# Discovery Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Market landscape covers at least 3 segments with size estimates and growth trends"
- "Competitive analysis identifies at least 5 direct competitors with positioning maps"
- "Opportunity space includes at least 3 underserved segments with evidence for each"

### Bad criteria — vague (no clear check)

- "Market research is complete"
- "Competitors are listed"
- "Opportunities are identified"

