---
title: "AI Prompt Playbook — Full Text"
module: "general"
type: reference
order: 99
draft: false
---

# The AI Prompt Playbook for Ecommerce Growth
## Full Prompt Library — Complete Text & Usage Guide

*This is the companion document to every course module. Each stage lesson references prompts by code (H1, G2, S4…). The actual prompt text, role, and usage instructions live here. Copy a prompt, replace the bracketed placeholders with your Foundation data, and paste into ChatGPT, Claude, or Gemini.*

---

## How to Use Any Prompt in This Playbook

1. **Load your Foundation first.** Every prompt expects you to have completed the Foundation step. Copy your Foundation Blueprint into the chat before using a stage prompt — or use the System Prompt below to load it once per session.
2. **Replace all `[---]` placeholders.** These are not optional. Generic inputs produce generic outputs.
3. **Treat AI output as a first draft.** Read it, adjust for your voice, then use it.
4. **Iterate.** If a result is weak, tell the AI what was wrong and ask it to try again.

---

## System Prompt — Load Once Per Session

*Paste this entire block at the start of every AI session, then follow with your Foundation Blueprint. This primes the AI to operate as your Elevate Framework co-pilot.*

---

You are **Agent ONE**, an expert AI assistant specialized in accelerating e-commerce growth. Your primary function is to assist the user in executing specific marketing and strategy tasks by leveraging the **9-Step Elevate Ecommerce Framework**.

Your overarching goal is to generate high-quality, strategically sound, and actionable outputs that contribute to systematically Attracting, Converting, and Growing a customer base.

**Framework sequence you MUST follow:**

- **FOUNDATION** (Contextual Basis for ALL Steps)
- **Level 1: ATTRACT** — Step 1: HOOK · Step 2: GIFT · Step 3: IDENTIFY
- **Level 2: CONVERT** — Step 4: ENGAGE · Step 5: SELL · Step 6: NURTURE
- **Level 3: GROW** — Step 7: UPSELL · Step 8: EDUCATE · Step 9: SHARE

**Once a Foundation Blueprint is provided, ALL responses MUST be informed by and aligned with that Foundation.** Do not provide generic advice that ignores the established context. The user will provide specific Task Prompts from the AI Prompt Playbook. Execute each task using the Foundation context plus any additional context within the task prompt.

**Default operating principles:**
1. Foundation First — interpret all tasks through the established Foundation lens.
2. Framework Alignment — know which Elevate step is being worked on.
3. Customer-Centricity — resonate with the defined Avatar's pains, goals, language.
4. Brand Voice Adherence — adopt the specified voice adjectives in all text outputs.
5. Actionable & Clear — use Markdown formatting, be well-structured.
6. Refinement Expectation — your output is a first draft; the user will refine.

**[--- USER FOUNDATION INPUT START ---]**

*(Paste your completed Foundation Blueprint here, or instruct the AI to analyse your website URLs for Mode 2 generation.)*

**Foundation Blueprint Structure:**

**1. Company Context Summary:**
- Core Offer(s): `[e.g., Handcrafted leather wallets & belts]`
- Unique Mechanism: `[e.g., Single-artisan crafting using full-grain Horween leather]`
- Primary Value Proposition: `[e.g., Buy a premium leather wallet that lasts a lifetime]`
- Brand Pillars/Archetype: `[e.g., Craftsman, Heritage, Quality]`
- Brand Voice Adjectives: `[e.g., Refined, Confident, Knowledgeable, Understated]`
- Positioning/Price: `[e.g., Premium, $150-$300]`
- Mission Snippet: `[e.g., To create timeless leather goods that reject throwaway culture]`

**2. Market Awareness Summary:**
- Key Competitor Type & Weakness: `[e.g., Mass-produced fashion brands, lower quality materials]`
- Market Differentiation: `[e.g., Heritage leathers vs. trendy designs]`
- Relevant Trend/Sentiment: `[e.g., Growing appreciation for 'buy it for life' quality]`
- Primary Target Channels (from FIND): `[e.g., Instagram, Niche menswear blogs, Google Search]`

**3. Customer Avatar Summary:**
- Brief Profile: `[e.g., Male, 30-55, appreciates quality/craftsmanship]`
- Core Pains Addressed: `[e.g., Frustration with wallets falling apart quickly]`
- Core Goals/Dreams: `[e.g., Own high-quality items that last, express understated style]`
- Key Beliefs: `[e.g., 'You get what you pay for', skeptical of mass-market claims]`
- Primary "Watering Holes": `[e.g., Style subreddits, Instagram quality-goods accounts]`

**[--- USER FOUNDATION INPUT END ---]**

Confirm you have absorbed these instructions and are ready to receive Task Prompts.

---

## Module 0: Foundation Assistance Prompts

*Use these if you need help constructing your Foundation Blueprint before starting the framework.*

### Prompt F1 — Articulate Your Unique Mechanism

```
ROLE: Act as a Brand Strategist specialising in Ecom positioning.

OBJECTIVE: Help me articulate a clear, compelling Unique Mechanism for my business.

CONTEXT:
- Business: [What you sell, briefly]
- What makes your product/process different: [Your current best attempt at describing it]
- Main competitor approach: [How competitors typically solve this problem]

KEY INSTRUCTIONS:
1. Ask me 3-4 clarifying questions about my process, materials, or method.
2. Based on my answers, draft 3 Unique Mechanism statements.
3. Each should be 1-2 sentences, naming the mechanism and explaining why it produces better results.
4. Avoid jargon. Speak to a non-expert customer.

TONE & FORMAT: Clear, confident, benefit-oriented. Numbered list of 3 options.
```

### Prompt F2 — Define Brand Voice Adjectives

```
ROLE: Act as a Brand Voice Consultant.

OBJECTIVE: Help me identify 4-6 adjectives that authentically describe how my brand should sound.

CONTEXT:
- Brand/Business: [Name and brief description]
- Audience: [Who you serve]
- Brands whose tone I admire: [2-3 examples, any industry]
- Tone I want to avoid: [e.g., corporate, preachy, hype-heavy]

KEY INSTRUCTIONS:
1. Suggest 8-10 candidate adjectives with brief explanations of each.
2. Group them: "Definitely Yes / Maybe / Avoid".
3. Recommend a final set of 4-6 that work together coherently.
4. For each final adjective, give one example phrase that embodies it and one that violates it.

TONE & FORMAT: Conversational, practical. Use a table for the final set.
```

### Prompt F3 — Expand Customer Pains & Fears

```
ROLE: Act as a Customer Psychology Researcher.

OBJECTIVE: Expand my understanding of my Customer Avatar's pains, fears, and frustrations beyond the surface level.

CONTEXT:
- Avatar profile: [Brief description of who they are]
- Obvious pain they have: [The surface-level problem your product solves]
- Product/service I sell: [Brief description]

KEY INSTRUCTIONS:
1. Identify 5 deeper pains — the consequences of the obvious pain, not just the pain itself.
2. Identify 3 underlying fears — what they're really afraid of at an identity or future level.
3. Identify 3 "false beliefs" they hold about solutions in this space.
4. For each item, write it in the customer's own voice (first-person, informal).

TONE & FORMAT: Empathetic, research-style. Grouped by Pain / Fear / False Belief.
```

### Prompt F4 — Brand Voice Audit

```
ROLE: Act as a Brand Voice Consultant specialising in copy consistency for ecommerce brands.

OBJECTIVE: Audit a sample of existing copy against defined Brand Voice Adjectives and identify where the tone drifts.

CONTEXT:
- Brand Voice Adjectives: [from your Foundation Blueprint — e.g., Direct, Warm, Expert]
- Copy samples to audit: [paste 3-5 pieces of existing copy — product descriptions, emails, ads, social posts]
- Tone to avoid: [from Foundation Blueprint — e.g., corporate-sounding, preachy, hype-heavy]

KEY INSTRUCTIONS:
1. Score each copy sample against each Brand Voice Adjective (1-5 scale). Present as a table.
2. Identify the 2-3 lines in the sample that most violate the brand voice. Quote them directly.
3. Rewrite each flagged line to match the defined adjectives.
4. Write a one-paragraph "brand voice cheat sheet" the team can pin up and reference when writing.

TONE & FORMAT: Analytical but practical. Table for scoring, then flagged lines with rewrites, then the cheat sheet paragraph.
```

### Prompt F5 — Offer Stack Definition

```
ROLE: Act as an Offer Architect specialising in ecommerce value stacking and perceived-value maximisation.

OBJECTIVE: Define the complete offer stack — core product, bonuses, and guarantee — structured to maximise perceived value relative to price.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Price point: [from Foundation Blueprint — e.g., $197 / $49/month]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Bonuses you currently offer (if any): [list them, or write "none yet"]

KEY INSTRUCTIONS:
1. Audit the current offer stack: core + any existing bonuses + current guarantee. Rate the perceived value of each component (High / Medium / Low) with a one-sentence rationale.
2. Suggest 2-3 additional bonus concepts that would increase perceived value without increasing production cost significantly. For each: name, format, and why it addresses the Avatar's next logical need.
3. Draft 2 guarantee statement options — one risk-reversal guarantee and one results-based guarantee. Keep each under 30 words.
4. Write a 3-sentence "offer stack summary" suitable for a sales page — naming every component in a way that amplifies value.

TONE & FORMAT: Strategic, value-focused. Audit table, then bonus suggestions as numbered list, then guarantees, then the summary paragraph.
```

### Prompt F6 — Avatar Deep-Dive

```
ROLE: Act as a Consumer Psychologist and Market Research Specialist specialising in ecommerce customer profiling.

OBJECTIVE: Expand the Customer Avatar beyond demographics into psychographics, identity, aspirations, and language patterns.

CONTEXT:
- Customer Avatar: [from Foundation Blueprint — brief demographic profile]
- Core Offer: [from your Foundation Blueprint — what you sell]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Core Goals/Dreams: [from Foundation Blueprint — what they want to achieve]

KEY INSTRUCTIONS:
1. Map 5 psychographic traits: values they hold, identity they want to project, communities they belong to, media they consume, and brands they already trust. Write in first-person Avatar voice.
2. Identify 3 "identity-level" aspirations — not what they want to DO but who they want to BECOME.
3. List 10 phrases the Avatar actually uses to describe their problem and desired outcome. Draw on the pain and goal data provided.
4. Define 3 "before and after" states: Before (current reality) → After (transformed reality) across emotional, practical, and social dimensions.

TONE & FORMAT: Research-oriented, empathetic. Grouped sections: Psychographics / Identity Aspirations / Language Patterns / Before-After States.
```

### Prompt F7 — Competitor Differentiation Map

```
ROLE: Act as a Competitive Strategy Analyst specialising in positioning for ecommerce brands.

OBJECTIVE: Map key competitors and produce a clear differentiation statement that positions this brand as the distinct, superior choice for the Avatar.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Unique Mechanism: [from Foundation Blueprint — what makes your approach different]
- Known competitors: [list 2-4 competitors by name or type — e.g., "Amazon listings", "Brand X", "local alternatives"]

KEY INSTRUCTIONS:
1. For each competitor listed, summarise: their primary positioning angle, their biggest strength (from the Avatar's perspective), and their most significant weakness.
2. Build a 2×2 positioning map using the two dimensions that matter most to the Avatar (e.g., Price vs Quality, Speed vs Depth). Place each competitor and this brand on the map. Describe in text where a visual map is not possible.
3. Write 3 differentiation statements (1-2 sentences each) that explicitly contrast this brand's strengths against competitor weaknesses — without naming competitors.
4. Recommend the single strongest differentiation angle to lead with in marketing copy.

TONE & FORMAT: Strategic, confident. Competitor table, positioning map description, differentiation statements as numbered list, then final recommendation.
```

### Prompt F8 — Channel Selection

```
ROLE: Act as a Digital Marketing Channel Strategist specialising in ecommerce customer acquisition.

OBJECTIVE: Identify where the Customer Avatar spends time online and rank channels by priority for reaching them with HOOK content.

CONTEXT:
- Customer Avatar: [from Foundation Blueprint — who they are, demographics and psychographics]
- Core Offer: [from Foundation Blueprint — what you sell]
- Brand Voice Adjectives: [from Foundation Blueprint — e.g., Direct, Warm, Expert]
- Budget range for paid channels: [e.g., Under $1k/month / $1k-$5k / $5k+]

KEY INSTRUCTIONS:
1. Identify 6-8 channels where this Avatar is likely present (include: Meta, Google, TikTok, YouTube, email, SEO/blog, Pinterest, influencer, Reddit, LinkedIn — include only those relevant).
2. Score each channel across three criteria: Audience Match (1-5), Cost Efficiency for this offer (1-5), Organic/Paid Fit for this brand (1-5). Total score out of 15.
3. Rank channels from highest to lowest total score.
4. Recommend a "start here" stack: the 2 primary channels to focus on first, with a one-paragraph rationale for each.
5. Flag 1 channel to monitor but not invest in yet, with a brief reason.

TONE & FORMAT: Analytical, practical. Scoring table, then ranked list, then 2-paragraph recommendation, then the "watch" channel note.
```

### Prompt F9 — Pricing Position Analysis

```
ROLE: Act as a Pricing Strategist specialising in perceived-value pricing for ecommerce offers.

OBJECTIVE: Analyse the current price point relative to perceived value, competitor pricing, and Avatar willingness to pay — then recommend a pricing position.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Current price (or planned price): [e.g., $97 one-time / $29/month]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — the primary problem being solved]
- Known competitor price range: [e.g., "$20-$300 for similar solutions"]

KEY INSTRUCTIONS:
1. Assess whether the current price signals the right quality tier for the Avatar. Flag any mismatch between price and perceived value (e.g., price too low undermining premium positioning, or too high without clear justification).
2. Identify the "psychological pricing zone" for this Avatar — the range they find credible and accessible. Justify with reasoning based on the Avatar profile.
3. Suggest 2 pricing structure options: e.g., one-time vs subscription, tiered vs flat, bundle vs standalone. For each, explain the AOV and retention implications.
4. Write 2 price justification lines (max 15 words each) suitable for use near the price on a sales page.

TONE & FORMAT: Analytical, direct. Assessment paragraph, pricing zone recommendation, options comparison, then price justification lines.
```

### Prompt F10 — USP Synthesis

```
ROLE: Act as a Brand Positioning Strategist specialising in synthesising research into a clear, compelling Unique Selling Proposition.

OBJECTIVE: Combine all Foundation work into one concise USP statement that can anchor all marketing copy.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Unique Mechanism: [from Foundation Blueprint — how you deliver results differently]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Key differentiator vs competitors: [from F7 Competitor Differentiation Map, or your best summary]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Draft 5 USP statement options. Each must: name the audience, name the transformation, and reference the unique mechanism or key differentiator. Keep each under 20 words.
2. For each option, rate it on three criteria: Clarity (is it instantly understood?), Desire (does it make the Avatar want it?), Differentiation (does it separate from competitors?). Score 1-5 each.
3. Recommend the strongest USP and explain the choice in 2-3 sentences.
4. Show how this USP translates into: a headline, a tagline (under 8 words), and a one-sentence elevator pitch.

TONE & FORMAT: Crisp, strategic. Five options as numbered list with scoring table, then recommendation paragraph, then headline/tagline/pitch outputs.
```

---

## Module 1: HOOK — Capturing Attention

*These prompts generate attention-grabbing headlines, openers, and hooks for ads, content, and social. Always inject your Foundation context before running.*

### Prompt H1 — Pain-Focused Ad Headlines

```
ROLE: Act as an expert Direct Response Copywriter specialising in high-impact ad headlines for Ecom, focusing on resonating with customer pain points.

OBJECTIVE: Generate 5 compelling Facebook Ad headline variations designed to stop the scroll by directly addressing or agitating a core customer pain point.

CONTEXT:
- Framework Step: Step 1: HOOK
- Company Context: Brand Voice is [e.g., Empathetic, Direct, Problem-Solving]. Our product [e.g., Premium Leather Wallets] solves this pain via [e.g., extreme durability].
- Market Context: Target channel is Facebook Feed, where attention is low and competition is high. Competitors often focus on [e.g., flashy design over longevity].
- Customer Avatar Context: Target audience is [e.g., Men 30-55 who value quality]. The specific Core Pain Point to target is: "[User pastes EXACT pain point from Avatar, e.g., 'Frustration with cheap wallets falling apart after only a year']". Their underlying FEAR related to this might be [e.g., 'Feeling foolish for wasting money'].
- Specific Situation: These headlines are the primary hook for an ad leading to a Gift/Product page about long-lasting quality goods.

KEY INSTRUCTIONS:
1. Generate 5 distinct Facebook Ad headline options.
2. Each headline MUST directly reference or strongly imply the specific PAIN.
3. Use empathetic or slightly agitating language, consistent with the Brand Voice.
4. Keep headlines concise and scroll-stopping for a Facebook feed environment.
5. Hint subtly that a solution exists without revealing the full product yet.

TONE & FORMAT: Tone matches Brand Voice. Numbered list of 5 headline options.
Constraints: Avoid overly negative language. Keep reasonably short for ad headlines.
```

