Problem
A PLG SaaS had a healthy top-of-funnel (1,200 weekly trial signups) but only 4% paid conversion — well below the 8–12% benchmark for their segment.
What GauTaM Can Build
GauTaM ran a cohort funnel analysis segmenting by acquisition channel, job title, and company size. Found: developer-acquired users converted at 11.3%, marketing-acquired at 1.8%. Root cause: onboarding was code-first, not marketer-friendly. Recommended two-path onboarding by role.
Possible Outcome
GauTaM can ship role-segmented onboarding within 4 weeks. Marketing-acquired conversion can rise from 1.8% to 6.4% within 30 days, with overall conversion reaching 7.9% — often delivering around $180K in additional ARR within the same quarter.
Live Artifact — Cohort Funnel Analysis
Acquisition Channel Cohort Analysis
Developer-acquired vs. Marketing-acquired users · PLG SaaS · 30-day cohort
Marketing-acquired
1.8% before → 6.4% after role-segmented onboarding