# Al Moasis — Landing Page Image Brief

> **Purpose of this document:** complete product context for a fresh AI session
> tasked with generating a hero/landing-page mockup image via GPT Image 2.
> The recipient has zero prior knowledge of the product. This brief contains
> everything needed to write a strong image-generation prompt.
>
> **Important:** brand colors, fonts, logo design, and visual identity are
> intentionally NOT specified — the customer has a separate brand kit they
> will apply themselves. Keep all visual instructions neutral in color and
> typography. Use placeholders like "primary brand color" / "headline font"
> rather than specifying hex codes or font names.

---

## 1. What Al Moasis is — in 30 seconds

**Al Moasis** (Latin script) / **المؤسس** (Arabic; pronounced "Al Moasis",
meaning "The Founder") is a downloadable AI Employee for Saudi Arabian
businesses. It is sold as a one-time **999 SAR** desktop application
(`.dmg` for Mac, `.exe`/`.msi` for Windows, `.AppImage` for Linux).

Tagline: **Saudi-Made — Built for the future.**

It is NOT a chatbot. It is positioned as a full-time autonomous AI Employee
that runs locally on a Saudi business owner's computer and handles their
customer communications, paperwork, and daily operations across WhatsApp,
Telegram, and a web dashboard — all in Arabic-first.

---

## 2. Who it's for

Primary buyers (B2C self-serve):

- Saudi solo founders and freelancers
- Small business owners (real estate offices, restaurants, retail shops, clinics, contractors)
- Sales/marketing consultants working with Saudi SMBs
- Anyone who needs to professionally handle Arabic customer conversations and Saudi business paperwork

Geographic focus: **Saudi Arabia** (Riyadh, Jeddah, Dammam, Khobar). Secondary
markets: GCC (UAE, Kuwait, Qatar, Bahrain, Oman).

---

## 3. What it actually does

A single AI agent that handles, on the customer's behalf:

- **Customer conversations on WhatsApp + Telegram + web chat** — answers questions, qualifies leads, schedules meetings, follows up automatically.
- **ZATCA-compliant e-invoicing** (Saudi tax authority requirement for all businesses above SAR 375k revenue).
- **Arabic contract drafting** (partnerships, sales, employment, NDAs).
- **Excel sheets, PDF reports, pitch decks, interactive web dashboards** — generated on demand from natural-language requests in Arabic or English.
- **Knowledge graph memory** — learns the business's customers, products, deals, and history across every conversation.
- **Saudi-native context** — prayer times, Hijri calendar, Tadawul market data, GOSI, Qiwa, Saudization checks, Saudi Post tracking.
- **Daily reports + agendas** — morning briefs delivered to the owner with what's pending, who hasn't replied, what needs escalation.

Total: 65+ built-in tools the agent can invoke. Cross-channel — one brain
across WhatsApp / Telegram / web.

---

## 4. Why it's different (positioning points)

These should come through in the landing-page image's headlines / sub-copy:

1. **Saudi-Made.** Built in Jeddah for Saudi businesses. Arabic-first, not translated.
2. **Local-first privacy.** All customer data stays on the buyer's machine. Nothing sent to a cloud database.
3. **One-time price.** 999 SAR perpetual — no monthly subscription, no SaaS lock-in. Unusual for AI software in 2026.
4. **Cross-platform.** Same product on Mac, Windows, and Linux.
5. **Bring Your Own Key (BYOK) optional.** Comes with free bundled AI access by default; power users can plug in their own Anthropic/OpenAI/Google keys for more capability.
6. **Not a chatbot — an Employee.** Acts autonomously, makes decisions within its authority, doesn't just answer prompts.

---

## 5. Brand voice and tone

- **Confident, premium, Saudi-modern.** Not casual / playful. Not corporate-stiff either.
- **Bilingual.** Arabic primary (right-to-left), English secondary. Both must look first-class.
- **Trust-forward.** Words like "trusted", "secure", "operational", "built for the future" are on-brand.
- **No emoji-heavy startup vibe.** No "🚀 supercharge your business 🚀" energy.

Brand attributes the customer's brand kit explicitly lists:
**Trusted · Saudi-made · Secure · Operational · Modern · Scalable.**

---

## 6. What the landing page image should communicate visually

The recipient should generate a hero/landing-page mockup that shows the
product as a real, working, polished desktop application — not a generic
marketing illustration.

### Composition (suggested — recipient can refine)

A modern SaaS hero layout, wide aspect ratio (16:9 or 16:10):

- **Left half:** Arabic-RTL hero headline and sub-headline, an English line below, a primary CTA button, and a "Download for Mac / Windows / Linux" row of three OS icons. A small "Saudi-Made" badge with a subtle palm-tree icon.
- **Right half:** A device mockup. Recommended: a desktop window (macOS-style or generic) showing the Al Moasis dashboard, with a smartphone partially overlapping the desktop showing a WhatsApp conversation in Arabic. The desktop window should show recognizable parts of a chat interface + a sidebar with Arabic nav items.

### Dashboard mockup contents (what the recipient should depict inside the laptop screen)

Show, in Arabic RTL where applicable:

- Left sidebar with nav items: محادثة (Chat), العمليات (Operations), المحادثات (Conversations), واتساب (WhatsApp), تيليجرام (Telegram), الذاكرة (Memory), الإعدادات (Settings).
- Main pane: an Arabic chat thread between the owner and the AI agent, with at least one message bubble visible. Optionally a small embedded card/artifact (a generated invoice, dashboard chart, or PDF preview) above the chat.
- Top strip: small Saudi context indicators — a prayer-time pill (e.g. "🕌 المغرب 18:42"), a Hijri date, a market-status badge ("📊 تداول"). Keep these subtle.
- Bottom-left: a small status indicator dot + version label.

