---
name: messaging-framework
location: .haiku/intents/{intent-slug}/stages/strategy/artifacts/
scope: intent
format: text
required: true
---

# Messaging Framework

Campaign goals, value proposition hierarchy, tone guidelines, and channel strategy.

## Expected Artifacts

- **Value proposition** -- primary proposition with supporting proof points and tone guidelines
- **Channel strategy** -- each audience segment mapped to specific channels with rationale
- **Campaign goals** -- SMART goals with target KPIs
- **Brand alignment** -- messaging validated against brand identity

## Quality Signals

- Messaging framework includes primary value proposition and supporting proof points
- Channel strategy maps each audience segment to specific channels
- Campaign goals are specific, measurable, achievable, relevant
- Messaging aligns with brand identity without positioning conflicts
