Optional categoryThe category id of the catalog object (e.g., Product) associated with the event
Optional catalogUnique identifier of the catalog object (e.g., Product) associated with the event
Optional catalogType of the catalog object associated to the cart item.
Optional personalizationIdentifier for the source system that provided the personalization information.
Optional personalizationThe identifier, provided by the personalization service provider, of the specific personalization information associated with this event.
Optional personalizationThe identifier, provided by the personalization service provider, of the specific content (e.g., product) associated with this event.
Optional linkHtml href attribute of an anchor element associated with the event. Applies to interactionName=anchor-click.
Optional linkUnique identifier of an anchor element associated with the event. Applies to interactionName=anchor-click.
Optional linkRelative attribute of an anchor element associated with the event. Applies to interactionName=anchor-click.
Optional linkTarget attribute of an anchor element associated with the event. Applies to interactionName=anchor-click.
Optional linkReferrer policy attribute of an anchor element associated with the event. Applies to interactionName=anchor-click.
Optional linkText inside the anchor element associated with the event. Applies to interactionName=anchor-click.
Optional buttonText inside the button associated with the event. Applies to interactionName=button-click.
Optional buttonType of the button associated with the event. Applies to interactionName=button-click.
Optional buttonUnique identifier of the button associated with the event. Applies to interactionName=button-click.
Optional recordDeprecated
An engagement of a user on a web site. This is a generic event (e.g., generic page views and button clicks) used when a specific event is not appropriate.