### Phone mockup contents

Show a WhatsApp conversation in Arabic where the AI agent has just replied to a customer's question with a helpful, professional message. The contact name at the top should be a typical Saudi name (e.g. "أحمد العتيبي" or "فاطمة الزهراني"). Show 2–3 message bubbles, one from the customer, one from the agent. Optionally a "Al Moasis is typing…" indicator.

### Headlines to include in the image (Arabic + English copy)

These are the actual marketing lines — feel free to paraphrase but keep meaning:

- **Arabic primary headline (large):**
  `موظفك الذكي. يعمل على جهازك. يتكلم لغتك.`
  *(English meaning: "Your AI employee. Runs on your device. Speaks your language.")*

- **Arabic sub-headline:**
  `يرد على عملائك عبر واتساب وتيليجرام، يكتب العقود، يصدر فواتير ZATCA، ويتعلم من كل محادثة. صُنع في السعودية.`
  *(English meaning: "Replies to your customers on WhatsApp and Telegram, drafts contracts, issues ZATCA invoices, and learns from every conversation. Made in Saudi Arabia.")*

- **English secondary line (smaller, below Arabic):**
  `Al Moasis · The Saudi-Made AI Employee for business.`

- **CTA button label (Arabic):** `حمّل الآن — 999 ر.س` *("Download now — 999 SAR")*
- **CTA secondary (smaller, English):** `One-time payment · No subscription`

- **Three trust pills below the CTA:**
  - `🇸🇦 صُنع في السعودية` *(Made in Saudi Arabia)*
  - `🔒 بياناتك على جهازك فقط` *(Your data stays on your device)*
  - `⚡ يعمل على Mac · Windows · Linux`

### Visual elements that reinforce identity

- A subtle palm-tree silhouette somewhere in the composition (the "Saudi-Made" badge can include one).
- The product logo placement (top-left). **Recipient should leave a clearly-marked logo placeholder rectangle — the customer will composite their own logo in afterwards.** Do not invent a logo design.
- Soft, premium background. Suggested: a faint geometric pattern, an abstract gradient mesh, or a clean solid surface. Avoid stock-photo backgrounds.

---

## 7. What NOT to do in the image

- **Do not pick colors.** Use neutral grayscale, or explicitly mark color regions as "primary brand color" / "secondary brand color" / "accent" / "surface" / "ink" so the customer can recolor. The customer has a separate brand kit.
- **Do not invent a logo.** Leave a labeled placeholder rectangle where the logo goes.
- **Do not specify fonts by name.** Just request "modern geometric sans-serif for English headlines" and "modern Arabic sans-serif for Arabic". The customer will apply their type system.
- **Do not show stereotyped imagery** (oil rigs, camels, deserts, Bedouin tents). Saudi modernity is the visual: Riyadh skyline silhouettes are OK in moderation; the palm tree is fine because it's part of the national symbol set; otherwise keep the imagery contemporary and tech-forward.
- **Do not use generic AI imagery** (no robots, no brain illustrations, no neural-network glow effects).
- **Do not make it look like a chatbot landing page.** This is an Employee, not a bot. Treat it the way Notion, Linear, or Superhuman treat their hero pages — premium, product-forward, screenshots first.

---

## 8. Reference companies (style direction, not visual copying)

The aesthetic standard the recipient should aim for is the **product-screenshot-led hero** used by:

- Linear (linear.app) — clean, dark/light surfaces, dense product UI shown crisply
- Superhuman (superhuman.com) — premium SaaS feel, device mockups with real interface chrome
- Notion — playful but premium, multi-device hero compositions
- Arc browser — confident hero typography + a real screenshot, not an illustration

Avoid the aesthetic of: typical low-code/AI-saas landing pages with cartoon robots, gradient blob backgrounds with floating icons, generic "AI" hero illustrations.

---

## 9. Aspect ratio + output format

- **Aspect ratio:** 16:9 (1920×1080) or 16:10 (1920×1200) for desktop hero.
- **Mobile variant (optional):** 9:16 vertical, stacked composition — headline above, single device mockup below.
- **File format:** PNG, transparent background not needed (solid surface OK because the customer will recolor).
- **Resolution:** Highest available from GPT Image 2.

---

## 10. One-paragraph TL;DR the recipient can paste straight into a prompt

> Generate a modern, premium B2C SaaS landing-page hero mockup for an
> Arabic-first AI Employee product called **"Al Moasis · المؤسس"** — a
> downloadable Saudi-made desktop application (Mac/Windows/Linux) sold at
> 999 SAR one-time. The hero shows the product as a real working interface:
> a laptop window displaying an Arabic RTL dashboard (chat with AI agent,
> sidebar with Arabic nav, Saudi prayer-time + Hijri date strip at the top)
> plus a phone mockup partially overlapping the laptop showing a WhatsApp
> conversation in Arabic between a Saudi customer and the AI agent.
> Bilingual headline (Arabic primary RTL, English secondary), CTA button,
> three trust pills (Saudi-made, local data, cross-platform). Style is
> Linear/Superhuman-grade product-screenshot hero — confident, modern, no
> robots, no AI clichés, no Bedouin/oil imagery. Leave the logo as a
> labeled placeholder rectangle. Use neutral grays and label color regions
> abstractly ("primary brand color", "ink", "surface") — DO NOT pick a
> palette, the customer applies their own brand kit afterward. Use
> placeholder fonts; do not specify font families. 16:9 aspect ratio, PNG,
> highest available resolution.

---

## End of brief
