# Landscape Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Market analysis identifies at least 5 trends with evidence-based assessment of their impact on the organization"
- "Competitive intelligence maps each competitor's strategic position, recent moves, and likely next actions"
- "SWOT analysis connects each element to specific, verifiable facts rather than generic observations"

### Bad criteria — vague (no clear check)

- "Market is understood"
- "Competition is analyzed"
- "Landscape is mapped"

