---
name: real-agency-leads
description: "Lead generation and pipeline building — systematic nurturing, database reactivation, and proactive prospecting for UK estate agents."
tools: []
always: false
metadata: {"platform":{"optional":true,"embed":["admin"]}}
---

# Real Agency — Lead Generation

Two skills covering pipeline building and database reactivation.

## When to Activate

The user is working on lead nurturing, follow-up cadences, database reactivation campaigns, prospecting activities, or outreach strategies.

## Skills

| Skill | Purpose |
|-------|---------|
| `lead-nurturing` | Systematic follow-up and pipeline warming — Serhant Three F's, HOT/WARM/COLD cadence |
| `prospecting` | Database reactivation, lead generation, campaign chaining, proactive outreach |

## Tools Used

No MCP server. Skills operate via existing platform tools:
- `memory-search` — retrieve domain knowledge from the knowledge base
- `render-component` — present structured choices during interactions

## References

Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.