### Prompt H2 — Benefit-Focused Content Titles (SEO)

```
ROLE: Act as an expert SEO Content Strategist and Copywriter specialising in clickable, benefit-driven titles for blog posts targeting Ecom audiences.

OBJECTIVE: Generate 5 SEO-friendly blog post title variations focused on a key Customer Goal/Dream Outcome.

CONTEXT:
- Framework Step: Step 1: HOOK (Organic Content)
- Company Context: Our core expertise is [e.g., AI-powered Ecom automation]. Brand Voice is [e.g., Authoritative, Helpful, Results-Oriented].
- Market Context: Target keyword theme is [e.g., "automate e-commerce marketing"]. Searchers are likely in Problem Aware or Solution Aware stage.
- Customer Avatar Context: Target audience: [e.g., Busy Ecom Owners]. The key Customer Goal/Dream Outcome to target is: "[User pastes EXACT Goal from Avatar, e.g., 'Reclaim 10+ hours per week from manual marketing tasks']". They likely believe [e.g., "automation is complex or expensive"].
- Specific Situation: These titles are for a pillar blog post leading towards a relevant GIFT.

KEY INSTRUCTIONS:
1. Generate 5 distinct blog post title options.
2. Each title MUST clearly promise progress towards the specific GOAL.
3. Incorporate keywords naturally related to the target keyword theme.
4. Reflect the specified Brand Voice.
5. Consider titles that implicitly challenge the belief about complexity/cost.

TONE & FORMAT: Authoritative, Helpful. Numbered list of 5 options with suggested focus keyword for each.
Constraints: No clickbait. Keep within ~60 chars for SEO title length.
```

### Prompt H3 — Intrigue-Based Social Media Openers

```
ROLE: Act as a creative Social Media Copywriter skilled at using pattern interrupts and curiosity to stop scrolling.

OBJECTIVE: Generate 5 intriguing opening lines (first 1-2 sentences) for social media posts designed to capture attention by challenging a common belief or teasing unique information.

CONTEXT:
- Framework Step: Step 1: HOOK (Organic Social)
- Company Context: Our Unique Mechanism is [e.g., 'Using AI sentiment analysis to craft email subject lines']. Brand Voice is [e.g., Edgy, Confident, Insightful].
- Market Context: Target channel is Instagram/Facebook feed. Common wisdom in the market suggests [e.g., 'Subject line length is the most important factor'].
- Customer Avatar Context: Target audience [e.g., Growth-focused Ecom marketers]. They likely believe [e.g., 'Subject line optimisation is purely about keywords and length']. Their goal is [e.g., 'Higher email open rates'].
- Specific Situation: These openers are for organic posts leading into a tip related to our Unique Mechanism, ultimately driving towards a GIFT.

KEY INSTRUCTIONS:
1. Generate 5 distinct opening line options.
2. Each opener MUST create intrigue or challenge the common belief.
3. Hint at a different, potentially better approach tied to the Unique Mechanism.
4. Use a tone consistent with the specified Brand Voice.
5. Be concise and immediately attention-grabbing for fast-scrolling feeds.

TONE & FORMAT: Edgy, Confident. Numbered list of 5 opening lines (1-2 sentences each).
Constraints: Avoid giving away the full 'secret' immediately. Focus on creating curiosity.
```

### Prompt H4 — Video/Ad Opening Hook Script Lines

```
ROLE: Act as a Video Script Writer and Direct Response Copywriter specialising in the critical first 3-15 seconds of video ads.

OBJECTIVE: Generate 5 opening hook script options for a short video ad (Facebook/Instagram/TikTok), each designed to immediately stop the scroll and establish relevance within the first few seconds.

CONTEXT:
- Framework Step: Step 1: HOOK (Video Ad)
- Company Context: Brand Voice is [Adjectives]. Product/Offer: [Brief description].
- Customer Avatar Context: Target audience: [Profile]. Their primary PAIN: [Pain]. Their primary GOAL: [Goal]. Their awareness level on this channel: [Problem/Solution/Product Aware].
- Channel & Format: [e.g., Facebook/Instagram Reels, 15-30 sec ad]. Will include on-screen text: [Yes/No].

KEY INSTRUCTIONS:
1. Generate 5 distinct video opening hook options (spoken lines for the first 3-7 seconds).
2. Each must immediately signal relevance to the target audience.
3. Vary the angle: include at least one Pain hook, one Benefit/Curiosity hook, and one Pattern Interrupt.
4. Keep spoken lines natural and conversational.
5. Where appropriate, note what on-screen text could reinforce the hook.

TONE & FORMAT: Conversational, punchy. Numbered list of 5 options. Include spoken lines in quotes; on-screen text in [brackets].
```

### Prompt H5 — Meta Description & SEO Hook Copy

```
ROLE: Act as an SEO Copywriter specialising in meta descriptions and search snippet copy that improve CTR.

OBJECTIVE: Generate 5 meta description drafts for a specific page, designed to capture attention in search results and encourage clicks.

CONTEXT:
- Page Title / Topic: [Page title or article title]
- Target Keyword: [Primary keyword this page targets]
- Customer Avatar: [Brief profile and what they're searching for]
- Core Benefit or Promise of the Page: [What they'll get if they click]
- Brand Voice: [Adjectives]

KEY INSTRUCTIONS:
1. Write 5 meta description options, each max 155 characters.
2. Each must include or imply the target keyword naturally.
3. Each must contain a clear benefit or curiosity hook that makes the searcher want to click.
4. Vary tone across options: informational, question-based, benefit-led, urgency-based.
5. Avoid generic filler phrases.

TONE & FORMAT: Concise, benefit-driven. Each option on its own line with character count noted.
```

### Prompt H6 — Social Media Post Opening Lines (Organic)

```
ROLE: Act as a Social Media Content Strategist skilled at writing opening lines that earn attention without paid distribution.

OBJECTIVE: Generate 6 opening line options for an organic social media post, covering three different emotional angles (Pain, Benefit, Curiosity) with two variations each.

CONTEXT:
- Platform: [e.g., Instagram, LinkedIn, Facebook]
- Topic of the post: [What the post will be about]
- Customer Avatar: [Brief profile]
- Brand Voice: [Adjectives]
- Core message the full post will deliver: [One sentence summary]

KEY INSTRUCTIONS:
1. Write 2 Pain-focused openers (agitate a frustration the audience has).
2. Write 2 Benefit-focused openers (promise an outcome or quick win).
3. Write 2 Curiosity-focused openers (tease information or challenge a belief).
4. Each opener must work as a standalone first line — it should make someone pause and keep reading.
5. Adapt language naturally for the specified platform.

TONE & FORMAT: Matched to Brand Voice. Six numbered options labelled Pain / Benefit / Curiosity.
```

### Prompt H7 — Email Subject Lines for Cold Outreach

```
ROLE: Act as an Email Marketing Copywriter specialising in cold and warm outreach for ecommerce audiences.

OBJECTIVE: Generate 8 email subject line options for a cold or warm outreach campaign, blending pain-agitation and curiosity angles.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Winning Hook angle: [from previous stage — paste hook text or angle description]
- Email campaign goal: [e.g., drive to lead magnet / book a call / visit product page]

KEY INSTRUCTIONS:
1. Write 4 pain-focused subject lines — each must surface a specific frustration the Avatar has. Avoid clickbait. Be direct.
2. Write 4 curiosity-focused subject lines — each must tease a specific benefit or insight without giving it away.
3. For each subject line, note the psychological lever it uses (e.g., FOMO, identity, social proof, urgency).
4. Flag the 2 subject lines most likely to perform well for a cold list and explain why.

TONE & FORMAT: Direct, scroll-stopping. Numbered list of 8 subject lines, each followed by a bracketed lever note. Bold the top 2 picks.
```

### Prompt H8 — SMS Openers

```
ROLE: Act as an SMS Marketing Specialist and Conversion Copywriter with expertise in high-open-rate text campaigns.

OBJECTIVE: Write 6 SMS opening messages that hook the reader in under 30 words and drive a single action.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Winning Hook angle: [from previous stage — paste hook text or angle description]
- Desired action: [e.g., click link / reply YES / visit site]
- Brand Voice Adjectives: [from Foundation Blueprint — e.g., Direct, Warm, Expert]

KEY INSTRUCTIONS:
1. Write 6 SMS openers, each under 30 words including a clear CTA.
2. Vary the angle: 2 pain-led, 2 benefit-led, 2 curiosity or urgency-led.
3. Each message must feel personal and conversational — not broadcast-style.
4. Ensure each message complies with best practice: brand name at start, clear opt-out reference is noted (remind user to add this).

TONE & FORMAT: Conversational, punchy, direct. Six numbered SMS messages. Each labelled with its angle (Pain / Benefit / Curiosity / Urgency).
```

### Prompt H9 — YouTube Title Hooks

```
ROLE: Act as a YouTube SEO Strategist and Video Content Creator specialising in ecommerce and business content.

OBJECTIVE: Generate 8 YouTube video title options that combine search intent with an irresistible hook to drive clicks.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Target keyword theme: [the topic this video will cover — e.g., "email marketing for ecommerce"]
- Winning Hook angle: [from previous stage — paste hook text or angle description]

KEY INSTRUCTIONS:
1. Write 8 title options. Each must be under 65 characters for full display in search results.
2. Include the target keyword or close variation in at least 5 of the 8 titles.
3. Use proven YouTube title patterns: How To / X Ways / Why [common belief] Is Wrong / The [Number] [Adjective] [Noun] That / What [Authority] Won't Tell You.
4. Note which pattern each title uses.
5. Flag the 2 titles with the highest predicted click-through rate and explain the reasoning.

TONE & FORMAT: Punchy, benefit-driven. Numbered list of 8 titles with pattern label in brackets. Top 2 picks bolded with rationale.
```

### Prompt H10 — Influencer Brief

```
ROLE: Act as an Influencer Marketing Director specialising in DTC ecommerce brand partnerships and UGC campaigns.

OBJECTIVE: Write a clear hook angle brief for influencer or UGC creators to use when promoting this brand, ensuring their content aligns with the proven hook strategy.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint — e.g., Direct, Warm, Expert]
- Winning Hook angle: [from previous stage — paste hook text]
- Target platform for creator content: [e.g., Instagram Reels / TikTok / YouTube Shorts]

KEY INSTRUCTIONS:
1. Write a 1-paragraph hook angle brief explaining the core message the creator must communicate. Keep it jargon-free — write as if briefing a creator who doesn't know the brand yet.
2. Provide 3 specific "do say" examples — lines or angles the creator CAN use, written in natural spoken language.
3. Provide 3 "don't say" examples — angles, phrases, or claims to avoid.
4. Write a suggested video/post opening line the creator could use verbatim or adapt.
5. Define the single desired action the viewer should take after seeing the content.

TONE & FORMAT: Clear, directive, creator-friendly. Brief paragraph, then Do/Don't lists, then suggested opening line, then CTA definition.
```

### Prompt H11 — Pinterest and Visual Hook Concepts

```
ROLE: Act as a Visual Content Strategist and Pinterest Marketing Specialist for ecommerce brands.

OBJECTIVE: Develop 5 visual hook concepts adapted for Pinterest and other visual-first platforms that drive saves, clicks, and traffic.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint — e.g., Direct, Warm, Expert]
- Winning Hook angle: [from previous stage — paste hook text]

KEY INSTRUCTIONS:
1. Write 5 Pinterest pin concepts. For each, describe: the visual (what the image or graphic should show), the overlay text (the headline on the pin, max 8 words), and the Pin description (2-3 sentences for the caption below — SEO-friendly, benefit-focused).
2. At least 1 concept should use a "list" format (e.g., "5 Ways To...") which performs well on Pinterest.
3. At least 1 concept should use a "before/after" format.
4. Ensure each pin concept drives toward the same single destination (landing page or product page).

TONE & FORMAT: Visual-first, benefit-focused. Five numbered concepts, each with three sub-sections: Visual Description / Overlay Text / Pin Description.
```

### Master HOOK Prompt — Full Strategy & Asset Generation

*Use this when you want a comprehensive HOOK strategy session, not just individual headlines. The AI will guide you through target, angle, timing, and generate multiple assets.*

---

Act as **Agent ONE**, functioning as an expert Scroll-Stopping Marketing Strategist. Your focus is **Step 1: HOOK** of the Elevate Ecommerce Framework. My Foundation Blueprint is already in context.

**PART 1 — STOP DECISION GRID**

Guide me through completing my HOOK Decision Grid. For each layer, analyse my Foundation data and provide 2-3 strategic options:

*TARGET Layer:*
- WHO (Specific Segment to lead with)
- WHY (Their #1 Pain/Desire RIGHT NOW)
- HOW (Most receptive channel from my Foundation)
- WHAT (Realistic scroll-stop/CTR target)

*ANGLE Layer:*
- WHO (Awareness level: skeptic / believer / unaware)
- WHY (Emotional focus: pain / benefit / curiosity)
- HOW (Message style: direct statement / story hook / pattern interrupt)
- WHAT (Realistic CTR goal for this angle)

*TIMING Layer:*
- WHO (Journey stage when they're most receptive)
- WHY (What makes this moment optimal)
- HOW (Dayparting, retargeting, or always-on)
- WHAT (Realistic CPC target)

**PART 2 — KEY MARKETING DECISIONS**

Recommend and justify:
1. Primary Emotion to Trigger: Fear / Desire / Curiosity
2. Specificity Level: Broad / Niche / Hyper-targeted
3. Message Format by Channel: Question vs Statement vs Statistic

**PART 3 — HOOK GENERATION**

Using the decisions from Parts 1-2, generate:
- 3 Fear-based hooks for [Primary Channel]
- 3 Desire-based hooks for [Primary Channel]
- 3 Curiosity-based hooks for [Primary Channel]
- 1 Hybrid hook combining the strongest elements
- 5 hooks optimised for [Secondary Channel]

**PART 4 — TESTING STRATEGY**

Rank each hook by predicted CTR. Propose a 4-week A/B testing matrix. Identify the 3 hooks to launch first.

**PART 5 — CONNECTION TO NEXT STEP**

Explain how the strongest hook naturally leads to the GIFT (Step 2). What value must the GIFT deliver to fulfil this hook's promise?

Execute all parts now.

---

## Module 2: GIFT — Creating Value Offers

*These prompts help you design, name, and write copy for your lead magnet (the free resource that converts strangers into identified leads).*

### Master GIFT Prompt — Strategy & Asset Generation

---

Act as **Agent ONE**, functioning as an Ecom Marketing Strategist and Content Creator specialising in lead generation and value-based marketing. Your focus is **Step 2: GIFT**. My Foundation Blueprint and the outputs from my HOOK step are in context.

**PART 1 — CONTEXT (fill these in):**
- Winning HOOK angle/message that will lead to this GIFT: `[Paste hook]`
- Primary customer PAIN or GOAL the GIFT will address: `[Paste from Foundation]`
- Primary channel the HOOK runs on: `[e.g., Facebook Ads, Blog post CTA]`

**PART 2 — STRATEGIC GIFT DESIGN**

1. Brainstorm 3-5 distinct GIFT concepts that offer a specific, valuable quick win aligned with the HOOK's promise. For each: suggest a Format (Checklist / Template / Short Guide / Calculator / Mini-Video), briefly explain the core quick-win, and justify how it addresses the HOOK.

2. Recommend the strongest GIFT concept and justify the choice. Propose a compelling, benefit-driven title.

3. Outline the GIFT content structure — the key sections or items it must cover to deliver the promised quick win.

**PART 3 — ASSET GENERATION**

Generate these draft assets for the selected GIFT:

1. **Landing Page Headline Options (3 variations)** — emphasise the GIFT's quick win.
2. **Benefit-Driven Bullet Points (5 bullets)** — clearly state what they'll learn or achieve immediately.
3. **Call-to-Action Button Text (2 options)**.
4. **Ad Body Copy Snippet (~60 words)** — designed to follow the HOOK message and introduce the GIFT, leading to the landing page CTA.
5. **Social Media Post (~2-3 sentences)** — promoting the GIFT.
6. **Gift Delivery Email Subject Lines (2 options)**.
7. **Gift Delivery Email Body (~60 words)** — welcome, confirm opt-in, deliver the link, set expectations for future value.

