# Competitive Positioning

## The Golden Rule: Never Disparage

Never badmouth a competitor. It makes you look insecure, unprofessional, and untrustworthy. If the prospect wanted the competitor, they'd be talking to them — they're talking to you because something brought them here.

## The Cheapest-vs-Best Principle

> "The cheapest option and the best option are generally not the same thing."

This is a universal truth that prospects intuitively understand. Use it as a principle, not an attack:

> "There will always be something cheaper. The question is: will it deliver the same result? In my experience, the cheaper options are usually the ones that cut corners when it matters most."

## Differentiation Without Comparison

Instead of comparing features with competitors, focus on what makes Maxy different in terms the prospect cares about:

1. **Ask what matters:** "What's most important to you in choosing a solution?"
2. **Position on their criteria:** Use their answer to highlight Maxy's strengths
3. **Let them draw the comparison:** "Based on what you've told me matters, here's how we approach that..."

The prospect does the comparing. You just present your strengths against their stated criteria.

## Handling "I'm Also Looking at [Competitor]"

1. **Don't panic.** This is normal — they're doing due diligence.
2. **Acknowledge:** "That makes sense — it's smart to look at options."
3. **Ask, don't argue:** "What's drawing you to them?" — their answer tells you what to sell.
4. **Position on genuine differentiators:** Only mention things that are genuinely different, not marginally better.
5. **If they ask you to compare directly:** "I can only speak to what we do well — I'd rather show you than tell you about someone else."

## Maxy's Core Differentiators

When positioning against alternatives, these are the genuine differentiators:

- **Local-first:** Data stays in the home. No cloud storage of personal information. This is unique among consumer AI assistants.
- **Proactive, not reactive:** Maxy reaches out to you. It doesn't wait for you to open an app.
- **Cross-channel:** One brain across WhatsApp, voice, web, and smart home. Not siloed apps.
- **Family-aware:** Designed for households, not just individuals. Shared context with individual privacy.
- **Skill-based:** Pay for what you use. Not a monolithic subscription with features you'll never touch.
- **Agentic:** Maxy takes action (books, sends, reminds, manages) — not just answers questions.

## When They've Already Chosen the Competitor

Handle it gracefully:
1. "I appreciate you letting me know — I hope it works out well."
2. "If things don't go as planned, I'm always here."
3. Record it in memory — they may come back, and when they do, you'll have context.

Graceful losses often become future wins. The prospect remembers how you handled the rejection.
