---
name: mkt/paid-campaign
description: >
  Paid campaign setup: platform selection, targeting, budget, creative brief, ROAS targets.
allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
---

<!-- arka:kb-first-prefix begin -->
## KB-First Research (non-negotiable)

Before any external research (Context7, WebSearch, WebFetch, Firecrawl):

1. Call `mcp__obsidian__search_notes` on the query first.
2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
3. Only after (1) and (2) may external tools run.

The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
treat them as your default source. External research supplements, it
does not replace the vault.
<!-- arka:kb-first-prefix end -->

# Paid Campaign — `/mkt paid <platform> <goal>`

> **Agent:** Pedro (Paid Specialist) | **Framework:** ROAS Optimization + ICE Scoring

## What It Does

Paid campaign setup: platform selection, targeting, budget, creative brief, ROAS targets.

## Output

Campaign brief with targeting, budget allocation, creative specs, and success metrics
