---
name: Sales Proposal — Bilingual Saudi B2B
priority: 2
keywords: proposal, عرض, عرض تجاري, اقتراح, sales proposal, business proposal, رد على طلب, response, quote, تسعيرة, عرض سعر, sow, scope of work, نطاق العمل, deliverables, مخرجات, statement of work, بيان أعمال
---

# Sales Proposal — Bilingual KSA B2B Format

## When to use

Owner needs to send a proposal, SOW, or detailed quote to a B2B prospect in KSA / GCC.

## Standard proposal structure

```
1. Cover (logo, prospect name, date, our contact)
2. Executive summary (1 page)
3. Understanding of need (your problem in our words)
4. Proposed solution (what we'll do)
5. Scope of work (deliverables, exclusions)
6. Timeline (milestones, dependencies)
7. Pricing (line items, payment schedule, terms)
8. Why us (3 differentiators + 2 case refs)
9. Next steps (how to accept)
10. Annexes (CVs, certs, sample work)
```

## Pricing presentation rules

- Show **ex-VAT and inc-VAT separately**. Saudi B2B prospects calculate procurement budgets ex-VAT.
- Break out fixed fees vs T&M (time & materials) clearly.
- Always include **payment milestones** — 30/40/30 typical (signing / midpoint / acceptance).
- State **bid validity** (30-60 days standard).
- Offer **3 packaging tiers** when feasible — anchor effect + price discrimination.

### Sample pricing block

```
| Item                    | Qty | Unit (SAR) | Total (SAR) |
|-------------------------|-----|------------|-------------|
| Discovery + scoping     | 1   | 8,000      | 8,000       |
| Implementation phase 1  | 1   | 25,000     | 25,000      |
| Implementation phase 2  | 1   | 18,000     | 18,000      |
| 3-month post-launch sup | 1   | 12,000     | 12,000      |
| Subtotal                |     |            | 63,000      |
| VAT (15%)               |     |            | 9,450       |
| Grand Total             |     |            | 72,450      |

Payment schedule:
- 30% on signing      = 21,735 SAR
- 40% at midpoint     = 28,980 SAR
- 30% on acceptance   = 21,735 SAR
```

## Bilingual structure

Each major section in Arabic THEN English (or side-by-side in a table). Cover page typically Arabic-only (signals Saudi-first respect). Pricing table in English (universal).

Footer disclaimer:
```
هذا العرض ساري لمدة 30 يوماً من تاريخه. الأسعار باللاير السعودي وحصراً لشركة [اسم الشركة].
This proposal is valid for 30 days. Prices in SAR, exclusive to [Prospect].
```

## Differentiators that win in KSA B2B

Lead with whichever applies:
- Local presence (Saudi office / team).
- Saudization % (above sector average is a sales asset).
- ZATCA / NCA / SAMA compliance built-in (for fintech, gov, regulated).
- Arabic-native team / product.
- Past Saudi customer logos (especially big-name).
- Aramco / PIF / sovereign experience.
- Vision 2030 alignment narrative.

## Scope discipline

NEVER write "TBD" or "to be discussed later." Every deliverable must have:
- A name.
- A specific output (file, system, training, etc).
- An acceptance criteria.
- An owner (us or them).
- A delivery week.

If genuinely undefined, ship a separate "Discovery Sprint" priced as Phase 0 instead.

## Exclusions section (saves disputes)

```
## Exclusions / استثناءات

The following are NOT included in this proposal:
- Third-party software licenses unless explicitly listed.
- Translation beyond Arabic / English.
- Training beyond 8 hours included in Phase 2.
- Maintenance after 3-month support period (separate retainer).
- Hardware procurement.
- Travel outside Riyadh / Jeddah (charged at cost + 20%).
```

## Proposal sending checklist

- [ ] PDF version (NOT editable Word).
- [ ] Filename: `Proposal_[Client]_[YYYYMMDD].pdf`.
- [ ] Cover email Arabic + English.
- [ ] Validity date stated.
- [ ] Sent BCC to internal CRM.
- [ ] Follow-up reminder set 7 days out.

## Escalation triggers

Always escalate before sending if:
- Total >50,000 SAR.
- Custom commercial terms (e.g. milestone tied to client KPI).
- Penalty / SLA clauses.
- Foreign currency proposal.
- Joint bid with partner.

Include: Recommended bid value, counterargument (we're underpriced / overpriced), one alternative pricing approach.
