# Reference Tags

Use this table to match user descriptions to reference candidates. Pick 3-6 references whose keywords best align with what the user described.

## Matching Strategy

1. Extract key signals from user conversation: project type, mood adjectives, color preferences, target audience
2. Match against keywords below
3. Prioritize references that match multiple signals
4. Include at least one "safe" reference (vercel, linear.app, notion) if uncertain

## Reference Characteristics

| id | color | category | keywords |
|---|---|---|---|
| airbnb | #ff385c | Consumer | warm, inviting, tactile, approachable, cozy, marketplace |
| airtable | #1b61c9 | Design Tools | clean, sophisticated, precise, structured, enterprise |
| apple | #0071e3 | Consumer | reductive, precise, cinematic, premium, confident, minimal |
| baemin | #2AC1BC | Consumer | playful, warm, irreverent, appetizing, friendly, cultural, korean, food-delivery |
| bmw | #1c69d4 | Automotive | precise, angular, industrial, authoritative, engineered |
| cal | #242424 | Productivity | monochrome, bold, architectural, restrained, confident |
| claude | #c96442 | AI | warm, intellectual, editorial, literary, earthy, trustworthy |
| clay | #000000 | Design Tools | playful, artisanal, quirky, warm, delightful, craft |
| clickhouse | #faff69 | Backend | aggressive, high-contrast, electrifying, powerful, fast, neon |
| cohere | #1863dc | AI | confident, professional, restrained, enterprise, sophisticated |
| coinbase | #0052ff | Fintech | clean, trustworthy, financial, professional, blue |
| composio | #0007cd | Backend | dark, developer-focused, bioluminescent, minimal, authoritative |
| cursor | #f54e00 | Developer | warm, crafted, typographically-rich, organic, editorial |
| dcard | #00324e | Consumer | social, forum, community, material-design, deep-navy, blue, taiwanese, anonymous, youth, magazine-like |
| elevenlabs | #000000 | AI | elegant, restrained, ethereal, premium, airy, audio |
| expo | #000000 | Developer | luminous, airy, monochromatic, premium, friendly, approachable |
| ferrari | #DA291C | Automotive | editorial, cinematic, restrained, luxurious, precise, red |
| freee | #285ac8 | Productivity | enterprise, blue, structured, semantic-tokens, japanese, saas, accounting, calm |
| figma | #000000 | Design Tools | sophisticated, organic, precise, creative, black-white |
| framer | #0099ff | Design Tools | cinematic, dark, seductive, precise, product-forward |
| hashicorp | #000000 | Backend | enterprise, systematic, authoritative, token-driven, structured |
| ibm | #0f62fe | Consumer | methodical, corporate, precise, engineered, systematic |
| intercom | #ff5600 | Productivity | warm, confident, editorial, industrial, customer-service |
| kakao | #FEE500 | Consumer | warm, friendly, functional, personal, sunshine, yellow, korean, messaging, super-app |
| karrot | #ff6600 | Consumer | warm, approachable, trustworthy, local, energetic, orange, korean, marketplace |
| kraken | #7132f5 | Fintech | clean, professional, trustworthy, purple, confident, crypto |
| lamborghini | #FFC000 | Automotive | dark, theatrical, intimidating, nocturnal, luxurious, gold |
| line | #07b53b | Consumer | green, pill-buttons, editorial, lifestyle, japanese, friendly, oversized-typography |
| linear.app | #5e6ad2 | Productivity | precise, dark, engineered, calibrated, minimal, purple |
| lovable | #1c1c1c | Developer | warm, approachable, analog, humanist, parchment |
| minimax | #1456f0 | AI | clean, airy, approachable, colorful, product-forward |
| mintlify | #18E299 | Productivity | calm, confident, legible, fresh, airy, clean, docs, green |
| mercari | #ff333f | Consumer | red, marketplace, japanese, semantic-tokens, dense, commerce, mature |
| miro | #5b76fe | Design Tools | clean, collaborative, pastel, geometric, visual |
| mistral.ai | #fa520f | AI | warm, bold, maximalist, golden, European, declarative |
| mongodb | #00ed64 | Backend | dark, organic, editorial, bioluminescent, forest, electric, green |
| notion | #0075de | Productivity | warm, approachable, tactile, analog, understated, minimal |
| nvidia | #76b900 | Consumer | industrial, engineering, high-contrast, disciplined, sharp |
| ollama | #000000 | AI | minimal, grayscale, soft, approachable, rounded |
| opencode.ai | #201d1d | AI | terminal, warm, monospace, utilitarian, developer-focused |
| pinkoi | #f16c5d | Consumer | dense, multi-cultural, marketplace, asian, handcrafted, coral, locale-aware, commerce, bold-headings |
| pinterest | #e60023 | Consumer | warm, cozy, craft-like, personal, inviting, handcrafted, red |
| posthog | #F54E00 | Backend | irreverent, earthy, anti-corporate, playful, warm |
| raycast | #FF6363 | Developer | dark, precise, macOS-native, trustworthy, fast, premium |
| renault | #EFDF00 | Automotive | vibrant, energized, bold, French, forward-leaning |
| replicate | #ea2804 | AI | bold, playful, energetic, high-contrast, community |
| resend | #000000 | Productivity | cinematic, theatrical, premium, crystalline, precise, dark |
| revolut | #494fdf | Fintech | confident, bold, restrained, premium, financial |
| runwayml | #000000 | AI | cinematic, editorial, visual, dark, film |
| sanity | #f36458 | Backend | dark, precise, structured, achromatic, disciplined |
| sentry | #6a5fc1 | Backend | dark, vibrant, irreverent, technical, warm-purple |
| spacex | #000000 | Consumer | cinematic, minimal, aerospace, industrial, immersive |
| spotify | #1ed760 | Consumer | dark, immersive, content-first, tactile, rounded, green |
| stripe | #533afd | Fintech | luxurious, precise, warm, premium, financial, refined, purple |
| supabase | #3ecf8e | Backend | dark, developer, open-source, sophisticated, terminal, green |
| superhuman | #cbb7fb | Developer | luxurious, clean, confident, restrained, premium, lavender |
| tesla | #3E6AE1 | Automotive | minimal, cinematic, restrained, product-forward, clean |
| together.ai | #ef2cc1 | AI | soft, airy, optimistic, pastel, light, gradient, pink |
| toss | #3182f6 | Fintech | calm, confident, simple, trustworthy, optimistic, korean, banking |
| uber | #000000 | Consumer | bold, confident, minimal, efficient, direct, black |
| vercel | #171717 | Developer | restrained, compressed, engineered, minimal, philosophical |
| voltagent | #00d992 | Backend | dark, electric, focused, developer, cockpit, engineering |
| warp | #faf9f6 | Developer | warm, earthy, restrained, approachable, calm |
| webflow | #146ef5 | Design Tools | clean, rich, confident, tool-forward, precise, blue |
| wise | #9fe870 | Fintech | bold, fresh, optimistic, nature-inspired, lime, green |
| x.ai | #ffffff | AI | brutalist, dark, minimal, terminal, engineering, restrained |
| zapier | #ff4f00 | Productivity | warm, approachable, professional, organic, energetic, orange |
| coupang | #E94B22 | E-commerce | direct, transactional, deal-driven, results-first, utility, dense |
| kakaobank | #FFE300 | Fintech | friendly, plain-spoken, warm, formal-when-needed, personal, trustworthy |
| krds | #256EF4 | Government | polite, predictable, accessible, clear, neutral, civic |
| kurly | #5F0080 | E-commerce | calm, curated, operational, warm, restrained, editorial |
| musinsa | #000000 | E-commerce | editorial, compact, declarative, monochrome, magazine |
| naver | #03C75A | Consumer | pragmatic, neutral, factual, clinical, utility |
| ohouse | #35C5F0 | Consumer | warm, observational, sensory, spatial, aspirational, calm |
| qanda | #FF5500 | Consumer | warm, encouraging, low-pressure, calm, reassuring, tutor-like |
| ridi | #3D3D3D | Consumer | calm, literate, editorial, low-pressure, bookish, respectful |
| yanolja | #F54B1E | Travel | friendly, casual, energetic, playful, conversational, leisure |
| yeogiotte | #1D8BFF | Travel | plain, polite, hospitable, confident, factual |

