# Gary V principles (Crush It / Crushing It / Day Trading Attention)

## Core ideas
- **People follow people**: your personal brand drives trust.
- **Attention is the asset**: where attention goes, business follows.
- **Document, don’t over-produce**: show the process.
- **Platform culture matters**: adapt content to each platform.
- **Speed + volume**: more content = more learning + more upside.
- **Engagement is distribution**: comments/DMs are part of the job.
- **Long game**: 1–2 years to build, 3–5 years to compound.

## UK estate agent application
- Daily micro content: viewings, prep, negotiation lessons.
- Weekly pillar content: market updates, pricing myths, “how to choose an agent”.
- Community content: local spotlight series.

## Guardrails
- Professional boundaries.
- Never shame clients or vendors.
- Never post when angry.