BRAND PROFILE

This file holds everything specific to ONE brand. The carousel, storyboard, and video
prompt templates read from this profile so they stay reusable for any brand or niche.

HOW TO USE:
- Replace every field below with your own brand's details.
- Delete the parts that do not apply to you.
- The example values shown here are filled in for the "Arca" brand. Treat them as a
  worked example of how to fill each field, not as required content.
- When you run any of the prompt templates, paste or attach this file as the BRAND PROFILE.

If a field is left blank, the templates may proceed on smart, clearly stated assumptions.

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1. BRAND NAME
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Brand name:
Arca

Name usage rules:
- Always write the brand name as "Arca" or "arca.ph".
- Never write it in all caps as "ARCA" unless it appears inside a small logo mark.
- The brand should feel premium, human, practical, and audience-first.

(For your brand: state exactly how the name should and should not be written.)

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2. WEBSITE / HANDLE
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arca.ph

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3. WHAT THE BRAND DOES / POSITIONING
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Arca helps companies hire AI-trained Filipino professionals who support research,
content, admin, operations, documentation, light automation, AI-assisted workflows,
and execution systems.

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4. CORE BRAND IDEA
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Arca is the execution navigation layer for founders.

The customer's business is full of rough water: backlog, context switching, messy
workflows, half-used tools, slow hiring, missed follow-ups, and too much founder-led
execution. Arca gives them a crew, a route, and a system.

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5. BRAND SHOULD FEEL LIKE / SHOULD NOT FEEL LIKE
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The brand SHOULD feel like:
- practical execution
- calm navigation
- trusted support
- human operators
- founder leverage
- modern work systems
- real people using AI to move work forward

The brand should NOT feel like:
- futuristic AI
- sci-fi
- robotic
- childish
- toy-like
- overly cute
- comic-book inspired
- generic SaaS
- plain corporate white slides

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6. TONE
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Sharp, practical, audience-aware, credible, direct, modern, and human.

- No hype.
- No generic "AI will change everything" language.
- No fluffy startup motivation.
- No cringe founder-bro language.
- Make it feel like the content understands real audience pain: backlog, slow hiring,
  messy operations, context switching, inconsistent execution, underused AI tools, and
  lack of follow-through.

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7. TARGET AUDIENCE
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Founders, operators, agency owners, startup leaders, and executives who are overloaded,
moving fast, hiring too slowly, and trying to get more leverage from people + AI.

(For your brand: describe exactly who you are talking to and what they are struggling with.)

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8. VISUAL WORLD
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A mature "execution navigation" style, applied with restraint. The visual world is built
from: maritime navigation, execution systems, tactical work, mature human operators, and
recurring real-world work objects.

Primary visual metaphors to choose from (use ONE per slide):
- rough water = operational chaos
- calm route map = clear execution path
- lighthouse = direction and clarity
- task stack = backlog or execution load
- checklist card = systemized work
- split desk = before / after contrast
- operator at desk = human execution support
- route line = movement from problem to outcome
- blocked route = execution bottleneck
- clean desk = delegated clarity
- calendar delay = slow hiring or waiting
- finished task stack = shipped outcomes

Supporting motifs (use sparingly, 1-2 max per slide):
- sail-cut geometric panel
- subtle wave divider
- small compass icon
- route pin
- yellow marker underline
- field notebook
- coffee mug
- laptop
- project folder
- workflow map
- lighthouse silhouette
- task card
- checklist card

(For your brand: list your own primary metaphors and supporting motifs. If you do not
have a defined visual world yet, leave this blank and the template will rely on generic
design-restraint principles.)

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9. RECURRING OBJECT SYSTEM
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Recurring objects create continuity without clutter. Use only 1-2 per slide:
- field notebook
- blue coffee mug
- route map
- yellow sticky note
- checklist card
- laptop with subtle brand sticker
- compass icon
- lighthouse silhouette
- task card stack
- workflow map
- calendar card
- project folder
- headphones
- small sail icon
- wave ribbon

Objects should be large enough to read at mobile size. Avoid many small papers, tiny
sticky notes, dense dashboards, miniature UI panels, or tiny labels.

