# PRD: {{PRODUCT_OR_FEATURE_NAME}}

> Version: {{VERSION}} | Status: {{STATUS}} (Draft / Review / Approved)
> Last updated: {{DATE}}

---

## 1. Summary

{{2-3 SENTENCES DESCRIBING WHAT THIS DOCUMENT COVERS AND WHY IT EXISTS}}

---

## 2. Contacts

| Name | Role | Responsibility |
|------|------|----------------|
| {{PM_NAME}} | Product Manager | Owner, final decisions |
| {{LEAD_ENG_NAME}} | Engineering Lead | Technical feasibility |
| {{DESIGN_NAME}} | Designer | UX/UI |
| {{STAKEHOLDER_NAME}} | {{STAKEHOLDER_ROLE}} | {{COMMENT}} |

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## 3. Background

**Context**
{{WHAT IS THIS INITIATIVE ABOUT? WHAT LED TO IT?}}

**Why now?**
{{HAS SOMETHING CHANGED? NEW DATA, MARKET SHIFT, REGULATORY REQUIREMENT?}}

**Is this newly possible?**
{{HAS NEW TECHNOLOGY OR CAPABILITY MADE THIS FEASIBLE NOW?}}

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## 4. Objective

**Goal**
{{WHAT ARE WE TRYING TO ACHIEVE AND WHY DOES IT MATTER?}}

**Strategic alignment**
{{HOW DOES THIS ALIGN WITH COMPANY VISION AND CURRENT STRATEGY?}}

**Key Results (SMART OKRs)**

| Metric | Baseline | Target | Timeframe |
|--------|----------|--------|-----------|
| {{METRIC_1}} | {{BASELINE}} | {{TARGET}} | {{TIMEFRAME}} |
| {{METRIC_2}} | {{BASELINE}} | {{TARGET}} | {{TIMEFRAME}} |

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## 5. Market Segments

**Primary segment**
{{WHO ARE WE BUILDING THIS FOR? DESCRIBE BY PROBLEM/JOB, NOT DEMOGRAPHICS.}}

**Secondary segment (if any)**
{{OPTIONAL}}

**Constraints**
- {{CONSTRAINT_1}} (e.g., "Users must be logged in")
- {{CONSTRAINT_2}}

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## 6. Value Propositions

**Customer jobs we address**
- {{JOB_1}}: {{CONTEXT}}
- {{JOB_2}}: {{CONTEXT}}

**Gains (what customers get)**
- {{GAIN_1}}
- {{GAIN_2}}

**Pains we eliminate**
- {{PAIN_1}}
- {{PAIN_2}}

**Competitive advantage**
{{HOW DO WE SOLVE THIS BETTER THAN ALTERNATIVES? WHAT IS OUR UNIQUE EDGE?}}

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## 7. Solution

### 7.1 UX / Prototypes

{{LINK TO FIGMA OR WIREFRAMES, OR DESCRIBE KEY SCREENS/FLOWS}}

Key user flows:
1. {{FLOW_1_NAME}}: {{BRIEF DESCRIPTION}}
2. {{FLOW_2_NAME}}: {{BRIEF DESCRIPTION}}

### 7.2 Key Features

| Feature | Description | Priority |
|---------|-------------|----------|
| {{FEATURE_1}} | {{DESCRIPTION}} | Must |
| {{FEATURE_2}} | {{DESCRIPTION}} | Should |
| {{FEATURE_3}} | {{DESCRIPTION}} | Could |

### 7.3 Technology (optional)

{{ONLY INCLUDE IF TECH CHOICES HAVE PRODUCT IMPLICATIONS — e.g., real-time, offline support}}

### 7.4 Assumptions

| # | Assumption | How to Validate | Risk if Wrong |
|---|-----------|-----------------|---------------|
| 1 | {{ASSUMPTION_1}} | {{VALIDATION_METHOD}} | {{RISK}} |
| 2 | {{ASSUMPTION_2}} | {{VALIDATION_METHOD}} | {{RISK}} |

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## 8. Release Plan

**Scope approach**: {{PHASED / BIG BANG / GRADUAL ROLLOUT}}

| Phase | What's Included | Estimated Timeline |
|-------|----------------|-------------------|
| V1 (MVP) | {{MVP_SCOPE}} | {{RELATIVE_TIME}} |
| V2 | {{V2_SCOPE}} | {{RELATIVE_TIME}} |
| Future | {{FUTURE_ITEMS}} | TBD |

**Out of scope (V1)**
- {{OUT_OF_SCOPE_1}}
- {{OUT_OF_SCOPE_2}}

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## Open Questions

| # | Question | Owner | Due |
|---|----------|-------|-----|
| 1 | {{QUESTION_1}} | {{OWNER}} | {{DATE}} |