## Shortcut Mappings

Common user descriptions → recommended references:

- "깔끔, 모던, 미니멀" → vercel, linear.app, cal, tesla, apple
- "따뜻한, 친근한" → airbnb, notion, warp, lovable, claude
- "다크모드, 개발자" → linear.app, raycast, supabase, composio, framer
- "대시보드, 데이터" → linear.app, posthog, clickhouse, sentry
- "이커머스, 마켓플레이스" → airbnb, karrot, pinterest, shopify
- "핀테크, 금융" → stripe, toss, coinbase, revolut, wise
- "SaaS, B2B" → vercel, notion, intercom, hashicorp, cohere
- "크리에이티브, 디자인" → figma, framer, clay, replicate, miro
- "럭셔리, 프리미엄" → apple, stripe, superhuman, ferrari, resend
- "AI, LLM 서비스" → claude, cohere, mistral.ai, together.ai, x.ai
- "한국 서비스" → toss, karrot, baemin, kakao, naver, kakaobank, ohouse, ridi, qanda
- "한국 이커머스" → coupang, musinsa, kurly
- "한국 여행" → yeogiotte, yanolja
- "공공, 행정, 정부" → krds
- "대만 서비스" → pinkoi, dcard
- "일본 서비스" → line, mercari, freee
- "아시아 커머스, 디자이너 마켓" → pinkoi, airbnb, karrot, pinterest
- "포럼, 커뮤니티" → dcard, intercom, posthog
- "문서, 블로그" → mintlify, notion, cal, warp
- "대담한, 에너지" → clickhouse, wise, replicate, mistral.ai, renault
