---
name: assets
location: .haiku/intents/{intent-slug}/knowledge/ASSETS.md
scope: intent
format: text
required: true
---

# Campaign Assets

The collection of campaign content created for multi-channel distribution. This output feeds the launch stage for activation sequencing.

## Content Guide

Organize assets by channel and audience segment:

- **Asset inventory** — complete list of all created assets with channel, format, and target segment
- **Copy per asset** — headline, body, call-to-action, and any supporting text
- **Channel-specific adaptations** — how messaging is tailored per platform's format and audience expectations
- **Visual direction notes** — descriptions, layout guidance, or specifications for design execution
- **Landing page structure** — page flow, copy blocks, objection handling, and conversion path
- **Email sequences** — subject lines, preview text, body copy, and send triggers

## Quality Signals

- Every asset has a clear, measurable call-to-action
- Copy follows the messaging framework's tone guidelines consistently
- Assets are adapted to each channel's format, not copy-pasted across platforms
- Audience segment targeting is explicit for each asset