**PART 4 — RECOMMENDATIONS**

Briefly advise on: best practice for presenting this GIFT format visually on the landing page; the one key landing page element (beyond copy) that most impacts opt-in rate for this format; and how the GIFT's value proposition motivates completing the next step (IDENTIFY — providing their email).

Execute all parts now.

---

### Prompt G1 — Lead Magnet Concept Brainstorm

```
ROLE: Act as a Lead Generation Strategist specialising in high-converting lead magnets for ecommerce businesses.

OBJECTIVE: Brainstorm 5 lead magnet concepts aligned with the winning hook that offer a specific, immediate quick win to the Avatar.

CONTEXT:
- Core Offer: [from your Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Winning Hook angle: [from previous HOOK stage — paste hook text]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Generate 5 distinct lead magnet concepts. For each: provide a name, a format (e.g., checklist, template, mini-guide, calculator, swipe file, quiz, short video), and a 2-sentence explanation of the quick win it delivers.
2. Rate each concept on: Perceived Value (1-5), Ease of Production (1-5), and Alignment with Core Offer (1-5).
3. Recommend the strongest concept with a 2-sentence justification.
4. Suggest a benefit-driven title for the recommended concept that communicates the quick win in 8 words or fewer.

TONE & FORMAT: Creative but practical. Five numbered concepts with sub-details, rating table, then recommendation paragraph and title.
```

### Prompt G2 — Lead Magnet Landing Page Headlines

```
ROLE: Act as a Conversion Copywriter specialising in opt-in landing pages for lead generation.

OBJECTIVE: Write 5 headline variations for a lead magnet landing page, each emphasising a different angle of the quick win.

CONTEXT:
- Lead Magnet Name and Format: [from G1 or your own — name and brief description]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Winning Hook angle: [from previous HOOK stage — paste hook text]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 5 headline options. Vary the angle: 1 pain-led, 1 outcome-led, 1 curiosity-led, 1 specificity-led (with a number or timeframe), 1 identity-led (who this is for).
2. Each headline must make the value of the lead magnet immediately obvious.
3. Keep each headline under 12 words.
4. For each headline, write one 10-word subheadline that reinforces it.

TONE & FORMAT: Direct, benefit-driven, matched to Brand Voice. Five numbered options each with headline and subheadline pair. Label the angle for each.
```

### Prompt G3 — Opt-In Copy Pack

```
ROLE: Act as a UX Copywriter and Conversion Specialist for ecommerce landing pages.

OBJECTIVE: Write the complete micro-copy pack for an opt-in form: CTA button text, reassurance copy, and form field micro-copy.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Form fields required: [e.g., First Name + Email / Email only]

KEY INSTRUCTIONS:
1. Write 5 CTA button text options. Each must communicate action and benefit, not just "Submit." Examples: "Send Me the Guide" / "Get Instant Access."
2. Write 3 reassurance line options (max 10 words each) to appear below the button — addressing privacy concern or confirming the gift delivery.
3. Write placeholder text for each form field (e.g., the greyed-out text inside the input box) that feels warm and on-brand rather than generic.
4. Write one "form intro" line (max 15 words) — the sentence above the form that tells them exactly what they're getting.

TONE & FORMAT: Concise, conversion-focused, matched to Brand Voice. Each element clearly labelled. CTA options as numbered list; reassurance lines as bulleted list.
```

### Prompt G4 — Gift Delivery Email

```
ROLE: Act as an Email Marketing Specialist focused on first-impression onboarding emails for ecommerce leads.

OBJECTIVE: Write the gift delivery email that new subscribers receive immediately after opting in — delivering the lead magnet, welcoming them, and setting expectations.

CONTEXT:
- Lead Magnet Name and link/description: [name the gift and describe how it's delivered — e.g., PDF link, access link]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Core Offer: [from Foundation Blueprint — what you ultimately sell]
- What to expect next: [e.g., a 5-email series / weekly tips / nothing until they buy]

KEY INSTRUCTIONS:
1. Write 3 subject line options for the delivery email. Each must drive a high open rate by referencing the gift directly.
2. Write the full email body (150-200 words). Structure: warm welcome → confirm what they've signed up for → deliver the gift (link or instructions) → set expectations for what's coming next → soft brand-building closing line.
3. Keep the tone aligned with Brand Voice Adjectives.
4. Do not pitch a product in this email — purely deliver value and build trust.

TONE & FORMAT: Warm, clear, on-brand. Three subject line options, then full email body. Email formatted as it would appear — paragraphs, not bullets.
```

### Prompt G5 — Content Upgrade Brief

```
ROLE: Act as a Content Marketing Strategist specialising in lead generation through content upgrades for ecommerce blogs.

OBJECTIVE: Write a brief for turning an existing blog post or piece of content into a targeted lead magnet (content upgrade) that captures emails from readers.

CONTEXT:
- Existing content piece: [paste the title and URL, or brief summary of the blog post/article]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Offer: [from Foundation Blueprint — what you sell]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Identify the most logical content upgrade format for this piece (e.g., checklist summarising the post, template the reader can use, swipe file of examples cited, extended resource list). Justify the choice.
2. Write a brief for creating the content upgrade: what it should contain (3-5 bullet points), how it relates to the original content, and the specific quick win it delivers.
3. Write the in-post opt-in CTA copy (2-3 sentences) that will appear inside the blog post to offer the upgrade.
4. Write 2 subject line options for the delivery email.

TONE & FORMAT: Strategic and concise. Format choice with rationale, content brief as bullet list, CTA copy as prose, subject lines as numbered options.
```

### Prompt G6 — 3-Email Gift Delivery Sequence

```
ROLE: Act as an Email Sequence Strategist specialising in post-opt-in nurture for ecommerce lead generation funnels.

OBJECTIVE: Write a 3-email delivery and nurture sequence that delivers the gift, builds trust, and begins moving the lead toward the core offer.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Offer: [from Foundation Blueprint — what you sell]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Email 1 (immediate send): Deliver the gift. Welcome the subscriber. Set expectations. 150-200 words. No pitch.
2. Email 2 (Day 2): Deliver a single, useful insight or tip related to the gift topic. Position the brand as a trusted expert. Soft mention of the core offer at the end — one sentence maximum. 150-200 words.
3. Email 3 (Day 4): Short story or social proof moment that connects the gift's topic to the transformation the core offer delivers. Include a clear CTA to learn more or visit the sales page. 150-250 words.
4. For each email, provide 2 subject line options.

TONE & FORMAT: Matched to Brand Voice. Each email numbered and labelled with send timing. Subject lines listed above each email body.
```

### Prompt G7 — Thank-You Page Copy

```
ROLE: Act as a Conversion Copywriter and UX Specialist focused on post-opt-in thank-you page experiences.

OBJECTIVE: Write the copy for the thank-you page a new subscriber lands on immediately after opting in to receive the lead magnet.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Offer: [from Foundation Blueprint — what you sell]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Next desired action: [e.g., check email / join community / watch a video / visit a product page]

KEY INSTRUCTIONS:
1. Write a thank-you page headline (max 10 words) confirming the opt-in was successful.
2. Write a 2-3 sentence confirmation paragraph: confirm the gift is on its way, tell them where to look, set a micro-expectation (e.g., "Check your inbox — it lands in the next 2 minutes").
3. Write a "what to do while you wait" section with 1-2 next steps. At least one should deepen engagement (e.g., follow on social, watch a short video, read a related post). One may be a soft CTA toward the core offer.
4. Write 2 options for a page headline-subhead pair in case A/B testing is desired.

TONE & FORMAT: Warm, reassuring, on-brand. Headline, confirmation paragraph, next steps section, then A/B headline pair clearly separated.
```

### Prompt G8 — Webinar as Lead Magnet Pitch Copy

```
ROLE: Act as a Webinar Marketing Specialist and Direct Response Copywriter for ecommerce education brands.

OBJECTIVE: Write the promotional copy to invite leads to a free webinar used as the lead magnet, covering registration page copy and a promotional email.

CONTEXT:
- Webinar Topic and Title: [name the webinar and its core promise]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Core Offer: [from Foundation Blueprint — what you sell — this webinar leads toward it]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a registration page headline (max 12 words) that communicates the core transformation the webinar delivers.
2. Write 3 benefit bullets for the registration page — what they'll learn or be able to do after attending.
3. Write a 2-sentence presenter credibility line — who is presenting and why they're worth listening to. Leave placeholder markers for the presenter's name and credentials.
4. Write a promotional email (150-200 words) to invite existing subscribers to register. Include 2 subject line options.

TONE & FORMAT: Benefit-led, credible, urgency-appropriate. Headline, bullets, credibility line, then promotional email with subject lines.
```

### Prompt G9 — Quiz or Assessment Lead Magnet

```
ROLE: Act as an Interactive Content Strategist specialising in quiz and assessment lead magnets for ecommerce businesses.

OBJECTIVE: Design a quiz or assessment concept and question framework that qualifies leads while delivering personalised value.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Desired output/result type: [e.g., personalised recommendation / score / type/category]

KEY INSTRUCTIONS:
1. Name the quiz and write a 1-sentence promise (what result they'll get and why it's useful).
2. Define 2-3 possible result categories or outcomes the quiz will produce. For each, name the segment and describe the Avatar subtype it represents in 2 sentences.
3. Write 5 quiz questions that would distinguish between the segments. Each question should have 3-4 answer options. Label which segment each answer leans toward.
4. Write the result reveal copy for one of the segments: a 3-sentence personalised result description that acknowledges their situation and points toward the core offer as the next step.

TONE & FORMAT: Engaging, personal, matched to Brand Voice. Quiz name and promise, segments, questions with answer options and labels, then one result reveal.
```

### Prompt G10 — Resource Library as Lead Magnet

```
ROLE: Act as a Content Strategist and Membership Copywriter specialising in gated resource libraries for ecommerce brands.

OBJECTIVE: Write the copy for a free resource library used as a premium lead magnet — the page that describes it, the opt-in ask, and the delivery confirmation.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Resources to include in the library: [list 3-6 resources — names and brief descriptions]
- Library name: [what you're calling the collection — or ask the AI to suggest one]

KEY INSTRUCTIONS:
1. If no library name is provided, suggest 3 name options that convey exclusivity and value.
2. Write a landing page headline for the resource library (max 12 words).
3. Write a 50-word description paragraph that makes the library sound indispensable — emphasise breadth, quality, and the transformation available inside.
4. Write 4-5 benefit bullets — one per key resource included.
5. Write the opt-in confirmation headline and a 2-sentence confirmation message for the thank-you page.

TONE & FORMAT: Premium, value-focused, matched to Brand Voice. Name options, headline, description paragraph, bullets, then confirmation copy.
```

### Prompt G11 — Ad Copy to Promote the Gift

```
ROLE: Act as a Paid Social Copywriter specialising in lead generation ad campaigns for ecommerce businesses.

OBJECTIVE: Write ad body copy to promote the lead magnet across Facebook and Instagram, driving opt-ins from cold and warm audiences.

CONTEXT:
- Lead Magnet Name and quick win: [from G1 or your own — name and what it helps them do]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Winning Hook angle: [from HOOK stage — paste hook text]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 3 ad body copy variations, each 80-120 words. Vary the angle: one pain-led, one benefit-led, one social proof or credibility-led.
2. Each ad must: open with the hook angle, bridge to the lead magnet as the solution, and close with a clear CTA (e.g., "Click to get your free [name] now").
3. Write 2 short-form versions (under 40 words) of the strongest ad — suitable for caption-light formats.
4. Suggest the primary visual direction for each ad variation in one sentence.

TONE & FORMAT: Direct, scroll-stopping, matched to Brand Voice. Three full versions numbered and labelled, then two short-form versions, then visual direction notes.
```

---

## Module 3: IDENTIFY — Optimising Lead Capture

*These prompts generate the micro-copy that surrounds your opt-in form: the ask, the button, the reassurance, and the welcome email.*

### Master IDENTIFY Prompt — Asset Generation

---

Act as **Agent ONE**, functioning as a Conversion Optimisation Specialist and UX Copywriter. Your focus is **Step 3: IDENTIFY**. My Foundation Blueprint and GIFT details are in context.

**PART 1 — CONTEXT (fill these in):**
- Selected GIFT: `[Title and one-sentence description of the lead magnet]`
- GIFT Value Proposition (the quick win): `[State it clearly]`
- Planned opt-in mechanism: `[e.g., Inline form on dedicated landing page / Pop-up after button click / Chatbot sequence step]`
- Brand Voice: `[Adjectives]`

**PART 2 — STRATEGIC ANALYSIS**

1. **Friction Minimisation:** Based on the planned mechanism, suggest 2-3 specific ways to minimise user effort and cognitive load.
2. **Trust Reinforcement:** Identify key opportunities to subtly reinforce trust within this mechanism (placement of privacy link, reassurance statement, etc.).
3. **Data Ask:** Confirm whether asking only for Email is recommended, or if adding First Name offers enough personalisation value to justify the friction. Justify briefly.
4. **Lead Tag:** Propose a clear tag name for this lead in the ESP/CRM (e.g., `gift_[keyword]_[date]`).

**PART 3 — ASSET GENERATION**

1. **Opt-in Ask Copy (3 headline/instruction variations)** — the line that invites them to provide their email to receive the GIFT.
2. **CTA Button Text (3 options)**.
3. **Reassurance Snippets (1-2 options, max 8 words each)** — e.g., "We respect your privacy."
4. **Welcome / Gift Delivery Email Subject Lines (2 options)**.
5. **Welcome / Gift Delivery Email Body (~60 words)** — warm welcome, GIFT link, brief expectation setting.
6. **Privacy Snippet Draft (1-2 sentences)** — explaining why you're collecting the email. *NOTE: Have this reviewed by legal counsel before use.*

**PART 4 — IMPLEMENTATION CHECKLIST**

Remind me of: the 3 critical system integrations needed (form → ESP → automation); the end-to-end test I must run before going live; and the conversion tracking event I need to set up in analytics/ad platforms.

Execute all parts now.

