# Options Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Options matrix includes at least 3 distinct strategic paths with clearly differentiated value propositions"
- "Each option has a financial model with stated assumptions, investment required, and projected returns"
- "Options span a range of risk/reward profiles — not all variations of the same conservative approach"

### Bad criteria — vague (no clear check)

- "Options are generated"
- "Models are built"
- "Alternatives are listed"

