# User Persona: {{PERSONA_NAME}}

> Product: {{PRODUCT_NAME}} | Research basis: {{DATA_SOURCE}} | Created: {{DATE}}

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## Identity

| Field | Value |
|-------|-------|
| Name (fictional) | {{PERSONA_NAME}} |
| Age range | {{AGE_RANGE}} |
| Role / Title | {{ROLE}} |
| Company size | {{COMPANY_SIZE}} (if B2B) |
| Location | {{LOCATION}} |
| Tech comfort | {{LOW / MEDIUM / HIGH}} |

**In their own words**: "{{REPRESENTATIVE_QUOTE_FROM_RESEARCH}}"

---

## Primary Job-to-be-Done

> {{THE CORE OUTCOME THIS PERSONA IS TRYING TO ACHIEVE}}

**Context**: {{WHEN AND HOW OFTEN DOES THIS JOB ARISE?}}
**Definition of done**: {{HOW DOES THIS PERSONA KNOW THEY SUCCEEDED?}}

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## Top 3 Pain Points

| # | Pain | Impact | Severity |
|---|------|--------|----------|
| 1 | {{PAIN_1}} | {{CONSEQUENCE}} | High / Med / Low |
| 2 | {{PAIN_2}} | {{CONSEQUENCE}} | High / Med / Low |
| 3 | {{PAIN_3}} | {{CONSEQUENCE}} | High / Med / Low |

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## Top 3 Desired Gains

| # | Gain | How They Measure It |
|---|------|---------------------|
| 1 | {{GAIN_1}} | {{METRIC_OR_FEELING}} |
| 2 | {{GAIN_2}} | {{METRIC_OR_FEELING}} |
| 3 | {{GAIN_3}} | {{METRIC_OR_FEELING}} |

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## Unexpected Insight

> {{A COUNTERINTUITIVE BEHAVIORAL PATTERN OR MOTIVATION FROM RESEARCH DATA}}

**Why it matters for product decisions**: {{IMPLICATION}}

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## Current Alternatives

How does this persona solve the problem today?

| Alternative | Why they use it | What frustrates them |
|-------------|----------------|----------------------|
| {{ALT_1}} | {{REASON}} | {{FRUSTRATION}} |
| {{ALT_2}} | {{REASON}} | {{FRUSTRATION}} |

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## Product Fit Assessment

**How {{PRODUCT_NAME}} addresses their needs**:
- {{FIT_POINT_1}}
- {{FIT_POINT_2}}

**Potential friction points**:
- {{FRICTION_1}}
- {{FRICTION_2}}

**Unmet needs (future opportunities)**:
- {{UNMET_NEED_1}}

---

## Data Sources

- {{SOURCE_1}} (e.g., "10 user interviews, March 2026")
- {{SOURCE_2}} (e.g., "NPS survey, n=142")
- **Data gaps**: {{WHAT WE DON'T KNOW YET}}
