# Serhant Three F's (Expanded)

## HOT/WARM/COLD cadence
- **HOT:** daily
- **WARM:** weekly
- **COLD:** monthly

## F-1 Follow-Up
Persist until you get a clear yes/no.
Always with value: update, insight, relevant example, answer.

## F-2 Follow-Through
See the process through even when it gets messy.
Don't "check boxes" — understand the emotional driver.

## F-3 Follow-Back
Past clients are referrals and repeat business.
Systemise: birthdays, anniversaries, seasonal touch points.

## Practical rule
Schedule follow-up time like an appointment. Follow-up is a revenue activity.