---
name: discovery
location: .haiku/intents/{intent-slug}/knowledge/DISCOVERY.md
scope: intent
format: text
required: true
---

# Discovery

Market, user, and business context for the hardware product. Foundation for downstream stages.

## Content Guide

### Problem & Users
- Target users and their context
- The problem this product solves
- Why hardware (vs. a software solution)

### Market
- Competitive landscape with named products
- Pricing bands and positioning
- Distribution channels and retail strategy

### Business Case
- Rough COGS envelope
- Target price and margin
- Volume estimate
- Target regulatory markets (US, EU, etc.) — so requirements knows which frameworks apply

### Non-Goals
- Features or markets explicitly deferred

## Quality Signals

- Target users are specific, not generic
- Competitors are named with product SKUs
- Regulatory markets are identified so requirements can plan
- Cost envelope is defensible, not aspirational
