# Hook Formulas Reference

A library of proven hook templates organized by type and awareness level. Adapt each template to the specific product, offer, and audience.

## 1. Question Hooks

Best for: Problem-Aware, Solution-Aware audiences

- "Did you know [surprising fact about their problem]?"
- "What if I told you [counterintuitive claim]?"
- "Why do [successful group] always [specific behavior]?"
- "What's the #1 reason [audience] fail at [goal]?"
- "Have you ever wondered why [frustrating situation]?"
- "What would change if you could [dream outcome] in [timeframe]?"
- "Is [common approach] actually hurting your [goal]?"

## 2. Story Hooks

Best for: Unaware, Problem-Aware audiences

- "I was [relatable bad situation] until [discovery moment]..."
- "[Time] ago, I [starting point]. Today, [result]."
- "My [client/friend/student] came to me [in bad state]. [Timeframe] later..."
- "Nobody believed me when I said [bold claim]. Then [proof]."
- "I almost [gave up / quit / failed] because of [problem]. Here's what happened..."
- "The day I [specific turning point] everything changed."
- "I spent [money/time] on [wrong approach] before I found [solution]."

## 3. Contrarian Hooks

Best for: Solution-Aware, Most Aware audiences

- "Stop [common advice]. It's killing your [results]."
- "Everything you've been told about [topic] is wrong."
- "[Common strategy] doesn't work anymore. Here's what does."
- "The [industry] doesn't want you to know this about [topic]."
- "I used to believe [common belief]. I was dead wrong."
- "Unpopular opinion: [bold stance about industry norm]."
- "[Number]% of [audience] do [common behavior] and it's the worst thing they could do."

## 4. Result Hooks

Best for: Product-Aware, Most Aware audiences

- "[Specific result] in [specific timeframe]. Here's the exact method."
- "We went from [bad metric] to [great metric] in [timeframe]."
- "This one change added [result] to our [metric]."
- "[Client name/type] just hit [milestone] using [method/product]."
- "Here's how we [impressive result] without [common sacrifice]."
- "[Number] [audience type] have used this to [achieve result]."
- "From [starting point] to [endpoint] — the full breakdown."

## 5. Callout Hooks

Best for: Problem-Aware, Solution-Aware audiences

- "If you're a [persona] struggling with [problem], watch this."
- "This is for [specific audience] who [specific situation]."
- "Attention [audience]: [urgent/important message]."
- "[Persona] — if you've tried [failed approach] and it didn't work, this is why."
- "You're a [persona] who wants [outcome] but keeps [obstacle]. Right?"
- "If you [qualifier], don't skip this."
- "POV: You're a [persona] who just [relatable situation]."

## 6. Curiosity Hooks

Best for: Unaware, Problem-Aware audiences

- "There's a reason most [audience] never [achieve outcome]..."
- "The secret behind [impressive result] isn't what you think."
- "I discovered something about [topic] that changed everything."
- "This [simple/weird/counterintuitive] trick [result]."
- "Here's what [impressive person/company] does differently."
- "Nobody talks about the real reason [common problem] happens."
- "I can't believe more people don't know about this [thing]."

## 7. Authority Hooks

Best for: Solution-Aware, Product-Aware audiences

- "After [credential/experience], here's what I've learned about [topic]."
- "I've [impressive stat] and this is the #1 lesson."
- "As someone who's [authority proof], let me tell you [insight]."
- "Working with [number]+ [clients/companies], I see the same mistake."
- "In [years] of [field], I've never seen anything like [thing]."
- "[My company] has [impressive metric]. Here's exactly how."
- "After [big number] [things done], the pattern is clear."

## 8. Fear/Pain Hooks

Best for: Unaware, Problem-Aware audiences

- "The #1 mistake [audience] make with [topic] (and how to fix it)."
- "You're losing [money/time/customers] every day you [common inaction]."
- "If you keep [current behavior], here's what happens in [timeframe]."
- "Warning: [common practice] is destroying your [thing they care about]."
- "[Scary stat about problem]. Here's how to avoid being a statistic."
- "Most [audience] don't realize they're [negative consequence] right now."
- "Your [competitor/alternative] is already doing this. Are you?"

## 9. Social Proof Hooks

Best for: Product-Aware, Most Aware audiences

- "[Number] [audience] already [result]. Here's how."
- "[Name/type] went from [before] to [after] in [timeframe]."
- "Everyone keeps asking how [person/company] [achieved result]."
- "Join [number]+ [audience] who've already [action/result]."
- "See why [number] [audience] switched to [product/method]."
- "Another [client type] just [achieved result]. Here's what they did."
- "[Impressive number] five-star reviews can't be wrong."

## 10. Controversial/Polarizing Hooks

Best for: Solution-Aware, Most Aware audiences

- "[Strong opinion] and I'll die on this hill."
- "I'm going to get hate for this, but [bold claim]."
- "[Common approach] is a scam. Here's the truth."
- "Hot take: [polarizing stance on industry topic]."
- "Everyone says [common advice]. I say [opposite]."
- "This will make [group] angry, but [truth]."
- "Controversial: [opinion that divides audience]."

## Awareness Level Distribution Guide

When generating 50 hooks, use this default distribution:

| Level               | Count                            | Priority Hook Types            |
| ------------------- | -------------------------------- | ------------------------------ |
| Unaware (10)        | Story, Curiosity, Fear/Pain      | Pattern interrupt, shock value |
| Problem-Aware (10)  | Question, Callout, Fear/Pain     | Call out pain directly         |
| Solution-Aware (10) | Contrarian, Question, Callout    | Compare, reveal flaws          |
| Product-Aware (10)  | Result, Authority, Social Proof  | Overcome objections            |
| Most Aware (10)     | Result, Social Proof, Contrarian | Urgency, scarcity, deals       |

Adjust the distribution if the user specifies a target awareness level.
