---
name: market-landscape
location: .haiku/intents/{intent-slug}/knowledge/MARKET-LANDSCAPE.md
scope: intent
format: text
required: true
---

# Market Landscape

Document the market landscape, competitive positioning, and opportunity space. This output feeds downstream stages (user-research, prioritization, roadmap) as their foundational market context.

## Content Guide

Structure the landscape around the strategic questions the intent needs answered:

- **Market segments** — identified segments with size estimates, growth indicators, and key dynamics
- **Competitive positioning** — direct competitors, substitutes, and their strategic positions with feature and go-to-market comparisons
- **Positioning map** — visual or structured representation of where players sit relative to key dimensions
- **Emerging trends** — market shifts, technology changes, or regulatory developments that create or close opportunities
- **Opportunity signals** — underserved segments, positioning gaps, or unmet needs surfaced by the analysis
- **Sources** — where market data came from, with retrieval dates

## Quality Signals

- Market claims cite specific sources, not general industry knowledge
- Competitive analysis covers positioning strategy, not just feature lists
- Opportunity signals are evidence-backed, not speculative
- The landscape is organized for consumption by the user-research stage, not as a raw data dump