---

### Prompt ID1 — Opt-In Headline Variations

```
ROLE: Act as a Conversion Copywriter specialising in opt-in form copy for ecommerce lead generation pages.

OBJECTIVE: Write 5 headline options for an opt-in form or landing page, each using a different persuasion angle to maximise sign-ups.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Primary benefit of the lead magnet: [the #1 quick win it delivers]

KEY INSTRUCTIONS:
1. Write 5 headline options. Assign each to one of these angles: Pain Relief, Outcome/Benefit, Curiosity, Speed/Simplicity, Identity ("For people who...").
2. Each headline must be under 12 words.
3. For each headline, flag whether it is better suited to: a dedicated landing page, an inline pop-up, or a sidebar form.
4. Bold the headline most likely to convert on a dedicated landing page.

TONE & FORMAT: Direct, benefit-focused, matched to Brand Voice. Five numbered options with angle label and placement note for each.
```

### Prompt ID2 — CTA Button Text Pack

```
ROLE: Act as a UX Copywriter and Conversion Specialist focused on call-to-action micro-copy for ecommerce opt-in forms.

OBJECTIVE: Generate 6 CTA button text options for an opt-in form, with psychology notes explaining why each works.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Desired action: [e.g., get the free guide / access the library / join the challenge]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 6 CTA button text options. Each must be action-oriented (starts with a verb) and benefit-focused (not just "Submit" or "Sign Up").
2. Vary the approach: at least 2 first-person ("Send Me..."), 2 outcome-based ("Get Instant..."), 1 identity-based ("Join [X] [audience]"), 1 urgency-based ("Get It Now").
3. For each option, write a 1-sentence psychology note explaining the persuasion principle it uses (e.g., ownership language, specificity, urgency, social identity).
4. Recommend the top 2 options to A/B test and explain why.

TONE & FORMAT: Crisp, action-driven, matched to Brand Voice. Six numbered options each with psychology note. Top 2 bolded with recommendation paragraph below.
```

### Prompt ID3 — Privacy and Reassurance Copy

```
ROLE: Act as a Trust Copywriter specialising in reducing opt-in friction through privacy assurance and social proof signals.

OBJECTIVE: Write the trust-building micro-copy that surrounds an opt-in form — privacy statements, social proof hints, and reassurance signals.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Social proof available: [e.g., "2,400 subscribers", "rated 4.9 stars", or "none yet"]

KEY INSTRUCTIONS:
1. Write 3 privacy statement options (max 10 words each) for display below the email field or CTA button. Each must address the unsubscribe concern without sounding legalistic.
2. If social proof data is provided, write 2 social proof micro-copy options (max 12 words each) to display near the form.
3. If no social proof is available, write 2 alternative trust signals (e.g., referencing quality, expertise, or a credibility indicator).
4. Write 1 "reassurance badge" label (3-5 words) suitable for display near a padlock or tick icon on the form.

TONE & FORMAT: Concise, trustworthy, matched to Brand Voice. Each element clearly labelled. Bullet list format.
```

### Prompt ID4 — Welcome and Delivery Email

```
ROLE: Act as an Email Marketing Specialist focused on first-impression welcome emails that convert new subscribers into engaged leads.

OBJECTIVE: Write a full welcome and gift delivery email for a new subscriber — combining warm brand introduction with clear gift delivery.

CONTEXT:
- Lead Magnet Name and delivery method: [name the gift; e.g., "PDF attached" or "access link below"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Offer: [from Foundation Blueprint — what you ultimately sell]
- Brand Voice Adjectives: [from Foundation Blueprint]
- What happens next in the sequence: [e.g., "you'll hear from us in 2 days with a quick tip"]

KEY INSTRUCTIONS:
1. Write 3 subject line options. Each must create enough intrigue or clarity to achieve a high open rate on a cold-ish new subscriber.
2. Write the full email body (175-225 words): open with a warm welcome and acknowledgement of why they signed up; deliver the gift clearly; briefly introduce the brand in 1-2 sentences without pitching; set expectations for what's coming next; close with a personal sign-off.
3. The email must NOT pitch the core offer. It is purely to deliver, welcome, and build trust.

TONE & FORMAT: Warm, clear, on-brand. Three subject line options then full email body as flowing prose.
```

### Prompt ID5 — Segmentation Tag Strategy

```
ROLE: Act as a Marketing Automation Strategist specialising in lead segmentation and tagging for ecommerce email systems.

OBJECTIVE: Design a clear tagging and segmentation strategy for incoming leads to enable personalised nurture sequences.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Lead magnets or opt-in sources in use: [list 1-4 e.g., "checklist", "quiz", "webinar", "product page popup"]
- Customer Avatar segments (if multiple exist): [e.g., beginners vs advanced / B2B vs B2C / segment A vs B]
- Email platform in use: [e.g., Klaviyo / Mailchimp / ActiveCampaign / ConvertKit / or "not decided"]

KEY INSTRUCTIONS:
1. Define a tag naming convention (format and logic) that is consistent, scalable, and human-readable. Give 5 example tags using the convention.
2. Map each opt-in source to the tags that should be applied on sign-up. Present as a table: Source | Tags Applied | Segment.
3. Recommend 2-3 behavioural tags (applied after sign-up based on actions taken, e.g., link clicks, page visits) that would improve personalisation.
4. Recommend which segment to send to first for the core offer nurture sequence and explain the reasoning.

TONE & FORMAT: Strategic, structured. Tag convention explanation, source-tag table, behavioural tag list, then sequence recommendation paragraph.
```

### Prompt ID6 — Double Opt-In Confirmation Email

```
ROLE: Act as an Email Deliverability Specialist and Conversion Copywriter.

OBJECTIVE: Write a double opt-in confirmation email that maximises confirmation click rates while protecting list quality.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Customer Avatar: [from Foundation Blueprint — who they are]

KEY INSTRUCTIONS:
1. Write 3 subject line options for the confirmation email. Each must make it unmistakably clear that action (clicking to confirm) is needed. Do not let the subscriber think the gift has already been delivered.
2. Write the confirmation email body (100-150 words): briefly explain why they're getting this email, make the CTA button or link unmissable, set the expectation that the gift comes AFTER they confirm, and reassure them of no spam.
3. Write the CTA button text for the confirmation link (3 options).
4. Write a 2-sentence "didn't sign up?" note for the bottom of the email.

TONE & FORMAT: Clear, direct, low-friction. Three subject lines, email body, CTA options, and didn't-sign-up note clearly labelled.
```

### Prompt ID7 — Lead Scoring Rubric

```
ROLE: Act as a Marketing Automation and CRM Strategist specialising in lead scoring for ecommerce businesses.

OBJECTIVE: Define a practical lead scoring rubric that ranks incoming leads by purchase readiness based on their behaviour and profile.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell and its price point]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Lead sources available: [e.g., opt-in form, webinar registration, product page visit, email click, chat interaction]
- Email platform/CRM: [e.g., Klaviyo / ActiveCampaign / HubSpot / or "not yet decided"]

KEY INSTRUCTIONS:
1. Define 5-8 scoring events (actions a lead can take that signal purchase intent). For each, assign a point value (1-20) and explain the reasoning.
2. Define 2-3 profile attributes that increase score (e.g., Avatar match criteria — job role, company size, location if relevant).
3. Define 2-3 negative signals that should reduce score (e.g., unsubscribe attempt, long inactivity).
4. Define 3 scoring tiers with labels (e.g., Cold / Warm / Hot) and the score range for each tier, plus the recommended action for each tier (e.g., "Hot leads: trigger direct offer email within 24h").

TONE & FORMAT: Systematic, clear. Events as a scored table, profile attributes list, negative signals list, then tiers with labels, ranges, and recommended actions.
```

### Prompt ID8 — Re-Engagement Sequence for Cold Leads

```
ROLE: Act as an Email Re-Engagement Specialist and Retention Copywriter for ecommerce brands.

OBJECTIVE: Write a 3-email re-engagement sequence to win back subscribers who have gone cold (no opens or clicks in 60-90 days).

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Original lead source: [what they opted in for — e.g., the checklist / webinar / discount]

KEY INSTRUCTIONS:
1. Email 1 (Day 1): "We miss you" style — acknowledge the silence, remind them of the value they signed up for, offer something fresh (a tip, a new resource, or an updated version of the original gift). 100-150 words.
2. Email 2 (Day 4): Re-state the core pain point and position the brand as the ongoing solution. Include a specific CTA (visit a page, watch a video, claim an offer). 120-160 words.
3. Email 3 (Day 8): Breakup email — tell them you're about to remove them from the list; give them a clear one-click "stay subscribed" option. Make it honest and slightly personal. 80-120 words.
4. Write 2 subject line options for each email.

TONE & FORMAT: Genuine, non-pushy, matched to Brand Voice. Three emails numbered with send timing, each with subject lines above the body.
```

### Prompt ID9 — Referral Opt-In Copy

```
ROLE: Act as a Growth Marketing Copywriter specialising in referral and viral loop mechanics for ecommerce brands.

OBJECTIVE: Write the copy for a refer-a-friend mechanism that incentivises existing subscribers to share the lead magnet with their network.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Incentive for referrer: [e.g., access to a bonus resource / discount / premium version]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a headline for the referral offer (max 10 words) — what the existing subscriber gets for sharing.
2. Write a 2-3 sentence explanation of how the referral works (simple, no jargon).
3. Write the social share copy they can use — 2 options each for: email forward (2 sentences), social post caption (under 30 words), and direct message (under 20 words).
4. Write the confirmation message the referrer sees after a successful referral (1-2 sentences).

TONE & FORMAT: Friendly, energising, matched to Brand Voice. Headline, explanation, share copy options labelled by channel, then confirmation message.
```

### Prompt ID10 — Post-Opt-In SMS Confirmation

```
ROLE: Act as an SMS Marketing Specialist focused on post-opt-in subscriber experience for ecommerce brands.

OBJECTIVE: Write the first SMS message a new subscriber receives after opting in, confirming their sign-up and setting expectations.

CONTEXT:
- Lead Magnet Name: [from G1 or your own]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Next step for the subscriber: [e.g., check email for the download link / click link in this message / reply YES to confirm]
- Brand name: [your brand name]

KEY INSTRUCTIONS:
1. Write 3 SMS confirmation message options, each under 160 characters (one SMS unit).
2. Each must: identify the brand by name, confirm the sign-up was successful, and tell the subscriber exactly what to do next.
3. At least one option should include a link placeholder for the gift delivery or email check reminder.
4. Flag any compliance reminder the user should check before sending (e.g., opt-in confirmation, opt-out instruction requirement — note this varies by country).

TONE & FORMAT: Concise, warm, on-brand. Three numbered options each under 160 characters. Compliance note at the bottom.
```

---

## Module 4: ENGAGE — Assisting Purchase Completion

*These prompts generate scripts, FAQs, and messages for live chat, chatbots, and on-site popups that reduce buying friction during active consideration.*

### Prompt E1 — Chatbot Script for Sales Objection (Website)

```
ROLE: Act as a Conversational UX Designer and CX Copywriter specialising in chatbot flows for Ecom.

OBJECTIVE: Draft a concise chatbot conversation flow for a website product or checkout page, addressing a specific pre-purchase objection and guiding the visitor towards completing their purchase.

CONTEXT:
- Framework Step: Step 4: ENGAGE (Website Chatbot)
- Core Offer: [Product/service name and price]
- Brand Voice: [Adjectives]
- Specific Objection to address: "[e.g., 'Is this really worth the price?']"
- Ideal resolution path: [e.g., Reassure and link to guarantee, offer live chat, suggest related FAQ]

KEY INSTRUCTIONS:
1. Draft a 3-5 exchange chatbot flow: Bot message → User response options → Bot follow-up.
2. Bot messages must be concise (max 2 sentences), warm, and on-brand.
3. Always offer a "Talk to a human" or "Email us" escape route.
4. End with the bot guiding the visitor to proceed with purchase or take the next step.

TONE & FORMAT: Conversational, reassuring, Brand Voice. Each exchange on its own line labelled BOT / USER OPTION.
```

### Prompt E2 — FAQ Answers for Pre-Purchase Questions

```
ROLE: Act as a Customer Service Copywriter skilled at writing clear, confidence-building FAQ answers.

OBJECTIVE: Draft answers to 3-5 specific pre-purchase questions that appear repeatedly in the buying stage.

CONTEXT:
- Framework Step: Step 4: ENGAGE
- Core Offer: [Product/service name]
- Brand Voice: [Adjectives]
- Guarantee: [Summary of your guarantee]
- Questions to answer: [Paste 3-5 actual questions customers ask, e.g., "How long does shipping take?", "What if I'm not happy?", "Is this suitable for beginners?"]

KEY INSTRUCTIONS:
1. Answer each question directly in the first sentence.
2. Keep each answer under 75 words.
3. Where relevant, reference the guarantee, return policy, or a specific product feature.
4. Reflect Brand Voice consistently.
5. End answers that relate to risk with a reassurance about the guarantee.

TONE & FORMAT: Clear, direct, reassuring. Each Q&A pair separated clearly.
```

### Prompt E3 — Checkout Page Reassurance Copy

```
ROLE: Act as a Conversion Copywriter specialising in reducing cart abandonment at the checkout stage.

OBJECTIVE: Generate 5 short reassurance snippets for display on the checkout or cart page, designed to reduce hesitation at the final buying step.

CONTEXT:
- Framework Step: Step 4: ENGAGE (Checkout Stage)
- Core Offer: [Product/service name and price]
- Brand Voice: [Adjectives]
- Guarantee: [Summary]
- Trust signals available: [e.g., 5-star reviews, secure payment badges, X-day return policy]

KEY INSTRUCTIONS:
1. Write 5 reassurance snippets (max 12 words each).
2. Cover: security, guarantee, social proof hint, delivery clarity, and support availability.
3. Each must be scannable at a glance — no sentences, just concise trust triggers.
4. Match Brand Voice.

TONE & FORMAT: Concise, confidence-building. Bulleted list of 5 snippets with a label for each (Security / Guarantee / Social Proof / Delivery / Support).
```

### Prompt E4 — Cart Abandon Chat Script

```
ROLE: Act as a Conversational UX Designer specialising in chatbot and live chat scripts for ecommerce cart recovery.

OBJECTIVE: Write a chatbot or live chat message sequence triggered when a visitor is about to leave with items in their cart.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Average cart value: [e.g., $120 / $49 / $350]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Guarantee: [your guarantee — e.g., 30-day money-back]
- Most common cart abandonment reason for this audience: [e.g., price concern / unsure about fit / just browsing]

KEY INSTRUCTIONS:
1. Write an exit-intent or timer-triggered chat opener (1-2 sentences). It must acknowledge they're leaving without being pushy.
2. Write 3 response branches based on common reasons for abandonment (e.g., "Need to think about it" / "Not sure it's right for me" / "Price feels high"). For each branch: 1 bot message addressing the objection + 1 follow-up offering a path forward (e.g., link to FAQ, offer guarantee reminder, live agent hand-off).
3. Write the closing message if they still choose to leave — leave the door open.
4. Keep all messages under 2 sentences. Total flow should not feel like a script.

TONE & FORMAT: Conversational, warm, non-pushy. Labelled: Opener / Branch 1 / Branch 2 / Branch 3 / Closing. Each on its own line.
```

### Prompt E5 — Browse Abandon Trigger Message

```
ROLE: Act as an Ecommerce Retention Copywriter specialising in browse abandonment triggers via email and SMS.

OBJECTIVE: Write the copy for a browse abandonment message (email or SMS) triggered when a visitor views a product page but does not add to cart.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Product page viewed: [describe the product or product category]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Channel: [email / SMS / both]

KEY INSTRUCTIONS:
1. If email: write 2 subject line options and a 100-150 word email body. The body must: reference the product they viewed (leave a placeholder for dynamic product name), surface the key benefit, and include a single CTA back to the product page.
2. If SMS: write 2 message options, each under 160 characters, with a link placeholder.
3. Write one copy variation that uses social proof ("X other people are looking at this") if that data is available. Flag it as optional.
4. The message should feel helpful and relevant, not surveillance-like.

TONE & FORMAT: Helpful, relevant, matched to Brand Voice. Email: subject lines then body. SMS: two options. Social proof variant clearly labelled as optional.
```

### Prompt E6 — Post-Purchase Day-1 Check-In

```
ROLE: Act as a Customer Experience Copywriter specialising in post-purchase communication that reduces buyer's remorse and boosts retention.

OBJECTIVE: Write a Day-1 post-purchase check-in message (email or chat) that reinforces the buying decision and delivers immediate value.

CONTEXT:
- Core Offer purchased: [from Foundation Blueprint — what they just bought]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- First action you want the customer to take: [e.g., log in / open the product / watch the welcome video / read the guide]

KEY INSTRUCTIONS:
1. Write a Day-1 email (150-200 words): open by reinforcing their decision (celebrate it briefly), then guide them to the single most important first action, and close with a reassurance line about support availability.
2. Write 2 email subject line options — one celebratory, one practical/actionable.
3. Write an optional Day-1 chat message variant (under 40 words) for platforms that support post-purchase chat or SMS.

TONE & FORMAT: Warm, energising, matched to Brand Voice. Subject lines, email body as prose, then optional chat/SMS variant clearly separated.
```

### Prompt E7 — VIP Upgrade In-Session Offer

```
ROLE: Act as a Conversion Copywriter specialising in in-session upsell and upgrade offers for high-engagement ecommerce shoppers.

OBJECTIVE: Write the copy for a VIP or premium upgrade offer presented to a visitor showing high engagement signals (e.g., long session time, multiple page views, repeat visit).

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- VIP/Upgrade offer: [describe the premium version, bundle, or add-on being offered]
- Price difference: [e.g., "+$50 to upgrade" / "from $97 to $197"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a pop-up or slide-in headline (max 8 words) that announces the upgrade without feeling intrusive.
2. Write a 2-sentence value proposition for the upgrade — what additional transformation or benefit does the premium version deliver?
3. Write 2 CTA button text options for "accept" and 2 for "decline" (decline must not guilt-trip — make it neutral and easy).
4. Write a 1-sentence urgency or scarcity note (only if genuinely true — flag it as "use only if this is real").

TONE & FORMAT: Confident, benefit-led, matched to Brand Voice. Headline, value proposition, CTA pairs, then optional urgency note with its caveat.
```

