# User Personas Template

> **Purpose**: Define target user personas to guide product decisions and UX design.

---

## Project Information

| Field | Value |
|-------|-------|
| **Project** | {project_name} |
| **Date** | {date} |
| **Author** | {author} |
| **Version** | 1.0 |

---

## Persona 1: {Persona Name}

### Demographics

| Attribute | Value |
|-----------|-------|
| **Name** | {fictional_name} |
| **Age** | {age_range} |
| **Role/Job** | {job_title} |
| **Experience** | {years_in_role} |
| **Tech Savviness** | Beginner / Intermediate / Advanced |

### Profile

**Background:**
{brief_background_story}

**Goals:**
- {primary_goal}
- {secondary_goal}
- {tertiary_goal}

**Frustrations:**
- {pain_point_1}
- {pain_point_2}
- {pain_point_3}

**Motivations:**
- {motivation_1}
- {motivation_2}

### Behavior Patterns

| Context | Behavior |
|---------|----------|
| **Frequency of Use** | Daily / Weekly / Monthly |
| **Primary Device** | Desktop / Mobile / Tablet |
| **Preferred Time** | Morning / Afternoon / Evening |
| **Session Duration** | {typical_duration} |

### User Journey

```
Awareness → Consideration → Decision → Adoption → Loyalty
    │            │              │          │          │
    ▼            ▼              ▼          ▼          ▼
 {touch}     {touch}        {touch}    {touch}    {touch}
```

### Quote

> "{characteristic_quote_that_captures_persona_essence}"

---

## Persona 2: {Persona Name}

### Demographics

| Attribute | Value |
|-----------|-------|
| **Name** | {fictional_name} |
| **Age** | {age_range} |
| **Role/Job** | {job_title} |
| **Experience** | {years_in_role} |
| **Tech Savviness** | Beginner / Intermediate / Advanced |

### Profile

**Background:**
{brief_background_story}

**Goals:**
- {primary_goal}
- {secondary_goal}

**Frustrations:**
- {pain_point_1}
- {pain_point_2}

**Motivations:**
- {motivation_1}
- {motivation_2}

### Quote

> "{characteristic_quote_that_captures_persona_essence}"

---

## Persona Comparison Matrix

| Attribute | Persona 1 | Persona 2 | Persona 3 |
|-----------|-----------|-----------|-----------|
| Primary Goal | | | |
| Tech Level | | | |
| Key Frustration | | | |
| Priority | Primary | Secondary | Tertiary |

---

## Design Implications

| Persona | Implication | Feature Priority |
|---------|-------------|------------------|
| {persona_1} | {design_consideration} | High |
| {persona_2} | {design_consideration} | Medium |

---

## Related

- [Stakeholders Template](stakeholders.md)
- [Brief Template](brief.md)
- [Discovery Workflow](../workflows/discovery.md)
