# Strategy Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Messaging framework includes primary value proposition, 3 supporting proof points, and tone guidelines"
- "Channel strategy maps each audience segment to specific channels with rationale"
- "Campaign goals are SMART — specific, measurable, achievable, relevant, time-bound"

### Bad criteria — vague (no clear check)

- "Strategy is complete"
- "Messaging is clear"
- "Channels are selected"

