---
title: enterprise-lead-close
studio: sales
stages: [research, qualification, proposal, negotiation, close]
status: complete
---

# Acme Corp Enterprise Close

Close the Acme Corp enterprise deal currently stuck in legal review. $480K ACV, 3-year term with an annual ramp. Sticking point is the DPA — customer wants unlimited liability on data breach; standard contract caps at annual fees.

## Goals

- Prepare counter-proposal on DPA liability with legal-approved fallback language
- Escalate to customer's GC for a live negotiation call within the week
- Close the gap to an agreed DPA without breaking the annual-fees liability cap
- Countersigned contract before end of month
