---
name: proposal-doc
location: .haiku/intents/{intent-slug}/knowledge/PROPOSAL-DOC.md
scope: intent
format: text
required: true
---

# Proposal Document

The tailored proposal for the prospect. This output drives the negotiation stage and serves as the primary sales artifact.

## Content Guide

Structure the proposal around prospect value:

- **Executive summary** — the prospect's challenge and the proposed outcome in their language
- **Pain-to-solution mapping** — each identified pain point matched to a specific capability with expected impact
- **Business case** — quantified ROI with stated assumptions, payback period, and sensitivity analysis
- **Technical solution** — architecture overview, integration approach, and implementation plan
- **Implementation approach** — phases, milestones, and resource requirements
- **Pricing structure** — commercial terms aligned to value delivered
- **Risk mitigation** — how identified risks are addressed
- **Competitive differentiation** — why this solution over the alternatives

## Quality Signals

- A reader can identify which prospect this was written for without seeing the company name in the header
- ROI calculations show their math and state their assumptions
- Technical claims have been validated by the solution architect as feasible
- The proposal addresses the decision criteria of each buying committee member
