---
name: Pitch Deck (Figma)
description: Investor-facing pitch deck on a fixed 16:9 Figma canvas — typically 8–12 slides with editorial typography and tight content rhythm.
triggers:
  - pitch deck
  - investor deck
  - fundraise slides
  - seed deck
  - series a deck
cd:
  mode: deck
  platform: figma-fixed-canvas
  scenario: fundraising
  preview: figma_frames
  fidelity: high
  speaker_notes: true
  animations: false
  featured: true
  design_system:
    requires: true
    sections: [palette, type, spacing]
  craft:
    requires:
      - typography
      - typography-hierarchy-editorial
      - color
      - anti-ai-slop
  inputs:
    - brief (one-paragraph company summary)
    - audience (e.g. "seed-stage generalist investors")
    - slide count (default 10)
  parameters:
    - ratio (default 16:9)
    - slide_numbers (default true)
  outputs:
    primary: figma_frames
    capabilities_required:
      - figma_execute
  default_for:
    - pitch-deck
  example_prompt: "10-slide pitch deck for a B2B SaaS, seed-stage investors"
---

## Slide rhythm

Default 10-slide structure — tune the middle to the brief, never pad with filler:

1. **Cover** — company name as display type, one-line positioning, logo mark, context tag (round / audience / date).
2. **Problem** — one sharp sentence. Ground it in a specific user or customer moment. No generic "pain points" bullets.
3. **Solution** — one-sentence value prop + a single supporting visual (product shot, diagram, or typographic treatment).
4. **Why now** — market shift or technology unlock. Avoid "TAM is big" clichés.
5. **Product** — concrete screens / features. Prefer 2–3 real surfaces over 8 marketing tiles.
6. **Traction** — real numbers only. No invented metrics. If numbers are early, show the trajectory or design-partner logos; say "early" rather than fabricating.
7. **Business model** — one diagram or table. Include price points if known; otherwise say the model (usage, seat, tier) without numbers.
8. **Market** — bottom-up segmentation if possible. Avoid the triple-concentric-circle TAM/SAM/SOM unless it's well-supported.
9. **Team** — photos at consistent crop, one-line credibility per founder.
10. **Ask** — round size, use of funds (3 buckets max), contact. End decisively.

Accept that some briefs need 8 or 12 slides; drop or merge slides rather than pad. A short deck is a strong deck.

## Layout principles

- **One idea per slide.** If two ideas want to coexist, split into two slides or demote one to a supporting caption.
- **Hero the type.** Pitch decks reward decisive typography more than decorative imagery. Set display headline large (60–120pt depending on canvas), body at 18–22pt, captions at 12–14pt.
- **Single focal point.** The eye should land in one obvious place. If it's the headline, the image is supporting. If it's the image, the headline is supporting. Never both.
- **Quiet chrome.** Slide number and deck name in footer at 10–11pt, muted foreground (`color.muted` role). No page-level logo repetition.
- **Consistent margins.** Pick one margin value (commonly 80px on 1920×1080) and hold it. The only exception is full-bleed image slides.
- **Grid is invisible but felt.** Use a 12-col layout with gutter; never show the grid.

## Palette discipline

The direction's 6-role palette is authoritative. Use:

- `color.bg` as slide background (the same on every slide unless a bleed image takes over).
- `color.accent` at most twice per slide — usually on the single most important word or one data point.
- `color.muted` for chrome, footers, secondary labels.
- `color.fg` for headlines and body.
- `color.surface` for cards, quote blocks, or inset panels when the slide asks for a secondary plane.

Never introduce a seventh color. If a chart needs more distinct series, use accent + muted + fg tints from OKLch lightness steps of the same hue, not a new hue.

## Typography

- **Display** font for slide titles only. Weight 600–800 depending on the direction.
- **Body** font for everything else.
- Letter-spacing: `-0.01em` to `-0.02em` on display, `0` on body, `0.06em` uppercase on small labels.
- Use real punctuation: `—` for em dash, `'` for apostrophes, `"` `"` for quotes. Never straight quotes.
- Numbers in statistics: match figure style (tabular for dashboards, proportional for editorial).

## Anti-patterns (catch these before replying)

- Two-stop "trust" gradient on the cover (blue→purple, indigo→pink). The cover is the strongest slide; it does not need a gradient.
- Emoji as feature icons. Use monoline SVG with `currentColor`, or no icon.
- Stock-photo people in a semicircle. If you must show humans, prefer the actual founding team, cropped consistently.
- Lorem ipsum or `Feature One / Feature Two` placeholder copy. Ask the user for real copy or mark `[REPLACE: headline for slide 3]` explicitly.
- Invented metrics (`10× faster`, `99.9% uptime`, `$2T market`) unless the user supplied them.
- More than 3 font sizes on one slide.

## Speaker notes

When `speaker_notes: true`, attach a speaker-note to each slide as a concise prose cue (≤ 40 words). It's a spoken hint, not a re-read of the slide. Example for a solution slide: "Name the solution in one breath, then the 10-second why. Point to the product screenshot, don't read it."

## Quality bar

Before replying, self-check against `craft_lint` (text + frame). A single decisive flourish is enough — one distinctive typographic move, one moment of accent color, one memorable cover. Everything else earns its place by being plain.
