---
name: campaign-assets
location: .haiku/intents/{intent-slug}/stages/content/artifacts/
scope: intent
format: text
required: true
---

# Campaign Assets

Campaign content including copy, visuals, landing pages, and emails.

## Expected Artifacts

- **Copy** -- follows messaging framework tone guidelines and approved value propositions
- **Visual assets** -- on-brand visuals for each planned channel
- **Landing pages** -- copy addressing key objections with clear calls-to-action
- **Email content** -- channel-appropriate messaging with calls-to-action

## Quality Signals

- All copy follows the messaging framework tone guidelines
- Each asset includes a clear call-to-action aligned with the campaign goal
- Landing page copy addresses objections identified in audience research
- Assets are refined for clarity, consistency, and audience fit