### Prompt E8 — Exit Discount Counter-Offer

```
ROLE: Act as a Conversion Rate Optimisation Specialist and Copywriter for ecommerce exit intent offers.

OBJECTIVE: Write exit-intent pop-up copy that offers a discount or incentive to a visitor attempting to leave with an item in their cart — without undermining brand positioning.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Discount or incentive available: [e.g., 10% off / free shipping / bonus item]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Average order value: [e.g., $75 / $200]
- Positioning: [Premium / Mid-market / Value]

KEY INSTRUCTIONS:
1. Write 2 pop-up headline options (max 8 words each). One should be curiosity-based; one should lead with the offer directly. Note: if brand positioning is Premium, tone down the discount angle — frame it as a courtesy, not a desperation move.
2. Write a 2-sentence body copy for the pop-up explaining the offer and its terms.
3. Write CTA button text (2 options for "claim the offer").
4. Write the decline link text (not "No thanks" — make it specific and slightly self-deprecating if brand voice allows, e.g., "I'll pay full price").

TONE & FORMAT: Direct, matched to Brand Voice and positioning. Two headline options, body copy, CTA options, decline link text — all clearly labelled.
```

### Prompt E9 — Live Chat Escalation Script

```
ROLE: Act as a Customer Experience Designer specialising in chat escalation protocols for ecommerce businesses.

OBJECTIVE: Write a live chat escalation script for handing off a conversation from chatbot or self-service to a human agent, ensuring continuity and avoiding customer frustration.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Escalation triggers: [list 2-3 situations that should trigger human escalation — e.g., "complaint", "order value above $X", "third interaction with no resolution"]
- Support hours: [e.g., Mon-Fri 9am-5pm GMT / 24h / unavailable on weekends]

KEY INSTRUCTIONS:
1. Write a bot-to-human handover message (2-3 sentences) that: acknowledges the visitor's issue, confirms a human is now involved, and sets a clear expectation on response time.
2. Write an out-of-hours escalation message (2-3 sentences) for when human agents are unavailable — offer a clear next step (email, callback, ticket submission).
3. Write the human agent's suggested opening line when they pick up the escalated conversation (1-2 sentences, reviewing context the bot collected).
4. Write a post-resolution check-in message from the agent (1-2 sentences) asking if the issue is resolved.

TONE & FORMAT: Warm, professional, matched to Brand Voice. Four clearly labelled messages: Handover / Out-of-Hours / Agent Opener / Resolution Check-In.
```

### Prompt E10 — Post-Session Feedback Request

```
ROLE: Act as a Customer Research Specialist and UX Copywriter focused on post-interaction micro-surveys for ecommerce.

OBJECTIVE: Write a brief post-session or post-chat feedback request — either a pop-up, email, or chat message — that captures useful signal without annoying the customer.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Channel for feedback request: [e.g., pop-up after session / email 1h after chat / end-of-chat rating]
- Key question to answer: [e.g., "Did they find what they were looking for?" / "How helpful was the chat?" / "What stopped them from buying?"]

KEY INSTRUCTIONS:
1. Write a one-question micro-survey (the single most important question to ask at this point). Provide 3-4 answer options or a 1-5 rating scale.
2. Write an optional follow-up open question if they rate poorly (e.g., "What could we have done better?").
3. Write the intro line that precedes the survey (max 15 words — explains why they're being asked).
4. Write a thank-you message (1 sentence) to display after they submit.
5. Suggest the best timing and channel for this specific feedback request.

TONE & FORMAT: Brief, respectful, matched to Brand Voice. Labelled: Survey Question / Follow-Up / Intro Line / Thank-You / Timing Recommendation.
```

---

## Module 5: SELL — Crafting High-Conversion Sales Copy

*These prompts generate the core copy components of your sales or product page: headlines, benefit bullets, objection handling, and CTAs.*

### Prompt S1 — Core Sales Page Headlines (Dream Outcome Focused)

```
ROLE: Act as an expert Conversion Copywriter specialising in high-impact headlines for Ecom sales pages that maximise desire and perceived value.

OBJECTIVE: Generate 5 compelling primary headline options for the main Sales Page / Key Product Page, focused on the customer's Dream Outcome (DO) or core Transformation Benefit.

CONTEXT:
- Framework Step: Step 5: SELL
- Core Offer: [Offer name/type]
- Primary Value Proposition: [VP statement]
- Unique Mechanism (brief): [Mechanism]
- Brand Voice: [Adjective1, Adjective2, Adjective3]
- Positioning: [Premium/Mid/Value, $Price]
- Key differentiator: [Differentiation angle]
- Customer's Ultimate Dream Outcome (DO): "[Paste from Foundation Avatar — their biggest aspiration]"
- Core PAIN this offer solves: [Pain]
- Underlying NEED addressed: [e.g., Certainty, Control, Time]

KEY INSTRUCTIONS:
1. Generate 5 distinct headline options.
2. Each must focus on achieving the Dream Outcome or core Transformation.
3. Reflect Brand Voice and Positioning.
4. Imply the pain is solved without dwelling on it — focus is aspirational.
5. Aim for immediate resonance with the Avatar's aspirations.

TONE & FORMAT: Persuasive, Benefit-Driven, Confident. Numbered list of 5 options.
Example structure: "[Achieve DESIRED OUTCOME] Without [Effort/Sacrifice]" or "The Proven Path To [Dream Outcome] for [Audience]"
```

### Prompt S2 — Benefit Bullets (Feature → Outcome Translation)

```
ROLE: Act as a benefits-focused Ecom Copywriter skilled at translating product features into tangible customer outcomes.

OBJECTIVE: Generate 5-7 compelling benefit-driven bullet points that connect specific features to the Customer's Dream Outcome or key Pain relief.

CONTEXT:
- Framework Step: Step 5: SELL
- Core Offer: [Offer name]
- Brand Voice: [Adjectives]
- Features to translate: [List 3-5 key features, e.g., "AI Prompt Library," "9-Step Video Modules," "Durable Horween Leather"]
- Customer's primary DO: [Dream Outcome]
- Key PAINS being solved: [List 1-3]
- Underlying NEEDS: [e.g., Save time, Gain confidence, Achieve predictable results]

KEY INSTRUCTIONS:
1. For each feature provided, write 1 benefit bullet.
2. Each bullet MUST translate the feature into a benefit that moves toward the DO, relieves a Pain, or fulfils a Need.
3. Use strong action verbs: "Stop X," "Achieve Y," "Finally..."
4. Reflect Brand Voice.

TONE & FORMAT: Benefit-focused, clear, impactful. Bulleted list using ✅ markers.
Constraints: Focus purely on benefits — never just restate the feature.
Example: Feature "200+ Tested AI Prompts" → "✅ Stop Wasting Hours Testing: Generate high-quality Ecom copy in minutes with 200+ field-proven prompts."
```

### Prompt S3 — Persuasive Product Description

```
ROLE: Act as a skilled Ecom Storyteller and Conversion Copywriter adept at crafting product descriptions that engage emotionally and drive action.

OBJECTIVE: Generate a persuasive product description draft (150-250 words) for [Product Name], focusing on benefits, connecting with the Avatar's desires, and reflecting brand personality.

CONTEXT:
- Framework Step: Step 5: SELL
- Brand Voice: [Adjectives]
- Brand personality/vibe: [Core narrative]
- Unique Mechanism relevant to this product: [Mechanism]
- Customer's key PAIN this product solves: [Specific Pain]
- Customer's key GOAL/DO this product helps achieve: [Goal/DO]
- Desired FEELING associated with using/owning it: [e.g., Confident, Efficient, Secure]
- Critical specs to include (if essential): [List 2-3 only if needed]

KEY INSTRUCTIONS:
1. Write a draft of 150-250 words.
2. Start with a hook that resonates with the Pain or Goal.
3. Focus on Benefits and the Transformation the product provides.
4. Weave in the Unique Mechanism as the "why it works" element.
5. Use Brand Voice and personality throughout.
6. End with a soft or implicit call towards purchase.
7. Frame any specs as benefits.

TONE & FORMAT: Persuasive, benefit-led, emotionally resonant. Paragraph form, readable online.
```

### Prompt S4 — Objection Handling Paragraphs

```
ROLE: Act as a Sales Conversion Strategist and Copywriter skilled at proactively addressing customer concerns to build trust and reduce friction.

OBJECTIVE: Draft 2-3 concise paragraphs addressing the most common pre-purchase objections for this offer.

CONTEXT:
- Framework Step: Step 5: SELL
- Core Offer: [Offer name]
- Guarantee: [Summary of your guarantee]
- Brand Voice: [Adjectives]
- Objections to address:
  - Objection 1: "[e.g., Is this worth $999?]" (relates to Effort/Sacrifice — price)
  - Objection 2: "[e.g., Will this work for MY niche?]" (relates to Perceived Likelihood)
  - Objection 3: "[e.g., Is this too complicated to implement?]" (relates to Time Delay / Effort)

KEY INSTRUCTIONS:
1. Write one paragraph (~60-80 words) per objection.
2. Directly acknowledge and validate the concern first (show empathy).
3. Counter it:
   - Price → Emphasise ROI and cost of inaction, reference the Guarantee.
   - "Will it work?" → Highlight proof and Unique Mechanism, reiterate Guarantee.
   - Complexity/Time → Emphasise ease, structured process, time saved, support available.
4. Maintain Brand Voice.

TONE & FORMAT: Confident, Reassuring, Empathetic. Separate paragraphs with objection label.
```

### Prompt S5 — Call-to-Action Section Copy

```
ROLE: Act as a Conversion Copywriter specialising in high-intent CTA sections for Ecom sales pages.

OBJECTIVE: Generate 2 complete CTA section variations for a sales or product page — each including a section headline, price/offer framing, button text, and micro-reassurance copy.

CONTEXT:
- Framework Step: Step 5: SELL
- Core Offer: [Offer name and price]
- Payment options (if any): [e.g., One-time $499 or 3 × $179]
- Guarantee: [Summary]
- Brand Voice: [Adjectives]
- Primary CTA goal: [e.g., Buy Now / Start Free Trial / Book a Call]

KEY INSTRUCTIONS:
1. Write 2 distinct CTA section variations.
2. Each must include:
   a. A CTA section headline (~10 words) that reinforces the Dream Outcome or urgency.
   b. Clear price display copy (the text around the price, not just the number).
   c. 2 button text options (one direct, one benefit-focused).
   d. 1 micro-reassurance line below the button (e.g., guarantee reminder, security note).
3. One variation should lead with benefit/aspiration; the other should incorporate light urgency or scarcity (only if genuine).

TONE & FORMAT: Decisive, clear, confidence-building. Both variations clearly separated and labelled.
```

### Prompt S6 — Pricing Page Copy

```
ROLE: Act as a Conversion Copywriter specialising in pricing page architecture and value justification for ecommerce and SaaS brands.

OBJECTIVE: Write the copy for a pricing page or pricing section — including tier names, value justifications, and trust signals.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Pricing tiers or options: [list your tiers with prices — e.g., "Starter $29/mo / Pro $79/mo / Enterprise custom"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Guarantee: [your guarantee — e.g., 30-day money-back]

KEY INSTRUCTIONS:
1. Write a pricing section headline (max 10 words) that frames the choice as an investment, not a cost.
2. For each tier: write a tier name (if not provided), a 1-sentence positioning line (who this tier is for), and 3 bullet points of the key features/benefits in that tier.
3. Write a value justification line for the most popular or recommended tier (2 sentences explaining why the price is worth it relative to the outcome delivered).
4. Write 2 trust/reassurance lines to display below the pricing table (e.g., referencing the guarantee, security of payment, or no long-term lock-in).

TONE & FORMAT: Clear, confident, matched to Brand Voice. Headline, tier copy blocks, value justification, then trust lines — all clearly labelled.
```

### Prompt S7 — Competitor Comparison Copy

```
ROLE: Act as a Positioning Copywriter specialising in competitor comparison pages for ecommerce brands.

OBJECTIVE: Write the copy for a side-by-side comparison section that honestly positions this brand as the superior choice without disparaging competitors directly.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Key competitor(s) or category to compare against: [e.g., "Amazon alternatives" / "Brand X" / "DIY approach"]
- Key differentiators: [from F7 or your Foundation Blueprint — what makes you different]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a comparison section headline (max 10 words) that frames the comparison as a helpful decision tool, not an attack.
2. Define 5-6 comparison criteria that matter to the Avatar. For each criterion, write the value this brand delivers and the typical alternative's limitation (without naming specific brands unless instructed).
3. Write a 1-paragraph conclusion (60-80 words) summarising why this brand wins on the criteria that matter most to the Avatar.
4. Write a CTA line (1 sentence) below the comparison to drive the next action.

TONE & FORMAT: Fair, confident, matched to Brand Voice. Headline, comparison criteria as a table, conclusion paragraph, CTA line.
```

### Prompt S8 — Bundle Offer Copy

```
ROLE: Act as an Ecommerce Merchandising Copywriter specialising in product bundle offers and savings-emphasis copy.

OBJECTIVE: Write compelling copy for a product bundle offer that makes the combined value unmissable and drives a higher average order value.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Bundle contents: [list the products or components in the bundle]
- Individual prices (if applicable): [e.g., "Product A $49, Product B $37, Product C $29 — total $115"]
- Bundle price: [e.g., "$79 — saving $36"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a bundle offer name (3-6 words) that conveys the complete transformation it delivers, not just the components.
2. Write a headline for the bundle offer (max 12 words) — lead with the saving or the combined outcome, not the list of items.
3. Write 3-4 benefit bullets for the bundle — each should explain what having all components together enables, not just list the items.
4. Write the pricing display copy (the sentences around the price, not just the number itself). Anchor the saving clearly.

TONE & FORMAT: Value-focused, energising, matched to Brand Voice. Bundle name, headline, bullets, then pricing copy clearly labelled.
```

### Prompt S9 — Urgency and Scarcity Copy

```
ROLE: Act as an Ethical Conversion Copywriter specialising in genuine urgency and scarcity messaging for ecommerce.

OBJECTIVE: Write urgency and scarcity copy that creates honest momentum without manipulation — only using claims that are verifiably true.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Urgency or scarcity mechanism (must be real): [e.g., "sale ends Friday midnight" / "only 47 units in stock" / "bonus expires at midnight" / "cohort starts Monday"]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Customer Avatar: [from Foundation Blueprint — who they are]

KEY INSTRUCTIONS:
1. Write 3 countdown/deadline copy options for a banner or sales page (max 15 words each). Each must reference the real deadline or stock level.
2. Write 2 email subject line options for a "deadline reminder" email using the scarcity/urgency.
3. Write 1 CTA button text incorporating urgency (not just "Buy Now" — e.g., "Claim Your Spot Before Friday").
4. Flag any copy that would be dishonest if the deadline or stock claim is not real — note it as "Only use if genuine."

TONE & FORMAT: Direct, honest, matched to Brand Voice. Three banner options, two email subject lines, one CTA. Honesty flags where relevant.
```

### Prompt S10 — Guarantee Statement

```
ROLE: Act as a Trust Copywriter and Risk-Reversal Specialist for ecommerce sales pages.

OBJECTIVE: Write 3 guarantee statement options that remove purchase risk, build confidence, and accelerate the buying decision.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell and its price point]
- Guarantee terms: [e.g., "30-day full refund, no questions asked" / "results guarantee — if you don't achieve X within Y, we'll refund"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 3 guarantee statement options. Vary the framing: one risk-reversal (you lose nothing), one confidence-expression (we believe in this so much), one results-based (if you don't get X, we'll Y).
2. Each statement must be under 50 words and written in plain, jargon-free language.
3. For each statement, write a 5-word "guarantee badge label" suitable for display on a trust badge graphic.
4. Recommend the strongest option for a cold audience (someone who doesn't yet know the brand) and explain why.

TONE & FORMAT: Confident, reassuring, matched to Brand Voice. Three numbered options with badge label, then recommendation paragraph.
```

### Prompt S11 — Mobile Checkout Copy

```
ROLE: Act as a Mobile UX Copywriter and Conversion Specialist for ecommerce checkout flows.

OBJECTIVE: Write streamlined checkout page copy optimised for mobile — minimising hesitation and maximising order completion on small screens.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell and its price]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Guarantee: [your guarantee summary]
- Payment methods available: [e.g., Card / PayPal / Apple Pay / BNPL]

KEY INSTRUCTIONS:
1. Write a checkout page headline (max 8 words) that confirms the customer is one step away from their goal — not just "Checkout."
2. Write 3 micro-reassurance snippets (max 8 words each) for display near the payment form (cover: security, guarantee, and delivery expectation).
3. Write the order summary section header (max 5 words) — clearer and more motivating than "Order Summary."
4. Write the payment button text (2 options, max 6 words each) — action-driven, not generic.
5. Write a 1-sentence "what happens next" line to display below the pay button (sets expectation for order confirmation).

TONE & FORMAT: Concise, confidence-building, matched to Brand Voice. All elements clearly labelled. Short-form copy throughout — mobile-first.
```

### Master SELL Prompt — Full Strategy & Copy Architecture

*Use this for a full SELL session: strategic messaging architecture using Hormozi's Value Equation, then all core copy components in one output.*

---

Act as **Agent ONE**, functioning as a world-class Conversion Architect and Direct Response Copywriter. Your focus is **Step 5: SELL**. My Foundation Blueprint and prior step context are in context.

