# Tom Panos Attraction Agent Model

From Attraction Agent 2.0 & 3.0. The shift from Transactional Agent to Attraction Agent.

## The Core Shift
- **Transactional Agent:** cold calling, interrupting strangers, chasing listings
- **Attraction Agent:** building profile, creating presence, vendors come to you

> "Knocking on doors interrupting strangers who don't want to speak to you is not the most effective thing an agent can do to get more listings."

## Attraction Agent Business Model
| Stage | GCI | Focus |
|---|---|---|
| Beginner | £120k | Start |
| Year 1 | £150k | Learn |
| Advance | £200k | Fine tune |
| Superstar | £350k | Upskill |
| Brand Agent | £500k | Marketing |
| Elite Brand | £750k | Attraction |
| 7 Figure | £1M+ | Attraction + Leverage |

## Brand = Reputation + Reach
- Reputation = trust, character, integrity
- Reach = visibility, marketing, distribution
- You need BOTH — thousands of great agents have no reach

## The Law of Attraction in Property
The agent with the listings is the agent that gets the listings. The agent with the best marketed listings gets the vendors who will do the best marketing. Use current listings to get more listings.

## Return on Engagement (ROE)
In the new world, it's not what you say to the market — it’s what the market says about you. Brand is what they say about you when you're not there.

## Marketing vs Closing
- Marketing = getting noticed, being called to present
- Closing = winning the instruction when you're at the table
- There are only 2 reasons you don't have every listing: you were not called in, or you were not good enough once you were there

## 30 Laws of the Attraction Agent (Selected)
- Everything you do either builds or destroys your brand equity
- Be super focused on the customer experience
- If you're in business, you're in show business
- The fastest way to double your income is to double your rate of learning
- Critical behaviours are highly average actions that give massive results (80/20)
- Be up by 5am
- Have a clear 30-second elevator speech

## What Makes an Attraction Agent
- World class viewings
- 5am club
- Ideal week structure
- Daily physical exercise
- Crucial conversations
- 10 calls before 10am
- Attitude of gratitude
- Daily personal development
- Prospect 1-3 hours daily
- Understands vendor paid marketing
- Positive reference groups