---
name: sales/proposal-write
description: >
  Write sales proposals that focus on outcomes, not features.
  Structure: problem → solution → proof → investment → next steps.
allowed-tools: [Read, Write, Edit, Agent]
---

# Sales Proposal — `/sales proposal <client>`

> **Agent:** Joao (Sales Closer) | **Framework:** Value-Based Proposal Structure

## Proposal Structure

### 1. Executive Summary (1 page)
- Client's situation and key challenge (in their words)
- Proposed solution (outcome-focused, not feature-focused)
- Expected results with timeline
- Investment summary

### 2. Understanding Your Challenge
- Paraphrase the problems discussed in discovery
- Quantify the cost of NOT solving (Implication questions from SPIN)
- Show you understand their world

### 3. Proposed Solution
- What we'll deliver (outcomes, not features)
- Scope: what's included and explicitly what's NOT
- Timeline with milestones
- Team assigned (with relevant experience)

### 4. Proof
- Case studies from similar clients/industries
- Specific metrics achieved (revenue, time saved, conversion)
- Testimonials or references

### 5. Investment
- Pricing (never call it "cost" — it's an investment)
- Payment terms
- What's included vs optional add-ons
- ROI calculation: "Investment of X returns Y"

### 6. Next Steps
- Clear CTA: "Sign by [date] to start on [date]"
- What happens after they say yes (onboarding plan)
- Contact for questions

## Rules
- Max 5-7 pages (executives don't read novels)
- Lead with their problem, not your solution
- Include ROI calculation always
- Personalize: use their company name, industry data, specific challenges

## Output → Proposal document ready to send
