---
name: win-loss-log
type: reactive
owner: human
trigger: "deal closes (won or lost)"
---

**Purpose:** Capture win/loss context while it's fresh. Delayed capture loses the nuance.

**Procedure:**
- [ ] Record final outcome (won/lost/no-decision)
- [ ] Document primary win/loss reason
- [ ] Note competitive dynamics (who else was evaluated)
- [ ] Capture buyer feedback if available
- [ ] Identify what would change the outcome if replayed

**Signals:**
- Deal reaches close stage (won or lost)
- Prospect goes dark after proposal/negotiation
