---
name: performance-report
location: .haiku/intents/{intent-slug}/stages/measure/artifacts/
scope: intent
format: text
required: true
---

# Performance Report

KPI results, channel-level analysis, and data-backed recommendations.

## Expected Artifacts

- **KPI actuals vs targets** -- variance analysis for each campaign goal
- **Channel breakdown** -- top and bottom performers identified with specific metrics
- **Audience segment analysis** -- performance differences across segments
- **Recommendations** -- data-backed suggestions with projected impact for future campaigns

## Quality Signals

- KPIs are compared against campaign goals with variance analysis
- Channel-level breakdown identifies what worked and what didn't
- Recommendations are data-backed with projected impact
- Findings are packaged into actionable, prioritized recommendations
