---
name: insights-report
location: .haiku/intents/{intent-slug}/knowledge/INSIGHTS-REPORT.md
scope: intent
format: text
required: true
---

# Insights Report

Synthesized user research findings that bridge raw data and product decisions. This output feeds the prioritization stage as its primary input for opportunity scoring.

## Content Guide

Structure the report around actionable understanding:

- **User personas** — distinct user archetypes with goals, contexts, and defining behaviors
- **Jobs-to-be-done** — what users are trying to accomplish, mapped to frequency and current satisfaction
- **Pain points** — specific frustrations organized by persona and severity
- **Current workarounds** — how users solve problems today, revealing opportunity strength
- **Cross-cutting themes** — patterns that span personas or segments
- **Contradictions** — where different user segments have conflicting needs, flagged as strategic tensions
- **Evidence trail** — user quotes, behavioral observations, or data points backing each insight

## Quality Signals

- Each insight traces to specific user evidence, not inference
- Personas are distinct and actionable, not demographic stereotypes
- Pain points include root causes, not just symptoms
- Contradictions between segments are surfaced, not smoothed over