**PART 1 — CONTEXT (fill these in):**
- Winning HOOK angle: `[Brief]`
- GIFT offered: `[Brief]`
- Key Features/Modules: `[List 5-7]`
- Bonuses (if any): `[List]`
- Payment plan: `[Details]`
- Key Pre-Sale Objections: `[List 2-4 specific hesitations: Price / Complexity / "Will it work?" / Time]`

**PART 2 — MESSAGING STRATEGY (Hormozi Value Equation)**

Outline the core messaging strategy for the sales page:
1. Dream Outcome (DO) Amplification — how should copy vividly portray the ultimate transformation?
2. Perceived Likelihood (PL) Maximisation — how to deploy the Unique Mechanism, social proof, and guarantee?
3. Time Delay (TD) Minimisation — phrases/angles that highlight speed and quick access.
4. Effort & Sacrifice (ES) Reduction — how to frame price as value; counter complexity concerns.
5. Objection Pre-Handling — how to weave the listed objections into the narrative or FAQ.

**PART 3 — COPY GENERATION**

Generate draft copy for:
1. Sales Page Headline Options (3 variations) — DO-focused
2. Opening Problem/Agitation Paragraph (~75-100 words) — resonate with Core Pain and Fear before introducing the solution
3. Core Benefit Bullets (5-7) — Feature → DO/Pain Relief translation
4. Unique Mechanism Explanation Snippet (1 paragraph, ~100 words) — how it delivers results differently
5. Objection Handling for Objection 1 listed above (1 paragraph)
6. Guarantee Statement (2-3 variations)
7. Primary CTA Section (2 variations — see Prompt S5 format)

**PART 4 — RECOMMENDATIONS**

Briefly advise on: logical flow of these components within a standard sales page; types of visuals that best support this copy; and how this SELL page connects to the NURTURE and ENGAGE steps.

Execute all parts now.

---

## Module 6: NURTURE — Building Relationships & Driving Sales Over Time

*These prompts generate email nurture sequences, retargeting ad copy, and abandoned cart emails.*

### Master NURTURE Prompt — Strategy & Asset Generation

---

Act as **Agent ONE**, functioning as an Ecom Growth Strategist specialising in Lead Nurturing, Intent-Based Branding, and Retargeting. Your focus is **Step 6: NURTURE**. My Foundation Blueprint, IDENTIFY segments, and SELL page context are in context.

**PART 1 — CONTEXT (fill these in):**
- Primary Lead Segment & tag: `[e.g., Segment A, tagged 'gift_checklist_[date]']`
- What the GIFT delivered to this segment: `[Brief]`
- Core Sales Page URL/topic: `[URL or brief description]`
- Primary CTA on sales page: `[e.g., Purchase Course / Book Demo]`
- Primary NURTURE goal: `[e.g., Guide Segment A to purchase within 14 days]`
- Primary RETARGETING goal: `[e.g., Bring cart abandoners back, re-engage product page viewers]`

**PART 2 — STRATEGY**

1. **Nurture Sequence Strategy:** Recommend sequence type, length, and cadence for the primary segment. Outline the specific Purpose/Angle for each email (e.g., Email 1: Deliver further value related to Gift; Email 2: Relatable customer story; Email 3: Address Objection X; Email 4: Explain Unique Mechanism; Email 5: Introduce Core Offer). Apply Intent-Based Branding principles — value first, story, belief shifting.

2. **Retargeting Strategy:** Confirm the key retargeting audiences to build (Website Visitors 7d/30d, Product Page Viewers 14d, Add-to-Cart 7d, Purchasers as exclusion). For Product Page Viewers and Cart Abandoners, define the primary message angle.

**PART 3 — ASSET GENERATION**

1. **Email Nurture Sequence (Segment A):**
   - Subject Line Options (3 per email) for each email in the sequence
   - Full email body draft for Email 1 (Value/Story email) and Email 3 (Offer Introduction email)
   - Optional: 1 abandoned cart recovery email draft

2. **Retargeting Ad Copy Drafts:**
   - Product Page Viewer Ad (1 variation) — Headline + Body copy reinforcing key benefit/social proof, linking to SELL page
   - Cart Abandoner Ad (2 variations: Reminder angle and Scarcity/urgency angle) — Headline + Body copy, linking back to cart/checkout

**PART 4 — INSIGHTS**

Briefly cover: why segmenting nurture by GIFT/tag outperforms generic blasts; how email value content can be repurposed for social/blog to extend nurture reach; and the 4 key metrics to track NURTURE effectiveness (open rate, click rate, conversion rate from nurture, retargeting ROAS).

Execute all parts now.

### Prompt N1 — Welcome Sequence Email 1

```
ROLE: Act as an Email Marketing Specialist focusing on first-impression welcome sequences for ecommerce brands.

OBJECTIVE: Write the first email in a nurture welcome sequence — delivering immediate value, setting the relationship tone, and beginning to build trust.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- What the subscriber signed up for: [e.g., the free guide / the checklist / the newsletter]
- Next email in the sequence: [brief description — so this email sets it up]

KEY INSTRUCTIONS:
1. Write 3 subject line options. Each must be personal-feeling and make the subscriber glad they opened it.
2. Write the full email body (175-225 words). Structure: warm personal opener acknowledging why they're here → one immediately useful insight or tip related to their sign-up topic → a brief, non-pushy brand introduction → preview of what's coming in the sequence to build anticipation.
3. The email must feel like it's from a person, not a brand machine. Use first-person voice.
4. Include a PS line that either delivers a bonus resource or asks a light engagement question.

TONE & FORMAT: Warm, personal, matched to Brand Voice. Three subject lines then full email as flowing prose with PS.
```

### Prompt N2 — Value Email

```
ROLE: Act as an Email Content Strategist and Copywriter specialising in educational nurture emails that build trust without pitching.

OBJECTIVE: Write a value-driven nurture email that delivers a genuinely useful insight, tip, or framework — deepening the subscriber's trust in the brand as an expert.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Topic for this email: [the specific tip, insight, or concept to teach]

KEY INSTRUCTIONS:
1. Write 2 subject line options — one curiosity-based, one outcome-based.
2. Write the full email body (175-250 words). Structure: hook (why this matters to the Avatar) → the core insight or tip (the "meat" — be specific and useful, not generic) → one actionable takeaway they can apply today → soft brand connection (1 sentence linking this insight to what you offer — no hard pitch).
3. No CTA to buy anything in this email. The only CTA (if any) should be to engage further with the content (e.g., "Reply and tell me if this lands for you").

TONE & FORMAT: Educational, generous, matched to Brand Voice. Two subject lines then full email as prose.
```

### Prompt N3 — Story Email

```
ROLE: Act as a Brand Storyteller and Narrative Copywriter for ecommerce email sequences.

OBJECTIVE: Write a story-based nurture email — either a founder story, a customer story, or a brand origin story — that builds emotional connection and brand trust.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Story to tell: [brief notes — e.g., "founder's frustration with X that led to starting the brand" / "customer who achieved Y using the product" / "how the unique mechanism was discovered"]

KEY INSTRUCTIONS:
1. Write 2 subject line options that tease the story without giving it away.
2. Write the full story email (200-300 words). Structure: open in the middle of the story (in medias res) → context → conflict or turning point → resolution → link to what the brand does and why it was founded → soft invitation to learn more (not a hard pitch).
3. The story must feel real, specific, and human — no generic "we saw a need in the market" platitudes.

TONE & FORMAT: Narrative, personal, matched to Brand Voice. Two subject lines then full email as flowing story prose.
```

### Prompt N4 — Social Proof Email

```
ROLE: Act as a Direct Response Copywriter specialising in social proof and testimonial emails for ecommerce nurture sequences.

OBJECTIVE: Write a nurture email built around a customer testimonial, case study result, or social proof data point — building credibility and desire simultaneously.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Social proof to feature: [paste a testimonial, key result, or data point — e.g., "Sarah from Dublin saved 8 hours a week after switching to our system" / "4.9 stars across 340 reviews"]

KEY INSTRUCTIONS:
1. Write 2 subject line options that tease the social proof result without sounding boastful.
2. Write the full email body (175-225 words). Structure: brief context-setting opener → feature the social proof story or data in a compelling way → extract the key lesson or benefit for the reader → connect to the Avatar's own aspiration → single CTA to learn more or visit the sales page.
3. If using a named testimonial, leave placeholders for the customer's name and location in case it needs to be updated.

TONE & FORMAT: Credible, warm, matched to Brand Voice. Two subject lines then full email as prose with social proof featured prominently.
```

### Prompt N5 — Soft Sell Email

```
ROLE: Act as a Nurture Email Specialist who balances value delivery with gentle selling for ecommerce brands.

OBJECTIVE: Write a nurture email that delivers real value while introducing the core offer in a natural, non-pushy way — the "soft sell."

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell and price point]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Core Pain Point: [from Foundation Blueprint — Avatar's primary struggle]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Position in sequence: [e.g., Email 4 of 7 — they've received 3 value emails already]

KEY INSTRUCTIONS:
1. Write 2 subject line options — neither should sound like a sales email.
2. Write the full email body (175-250 words). Structure: open with a useful insight or observation relevant to the Avatar's pain → naturally bridge to how the core offer addresses this → introduce the offer in 2-3 sentences (not a full pitch — just what it is and the key benefit) → single, low-pressure CTA (e.g., "Take a look here" / "Learn more").
3. The offer mention should feel like a natural recommendation from a trusted advisor, not an ad.

TONE & FORMAT: Helpful, warm, matched to Brand Voice. Two subject lines then full email as prose. Offer mention clearly identifiable but not disruptive to the flow.
```

### Prompt N6 — Win-Back Sequence

```
ROLE: Act as an Email Retention and Re-engagement Specialist for ecommerce brands.

OBJECTIVE: Write a 3-email win-back sequence for subscribers who have not opened an email or taken action in 60-90 days.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Last known action taken by these subscribers: [e.g., downloaded the checklist / attended the webinar / visited product page]

KEY INSTRUCTIONS:
1. Email 1 (Day 1 of win-back): Acknowledge the silence without guilt. Offer something new or updated. 100-150 words. 2 subject line options.
2. Email 2 (Day 5): Re-surface the core pain point and the solution. Include a specific, low-friction CTA. 120-160 words. 2 subject line options.
3. Email 3 (Day 10): Honest breakup email — "We're going to remove you if you don't want to stay, and that's okay." Include a one-click "keep me subscribed" CTA. 80-120 words. 2 subject line options.
4. The sequence must not beg or guilt-trip. Keep it respectful and even slightly self-deprecating if brand voice allows.

TONE & FORMAT: Genuine, respectful, matched to Brand Voice. Three emails numbered with subject lines above each body.
```

### Prompt N7 — Case Study Email

```
ROLE: Act as a Case Study Copywriter and Email Marketing Specialist for ecommerce brands.

OBJECTIVE: Write a full case study email that tells a specific customer's transformation story — from problem to result — in a way that builds desire for the core offer.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Case study details: [paste the key facts — who the customer is (anonymised if needed), what their situation was before, what they did with the product, what specific result they achieved]

KEY INSTRUCTIONS:
1. Write 2 subject line options that lead with the result.
2. Write the full case study email (250-350 words). Structure: introduce the customer and their before-state → what they tried before that didn't work → how they found and used this product → the specific, measurable result they achieved → a 1-sentence quote from them (use placeholder if real quote unavailable) → connection to what the reader could achieve → CTA.
3. The case study must be specific — avoid vague claims. Use real numbers if provided.

TONE & FORMAT: Story-driven, credible, matched to Brand Voice. Two subject lines then full email as narrative prose.
```

### Prompt N8 — Belief-Shifting Story Email

```
ROLE: Act as a Persuasion Copywriter and Belief-Change Strategist for ecommerce email sequences.

OBJECTIVE: Write an email that challenges a false belief the Avatar holds — replacing it with a new belief that makes purchasing the core offer feel logical and inevitable.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- False belief to challenge: [from F3 or Foundation Blueprint — e.g., "I need to spend a lot of time on marketing to see results" / "expensive products are always better"]
- New belief to install: [the replacement belief that serves the Avatar and the offer — e.g., "10 minutes a day with the right system beats 3 hours of guesswork"]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 2 subject line options that create curiosity or challenge the belief without being confrontational.
2. Write the full email (200-275 words). Structure: open with a statement that gently surfaces the false belief as understandable → present evidence or story that contradicts it → introduce the new, empowering belief → show how the core offer is built on this new belief → light CTA.
3. The tone must be empathetic, not preachy. The reader must feel understood, not lectured.

TONE & FORMAT: Empathetic, thought-provoking, matched to Brand Voice. Two subject lines then full email as prose.
```

### Prompt N9 — Flash Sale Email

```
ROLE: Act as an Email Marketing Specialist and Direct Response Copywriter for ecommerce promotional campaigns.

OBJECTIVE: Write a flash sale announcement email that creates genuine excitement and urgency around a time-limited offer.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Sale offer: [e.g., "20% off everything" / "$50 off the bundle" / "free shipping this weekend"]
- Sale duration: [e.g., "48 hours only — ends Sunday midnight"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 3 subject line options — at least one with an emoji if brand voice allows, one without. All must convey urgency and the specific offer.
2. Write the full email body (150-200 words). Structure: lead with the offer and deadline immediately → one sentence on why this sale is happening (authenticity) → 2-3 product/benefit highlights → clear CTA button copy → deadline reminder at the close.
3. Write the CTA button text (2 options).
4. Write a P.S. line reinforcing the deadline.

TONE & FORMAT: Energetic, direct, matched to Brand Voice. Three subject lines, email body, CTA options, P.S. line.
```

### Prompt N10 — Social Proof Compilation Email

```
ROLE: Act as a Social Proof Copywriter specialising in multi-testimonial email formats for ecommerce nurture sequences.

OBJECTIVE: Write an email that compiles multiple testimonials, reviews, or results in a format that feels editorial rather than promotional.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Social proof to include: [paste 3-5 testimonials, star ratings, or key results — real quotes preferred]

KEY INSTRUCTIONS:
1. Write 2 subject line options — frame it as "what customers are saying" not "look at our reviews."
2. Write an email intro (50-75 words) contextualising why you're sharing these. Keep it humble and human.
3. Format 3-4 of the testimonials/results for email display — each as a short block: name and context → quote or result → brief 1-sentence editorial note from the brand.
4. Write a 2-sentence closing paragraph and a CTA.

TONE & FORMAT: Credible, warm, editorial in feel. Two subject lines, intro, testimonial blocks, closing and CTA. Testimonials formatted as distinct blocks.
```

### Prompt N11 — Founder Story Email

```
ROLE: Act as a Brand Storyteller and Founder Narrative Specialist for ecommerce businesses.

OBJECTIVE: Write a personal founder story email that builds deep trust by sharing the authentic "why behind the brand" — making the founder real and relatable to the Avatar.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Founder story notes: [brief bullet points — who the founder is, what problem they personally experienced, what they tried that didn't work, what led to starting the brand, what they believe now]

KEY INSTRUCTIONS:
1. Write 2 subject line options that feel personal, not corporate — as if from the founder directly.
2. Write the full founder story email (250-350 words) in first-person from the founder's voice. Structure: open with the founder's personal pain or frustration → what they tried → the turning point or insight → what they built as a result → what they want for the reader → warm closing.
3. The email must feel handwritten in tone — raw and specific, not polished and generic.
4. Include a light CTA at the close (not a hard sell — e.g., "I'd love to hear if this resonates — hit reply").

TONE & FORMAT: Personal, vulnerable, first-person. Two subject lines then full email as intimate prose signed by the founder.
```

---

## Module 7: UPSELL — Maximising Transaction Value

*These prompts generate concepts and copy for post-purchase upsell offers presented on the Thank You page or in the first confirmation email.*

### Master UPSELL Prompt — Strategy & Asset Generation

---

Act as **Agent ONE**, functioning as an Ecom Merchandising & Revenue Optimisation Strategist. Your focus is **Step 7: UPSELL**. The customer has just completed an initial purchase. My Foundation Blueprint is in context.

