---
name: prospect-brief
location: .haiku/intents/{intent-slug}/knowledge/PROSPECT-BRIEF.md
scope: intent
format: text
required: true
---

# Prospect Brief

Document prospect research findings for the deal. This output feeds downstream stages (qualification, proposal, negotiation, close) as their foundational context.

## Content Guide

Structure the brief around understanding the prospect:

- **Company overview** — what the company does, size, revenue, market position
- **Key stakeholders** — names, titles, roles in buying decisions, influence level
- **Technology environment** — current stack, known constraints, integration requirements
- **Pain points** — identified challenges with supporting evidence
- **Recent initiatives** — strategic shifts, new projects, leadership changes, earnings highlights
- **Competitive landscape** — incumbents, alternatives being evaluated, switching costs
- **Industry context** — market trends, regulatory pressures, competitive forces relevant to the sale

## Quality Signals

- Every pain point traces to a specific source (public filing, news article, conversation)
- Stakeholders are mapped with roles and influence, not just listed
- Competitive landscape reflects what the prospect actually uses, not generic industry alternatives
- Findings are organized for consumption by the qualification stage, not as a raw dump
