---
name: arka-ecommerce
description: >
  E-commerce department. Full store audits with 5 parallel agents (UX, SEO, performance,
  content, conversion), product listing optimization, pricing strategy analysis, store launch
  plans, e-commerce ad campaigns, competitor analysis, e-commerce SEO audits, automated email
  flows (cart abandonment, post-purchase, win-back), and store performance reports. Integrates
  with Shopify MCP for direct product/order/customer management. All output saved to Obsidian.
  Use when user says "ecom", "store", "product", "shop", "shopify", "ecommerce", "e-commerce",
  "sales", "conversion", "pricing", "catalog", "inventory", "cart", "checkout", "listing",
  or any online store task.
---

# E-commerce Department — ARKA OS

Store management, product optimization, and e-commerce growth. All output saved to Obsidian (`WizardingCode/Ecommerce/`) with wikilinks and kebab-case tags.

## Squad (compact)

- **Ricardo** — Lead (brief, planning, execution, self-critique, delivery)
- **Tomas** — Strategy challenge (Phase 1)
- **Helena (CFO)** — Financial supervision (Phase 1 + 5)
- **Marta (CQO)** — Quality Gate orchestrator (Phase 6) — absolute veto
- **Eduardo + Francisca** — Copy + technical review under Marta

## Universal Workflow (7-Phase — NON-NEGOTIABLE)

Phase 0 BRIEF → Phase 1 CHALLENGE/RESEARCH → Phase 2 PLANNING → Phase 3 EXECUTION → Phase 4 SELF-CRITIQUE → Phase 5 SUPERVISION (Helena) → Phase 6 QUALITY GATE (Marta) → Phase 7 DELIVERY. Every phase transition is announced. No output reaches the user without Marta's APPROVED.

## Commands

| Command | Description |
|---------|-------------|
| `/ecom audit <url>` | Full store audit (5 parallel agents) |
| `/ecom product <description>` | Create optimized product listing |
| `/ecom pricing <product>` | Pricing strategy analysis |
| `/ecom launch <store>` | New store launch plan |
| `/ecom ads <product>` | E-commerce ad campaigns |
| `/ecom competitors <url>` | Competitive e-commerce analysis |
| `/ecom seo <url>` | E-commerce SEO audit |
| `/ecom email <type>` | Email flows (cart, post-purchase, win-back) |
| `/ecom report <store>` | Store performance report |

## Obsidian Output

| Content | Vault Path |
|---------|-----------|
| Store audits | `WizardingCode/Ecommerce/Audits/<date> <store>.md` |
| Product analyses | `WizardingCode/Ecommerce/Products/<name>.md` |
| Competitor research | `WizardingCode/Ecommerce/Competitors/<date> <name>.md` |
| Launch plans | `WizardingCode/Ecommerce/Launches/<store>.md` |
| Performance reports | `WizardingCode/Ecommerce/Reports/<date> <store>.md` |

## MCP Integration

Shopify MCP (when available): products, orders, customers, discounts, shop details.

## References

Load only when executing the relevant workflow:

- `references/audit-flow.md` — 5-parallel-agents audit (UX, SEO, performance, content, conversion), synthesis, Obsidian template, report format
- `references/playbooks.md` — Product listing optimization, pricing strategy (competitor + margin + psychological), RFM, marketplace operations

---
*All output: `WizardingCode/Ecommerce/` — Part of the [[WizardingCode MOC]]*
