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# At I/O, Google Will Be Tracking Things Like Noise Level And Air Quality With Hundreds Of Arduino-Based Sensors

#### Drew Olanoff

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Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. Online, including mobile. He prides himself on being a connector. Connecting people, stories, information. He has worked under some amazingly talented and gifted PR pros while working for startups as a “Director of Community”,... → Learn More

Monday, May 13th, 2013
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If you’re attending Google I/O this week, you will be a part of an experiment from the Google Cloud Platform Developer Relations team. On its blog today, the team outlined its plan to gather a bunch of environmental information happening around you as you meander around the Moscone Center.

In the blog post, Michael Manoochehri, Developer Programs Engineer, outlines his team’s plan to place hundreds of Arduino-based environmental sensors around the conference space to track things like temperature, noise levels, humidity and air quality in real-time. This was spawned due to a fascination with wanting to know which areas of the conference were the most popular, so it will be interesting to see what the information the team gathers actually tells us.

At first glance, this seems a little bit creepy, but it’s no different than a venue adjusting the cooling system based on the temperature inside at any given moment. As with anything that Google does, this could have implications for tracking indoor events or businesses in the future, as Manoochehri shared:

> Networked sensor technology is in the early stages of revolutionizing business logistics, city planning, and consumer products. We are looking forward to sharing the Data Sensing Lab with Google I/O attendees, because we want to show how using open hardware together with the Google Cloud Platform can make this technology accessible to anyone.

Notice the wrap-up of wanting to show people how open hardware combined with Google’s Cloud Platform benefits everyone. Ok, sure. What could data like this mean for businesses, though? Well, a clothing store would be able to track how many people came in and browsed, which areas of the store were hot-spots for interest and then figure out how their displays converted. It’s like real-world ad-tracking. It makes sense, but still seems a long way off.

What will be interesting is not each dataset that is collected, but what all of them tied together tell us about our surroundings:

> Our motes will be able to detect fluctuations in noise level, and some will be attached to footstep counters, to understand collective movement around the conference floor.

Of course, none of this information is personally identifiable, but the thought of our collective steps, movements and other ambient output being turned into something usable by Google is intriguing to say the least…and yes, kind of creepy.

If this particular team can share all of the data it collects in an easy to digest way, then businesses will be clamoring to toss sensors all over their stores and drop the data on whatever cloud platform that will host it the cheapest. Google would like to be that platform.

During the event, the team will hold a workshop on what it calls the “Data Sensing Lab,” so if you’re interested on learning more about what the team is gathering as you walk around, this would be the place to go. You’ll also be able to see some of the real-time visualizations on screens set up throughout the conference floor.

We’ll be covering all of the action as we’re being covered by Google.

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- GOOGLE

Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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Tags: google, data sensing, arduino, data, cloud, analytics
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