# Coming Soon Campaign Checklist

Use this checklist for every Coming Soon campaign. Tick off each element as it's completed.

## Pre-Launch (1–2 Weeks Before)

- [ ] Property styled and prepared for photography
- [ ] Professional photography booked and completed
- [ ] Drone photography and video booked and completed
- [ ] Floor plan with measurements commissioned
- [ ] Property video / virtual tour filmed and edited
- [ ] Brochure copy written and designed
- [ ] "Coming Soon" signboard ordered and installed
- [ ] Listing prepared on CRM (NOT yet live on portals)
- [ ] Email campaign drafted for buyer database
- [ ] Social media teaser content created (3–5 posts)
- [ ] Neighbour notification letters printed and posted
- [ ] VIP viewing schedule agreed with vendor
- [ ] Two dedicated buyers' agents assigned

## Launch Week

- [ ] Social media Day 1: Behind-the-scenes from photo shoot
- [ ] Social media Day 2: Sneak peek image
- [ ] Social media Day 3: Coming Soon graphic with key features
- [ ] Email blast to database: "Coming Soon — register your interest"
- [ ] VIP private viewings conducted
- [ ] Feedback collected from VIP viewers

## Go Live (Portal Launch)

- [ ] Listing goes live on Rightmove / Zoopla / OnTheMarket
- [ ] Social media Day 4: Full photo gallery launch post
- [ ] Social media Day 5: Video tour
- [ ] Open viewing schedule published (if appropriate)
- [ ] Portal performance monitored (views, saves, enquiries)

## Key Principles

- **No open homes during Coming Soon phase** — VIP private viewings only
- Coming Soon creates urgency and exclusivity
- Measure: How many VIP viewers convert to offers before portal launch?
- The goal is to generate offers BEFORE going live, positioning the vendor for maximum leverage