---
name: landing/offer-create
description: >
  Create irresistible offers using Hormozi's Grand Slam Offer formula and Value Equation.
  Outputs: offer breakdown, bonus stack, guarantee, pricing, objection handling.
allowed-tools: [Read, Write, Edit, Agent, WebFetch, WebSearch]
---

<!-- arka:kb-first-prefix begin -->
## KB-First Research (non-negotiable)

Before any external research (Context7, WebSearch, WebFetch, Firecrawl):

1. Call `mcp__obsidian__search_notes` on the query first.
2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
3. Only after (1) and (2) may external tools run.

The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
treat them as your default source. External research supplements, it
does not replace the vault.
<!-- arka:kb-first-prefix end -->

# Grand Slam Offer Creation — `/landing offer <product>`

> **Agent:** Ines (Conversion Strategist) | **Framework:** Grand Slam Offer (Alex Hormozi)

## Value Equation

```
Value = (Dream Outcome x Perceived Likelihood of Achievement)
        / (Time Delay x Effort & Sacrifice)

Maximize: Dream Outcome, Perceived Likelihood
Minimize: Time Delay, Effort
```

## Offer Creation Steps

### Step 1: Dream Outcome
- What does the customer REALLY want? (not the product, the outcome)
- Frame as transformation: "From [current state] to [desired state]"

### Step 2: List ALL Problems
- Between the customer and their dream outcome, what problems exist?
- List 10-20 problems (obvious and hidden)
- For each problem, create a solution

### Step 3: Bundle Solutions
- Package solutions into a coherent offer
- Give it a unique, ownable name
- Structure: Core Offer + Bonuses + Guarantee

### Step 4: Bonus Stack
- 3-5 bonuses that address specific problems
- Each bonus has its own perceived value
- Stack value should be 5-10x the price
- Use "fast action" bonus for urgency

### Step 5: Guarantee
| Type | Risk Level | Example |
|------|-----------|---------|
| Unconditional | Lowest (for seller) | 30-day money back, no questions |
| Conditional | Medium | "If you don't get X result in Y days, full refund" |
| Anti-guarantee | Highest risk taken by buyer | "All sales final" (for premium) |

### Step 6: Pricing
- Price anchored by total value of stack
- "Total value: $15,000. Your investment: $997."
- Never compete on price. Compete on value.

### Step 7: Scarcity & Urgency (Real, Not Fake)
- Limited spots (if genuinely limited)
- Deadline (if genuine: launch window, cohort start)
- Bonus expiration (fast action bonuses remove after X days)

## Output → Obsidian: `WizardingCode/Landing-Pages/Offers/OFFER-<slug>.md`
