---
name: ai-agent-pricing
description: Better proposals, faster closes. Use when creating AI agent pricing, automation proposals, ROI calculations, or sales materials. Generates professional pricing pages, case studies, and closing scripts for AI automation services.
enabled: false
source: github:diegosouzapw/awesome-omni-skill
imported-from: github:diegosouzapw/awesome-omni-skill
---

# AI Agent Pricing

Create winning proposals that close deals faster.

## Quick Actions

| Need | Action |
|------|--------|
| Full proposal | → Generate Proposal (below) |
| Calculate ROI | → `references/roi-calculator.md` |
| Pricing page | → `assets/templates/pricing-page.md` |
| Case study | → `assets/templates/case-study.md` |
| Objection handling | → `references/closing-scripts.md` |

## Proposal Generator

### Step 1: Discovery Questions

Ask the client:
1. **Pain**: What manual task takes most time?
2. **Cost**: How many hours/week? What's the hourly cost?
3. **Impact**: What happens when it's not done?
4. **Timeline**: When do you need this solved?
5. **Budget**: What would you pay to make this go away?

### Step 2: Calculate Value

```
Hours saved/month: [X]
Fully-loaded cost/hour: $[Y] (salary + overhead)
Monthly value created: X × Y = $[Z]
Annual value: Z × 12 = $[A]

Your price target: 10-25% of annual value
```

### Step 3: Select Pricing Model

| Model | Best For | Structure |
|-------|----------|-----------|
| **Monthly Retainer** | Predictable, ongoing | $X/mo flat fee |
| **Usage-Based** | Variable workloads | Base + per-task |
| **Value Share** | High-impact, trusted | % of savings |
| **Project** | One-time builds | Fixed price |

### Step 4: Build The Proposal

Use this structure:

```markdown
# [Company Name] AI Automation Proposal

## The Problem
[1-2 sentences on their pain point]

## The Solution
[Your AI agent description - 3 bullets max]

## Expected Results
- Save [X] hours/week
- Reduce errors by [Y]%
- [Specific outcome they mentioned]

## Investment
| Item | Price |
|------|-------|
| Setup (one-time) | $X |
| Monthly service | $Y/mo |

## ROI Summary
- Monthly value created: $Z
- Monthly investment: $Y
- Net gain: $[Z-Y]/month
- Payback: [days] days

## Next Steps
1. Sign this proposal
2. [X] days: Discovery call
3. [Y] days: Agent delivered
4. [Z] days: Full deployment

---
Valid for 7 days
```

## Pricing Tiers (Standard)

### Starter - $297/mo
- 1 AI agent
- Up to 1,000 tasks/mo
- Email support
- Basic integrations (2)

### Growth - $697/mo
- 3 AI agents
- Up to 5,000 tasks/mo
- Priority support
- Advanced integrations (5)
- Custom training

### Scale - $1,997/mo
- 10 AI agents
- Unlimited tasks
- Dedicated support
- All integrations
- Custom development
- SLA guarantee

### Enterprise - Custom
- Unlimited agents
- On-prem option
- White-label
- Dedicated team

## Usage-Based Pricing

```
Base: $99/mo (includes 500 tasks)
Tasks: $0.02 each over 500
API calls: $0.001 each
AI tokens: Pass-through + 20%

Example:
- 2,000 tasks = $99 + (1,500 × $0.02) = $129/mo
```

## Value-Based Pricing

```
Discovery: 2-hour paid session ($500)
→ Identifies automation opportunity
→ Documents current costs

Proposal:
- Setup fee: 1 month of savings
- Monthly: 15-20% of ongoing savings
- Minimum: $500/mo

Example:
Client saves 40 hrs/mo at $50/hr = $2,000/mo value
- Setup: $2,000
- Monthly: $400/mo (20%)
- Annual: $6,800 (you) vs $24,000 (value) = 3.5x ROI for client
```

## Israeli Market (NIS)

### Standard Tiers
| Tier | USD | NIS (inc. VAT) |
|------|-----|----------------|
| Starter | $297 | ₪1,290 |
| Growth | $697 | ₪2,990 |
| Scale | $1,997 | ₪7,990 |

### Payment Terms
- Credit card: Immediate
- Bank transfer: Net 30
- Common: 3-6 month prepay (10% discount)

### VAT Notes
- Always quote VAT-inclusive for B2C
- B2B: Quote net + 17% VAT
- Export services: 0% VAT (keep proof)

## Pricing Psychology

### Anchor High
Show the expensive option first. Makes mid-tier feel reasonable.

### Show Value, Not Cost
"This automation saves you $4,000/mo" not "This costs $500/mo"

### Use Odd Numbers
$297 feels researched. $300 feels rounded/arbitrary.

### Bundle Everything
"Includes setup, training, and 30-day support" > listing each

### Create Urgency
"Price valid for 7 days" or "Next 3 clients get..."

### Offer Annual
20% discount for annual = better cash flow, lower churn

## Common Objections

| Objection | Response |
|-----------|----------|
| "Too expensive" | "Let's look at what it costs you NOT to do this..." |
| "Need to think" | "Of course. What specifically would you need to know?" |
| "Can't decide alone" | "Let's set up a call with [stakeholder] together" |
| "Build in-house" | "That's months + $X in salary. We're live in 2 weeks" |
| "Cheaper competitor" | "What's missing from their solution?" |

See `references/closing-scripts.md` for full responses.

## Proposal Delivery

### Email Template
```
Subject: [Company] AI Automation Proposal

Hi [Name],

Great call today. As promised, here's the proposal for automating [task].

Summary:
- Problem: [pain point]
- Solution: [AI agent type]
- Investment: $X/mo
- ROI: Xх within [Y] months

[Link to proposal]

I'm available [times] for questions. The proposal is valid until [date].

Best,
[You]
```

### Follow-Up Sequence
- Day 0: Send proposal + email
- Day 2: "Any questions?" check-in
- Day 5: "Valid until [date]" reminder
- Day 7: "Should I close this out?" final

## References

| Topic | File |
|-------|------|
| ROI Calculator | `references/roi-calculator.md` |
| Closing Scripts | `references/closing-scripts.md` |
| Pricing Psychology | `references/pricing-psychology.md` |

## Templates

| Template | File |
|----------|------|
| Pricing Page HTML | `assets/templates/pricing-page.md` |
| Case Study | `assets/templates/case-study.md` |
| Proposal PDF | `assets/templates/proposal.md` |
| Invoice | `assets/templates/invoice.md` |
