# Narrative Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Story arc has a clear problem-solution-outcome structure with a developer-relatable hook"
- "Key messages are distilled to 3 or fewer takeaways that the audience can act on immediately"
- "Narrative brief maps each message to a specific audience segment and content format"

### Bad criteria — vague (no clear check)

- "Story is compelling"
- "Messages are clear"
- "Narrative works"

