Preface

On the surface book writing may seem very different from app development — they are different trades after all — but at the heart of writing one, the steps of its reification are essentially the same. More or less. For authors, both of books and software, it is ultimately a run for a great story, impeccable storytelling, seductive design and perhaps skilled packaging. It's the usual wrestle to emerge a winner.

Compare a day in life of a book writer with that of an app developer. How similar their habits are? How each pushes towards the goalpost slowly but steadily — how a deadline must be met! How lines after lines, pages after pages, edits after edits authors find cathartic meaning to their thoughts. It's almost magical to see how ideas manifest into a thing called app or a book even when there's hardly any difference between the processes of their making.