---
name: market-brief
location: .haiku/intents/{intent-slug}/knowledge/MARKET-BRIEF.md
scope: intent
format: text
required: true
---

# Market Brief

Document audience research and competitive analysis for the campaign's target market. This output feeds the strategy stage as foundational context for messaging and channel decisions.

## Content Guide

Structure the brief around market understanding:

- **Audience segments** — defined with demographics, psychographics, behavioral signals, and channel preferences
- **Competitive landscape** — competitor campaigns analyzed with positioning, channels, and messaging approaches
- **Market positioning opportunities** — gaps and underserved angles identified through competitive analysis
- **Sources consulted** — where information came from, with retrieval dates
- **Channel landscape** — where the target audience is active and receptive
- **Knowledge gaps** — what remains unvalidated or requires further research

## Quality Signals

- Audience segments are evidence-based, not assumed
- Competitive analysis goes beyond surface messaging to underlying strategy
- Positioning opportunities connect audience needs to competitive gaps
- Gaps are explicitly called out rather than papered over
