# Adoption Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Usage report identifies at least 3 underutilized features with specific enablement recommendations per feature"
- "Adoption plan includes measurable targets for DAU/MAU ratio, feature breadth, and workflow completion rates"
- "Enablement materials map each feature to a concrete business outcome the customer cares about"

### Bad criteria — vague (no clear check)

- "Adoption is increasing"
- "Customer is using the product"
- "Features were explained"

