# Direct Mail Templates

All templates below should be adapted with your agency name, agent name, contact details, and local area. Print on quality paper. Hand-write the envelope address. Use a 2nd class stamp.

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## 1. Just Listed — Neighbour Letter

> Dear Neighbour,
>
> Just a quick note to let you know your neighbour at **[property address]** has entrusted us with the sale of their home.
>
> The campaign will commence shortly. Please feel free to pop into one of our viewings or contact me if you'd like to be updated with the result.
>
> If you are thinking of selling, do let me know so we can keep you in mind for any buyers who miss this opportunity.
>
> **[Agent name]**
> **[Mobile number]**
> **[Agency name]**

---

## 2. Just Sold — Neighbour Letter

> Dear Neighbour,
>
> We're thrilled to let you know that after we successfully sold **[property address]**, you'll have new neighbours moving in soon!
>
> This is such an exciting time and we can't wait for you to meet them. We know they will love our fabulous community.
>
> If you are curious to know further details about the sale, feel free to contact me directly.
>
> **[Agent name]**
> **[Mobile number]**
> **[Agency name]**

---

## 3. Testimonial Letter (from Vendor)

> Dear Neighbour,
>
> I've just sold my home with **[agent name]** and they did an incredible job!
>
> They sold my property in record time and got us a price that we're really happy with. I've never had an agent who paid so much attention to detail to the styling, photography, and videography.
>
> **[Agent name]** was always there for us whenever we needed to reach them.
>
> I can only recommend **[agent name]** if you're thinking of selling. I'm going to miss living in this community.
>
> All the best,
> **[Vendor's name/signature]**

---

## 4. Buyer Search Letter

> Dear Homeowner,
>
> I hope this letter finds you well. My name is **[agent name]** and I'm reaching out on behalf of a wonderful couple I'm currently working with.
>
> We've thoroughly exhausted all available listings on the market and made a commitment to our clients: to go above and beyond in helping them find the right home — even if it means contacting every homeowner in **[area/estate name]**.
>
> That's why I'm writing to you.
>
> Our clients are **[brief description — e.g. "a lovely couple from [area], hoping to relocate to [target area]"]**. **[Personal detail — e.g. "They were the underbidders on [address] when it sold in [month/year]"]**.
>
> This is not a blanket search — it's about finding the right fit, in **[area]**, for a couple who has fallen in love with this location.
>
> They are flexible with timing and open on price, depending on the condition and location of the home. While they're not in a position to "pay anything," they are very realistic and ready to make a fair offer if the right opportunity arises.
>
> Whether you've considered selling or even just letting your home, we'd love the chance to have a confidential conversation. Our clients are genuine, respectful, and would be thrilled for the chance to join this community.
>
> If you've been thinking about making a move or are open to exploring possibilities, I'd love to hear from you.
>
> Please feel free to call or text me directly.
>
> Warm regards,
> **[Agent name]**
> **[Agency name]**
> **[Mobile number]**

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## 5. Letterbox Drop — Just Listed

Design as an A5 or DL card with:
- Hero property image (professional photography)
- "JUST LISTED" headline
- Property address
- Key features (bedrooms, bathrooms, reception rooms, garden)
- Guide price
- Agent photo, name, and direct contact number
- Agency branding
- QR code linking to full listing or virtual tour

---

## 6. Letterbox Drop — Just Sold

Design as an A5 or DL card with:
- Property image
- "SOLD" or "JUST SOLD" headline
- Property address
- Sale achieved (if vendor consents to sharing)
- "Thinking of selling? Contact us for a free, no-obligation market appraisal"
- Agent photo, name, and direct contact number
- Agency branding

---

## Direct Mail Schedule Template

| Week | Letter Type | Target Area | Quantity | Sent By | Date Sent | Responses |
|------|------------|-------------|----------|---------|-----------|----------|
| 1 | Just Listed | [Street/area] | 50 | [Name] | | |
| 2 | Buyer Search | [Estate] | 30 | [Name] | | |
| 3 | Testimonial | [Postcode] | 50 | [Name] | | |
| 4 | Just Sold | [Street/area] | 50 | [Name] | | |

Repeat monthly. Never skip a week. Build the mailing box so it's always ready to go.