# Sharran Srivatsaa — Key Frameworks for Listing Presentations

Sharran Srivatsaa's approach sits between marketing, psychology, and leverage. These frameworks strengthen your positioning before, during, and after the market appraisal.

---

## The 3 Lanes of Business Growth

Operate in all three simultaneously:

### Lane 1 — Today Income
Deals closing in 30–60 days. Follow up buyers, price reductions, reactivating old enquiries.

### Lane 2 — Future Income
People moving in 3–12 months. Portal browsers, open house attendees, social media followers.

> "Out of curiosity, if the perfect home came up tomorrow, would you move… or are you still in the early thinking stage?"

### Lane 3 — Forever Income
Your personal brand and distribution. Content, community presence, local authority.

> "If people know you before they need you, you will never need to chase business again."

---

## The Authority Question

Instead of asking "What price do you want?" ask:

> "What would need to happen for this move to feel like a great success for you?"

This reveals timeline, motivation, and emotional drivers — far more powerful than price.

---

## The Market Intel Message

A natural way to start appraisal conversations:

> "Quick update for you. Two properties similar to yours have just come to market this week around £___ and £___. If you're curious, I'm happy to share what that means for your home's value."

---

## Platform vs Person Rule

Top agents build their own distribution rather than relying on portals.

Instead of: "Find this property on Rightmove"
Say: "Follow [your brand] to see homes before they launch."

You become the channel, not the portal.

---

## The Energy Transfer Rule

> "People don't buy logic. They buy energy."

Not: "I just wanted to check in…"
But: "I was thinking about your property this morning and had an idea I wanted to run by you."

---

## The 10 x 10 x 10 Rule

Every agent should speak to every week:
- 10 buyers
- 10 vendors
- 10 future vendors

These are your VIP pipeline.

---

## Give Before Ask Strategy

> "The fastest way to get business is to help someone without asking for anything."

Examples: local property insights, off-market opportunities, solicitor introductions, builder contacts.

---

## 6 Types of Client Touchpoints

Vary your communication:
1. **Information** — market data, comparable sales
2. **Celebration** — home anniversary, completion congratulations
3. **Opportunity** — buyer waiting, off-market chance
4. **Curiosity** — question about the market
5. **Gratitude** — thank you for referral
6. **Entertainment** — local content, community stories

---

## The Distribution Rule

> "The best marketing idea means nothing if nobody sees it."

Every listing should be pushed across: Rightmove, Zoopla, Instagram, YouTube, email database, local WhatsApp groups, social media.

---

## The Ultimate Sharran Philosophy

> "Your job isn't to sell homes. Your job is to create conversations about moving."

When conversations go up, instructions go up.