# Sphere of Influence (SOI) methodology (Serhant workbook notes)

## The SOI concept
Think in layers:
- inner circle
- community
- network
- audience
- strangers

## SOI audit prompts
- Who is in your inner circle?
- Which categories define your sphere (clients, colleagues, family, local business owners)?
- Who have you lost touch with?
- Are contact details up to date?
- Who are key influencers in your network?
- What value have you provided recently? What can you provide next?

## Outreach principle
Be the person everyone loves:
- **Hook ’em** (a reason to care)
- **Help ’em** (value)
- **Ask ’em** (clear next step)

## Measurement
Track SOI ROI:
- conversations
- introductions
- valuations
- instructions
- repeat/referral business

## Guardrail
SOI is a long game. Consistency beats bursts.