---
name: real-agency-business
description: "Business growth, operations, personal branding, and partnership models for estate agency owners and team leaders."
tools: []
always: false
metadata: {"platform":{"optional":true,"embed":["admin"]}}
---

# Real Agency — Business

Four skills for agency owners and team leaders covering growth strategy, operational systems, personal brand building, and partnership models.

## When to Activate

The user is working on business growth strategy, operational efficiency, CRM systems, hiring, delegation, personal branding, content marketing, or evaluating partnership models like eXp.

## Skills

| Skill | Purpose |
|-------|---------|
| `business-growth` | Confidence, time leverage, execution systems — Dan Martell, Keller, Lencioni |
| `business-operations` | CRM, budgeting, hiring, delegation, team management, scaling |
| `personal-branding` | Build and execute a personal brand — identity, consistency, amplification |
| `exp-partnership` | eXp UK model — revenue share, stock ownership, agent attraction |

## Tools Used

No MCP server. Skills operate via existing platform tools:
- `memory-search` — retrieve domain knowledge from the knowledge base
- `render-component` — present structured choices during interactions

## References

Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.
