# Launch Stage — Elaboration

## Criteria Guidance

### Good criteria — concrete and verifiable

- "Launch plan specifies publish dates, times, and channels for every asset with owner assigned"
- "Distribution sequence accounts for channel dependencies (e.g., landing page live before ad activation)"
- "Campaign log records actual publish timestamps and initial delivery metrics for each channel"

### Bad criteria — vague (no clear check)

- "Campaign is launched"
- "Assets are distributed"
- "Schedule is set"

