# Maxy FAQ

## What is Maxy?

Maxy is your Operations Manager — an operations layer, not a productivity tool. It doesn't help you work faster. It does the work that otherwise doesn't get done.

Most people know they should be using a CRM, a task manager, a follow-up system. Most don't — because every tool demands a new habit on top of an already full day. Maxy removes that cost entirely. You just talk, and the organisation happens.

Maxy plays four roles: it follows through on your commitments, responds to your customers at any hour, handles your finances (quotes, invoices, chasing), and manages your picture — what's overdue, what's at risk, what needs a decision. It runs on a device on your premises, so your data never leaves.

## Can this actually run my business?

Yes. Maxy handles the operations layer — the work that keeps a business running but isn't the work you went into business to do. Scheduling, customer enquiries, quoting, invoicing, document creation, follow-ups, workflows, CRM updates, proactive briefings. A 2-person business with the operational capacity of a 20-person operation — because Maxy provides both the admin nobody sees and the customer-facing team everyone does.

## How is Maxy different from ChatGPT / Siri / Alexa?

ChatGPT helps you think and write. Siri and Alexa respond to commands. Maxy runs your operation. It notices your calendar clash and fixes it, creates and delivers documents to clients, answers customer enquiries on your website at 3am, runs workflows you described once in conversation, and generates your morning briefing before you've opened your laptop. It also runs locally on your device, so your data isn't stored in someone else's cloud.

The comparison that matters isn't Maxy vs ChatGPT. It's Maxy vs hiring someone — or vs doing it all yourself.

## How does Maxy earn more responsibility?

Through the Earned Autonomy model. Maxy tracks your demonstrated competence with each capability independently, progressing through three stages:

- **Assist** — Maxy shows its work, explains its approach, asks before acting
- **Augment** — Maxy handles things normally, flags exceptions only
- **Orchestrate** — Maxy executes without explanation, escalates only when genuinely unusual

You never configure this. Maxy observes and adjusts. Tell it "I know how to do this" to advance, or "explain this again" to step back. You're always in control.

## Can Maxy create documents?

Yes. Describe what you need — a quote, a proposal, an invoice, a report, a flyer, a compliance document — and Maxy generates it as a professional A4 PDF. Review it in the conversation, download it, or deliver it directly to a customer via WhatsApp or email. Quotes, proposals, invoices, reports, marketing materials, compliance documents — all created through conversation.

## How does it work technically?

Maxy runs on a Raspberry Pi (the Maxy Pi) or any Linux computer on your premises. It uses Claude as its AI backbone. Your personal data — calendar entries, messages, memories, preferences — stays on the device. Maxy connects to external services via APIs but processes everything locally.

## What about privacy?

Privacy is the architecture, not a feature. Your data lives on a device you own, on your premises. Maxy doesn't upload personal information to cloud servers. When Maxy uses Claude for reasoning, it sends only what's needed for the current task — not your entire history.

## How do I set it up?

1. Get a Maxy device (from £250 for a pre-configured Raspberry Pi, or use your own Linux machine)
2. Plug it in and connect to Wi-Fi
3. Open your browser, set a PIN, and connect your Claude subscription
4. Start talking — Maxy walks you through the rest

Fully operational in under 15 minutes. No software to install, no configuration, no training.

## What can Maxy actually do?

Core capabilities (included in every plan):
- **Scheduling** — appointments, recurring events, daily briefings, proactive reminders
- **Contact management** — CRM, pipeline tracking, customer history
- **Workflow automation** — describe a process once, Maxy runs it forever
- **Document creation** — quotes, proposals, invoices, reports, marketing materials — generated and delivered
- **Customer-facing agents** — sales, support, booking agents on your website or messaging apps
- **Message handling** — WhatsApp, Telegram, and email integration
- **Memory** — remembers your preferences, past conversations, and context across sessions

With skill packs, Maxy adds depth in specific areas: finance, wellness, professional productivity, family coordination, home management, and travel.

## Do I need the hardware?

Yes. Maxy runs on a device on your premises. This is what keeps your data private and local. There is no cloud-only option — the local-first architecture is fundamental to how Maxy works.

## Can multiple family members use it?

Yes, with the Family plan (£999/year). Each family member gets their own profile with individual privacy. Maxy understands shared context (family calendar, household tasks) while keeping personal information separate.

## What if I need help?

Maxy itself can answer most questions about its own capabilities. For technical issues or account questions, support is available via the Maxy app and email.

## Is there a trial or money-back guarantee?

Details on trial availability will be confirmed at launch. Join the waitlist to be first to know about early access offers and introductory pricing.

## What's the waitlist?

We're building Maxy in phases. The waitlist gets you early access as we roll out. Joining is free — just share your name and email. Waitlist members get priority access and may receive early-adopter pricing.

## How is this different from just using multiple apps?

Multiple apps don't talk to each other. Your calendar doesn't know about your emails. Your reminders don't know about your calendar. Your document tool doesn't know about your CRM. Maxy connects everything into a single graph — meetings connected to people, people connected to deals, deals connected to history. That context is what makes the four roles possible. No isolated app can replicate this — because isolation is their fundamental constraint. One Operations Manager instead of twelve apps.
