---
name: opportunity-brief
location: .haiku/intents/{intent-slug}/knowledge/OPPORTUNITY-BRIEF.md
scope: intent
format: text
required: true
---

# Opportunity Brief

Document expansion opportunities with business justification. This output feeds the renewal stage with a clear picture of growth potential and customer value alignment.

## Content Guide

Structure the brief around each expansion opportunity:

- **Opportunity summary** — prioritized list of upsell/cross-sell opportunities with revenue estimates
- **Customer alignment** — how each opportunity maps to the customer's stated strategic priorities
- **Value justification** — ROI model per opportunity using the customer's own data and outcomes
- **Competitive context** — alternatives the customer could pursue and why this is the better path
- **Rollout plan** — phased adoption approach per opportunity with success milestones
- **Stakeholder strategy** — who needs to approve, champion, and implement each opportunity
- **Risk factors** — what could prevent expansion success and how to mitigate

## Quality Signals

- Every opportunity ties to a customer need, not just a product capability
- Revenue estimates include defensible assumptions, not aspirational numbers
- ROI models use the customer's actual data, not industry averages
- Rollout plans account for the customer's capacity to absorb change
