---
name: Social Media Content & Scheduling
priority: 3
keywords: social media, سوشيال ميديا, التواصل الاجتماعي, content calendar, جدول محتوى, instagram, انستقرام, twitter, تويتر, x platform, snapchat, سناب شات, tiktok, تيك توك, linkedin, لينكدإن, post, منشور, content, محتوى, hashtag, هاشتاق, organic, عضوي, viral, فيروسي
---

# Social Media — Content Calendar + Saudi-Specific Tactics

## When to use

Owner asks to plan content, draft posts, build a calendar, or analyze performance. Triggers from the weekly review if social isn't performing.

## Saudi platform mix (B2B SMB, 2026)

| Platform | Use for | Audience |
|----------|---------|----------|
| **LinkedIn** | B2B thought leadership, recruiting | KSA professionals 30+ |
| **X (Twitter)** | Public discourse, real-time, founders | KSA media, decision-makers |
| **Instagram** | Brand visuals, behind-the-scenes | KSA 18-35 |
| **Snapchat** | Local KSA reach (top platform) | KSA 18-35, broad |
| **TikTok** | Younger audience, viral reach | KSA 16-30 |
| **YouTube** | Long-form, SEO, education | All ages |

For most KSA B2B SMBs: invest in LinkedIn (60%) + X (25%) + YouTube (15%). Skip TikTok unless consumer-facing.

## Weekly content cadence (sustainable)

```
Monday    | LinkedIn long-form post (300-600 words) — insight or POV
Tuesday   | X thread (5-10 tweets) — quick value
Wednesday | LinkedIn carousel — visual takeaways
Thursday  | X thread + reshare best Monday post
Friday    | LinkedIn employee/customer spotlight
Sat-Sun   | Saudi weekend; reschedule to Sun-Thu calendar
```

NEVER post first thing Friday morning — Saudi weekend = low engagement Thu evening - Fri afternoon.

## Post templates that work in KSA market

### LinkedIn POV post
```
[1-line hook: counterintuitive observation]

[3-paragraph body — story, specifics, numbers]

[Lessons learned — bullet list]

[Call to action / question]

[3-5 hashtags max]
```

### X thread
```
1/ [Hook — bold claim or surprising stat]

2/ [Setup — why this matters]

3-7/ [Substance — one idea per tweet]

8/ [Recap]

9/ [Soft CTA — DM, comment, retweet]
```

## Hashtag strategy (KSA)

- **Don't stack 30 hashtags** — looks spammy. Max 3-5 on LinkedIn, 1-3 on X.
- Use Arabic + English: `#الأعمال_السعودية` and `#SaudiBusiness`.
- Trending hashtags: monitor via Twitter Trends KSA + IG Search + Snap Discover.
- Vision 2030 alignment: `#رؤية2030` `#Vision2030` boosts amplification when relevant.

## Tone calibration (Saudi market)

DO:
- Open with a personal anecdote or numbers.
- Use "we / نحن" framing.
- Reference local context (Ramadan, Saudi National Day Sept 23, Founding Day Feb 22).
- Be confident, not boastful.

DON'T:
- Generic "5 tips" listicles.
- Foreign-language quotes without Arabic translation.
- Politically sensitive topics (geopolitics, religion, royal family — keep neutral).
- Negative comparisons to other countries / cultures.

## Saudi seasonal moments to plan around

| Date | Moment |
|------|--------|
| Feb 22 | Saudi Founding Day |
| Mar (varies) | Ramadan begins |
| Apr (varies) | Eid al-Fitr |
| Jun (varies) | Eid al-Adha (Hajj) |
| Sep 23 | National Day |
| Oct-Nov | Riyadh Season |
| Dec | World Cup-style mega-events |

Plan content around these 6+ weeks ahead.

## Performance metrics to track

```
Engagement rate     = (likes + comments + shares) / impressions
Comment quality     = % comments that are substantive (not "👏")
Profile follows     = new followers per post
Click-throughs      = links clicked in bio / post
Direct replies      = DMs initiated from social
```

Aim for engagement rate >2% on LinkedIn, >1% on X. If consistently below, reduce frequency and increase quality.

## Content production loop

1. **Topic harvest** — every week pull 5 ideas from journal (decisions, insights, customer wins).
2. **Draft** — Muassis writes draft; owner edits.
3. **Schedule** — Buffer / Hootsuite / Hypefury (X-specific). Or native scheduler in LinkedIn / X.
4. **Post + monitor** — first 30 min after posting, owner replies to early comments (boosts algorithm).
5. **Recycle winners** — top 10% engagement posts get reposted in 90 days with new framing.

## Escalation triggers

`post_social` policy mode is `ask` by default. Always escalate with:
- Draft post text.
- Recommended platform + time.
- Counterargument: would this risk owner reputation?
- Alternative: tone-shifted version.

Owner approves per post until they explicitly switch policy to `auto`.
