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interpretation: lens
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**Mandate:** The agent **MUST** verify that core messaging is consistent across audiences and channels, audience tailoring is about emphasis rather than substance, the rollout plan is actionable, and the FAQ anticipates the hard questions. File feedback for any violation.

## Check

- **Core message consistency** — The decision statement, key numbers, dates, names, and rejected options are identical across every material in the package. Drift between materials (a different number in the investor letter than in the all-hands deck) is the highest-priority finding.
- **Audience tailoring is emphasis, not substance** — Different audiences see different framing and emphasis but the same underlying facts. An audience version that omits a risk other audiences see, or softens a tradeoff for one audience, is a finding.
- **Audience coverage** — Every audience the communicator's map names has a corresponding material in the package. Missing audiences are a finding.
- **Rejected option named** — Each material explicitly names the option(s) rejected and (briefly) why. Silence here invites speculation and is a finding.
- **FAQ covers hard questions** — The FAQ anticipates the hardest predictable question per audience, including questions about rejected options, dissents, timing, and reversal. An FAQ that only covers comfortable questions is a finding.
- **Rollout plan actionable** — Every rollout action has a single named owner, dependencies stated, and a measurable milestone. Vague actions ("communicate to stakeholders") and unowned actions are findings.
- **Capacity and authority validated** — Named owners have the capacity and authority the action requires. An owner with three rollout-critical actions in the same window is a finding for the planner to address.
- **Sequencing coherent** — Audiences are sequenced sensibly (typically employees before customers, internal before external) and dependencies between workstreams are reflected.
- **Contingencies on high-risk steps** — Steps with key-person risk, hard external deadlines, or regulatory exposure have contingencies with triggers and owners.
- **First review point named** — The plan names when the rollout will be checked for whether it's working, with on-track and off-track signals.

## Common failure modes to look for

- An investor letter that uses a different financial number than the internal memo
- A customer notification that omits a risk the employees were told about
- A FAQ entry that says "we expect this to go smoothly" instead of answering a hard question
- An FAQ with no question about the rejected option
- A rollout step labeled "begin transition" with no owner and no measurable end state
- Two rollout owners with overlapping critical-path responsibilities in the same week
- A rollout plan that ends at launch with no review point or off-track signal
- A communication cascade where customers hear before employees (or where audiences with information dependencies are out of sequence)
- A contingency listed as "we'll address as needed" instead of with a named trigger and action
