---
name: sales-negotiation-v2
description: "Frame value, protect price, and navigate objections. Integrates Chris Voss full negotiation framework (tactical empathy, mirroring, labelling, accusation audit, Ackerman model), Tom Panos commission accelerator + pricing scripts, Tony Morris (Coffees for Closers), Phil Jones magic words for price conversations, and Serhant Calm/Control/Conviction + bridge-the-gap tactics."
---

# Sales Negotiation (v2)

When the conversation turns to price, your job is to protect value — not to discount.

## Three rules

1. **Value before price.** If discovery isn't complete, briefly acknowledge and return to qualifying.
2. **Frame cost as investment.** Translate into outcomes and avoided pain.
3. **Never concede without gaining.** Any concession must be reciprocal.

## What negotiation is not

- apologising for price
- creating false urgency
- discounting without approval

## References (load as needed)

- **Serhant deal-saving tactics** → `references/serhant-negotiation-plus.md`
- **Chris Voss negotiation framework** → `references/chris-voss-negotiation.md`
- **Tom Panos commission & pricing scripts** → `references/tom-panos-commission-pricing.md`
- **Tony Morris — questioning for commitment** → `references/tony-morris-questioning.md`
- **Phil Jones magic words for price** → `references/phil-jones-price-words.md`
