# Deck blueprint template — 13 slides

Each slide is specified by Purpose, Headline (one-line message), Body (bullets + figures pulled from the business plan), Visual suggestion, and Source reference. The deck is the presentation surface; the business plan is the source of truth.

## 13-slide layout

| # | Slide | What it lands |
|---|---|---|
| 1 | Cover | Company name, raise headline, three foregrounded founders, Companies House identifier. |
| 2 | Vision | Vision / Mission / Doctrine triad. |
| 3 | The Market | TAM with citation, structural tailwind (margin-squeeze / regulatory / equivalent), self-employed or analogous wedge, domestic adjacency, international upside, pricing band, **CAGR with citation**. |
| 4 | Business Model | Subscription tiers + hardware + service layer + future network-effect revenue + unit economics + compute-no-markup doctrine. |
| 5 | Go-to-Market | Wedge → Beachhead → Blitzscale framework, demand evidence numbers, named GTM partners, horse-before-cart logic. |
| 6 | The Product | Substrate description, wedge, upsell path, substrate moat, conversation ingestion, network, asymmetric capture, services layer. |
| 7 | Competition | Three failing categories + most-direct-competitor counter (CRM-agnostic vs migration-required). |
| 8 | The Team | Founders + strategic shareholders, with one-line credential per person and shareholding %. |
| 9 | Economics | Y1 revenue, P&L loss, cash burn, M11 cash low, M12 closing cash, closing ARR, break-even month, **LTV:CAC and burn multiple**. Two-panel chart: MRR ramp with burn overlay + monthly cash balance. |
| 10 | The Raise | Size, pre-money, post-money, dilution, instrument, use of funds, IP transfer at close, Round 2 size + timing, pre-emption. Pie chart of post-investment cap table. |
| 11 | Exit | Target exit value, 5–8-year horizon, exit routes (strategic / PE / IPO), 3–5 named acquirers with one-line rationale each. Sourced from `01-narrative/exit-thesis.md`. |
| 12 | Milestones | M0 to M-final timeline with MRR curve and Round-1 / Round-2 close markers. |
| 13 | Other Information | Compliance (DMCC + UK ICO + EU AI Act), platform-dependency disclosure with the commercial-practice-insurance answer, contact card (founders + email + web). |

## Production notes attached to the blueprint

- **Format.** 16:9 landscape, A4-or-equivalent print-safe. PDF deliverable + source deck file (PowerPoint or Keynote, founder preference).
- **Font and colour.** Apply the project's design tokens (`<project-site>/.docs/design-tokens.md`) — teal-ink + gold-accent + paper-surface + slate-text + champagne rule. Tier 1 raw tokens; reference Tier 2 aliases in component CSS, never raw hex.
- **Charts.** Build in the same renderer the prospectus uses so figures match the financial model. Source all numbers from `04-financials/model_worksheet.md`.
- **Logo and hero.** Reuse white-mono icon for dark slides, dark icon for light slides.
- **Internal commentary.** Zero. Every slide carries the current position as a fact. No "open items", no "pending rebuild", no "reconciliation paths". See `internal-workings-scrub.md`.
- **Speaker notes.** One paragraph per slide. The founder of the relevant function writes their own (technical founder writes the vision and product notes; commercial founder writes the GTM note; operator founder writes the team note).

## Deliverables

Once the deck is designed, archive at:

- `<data-room>/10-supporting/investor-deck.pptx` (or `.key`)
- `<data-room>/10-supporting/investor-deck.pdf`

The blueprint file (`01-narrative/deck-blueprint.md`) stays as the brief for any future redesign.
