# Firewave BLAST + blogging (estate agency)

## BLAST categories
- **B**ehind the scenes
- **L**ocal spotlight
- **A** day in the life
- **S**howcase of a property
- **T**ips and advice

## Weekly minimum viable cadence
- 3 posts/week (mix BLAST)
- 1 short video/week
- 1 blog/month

## Blogging topics that work
Answer seller questions:
- “When is the best time to sell?”
- “Do I need professional photography?”
- “What’s an EPC and why it matters?”
- “How long will my house take to sell in <area>?”

## Repurpose
Blog → LinkedIn post → IG carousel → video script.