# Communicate Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Communication plan tailors messaging to each stakeholder group with specific channels, timing, and key messages"
- "Rollout plan sequences actions with dependencies, owners, and measurable milestones"
- "FAQ document anticipates the top 10 likely questions with pre-approved responses"

### Bad criteria — vague (no clear check)

- "Communication is planned"
- "Stakeholders are informed"
- "Rollout is ready"

