# arca-marketing-video

A brand-driven short-form marketing kit: **six installable Claude Code skills** that share one
editable brand profile and asset set. Use any skill on its own, or chain them.

## Install (into Claude Code)

```
npx arca-marketing-video            # installs into ./.claude/skills (this project)
npx arca-marketing-video --global   # installs into ~/.claude/skills (all projects)
```

That copies the six skills into your `.claude/skills/` so Claude Code auto-discovers them.
(If `.claude/skills/` didn't exist before, restart Claude Code once so it starts watching it.)

> `npm install arca-marketing-video` alone does **not** register the skills — Claude Code only
> scans `.claude/skills/`, not `node_modules/`. Run the `npx` command above.

## The six skills

| Skill | Use when you want to… |
| --- | --- |
| `brand-builder` | Run a guided Q&A to create/rewrite your `brand.md` (retargets the kit to your brand) |
| `design-guide` | Generate a one-page brand identity board image-prompt from your `brand.md` |
| `carousel-generator` | Make a 3–5 slide Instagram carousel (4:5) |
| `storyboard-prompt` | Pressure-test a video idea → a clean frames-only 3×3 grid + a text breakdown |
| `video-prompt` | Turn a storyboard into vertical video (drives the Wyren MCP; rebuilds schematic boards with Wyren clips + HyperFrames graphics) |
| `shorts-editor` | Cut / caption / add graphics to existing footage → a high-retention short |

After installing, each appears as a skill (e.g. `/carousel-generator`).

## Shared brand profile + assets

All six skills read brand specifics from one place, so the kit is reusable for any brand:

- `_arca-marketing-assets/brand.md` — the brand profile (run `brand-builder` to generate your own)
- `_arca-marketing-assets/assets/` — `logo.png`, `characters.png`, `design-guide.png`, `final-cta.png`

This `_arca-marketing-assets/` folder has no `SKILL.md`, so Claude Code ignores it as a skill; the
skills reference it via `../_arca-marketing-assets/…`. To retarget to another brand, run `brand-builder`
(it rewrites `brand.md`), swap in your `logo.png`, and run `design-guide` to regenerate the board.

## Natural chain

```
brand-builder  →  design-guide                            (one-time brand setup)
storyboard-prompt  →  video-prompt  →  shorts-editor      (original video)
carousel-generator                                        (independent)
```

## License

MIT
