---
name: Competitive Intelligence
priority: 2
keywords: competitor, منافس, منافسين, competition, competitive, تحليل المنافسين, market intel, intelligence, استخبارات, monitor competitor, ابحث عن منافس, raqaba, رقابة, benchmarking, مقارنة, ابحث منافسي, المنافس
---

# Competitive Intelligence — Watching the Market

## When to use

The owner asks about competitors, market positioning, pricing benchmarks, or features rivals offer that they don't. Also fires from the daily morning brief if any tracked competitor publishes news.

## Tracking framework (per competitor)

Maintain a fact in `identity_facts` with `fact_key=competitor.<name>` and `fact_value` as JSON:
```json
{
  "name": "Ting AAA",
  "url": "https://tingaaa.com",
  "country": "SA",
  "languages": ["en"],
  "pricing": { "starter": 500, "pro": 2000, "currency": "SAR" },
  "stack": ["Voiceflow"],
  "weaknesses": ["English-only", "no Saudi compliance", "SEO 50/100"],
  "last_checked": "2026-05-09"
}
```

## Weekly intel cycle

1. **Pricing scan** — `web_fetch` competitor pricing page, diff vs stored value, log change as journal entry kind=`competitor-change`.
2. **Content scan** — fetch their blog/news RSS, summarize new posts.
3. **Hiring scan** — LinkedIn jobs page → infer roadmap (e.g. "they hired 3 ML engineers" = AI push).
4. **Social scan** — last 14 days of tweets/X posts; note product launches, customer wins.
5. **Backlink scan** — if Ahrefs/Semrush API keys are set, top new backlinks.

## Brief output format

```
## Competitive radar — هذا الأسبوع
### تغييرات
- Ting AAA رفع سعر Pro من 1500 → 2000 ريال (+33%). فرصة: نقدم خصم 10% للعملاء المنتقلين.

### إطلاقات
- منافس X أطلق ميزة Y. نحن نملك ميزة أقوى منذ شهر — نُبرزها في صفحة المقارنة.

### تهديدات
- منافس Z يدخل السوق السعودي. التحرك: تسريع SEO على "AI services Jeddah".
```

## Saudi-specific positioning angles

- **Arabic-first** vs English-only competitors → automatic win on Saudi/GCC market.
- **ZATCA Phase-2 native** vs requires custom integration → 6-month head start.
- **Bundled Saudi compliance** (Absher/Qiwa/GOSI/Wathiq) vs add-ons → lower TCO.
- **Local data residency** (KSA-hosted) vs US/EU → matters for KSA banks/govt.

When proposing strategy, lead with whichever of these the competitor is weakest on.

## Output discipline

NEVER fabricate competitor data. If `web_fetch` fails or the page changed, say so and note `last_checked` is stale. Cite the source URL for every claim.
