomorrow 3–3:15pm works for access? I’ll organise the rest.”
18) “Following up — did the trades team confirm a time with you yet? If not, I’ll chase it.”

## Referral ask
20) “By the way, if you ever have a friend or neighbour needing help with selling, feel free to connect us. Always happy to help.”