---
name: audience-insights
studio: marketing
---

**Analyze:** Audience segment performance, engagement patterns, conversion paths.

**Look for:**
- Segments that responded differently than expected from research
- Unexpected audience segments that engaged strongly
- Conversion path patterns (which touchpoints matter most)
- Whether audience research predictions held up

**Produce:**
- Segment performance comparison
- Research accuracy assessment
- Recommendations for audience definition refinement
