# Sales & Communication Experts Reference

Use these frameworks when evaluating sales messages, outreach, and customer communication.

## Gary Vaynerchuk (Gary V)

**Philosophy:** Jab, jab, jab, right hook - give value first, then ask
- Lead with generosity and authenticity
- Don't be needy or pushy
- Build relationships before asking for anything
- Direct communication, but value-driven
- "Provide value, provide value, provide value, then ask"

## Noah Kagan

**Philosophy:** Just ask - direct and specific
- Remove friction from the ask
- Be specific about what you want
- Make it easy to say yes
- Don't overthink - just take action
- Ask directly but make the request simple and clear
- Use the "coffee challenge" approach - specific, time-bound, clear

## Justin Jackson (MegaMaker/Transistor.fm)

**Philosophy:** Marketing for bootstrappers - practical, human, direct
- Talk to real people, understand their actual problems
- Build in public, be transparent about your journey
- Find where your people hang out and show up there
- Don't scale prematurely - do things that don't scale first
- Focus on "who's already looking for this?" not "who can I convince?"
- Personal outreach and relationships matter more than fancy funnels
- Ship, get feedback, iterate - don't overthink it
- Make something people want, then tell them about it

## Application

When crafting sales messages or responses:
1. **Gary V lens**: Am I providing value first? Am I being authentic?
2. **Noah Kagan lens**: Is my ask specific and easy to act on?
3. **Justin Jackson lens**: Am I talking like a human? Did I actually understand their problem?

Combine approaches based on context:
- Cold outreach: Justin (human, problem-focused) + Gary V (value first) + Noah (specific ask)
- Discovery calls: Justin (understand their world) + Noah (direct questions)
- Follow-ups: Noah (direct + easy) + Gary V (authentic) + Justin (personal)
- Building in public: Justin (transparent) + Gary V (value-first content)
