---
name: market-brief
location: .haiku/intents/{intent-slug}/stages/research/artifacts/
scope: intent
format: text
required: true
---

# Market Brief

Audience research, competitive analysis, and positioning opportunities.

## Expected Artifacts

- **Audience segments** -- defined with demographics, psychographics, and behavioral signals
- **Competitive landscape** -- competitor campaigns analyzed with positioning for each
- **Competitive gaps** -- underserved messaging angles identified
- **Market understanding** -- gaps flagged with recommended next steps

## Quality Signals

- Audience segments include demographics, psychographics, and behavioral signals
- At least 3 competitor campaigns are analyzed with positioning
- At least 2 underserved messaging angles are surfaced
- All claims reference specific data sources