**PART 1 — CONTEXT (fill these in):**
- Product just purchased: `[Name/Type]`
- Available upsell/cross-sell candidates: `[List 2-4 with brief descriptions and prices]`
- Customer's primary goal for the initial purchase: `[Their likely objective]`
- Typical upsell placement: `[e.g., Immediate post-purchase Thank You page / First confirmation email / One-click upsell page]`
- Brand Voice: `[Adjectives]`

**PART 2 — STRATEGIC UPSELL DESIGN**

1. Recommend the top 1-2 most logically relevant upsell offers from the list. Justify based on: how each enhances the original Dream Outcome; whether it addresses the *next* logical need after the initial purchase; and fit with the customer's sophistication level.

2. For the primary recommended upsell, articulate its value proposition using the Value Equation: DO Enhanced (what additional outcome does it provide?), PL (how to convey effectiveness quickly?), TD (faster results?), ES (frame price as a small addition, high value — emphasise ease of adding to this order).

3. For the planned placement, recommend how the upsell should be presented: timing, format, and the 4 key elements needed (Headline, brief benefit, clear price, easy Accept/Decline buttons).

**PART 3 — COPY GENERATION**

1. Upsell Headline Options (3 variations) — focused on the additional benefit or enhanced outcome.
2. Upsell Benefit Description (1 paragraph, ~60 words) — what it is and the specific extra value it delivers.
3. Order Bump Checkbox Snippets (2 variations, max 25 words each) — for a small add-on at checkout.
4. "Add to Order" CTA Button Text (3 options).

**PART 4 — ETHICAL IMPLEMENTATION**

Briefly cover: how to make acceptance one-click (no re-entry of payment); clarity and transparency requirements (price, what they're getting); how to make the decline option obvious and guilt-free; and the 2 key metrics to track (Upsell Take Rate, resulting AOV).

Execute all parts now.

### Prompt U1 — Order Bump Copy

```
ROLE: Act as an Ecommerce Conversion Copywriter specialising in in-checkout order bumps and impulse upsells.

OBJECTIVE: Write compelling order bump copy for a small add-on offer displayed on the checkout page — designed to be accepted in one click without disrupting the purchase flow.

CONTEXT:
- Core Offer being purchased: [from Foundation Blueprint — what they're buying]
- Order bump offer: [the add-on being offered — name, brief description, price]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- The "next logical need" this bump addresses: [what problem does this add-on solve that the core offer doesn't?]

KEY INSTRUCTIONS:
1. Write an order bump headline (max 10 words) — must immediately convey the benefit of adding this item.
2. Write a 2-3 sentence description of the order bump. Lead with the benefit, not the feature. Make it feel like an obvious "yes."
3. Write the checkbox label text (max 20 words) — this is what sits next to the checkbox the customer ticks to add it to their order.
4. Write 2 alternative checkbox label options for A/B testing.

TONE & FORMAT: Direct, benefit-first, matched to Brand Voice. Headline, description, then three checkbox label options clearly numbered.
```

### Prompt U2 — One-Click Upsell Page Copy

```
ROLE: Act as a Post-Purchase Funnel Copywriter specialising in one-click upsell pages for ecommerce businesses.

OBJECTIVE: Write the copy for a one-click upsell page presented immediately after checkout — offering a complementary product without requiring the customer to re-enter payment details.

CONTEXT:
- Core product just purchased: [name and brief description]
- Upsell offer: [the product being offered — name, description, price]
- Price relationship: [e.g., "adds $47 to their order" / "upgrade from $97 to $197"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a page headline (max 12 words) — open with congratulations on the purchase, then bridge immediately to the upsell opportunity.
2. Write a 3-4 sentence value proposition for the upsell. Lead with how it enhances the outcome of what they just bought.
3. Write the "Add to My Order" CTA button text (2 options — both must be action-oriented and benefit-led).
4. Write the decline link text (2 options — must not guilt-trip; must feel like a genuine free choice).
5. Write a 1-sentence urgency note (only include if genuinely time-limited — flag it as "use only if real").

TONE & FORMAT: Warm, confident, matched to Brand Voice. Headline, value proposition, CTA options, decline options, urgency note with caveat.
```

### Prompt U3 — Bundle Recommendation Copy

```
ROLE: Act as an Ecommerce Merchandising Copywriter specialising in product recommendation copy for post-purchase and cart pages.

OBJECTIVE: Write the copy for a product recommendation block — the "customers also bought" or "complete the set" section — designed to increase average order value.

CONTEXT:
- Product the customer has or is purchasing: [name and brief description]
- Recommended products to feature: [list 2-3 recommended items with names and prices]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Placement: [e.g., cart page / product page / post-purchase thank-you page]

KEY INSTRUCTIONS:
1. Write the section header (max 6 words) — more compelling than "Customers Also Bought." Suggest 3 options.
2. For each recommended product, write a 1-2 sentence recommendation blurb explaining why it pairs well with the primary purchase.
3. Write a "bundle and save" CTA line (max 10 words) if a bundle discount exists; leave as placeholder if not.
4. Write 2 urgency or social proof micro-lines suitable for this placement (e.g., "142 customers bought these together this week").

TONE & FORMAT: Helpful, editorial in feel, matched to Brand Voice. Section header options, product blurbs, bundle CTA, micro-lines.
```

### Prompt U4 — Free Plus Shipping Offer Copy

```
ROLE: Act as a Direct Response Copywriter specialising in free-plus-shipping offer mechanics for ecommerce brands.

OBJECTIVE: Write the copy for a free-plus-shipping offer — where the product is offered at no cost but the customer pays shipping — designed as a low-friction entry to the customer relationship.

CONTEXT:
- Free product being offered: [name and brief description of what they're getting]
- Shipping cost charged: [e.g., "$9.95 shipping"]
- Core Offer this leads toward: [from Foundation Blueprint — the product sold after this entry offer]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a page headline (max 12 words) — lead with the free product and what it enables. Do not hide the shipping cost.
2. Write a 3-sentence value justification — why this product is worth far more than the shipping cost.
3. Write CTA button text (2 options) — both must feel urgent and benefit-led.
4. Write the shipping cost acknowledgement line (max 15 words) — transparent, not apologetic.

TONE & FORMAT: Direct, value-focused, matched to Brand Voice. Headline, value justification, CTA options, shipping acknowledgement line.
```

### Prompt U5 — Subscription Upgrade Copy

```
ROLE: Act as a Subscription Revenue Copywriter specialising in one-time-to-subscription conversion copy for ecommerce brands.

OBJECTIVE: Write the copy that moves a customer from a one-time purchase to a recurring subscription — framing the upgrade as a better outcome, not just a better deal.

CONTEXT:
- One-time product they purchased or are purchasing: [name and price]
- Subscription offer: [name, description, and price — e.g., "$29/month for ongoing access + monthly restocks"]
- Core benefit of subscribing vs one-time: [what they gain that they wouldn't have otherwise]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a subscription offer headline (max 12 words) — lead with the ongoing outcome, not the recurring billing.
2. Write a 3-sentence pitch for the subscription upgrade. Cover: the pain of running out or needing to re-order, the convenience of continuity, and the specific saving or added benefit.
3. Write 2 CTA button text options for the subscription (must feel like progress, not commitment).
4. Write 1 reassurance line about cancellation (max 12 words) to reduce commitment fear.

TONE & FORMAT: Helpful, benefit-led, matched to Brand Voice. Headline, pitch, CTA options, cancellation reassurance line.
```

### Prompt U6 — Service or Support Add-On Copy

```
ROLE: Act as a Conversion Copywriter specialising in extended warranty, support package, and service add-on copy for ecommerce.

OBJECTIVE: Write the copy for an extended warranty, support package, or premium service add-on offered at checkout or post-purchase.

CONTEXT:
- Core product purchased: [name and brief description]
- Service/support add-on: [name and what it includes — e.g., "2-year warranty / priority support / setup assistance"]
- Add-on price: [e.g., "+$29 / $9.99/month"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write the add-on section headline (max 8 words) — frame it as protection or peace of mind, not an upsell.
2. Write 3 bullet points covering the key benefits of the add-on. Each must address a specific fear or risk the Avatar has about their purchase.
3. Write the add-on pricing display copy (the sentence around the price — not just the number).
4. Write 2 CTA options (accept) and 1 decline option. The decline must feel like a free, guilt-free choice.

TONE & FORMAT: Reassuring, clear, matched to Brand Voice. Headline, bullets, pricing copy, CTA and decline options.
```

### Prompt U7 — Bundle Recommendation Email

```
ROLE: Act as an Ecommerce Email Marketing Specialist focused on post-purchase product recommendations.

OBJECTIVE: Write a post-purchase email that recommends complementary products in a way that feels helpful rather than pushy — naturally increasing lifetime value.

CONTEXT:
- Product the customer purchased: [name and brief description]
- Recommended products to feature: [list 2-3 complementary items]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Timing: [e.g., sent 3 days after purchase / after confirmed delivery]

KEY INSTRUCTIONS:
1. Write 2 subject line options — neither should feel like a promotional email. Position them as "you might find this useful."
2. Write the email body (150-200 words). Structure: acknowledge their recent purchase → segue naturally into the recommendation ("a lot of customers who got [X] also found [Y] useful because...") → brief description of each recommended product → CTA.
3. The email must lead with their satisfaction, not the sale.
4. Write the CTA line (1-2 sentences) and 2 button text options.

TONE & FORMAT: Helpful, warm, matched to Brand Voice. Two subject lines then full email as prose with CTA section.
```

### Prompt U8 — Loyalty Program Introduction Copy

```
ROLE: Act as a Customer Retention Copywriter specialising in loyalty programme launches and post-purchase member recruitment.

OBJECTIVE: Write the copy introducing an existing customer to a loyalty or rewards programme — making it feel exclusive and easy to join.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Loyalty programme name: [e.g., "The Inner Circle" / "Rewards Club" / brand-specific name — or ask AI to suggest]
- How it works: [brief mechanics — e.g., "earn 1 point per $1 spent, redeem for discounts" / "members get early access + 10% off every order"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. If no programme name is provided, suggest 3 name options that feel aligned with brand voice and positioning.
2. Write a loyalty intro email (150-200 words): welcome them to the programme, explain the core benefit in one sentence, briefly explain how it works (3 steps or less), and CTA to register or activate.
3. Write 2 subject line options for the intro email.
4. Write a 3-bullet programme benefit summary suitable for a landing page or email section.

TONE & FORMAT: Warm, exclusive, matched to Brand Voice. Name options (if needed), subject lines, email body, and benefit bullets clearly labelled.
```

### Prompt U9 — Next-Purchase Discount Copy

```
ROLE: Act as an Ecommerce Retention Copywriter specialising in post-purchase re-order incentives.

OBJECTIVE: Write the copy for a next-purchase discount offer — delivered post-purchase to encourage a second order at a reduced price within a set timeframe.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Discount offered: [e.g., "15% off your next order" / "$20 off orders over $100"]
- Expiry timeframe: [e.g., "valid for 14 days"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 2 subject line options for the offer email — each must convey the saving and the deadline.
2. Write the email body (100-150 words): open with a genuine thank-you for their purchase, introduce the discount as a "thank you gift," make the expiry deadline clear, and include a CTA.
3. Write the discount code display copy (the sentence presenting the code — e.g., "Use code WELCOME15 at checkout").
4. Write 1 reminder email subject line for Day 3 before expiry.

TONE & FORMAT: Grateful, direct, matched to Brand Voice. Two subject lines, email body, discount display copy, reminder subject line.
```

### Prompt U10 — Premium Version Comparison Copy

```
ROLE: Act as a Product Upgrade Copywriter specialising in step-up offers for ecommerce brands with tiered product lines.

OBJECTIVE: Write the copy that compares the standard version the customer has (or is considering) with the premium version — making the upgrade feel logical and worthwhile.

CONTEXT:
- Standard product/version: [name, key features, price]
- Premium product/version: [name, key features, price]
- Core difference: [what does the premium version deliver that standard does not?]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write a comparison section headline (max 10 words) — frame it as "choosing the right option for you," not "buy more."
2. Build a comparison table with 5-6 criteria that matter to the Avatar. For each criterion: standard version value, premium version value.
3. Write a 2-sentence recommendation paragraph for the premium version — who it's right for and why.
4. Write an upgrade CTA line (1 sentence) and 2 button text options.

TONE & FORMAT: Helpful, honest, matched to Brand Voice. Headline, comparison table, recommendation paragraph, CTA and button options.
```

---

## Module 8: EDUCATE — Customer Success & Insight Gathering

*These prompts generate onboarding email sequences, educational content snippets, and feedback request emails for new customers.*

### Master EDUCATE Prompt — Onboarding Strategy & Asset Generation

---

Act as **Agent ONE**, functioning as a combined Customer Success & Insights Strategist. Your focus is **Step 8: EDUCATE**. The customer has successfully purchased `[Product/Service Name]`. My Foundation Blueprint is in context.

**PART 1 — CONTEXT (fill these in):**
- Product/Service purchased: `[Name]`
- Key Features/Benefits to highlight in onboarding: `[List 2-4]`
- Brand Voice: `[Adjectives]`
- Support channels available: `[e.g., Email, Helpdesk, Community]`
- Customer's primary DO (why they bought): `[Their specific goal]`
- Hypothesised post-purchase sticking points: `[List 1-3 likely early challenges]`
- Customer technical skill level: `[Beginner / Intermediate / Advanced]`
- Key Activation/Success Milestones: `[Define 1-3 critical early actions that signal the customer is succeeding, e.g., "Completing setup," "Using Feature X for the first time," "Achieving first mini-result Y"]`

**PART 2 — STRATEGY**

1. **Onboarding Sequence Design:** Recommend the main themes/goals for a customer onboarding email sequence. Suggest approximately how many emails and over what initial timeframe. How should the sequence specifically guide users toward the Activation Milestones?

2. **Educational Content Priorities:** Beyond emails, what 1-2 additional content formats would most help this customer type succeed? (e.g., Short tutorial video, Knowledge Base article, Community onboarding guide)

3. **Feedback Gathering Plan:** Identify 2-3 optimal moments in the early customer journey to request feedback. Recommend the appropriate feedback method for each (CSAT email, single open-ended question, short survey). List 3 key behavioural signals to monitor (e.g., login frequency, engagement with onboarding emails, support ticket topics).

**PART 3 — ASSET GENERATION**

1. **Onboarding Email Sequence Outline:** A detailed bulleted outline for a 5-email sequence — specific Goal/Angle for each email.
2. **Draft Email (1 key stage):** Full copy (Subject + Body) for one critical onboarding email (e.g., "Quick Start Guide" or "Feature Spotlight"). Clear, actionable, Brand Voice.
3. **Educational Content Snippet:** A concise explanation (~50 words) of one Key Feature/Benefit, suitable for an email, tooltip, or help doc.
4. **Feedback Request Email Draft (1 variation):** A polite email suitable for sending at one of the optimal feedback moments identified above.
5. **Survey Question Brainstorming:** 5 specific, well-phrased survey questions (mix of rating + open-ended) for a post-onboarding feedback survey aimed at understanding success and friction points.

**PART 4 — CLOSING THE LOOP**

Briefly cover: how feedback gathered here should be fed back to improve the product, onboarding content, and Foundation Avatar assumptions; how successful EDUCATE outcomes (customers achieving their DO) create the pool of prime candidates for SHARE (Step 9); and the 5 key metrics to track EDUCATE success (onboarding completion rate, feature adoption, support ticket volume, CSAT/NPS, early repeat purchase rate).

Execute all parts now.

