---
name: campaign-effectiveness
studio: marketing
---

**Analyze:** KPI achievement vs targets, channel performance, content engagement rates, spend efficiency.

**Look for:**
- Channels that over/underperformed relative to spend
- Content types that drove disproportionate engagement
- Whether the messaging framework resonated (engagement vs impressions)
- Attribution gaps that make measurement unreliable

**Produce:**
- Channel ROI ranking
- Content format effectiveness assessment
- Recommendations for budget reallocation and messaging refinement
