# SOP: Content Production Pipeline

This SOP defines the end-to-end workflow for AI-driven content creation, from trend analysis to final distribution.

## Mandatory Procedures

### 1. Trend & Insight Gathering
- Use the `trend-monitor` skill to identify top 3 viral hooks in the target niche (e.g., AI, SaaS, E-commerce).
- Verify hook relevance against current Brand Voice guidelines.

### 2. Briefing & Strategy
- Generate a platform-optimized brief using the `content-writer` skill.
- For Xiaohongshu (XHS), ensure the "Raw-is-Real" strategy is explicitly mentioned in the brief.

### 3. Drafting & Optimization
- Produce initial draft (600-1200 words for long-form posts).
- Include heavy emoji usage as per platform conventions (especially for XHS/TikTok).
- Perform "AI-Cliche Check": Remove terms like "Unlock," "Revolutionize," or "Digital Landscape."

### 4. Visual Asset Alignment
- Ensure visuals (stills or Remotion videos) match the specific UI improvement points mentioned in the text.
- High-contrast covers are mandatory for XHS posts.

### 5. Multi-Layer Quality Review
- **AI Pass**: Verify tone, forbidden words, and hashtag relevance.
- **Human Pass**: Submit to the user/TL via Slack for final sign-off before publication.

### 6. Scheduling & Distribution
- Post during the identified "Golden Hours" (specific to the platform's region).
- Monitor engagement for the first 60 minutes and trigger auto-replies to top-tier comments.

## Quality Gate (Pass/Fail)
- **Approved**: Passes all 6 phases and receives Human HITL sign-off.
- **Revise**: Missing specific hooks or fails AI-Cliche check.
- **Reject**: Fails brand voice alignment or lacks clear CTA.

## Escalation Rules
- Escalate to Team Lead if a post receives >5% negative engagement in the first 2 hours.
- Escalate to Orchestrator if visual generation skills (Remotion/Nano-Banana) fail more than twice.
