# Brand Guidelines (Template)

This is a template for documenting your project's brand guidelines. Customize for your project.

## Brand Overview

### Mission

[Your mission statement]

### Vision

[Your vision statement]

### Values

- [Value 1]
- [Value 2]
- [Value 3]

## Visual Identity

### Logo

**Primary Logo**:
- [Description]
- Minimum size: [dimensions]
- Clear space: [specifications]
- File formats: SVG, PNG

**Logo Variations**:
- Full color
- Monochrome
- Reversed (light on dark)

**Logo Usage**:
- Do: [List correct usage]
- Don't: [List incorrect usage - stretching, recoloring, etc.]

### Color Palette

See `ui-guidelines.template.md` for detailed color specifications.

**Brand Colors**:
- Primary: [color] - [meaning/usage]
- Secondary: [color] - [meaning/usage]
- Accent: [color] - [meaning/usage]

## Typography

### Brand Fonts

**Primary Typeface**: [Font Name]
- Use for: Headings, important text
- Weights: [list available weights]

**Secondary Typeface**: [Font Name]
- Use for: Body copy, long-form content
- Weights: [list available weights]

### Typography Hierarchy

See `ui-guidelines.template.md` for detailed type scale.

## Voice & Tone

### Brand Voice

[Describe your brand personality - professional, friendly, casual, authoritative, etc.]

**Characteristics**:
- [Characteristic 1]: [Explanation]
- [Characteristic 2]: [Explanation]
- [Characteristic 3]: [Explanation]

### Tone Variations

**Formal situations**:
- [When and how to use]

**Casual situations**:
- [When and how to use]

**Error/problem situations**:
- [How to communicate empathetically]

### Writing Guidelines

- Active voice preferred
- Clear, concise language
- Avoid jargon unless necessary
- Use contractions appropriately
- [Other project-specific guidelines]

## Imagery

### Photography Style

- [Describe visual style]
- [Color treatment]
- [Subject matter]
- [Composition guidelines]

### Illustrations

- [Style guidelines]
- [Color usage]
- [When to use]

### Icons

- [Icon style - outline, filled, etc.]
- [Size specifications]
- [Color usage]

## Applications

### Web

- Responsive design requirements
- Minimum browser support
- Performance standards

### Print

- Minimum resolutions
- Color profiles
- Paper specifications

### Social Media

- Profile image specifications
- Cover image specifications
- Post image specifications

## Brand Usage

### Dos

- [Correct usage examples]
- [Approved variations]
- [Proper contexts]

### Don'ts

- [Incorrect usage examples]
- [Prohibited modifications]
- [Inappropriate contexts]

## Asset Library

### Where to Find Assets

- Logo files: [location]
- Brand fonts: [location]
- Image library: [location]
- Templates: [location]

### File Naming

[Describe naming conventions for brand assets]

## Contact

For brand guideline questions:
- [Contact name/role]
- [Email]

For design system updates:
- [Repository/documentation link]
