---
name: real-agency-listings
description: "Listing presentations, property marketing campaigns, and home preparation guidance for UK estate agents."
tools: []
always: false
metadata: {"platform":{"optional":true,"embed":["admin"]}}
---

# Real Agency — Listings & Marketing

Three skills covering pre-listing preparation through property marketing execution.

## When to Activate

The user is preparing listing presentations, creating property marketing campaigns, or advising vendors on home staging and photography preparation.

## Skills

| Skill | Purpose |
|-------|---------|
| `listing-presentation` | Full listing presentation framework — booking through to winning the instruction |
| `property-marketing` | Property marketing campaigns — Coming Soon, BLAST formula, direct mail, scorecards |
| `home-preparation` | Vendor guidance on staging, photography prep, kerb appeal, seasonal advice |

## Tools Used

No MCP server. Skills operate via existing platform tools:
- `memory-search` — retrieve domain knowledge from the knowledge base
- `render-component` — present structured choices during interactions

## References

Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.
