#### · Pre-valuation

#

Market context and comparable evidence — prepared .

Prepared by
Address
Postcode
Generated

· Property Intelligence 01
Subject property

## About the property.

Floor area
Bedrooms
As recorded
EPC rating
Type

· Property Intelligence 02
Market summary

##

Average asking £
Current listings ·
Average sold £
Completed transactions
Price per sq ft
Asking-price basis

#### Price growth

year on year

#### Demand rating

Buyer's market Seller's market

· Property Intelligence 03
Price trajectory

## Seven years of CM23 pricing.

#### £ headline vs achieved £/sqft

Average ££/sqft
Output area & rental pillar

#### Output-area stock mix

Detached stock is the scarce type in this output area.

#### Rental pillar

For rent
homes
DoM
days · avg
Take-up
of stock · mo
· Property Intelligence 04
Quick wins for the vendor

## What gets the best price.

Photography and the first viewings carry more weight than any other moment in the campaign. These are the highest-impact prep moves — none are expensive, all are noticed by buyers.

#### Five high-impact moves

1. Declutter ruthlessly. Surfaces should carry roughly half what they normally do. Buyers need space to project themselves into the home, not your life on display.
2. Deep-clean before any staging. Especially: oven, grout, windows, garden edges. Staging on top of dirt doesn't read.
3. Open up the light. Curtains fully open, lamps on even in daytime, mirrors to bounce light. Most homes photograph noticeably better with every light on.
4. Fix the small things. Dripping taps, chipped paint, loose handles, squeaky doors. Buyers register every defect — and discount for each one.
5. Define each room. A study-in-a-bedroom shows as a study. Return rooms to their named purpose for photos and viewings.

#### Common mistakes

- Strong air fresheners — they signal you're hiding something.
- Personal photos, religious items, children's artwork — the buyer can't project on top.
- A cold house in winter — no one buys a cold home enthusiastically.
- Overgrown garden or untidy front — the first ten seconds are kerb appeal.
- Wardrobes left untouched — buyers do open them. Reduce by half.

can walk you through this room-by-room ahead of photo day.

· Property Intelligence 05
Evidence

## Comparable transactions and live listings.

#### Nearest sold transactions · Land Registry

Date | Address | Type | Beds | Price
--- | --- | --- | --- | ---

#### Live asking comparables

· Property Intelligence 06
Recently with

## What we have been delivering nearby.

A selection of recent sales, properties under offer and live instructions handled by . If you would like the same outcome on , we would welcome a conversation.

#### Sources & methodology

Sources. PropertyData (asking, sold, demand, growth, crime, flood, council tax, property-type mix). HM Land Registry (sold transactions). Home Office (recorded crime). Environment Agency (flood risk). Valuation Office Agency (council-tax bands). Department for Levelling Up, Housing & Communities — EPC register (subject floor area & energy rating).

Method. Twelve PropertyData endpoints called on the postcode derived from the address, plus the EPC certificate fields for the subject. This pack does not quote a numeric valuation — the human agent values the property in person, drawing on the Land Registry sold £/sqft band, the live asking £/sqft, and the comparables on this page. Live and recent listings shown on the next page were picked by .

Accuracy. Property data can change rapidly. Figures are estimates — obtain independent professional advice for specific decisions. This pack is not financial or investment advice.

· Generated · 07