# Maxy Pricing

## Subscription Plans

### Solo — £499/year
All four roles, covered for one person. Your personal Operations Manager.

Includes:
- Follows through — commitments tracked, workflows run on your schedule, nothing forgotten
- Responds — one customer-facing agent answering enquiries on your website or messaging apps
- Handles finances — quotes, invoices, and documents created and delivered as professional A4 PDFs
- Manages your picture — daily briefings, overdue items, proactive reminders
- WhatsApp, Telegram, web, and email access
- Memory and context across conversations
- Earned Autonomy — Maxy earns the right to handle more as trust builds
- Your data stays on your device. Always.

Hardware required: Maxy Pi (from £250, one-time purchase) or your own Linux machine

### Family — £999/year
All four roles, shared across a household. Your household Operations Manager.

Includes:
- Everything in Solo
- Up to 5 people, each with their own completely private space
- Follows through on household commitments — appointments, renewals, repairs
- Family coordination — shared calendars, household tasks, family reminders
- One public agent per member
- Private by default, shared by choice

Hardware required: Maxy Pi (from £250, one-time purchase) or your own Linux machine

### Pro — £1,999/year
All four roles, at business scale. Your Operations Manager — the team member who brings a team. For 1–10 staff.

Includes:
- Everything in Family
- Responds at scale — multiple customer-facing agents for sales, support, booking
- Handles finances across the team — CRM, invoicing, quoting, pipeline tracking, branded documents
- Manages the whole picture — team activity, client follow-ups, industry-specific workflows
- Multi-admin roles — right access for the right people
- Your own branded domain via Cloudflare Tunnel

Hardware required: Maxy Pi (from £250, one-time purchase) or your own Linux machine

## Skill Packs — one-off purchase

Modular capabilities you add based on what you need. Buy once, own forever. No recurring fees.

| Skill Pack | What it does |
|-----------|-------------|
| **Home** | Tradespeople coordination, maintenance schedules, household routines |
| **Finance** | Bill tracking, spending alerts, subscription management |
| **Wellness** | Health reminders, medication tracking, GP visit preparation |
| **Professional** | Meeting prep, expense tracking, email triage, task management |
| **Family** | Kids' activities, school communications, family logistics |
| **Travel** | Trip planning, booking coordination, itinerary management |

## Premium Skills

### Beagle — Separate Product
Beagle is a premium booking agent for local services. It finds, compares, and books local service providers (plumbers, cleaners, electricians, etc.) on your behalf.

Beagle is a separate product with its own pricing — not included in the Maxy subscription or skill pack bundles.

## Hardware

### Maxy Pi — from £250
Raspberry Pi-based home hub. Runs Maxy locally. Your data stays on your premises.

- Built on the Raspberry Pi 5 with 16 GB RAM
- Pre-configured and shipped ready to go
- One-time purchase, no rental or lease

### Maxy Mini — from £370
Reachy Mini robot form factor. Physical presence in the home. Same Maxy brain, embodied.

- Desktop companion with camera, expressive movements, and personality
- Everything the Pi does, plus it sees you, reacts, and feels present
- Premium hardware option for those who want Maxy to feel more tangible

### Your own device — from £0
Maxy runs on any Linux machine with 16 GB or more of RAM. Your own hardware or a dedicated mini PC like the Star Labs Byte (from £560).

## Pricing Principles

- **Never apologise for the price.** The value is real. Frame cost as investment in operational capacity.
- **Always show what's included.** The Claude subscription alone costs $200–$2,400/year — Maxy wraps that in a complete operations layer.
- **Lead with the plan, not the hardware.** Annual subscription is the ongoing relationship. Hardware is the one-time setup cost.
- **The comparison is hiring, not software.** A part-time admin costs £18,000–£25,000/year. Maxy replaces the operational workload at a fraction of the cost.
- **Skill packs are optional, not barriers.** Core Maxy works without skill packs. Packs add depth in specific areas.