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10. CHARACTER DIRECTION + MAIN PERSONA
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Characters are allowed but must feel mature, grounded, and editorial. Use characters as
part of the brand world, not as cartoon mascots.

Character style:
- mature 2D editorial illustration
- adult proportions
- confident, calm expressions
- subtle shading
- clean modern shapes
- realistic operator energy
- no exaggerated faces, comic-panel style, 3D toy texture, Pixar-like proportions, or
  childish mascot energy
- no speech bubbles unless very minimal

Main recurring persona:
The Arca Navigator — a calm operator and practical guide who understands messy workflows,
is audience-supportive, confident but not cheesy, human, capable, and trustworthy.
May wear subtle maritime-inspired clothing (navy jacket, subtle striped shirt detail,
minimal cap or no cap, small brand logo patch only if it does not distract, practical
workwear). Avoid costume-like sailor cliches, oversized hats, or mascot styling.

Supporting characters (mature editorial illustrations of real professionals):
- operations specialist
- research analyst
- content producer
- customer support lead
- project lead
- automation assistant

(For your brand: describe your persona and supporting characters, or leave blank if you
do not use characters.)

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11. COLOR PALETTE
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Primary colors:
- Deep Ocean Blue: #0E74B3
- Bright Azure: #1098CE
- Electric Cyan: #13C8ED
- Sun Yellow: #FED21A
- Charcoal: #111111
- White: #FFFFFF

Supporting neutral:
- Warm Off-White: #F7F5EF or similar

Color usage:
- Deep blue anchors the system.
- Bright azure and cyan create energy and movement.
- Sun yellow is used sparingly for emphasis, highlights, route markers, CTAs, warnings,
  or key words.
- Off-white can be used for editorial warmth; avoid making every slide plain white.
- Use charcoal for readable body text.

Role mapping (used by the templates):
- BRAND BACKGROUND: Warm Off-White (#F7F5EF) or Deep Ocean Blue (#0E74B3)
- BRAND ACCENT: Deep Ocean Blue (#0E74B3)
- BRAND HIGHLIGHT: Sun Yellow (#FED21A)
- BRAND BODY TEXT: Charcoal (#111111)

(For your brand: fill in your own hex values and map them to background / accent /
highlight / body text roles.)

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12. TYPOGRAPHY
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- Clean modern sans-serif consistent with the brand website.
- Modern, audience-facing, highly readable.
- Strong bold headlines, medium-weight subheads, readable body text.
- Avoid overly condensed block fonts, distressed/grungy type, childish rounded fonts,
  futuristic techno fonts, and all-caps as the default.
- Use the brand name in title case ("Arca").

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13. HOOK EXAMPLES (tailor to your audience)
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- "Your backlog is not a productivity problem."
- "You don't need another tool. You need an operator."
- "The founder bottleneck is follow-through."
- "Most teams are buying AI without assigning ownership."
- "Execution is where AI strategies go to die."
- "Hiring slowly is costing more than you think."
- "Your tools are not the system."

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14. CTA EXAMPLES (tailor to your audience)
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- "Build the support layer before the backlog breaks you."
- "Stop trying to do every workflow yourself."
- "Give AI a trained human operator."
- "Hire for execution leverage, not just extra hands."
- "Build the crew before the work floods back in."
- "Arca helps founders plug in AI-trained Filipino professionals who can move the work forward."

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15. LOGO ASSET
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- Use the supplied brand logo only. Do not invent or distort a logo.
- Place it subtly as an in-world prop (laptop sticker, tote bag, mug, notebook, badge,
  small poster, desk object) or, for carousels, a small consistent mark.
- Keep it visible but never dominant. It should feel incidental, not like an ad.
