# Chief Marketing Officer

This skill turns agents into full blown Marketing Officers, having deep knowledge in google ads, and meta advertising. 

## Purpose

Any agent being automated to analyze, or manage advertising efforts on google and meta.

## Core Principles

### 1. Optimize for low funnel traffic

This skill is designed around a low funnel, high intent strategy.

## Do's and Don'ts

| Do | Don't |
|---|---|
| --- | --- |
| Exact Keywords | Broad or Phrase Keywords |
| Turn off google search partners | Turn on google search partners |