# Firewave-style email nurture sequences (estate agency)

Use these when someone:
- downloads a lead magnet (seller guide, checklist)
- submits a valuation enquiry
- joins the database from a 3-minute valuation SMS campaign

## Sequence A: Seller nurture (7 emails / 21 days)
**Email 1 (immediate):** Deliver the promised guide + set expectations
- Subject: “Here’s the checklist + one quick question”
- CTA: reply with postcode/road for a price snapshot

**Email 2 (day 2):** “3 mistakes that cost sellers money in [area]”
- CTA: reply with property type for tailored advice

**Email 3 (day 5):** Local market update (evidence-based)
- CTA: book a 15-min “pricing + strategy” call

**Email 4 (day 8):** Presentation tips (declutter, staging, photos)
- CTA: request your prep checklist

**Email 5 (day 12):** Marketing myth-busting (online/offline, quality signals)
- CTA: ask for the “marketing mix” template

**Email 6 (day 16):** Social proof (case study)
- CTA: “Want me to show you what we’d do for your home?”

**Email 7 (day 21):** Direct offer (valuation)
- CTA: pick two time slots

## Sequence B: Buyer nurture (5 emails / 14 days)
1) Criteria + buying position
2) “How to win without overpaying” (offer strength)
3) Mortgage/solicitor readiness checklist
4) “Off-market” framing + alert signup
5) Book a buyer strategy call

## Rules
- Keep emails plain and personal.
- 1 clear CTA.
- Always offer a reply-based CTA for people who dislike booking links.