---
platform: linkedin
format: article
constraints:
  max_chars: null
  image_ratio: "1.91:1"
  max_hashtags: 5
---

# Best Practices: LinkedIn — Article

## Format Rules

- No character limit; ideal length is 1500–3000 words for depth without drop-off
- Title: up to 100 characters; should include the primary keyword
- Cover image: 1200x627px minimum; shown prominently in article header and feed preview
- Supports full rich text: headers (H1–H3), bold, italic, bullet lists, numbered lists, block quotes, images, and embedded media
- Articles are indexed by LinkedIn search and Google — treat them as SEO assets
- Published articles appear in the "Articles" tab of your profile permanently

## Structure

```
[TITLE — keyword-forward, benefit-driven, under 70 characters]

[COVER IMAGE — relevant, high quality]

[INTRODUCTION — 100–150 words]
- Hook sentence
- State the problem or opportunity
- Preview what the reader will get

[H2 SECTION 1 — first main point]
[2–3 paragraphs, each under 100 words]

[H2 SECTION 2 — second main point]
[Include an example, case study, or data point]

[H2 SECTION 3 — practical application]
[Numbered list or actionable steps]

[PULL QUOTE — one memorable sentence formatted as block quote]

[CONCLUSION — 100–150 words]
- Summarize key takeaways
- Reinforce the transformation
- End with a call to action (share, comment, follow)
```

## Guidelines

- **Thought leadership, not content marketing.** Articles should advance a real argument or reveal a genuine insight, not just summarize common knowledge.
- Open with a story, a counterintuitive claim, or a specific scenario — not background context.
- Use H2 and H3 headers generously; they improve readability and LinkedIn search indexing.
- Include one original data point, personal case study, or proprietary framework per article.
- Link to external sources sparingly; keep readers in the article.
- Add a professional author bio section at the end with a link to your profile or website.
- Republish blog content to LinkedIn Articles after a 2-week delay (canonical URL won't conflict significantly).
- Share the article as a native post to get initial distribution; articles alone have limited feed visibility.

## Examples

**Strong title patterns:**
- "The Hidden Cost of [Common Practice] (And What to Do Instead)"
- "How [Company/Person] Achieved [Result] Using [Method]"
- "Why [Popular Belief] Is Wrong — And What the Data Shows"

**Introduction template:**
```
[Opening line that challenges an assumption or tells a story]

[1–2 sentences of context]

In this article, I'll share [specific takeaway 1], [specific takeaway 2], and [specific takeaway 3] — based on [your experience/data/research].

[Transition sentence that pulls the reader into Section 1]
```

**Conclusion CTA:**
```
If this resonated, share it with someone navigating the same challenge.
I publish one article each month on [topic]. Follow me to stay in the loop.
```
