---
name: deal-brief
location: .haiku/intents/{intent-slug}/knowledge/DEAL-BRIEF.md
scope: intent
format: text
required: true
---

# Deal Brief

Qualification assessment and deal strategy for the opportunity. This output drives the proposal stage and informs negotiation positioning.

## Content Guide

Structure the brief around deal viability and strategy:

- **BANT assessment** — Budget (confirmed/estimated amount), Authority (decision-maker identified), Need (validated pain), Timeline (urgency drivers)
- **ICP fit score** — weighted dimensions with justification for each rating
- **Buying committee** — each member's role, stance, influence, and engagement plan
- **Champion identification** — who internally advocates for the deal, their motivation
- **Competitive positioning** — how to differentiate against identified alternatives
- **Win plan** — engagement sequence, key milestones, and success criteria
- **Risk assessment** — top risks to the deal with mitigation strategies
- **Go/no-go recommendation** — qualified in or out, with justification

## Quality Signals

- BANT criteria are evidence-based, not assumed
- The champion is a specific person with a documented reason to support the deal
- Win plan has concrete next steps, not generic "build relationship"
- Risks are specific to this deal, not boilerplate sales risks
