---
name: ecom/customer-journey
description: >
  Customer journey mapping: discovery, consideration, purchase, delivery, loyalty.
allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
---

<!-- arka:kb-first-prefix begin -->
## KB-First Research (non-negotiable)

Before any external research (Context7, WebSearch, WebFetch, Firecrawl):

1. Call `mcp__obsidian__search_notes` on the query first.
2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
3. Only after (1) and (2) may external tools run.

The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
treat them as your default source. External research supplements, it
does not replace the vault.
<!-- arka:kb-first-prefix end -->

# Customer Journey — `/ecom journey <segment>`

> **Agent:** Catarina (Retention Manager) | **Framework:** Customer Lifecycle + RFM

## What It Does

Customer journey mapping: discovery, consideration, purchase, delivery, loyalty.

## Output

Journey map with touchpoints, pain points, and optimization opportunities per stage