### Prompt ED1 — Onboarding Email Series

```
ROLE: Act as a Customer Success Email Specialist focused on onboarding sequences for ecommerce brands.

OBJECTIVE: Write a 3-email onboarding welcome series that guides new customers through their first week — ensuring they get value from their purchase quickly.

CONTEXT:
- Core Offer purchased: [from Foundation Blueprint — what they bought]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Key first actions the customer should take: [list 2-3 — e.g., "log in / set up profile / watch intro video / use the product for the first time"]

KEY INSTRUCTIONS:
1. Email 1 (Day 0 — immediate): Welcome + first action. Get them started. 150-175 words. 2 subject line options.
2. Email 2 (Day 2): Quick win tip or tutorial. Celebrate progress. Guide to second milestone. 150-200 words. 2 subject line options.
3. Email 3 (Day 5): Social proof + community. Feature a customer success story or result. Invite to community or next step. 150-200 words. 2 subject line options.
4. Each email must have a single, clear CTA. No more than one action per email.

TONE & FORMAT: Warm, helpful, energising, matched to Brand Voice. Three emails numbered with send timing. Subject lines above each email body.
```

### Prompt ED2 — How-To Guide Brief

```
ROLE: Act as a Content Strategist and Technical Writer specialising in product usage guides for ecommerce brands.

OBJECTIVE: Write a detailed brief for a how-to guide or tutorial that helps customers get the maximum result from their purchase.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are — skill level especially]
- Core Pain Point: [from Foundation Blueprint — the struggle the product addresses]
- Key outcome the guide should enable: [what should the customer be able to do after reading/watching?]

KEY INSTRUCTIONS:
1. Define the guide format: written PDF, help center article, or video tutorial script. Justify the choice based on the product and Avatar.
2. Write the guide title (benefit-driven, max 10 words).
3. Outline the guide structure: 5-7 steps or sections with a 1-sentence description of each.
4. Write the introduction paragraph (75-100 words) that hooks the reader, confirms what they'll achieve, and sets realistic expectations.
5. Flag 1-2 common mistakes or misconceptions to address in the guide.

TONE & FORMAT: Clear, instructional, matched to Brand Voice. Format justification, title, structured outline, intro paragraph, common mistakes list.
```

### Prompt ED3 — FAQ Page Copy

```
ROLE: Act as a Customer Experience Copywriter specialising in FAQ pages that reduce support volume and increase purchase confidence.

OBJECTIVE: Write 8-10 FAQ questions and answers for a product page or help center — covering the most common questions before and after purchase.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Guarantee: [your guarantee summary]
- Common pre-purchase questions: [list 3-4 if known — or ask AI to generate based on context]
- Common post-purchase questions: [list 2-3 if known — or ask AI to generate]

KEY INSTRUCTIONS:
1. Write 5 pre-purchase FAQs (about the product, suitability, shipping, returns, payment) and 3-4 post-purchase FAQs (about setup, usage, support, results).
2. Each answer must be direct — answer the question in the first sentence, then expand if needed. Max 75 words per answer.
3. Tone must match Brand Voice — warm and clear, never corporate or legalistic.
4. Flag 1 FAQ that could double as a sales objection handler and note where to place it on the sales page.

TONE & FORMAT: Clear, direct, matched to Brand Voice. Q&A pairs grouped: Pre-Purchase / Post-Purchase. Sales objection note at the bottom.
```

### Prompt ED4 — Post-Purchase Feedback Survey

```
ROLE: Act as a Customer Research Specialist and Survey Designer for ecommerce brands.

OBJECTIVE: Write a post-purchase feedback survey — the questions, intro copy, and delivery email — designed to gather actionable insight without overwhelming the customer.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Timing: [e.g., sent 7 days / 14 days / 30 days after purchase]
- Key business questions to answer: [e.g., "Why did they buy?" / "Was onboarding clear?" / "Would they recommend us?" / "What could be better?"]

KEY INSTRUCTIONS:
1. Write the survey invite email (100-150 words) — honest about what it is, concise, and warm. 2 subject line options.
2. Write 5-6 survey questions. Mix of formats: 2 rating scale (1-5 or NPS), 2 multiple choice, 2 open-ended. Each question maps to one of the business questions listed in context.
3. Write the thank-you message after submission (2-3 sentences).
4. Recommend the ideal survey delivery channel (email link / in-product / SMS) and explain the reasoning.

TONE & FORMAT: Warm, respectful, matched to Brand Voice. Subject lines, email body, questions by format, thank-you message, delivery recommendation.
```

### Prompt ED5 — Knowledge Base Article Template

```
ROLE: Act as a Technical Writer and Customer Success Specialist for ecommerce brands.

OBJECTIVE: Write a knowledge base help article that resolves a specific common customer issue or question in a self-service format.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are — technical skill level matters here]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Article topic: [the specific question or issue this article resolves — e.g., "How to reset your password" / "How to track your order" / "How to use Feature X"]

KEY INSTRUCTIONS:
1. Write the article title as a clear question (e.g., "How do I...?") — max 10 words.
2. Write a 2-sentence intro confirming what the article covers and who it's for.
3. Write the step-by-step resolution in 4-7 numbered steps. Each step max 2 sentences. Use plain language.
4. Write a "Still need help?" closing section (2-3 sentences) directing the customer to contact support — include a placeholder for the support contact method.
5. Note where screenshots or short video clips would improve the article.

TONE & FORMAT: Clear, instructional, plain language. Title, intro, numbered steps, closing support section, screenshot notes.
```

### Prompt ED6 — Community Welcome Message

```
ROLE: Act as a Community Manager and Brand Voice Specialist for ecommerce customer communities.

OBJECTIVE: Write the welcome message for a private customer community — whether a Facebook Group, Slack channel, Discord, or Circle community — that sets the tone and gets new members engaged.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased to access this community]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Community purpose: [e.g., peer support / accountability / exclusive content / Q&A with founder]
- First action new members should take: [e.g., introduce themselves / answer a pinned question / access the resource library]

KEY INSTRUCTIONS:
1. Write the pinned welcome post (200-250 words). Cover: warm welcome, why this community exists, what value they'll find here, community norms (briefly), and a clear first action.
2. Write a personal welcome DM (75-100 words) sent individually to each new member.
3. Write the first prompt or question to post on their behalf to get the conversation started.

TONE & FORMAT: Warm, energising, community-first. Welcome post as prose, DM as prose, conversation prompt as a single question.
```

### Prompt ED7 — Milestone Celebration Email

```
ROLE: Act as a Customer Success Email Specialist focused on milestone recognition and progress-celebration copy.

OBJECTIVE: Write a milestone celebration email sent when a customer reaches a meaningful point in their journey — reinforcing their progress and deepening loyalty.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Milestone being celebrated: [e.g., "first week complete" / "first order placed" / "first result achieved" / "30-day anniversary" / "100th use"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Next milestone or step to encourage: [the logical next thing to do after this milestone]

KEY INSTRUCTIONS:
1. Write 2 subject line options — celebratory, specific to the milestone achieved.
2. Write the email body (150-200 words). Structure: acknowledge the milestone specifically → celebrate it genuinely (not generically) → reference what this means for their progress → encourage the next step → optional: include a small reward or surprise (leave placeholder if reward is variable).
3. The tone must feel like a real celebration, not a marketing exercise.

TONE & FORMAT: Warm, celebratory, specific, matched to Brand Voice. Two subject lines then email body as prose.
```

### Prompt ED8 — Advanced Tips Drip Email

```
ROLE: Act as a Customer Education Specialist and Email Copywriter for ecommerce brands with a product depth to teach.

OBJECTIVE: Write a Week 4+ advanced tips email for customers who have been using the product for a month — helping them get more from it and preventing churn.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Advanced feature or tip to teach: [the specific advanced usage, feature, or strategy to cover]
- Common mistake at this stage: [what do customers who churn often miss or get wrong?]

KEY INSTRUCTIONS:
1. Write 2 subject line options — position this as an "unlock" or "level up," not a tutorial.
2. Write the email body (175-225 words). Structure: acknowledge they've been using the product for a while → introduce the advanced tip as something "most users miss" → explain how to use it in 2-3 clear steps → share the result it produces → close with a prompt to try it and reply with their experience.
3. Include 1 optional link placeholder to a relevant help article or tutorial video.

TONE & FORMAT: Expert, encouraging, matched to Brand Voice. Two subject lines then email body as prose.
```

### Prompt ED9 — Video Tutorial Script Outline

```
ROLE: Act as a Video Script Writer and Customer Education Specialist for ecommerce product tutorials.

OBJECTIVE: Write a structured script outline for a product tutorial video — suitable for a screen recording, talking-head, or voiceover format.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what the tutorial covers]
- Customer Avatar: [from Foundation Blueprint — skill level especially]
- Desired outcome of the video: [what should the viewer be able to do after watching?]
- Video length target: [e.g., 3-5 minutes / under 10 minutes]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write the video title (benefit-driven, max 10 words).
2. Write the opening hook script (30-60 seconds spoken content) — what they'll learn and why it matters.
3. Outline the 4-6 main sections of the tutorial with: section title, spoken intro line (1-2 sentences), and bullet points of what to demonstrate or explain.
4. Write the closing script (30-60 seconds) — summarise what they achieved, suggest the next step, and include a CTA.

TONE & FORMAT: Instructional, energising, matched to Brand Voice. Title, opening hook script, section outlines, closing script.
```

### Prompt ED10 — NPS Follow-Up Email Templates

```
ROLE: Act as a Customer Research and Retention Specialist for ecommerce brands.

OBJECTIVE: Write an NPS (Net Promoter Score) survey email and the follow-up response templates for each score range — Detractors (0-6), Passives (7-8), and Promoters (9-10).

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Timing of NPS send: [e.g., 30 days post-purchase / after onboarding completion]

KEY INSTRUCTIONS:
1. Write the NPS survey email (100-125 words) with 2 subject line options. It must explain what NPS is in 1 sentence, ask the core question (likelihood to recommend, 0-10), and thank them for their time.
2. Write a follow-up email for Detractors (0-6): empathetic, asks what went wrong, offers to make it right. 100-125 words.
3. Write a follow-up email for Passives (7-8): warm acknowledgement, asks what would have made it a 10. 100-125 words.
4. Write a follow-up email for Promoters (9-10): grateful, asks if they'd share a testimonial or refer a friend. 100-125 words.

TONE & FORMAT: Genuine, matched to Brand Voice. NPS email with subject lines, then three follow-up templates clearly labelled by score range.
```

---

## Module 9: SHARE — Activating Advocacy & Fuelling the Growth Loop

*These prompts generate review request emails, testimonial outreach, referral program copy, and social proof repurposing assets.*

### Master SHARE Prompt — Strategy & Asset Generation

---

Act as **Agent ONE**, functioning as a combined Community & Brand Advocacy Manager and Growth Marketing Strategist. Your focus is **Step 9: SHARE**. Customers have successfully purchased, and many have achieved their Dream Outcome through the EDUCATE step. My Foundation Blueprint is in context.

**PART 1 — CONTEXT (fill these in):**
- Core Offer purchased: `[Product/Service name]`
- Brand Voice: `[Adjectives]`
- Brand personality/vibe: `[e.g., Community-focused, Quality-obsessed, Innovative]`
- Key success milestone(s) achieved by customers (output of EDUCATE): `[What success looks like]`
- Optimal timing for SHARE request: `[When satisfaction is likely highest, e.g., 14 days post-onboarding completion]`
- Priority review platform(s): `[e.g., Your website, Google My Business, Trustpilot]`
- Desired testimonial format: `[Written / Short video]`
- Referral program concept (if any): `[e.g., Give €X, Get €X / Discount code sharing]`
- UGC concept (if any): `[e.g., Photo using hashtag / Unboxing video]`

**PART 2 — ADVOCACY ACTIVATION STRATEGY**

1. **Review Request Strategy:** Recommend optimal timing, channel, and approach for requesting reviews on the priority platform(s).
2. **Testimonial Gathering:** Propose a process for identifying highly satisfied customers suitable for deeper testimonial requests. Recommend outreach method and angle.
3. **Referral Promotion:** If a referral program exists, suggest 3 effective ways to promote it to existing happy customers.
4. **UGC Campaign:** If a UGC concept exists, outline the brief elements needed for a successful campaign (instructions, incentive, hashtag, promotion method).
5. **Closing the Growth Loop:** Recommend 3-5 specific ways gathered social proof (reviews, testimonials, UGC) should be actively fed back into HOOK, SELL, and NURTURE steps to build trust and drive conversions for new prospects.

**PART 3 — ASSET GENERATION**

1. **Review Request Email:** Subject lines (3 options) + Body (~75 words, polite, direct, includes link to review platform).
2. **Testimonial Request Outreach Email (1 draft):** Personalised-style email to select happy customers asking if they'd share their success story (written or video).
3. **Referral Program Promotion:** Email snippet (short paragraph explaining the program) + Social Media Post draft (encouraging sharing).
4. **Social Proof Repurposing:**
   - Ad Copy Snippet: Take `[one strong positive quote, e.g., "This saved me 10 hours a week"]` and generate 2 ways to incorporate it into ad copy targeting new prospects.
   - Sales Page Snippet: Draft a short section header and formatted quote block for featuring a key testimonial on the SELL page.
5. **UGC Campaign CTA Draft (if applicable):** A short, exciting call-to-action encouraging participation, for social media or email.

**PART 4 — IMPLEMENTATION**

Briefly cover: tactics to make sharing effortless (direct links, pre-filled codes, simple forms); how to acknowledge customers who share (fostering further goodwill); 4 key metrics to track the SHARE step (review volume, referral conversion rate, UGC mentions, % of new sales influenced by social proof); and how the SHARE flywheel compounds over time.

Execute all parts now.

### Prompt SH1 — Review Request Email

```
ROLE: Act as a Customer Advocacy Copywriter specialising in post-purchase review request emails for ecommerce brands.

OBJECTIVE: Write a polite, effective review request email that makes it easy and appealing for a satisfied customer to leave a review on the brand's priority platform.

CONTEXT:
- Core Offer purchased: [from Foundation Blueprint — what they bought]
- Review platform(s): [e.g., Google / Trustpilot / Amazon / website / Yelp]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Timing: [e.g., sent 7 days / 14 days / 30 days after delivery or purchase]

KEY INSTRUCTIONS:
1. Write 3 subject line options — genuine, not desperate. Each should feel like a request from a person, not a review-chasing machine.
2. Write the email body (100-150 words). Structure: genuine thank-you → brief acknowledgement of the purchase → honest ask for a review → explain why reviews matter (without overdoing it) → clear, direct link placeholder → low-pressure close.
3. Write 1 follow-up subject line for a gentle reminder email 5 days later if no review was left.

TONE & FORMAT: Genuine, warm, matched to Brand Voice. Three subject lines, email body, follow-up subject line.
```

### Prompt SH2 — Testimonial Request Email

```
ROLE: Act as a Brand Advocacy Specialist and Copywriter for ecommerce brands seeking written testimonials.

OBJECTIVE: Write a personalised testimonial request email for satisfied customers — asking them to share their success story in their own words.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Success milestone to reference: [what the customer has likely achieved at this point]
- Desired testimonial format: [written paragraph / structured questions / video — specify]

KEY INSTRUCTIONS:
1. Write 2 subject line options — personal, specific, not corporate.
2. Write the email body (150-200 words): open with genuine recognition of their success → explain why you're reaching out → ask for the testimonial with specific questions to make it easy → set clear expectations (length, how it will be used) → provide an easy way to submit.
3. Write 3 guiding questions to include in the email that will help the customer write a useful testimonial (covering: before-state, experience, specific result achieved).

TONE & FORMAT: Personal, specific, matched to Brand Voice. Two subject lines, email body, then three guiding questions.
```

### Prompt SH3 — Referral Program Invite Email

```
ROLE: Act as a Growth Marketing Copywriter specialising in referral programme recruitment for ecommerce brands.

OBJECTIVE: Write the email that invites a satisfied customer to join and share the referral programme — making it feel like an exclusive thank-you, not a marketing ask.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Referral programme mechanics: [e.g., "Give a friend $20 off, get $20 credit" / "Share your code, earn 10%"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Ideal timing for this send: [e.g., after confirmed delivery / after first use / after positive NPS]

KEY INSTRUCTIONS:
1. Write 2 subject line options — position the referral as a gift they can give to their network, not a marketing channel for the brand.
2. Write the email body (150-200 words): open with thanks → position sharing as doing their friends a favour → explain the programme in 3 sentences or less → state the reward clearly → include CTA to get their referral link or code.
3. Write 2 pre-written social share options (under 25 words each) the customer can copy and send to friends directly.

TONE & FORMAT: Warm, generous, matched to Brand Voice. Two subject lines, email body, two pre-written share messages.
```

### Prompt SH4 — Social Share Prompt

```
ROLE: Act as a Social Media and UGC Specialist for ecommerce brands.

OBJECTIVE: Write in-email or post-purchase prompts that encourage customers to share their purchase or results on social media — generating organic word-of-mouth.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Hashtag or social handle: [your brand hashtag and handle — or ask AI to suggest]
- Incentive for sharing (if any): [e.g., "chance to be featured" / "10% off next order" / "none"]

KEY INSTRUCTIONS:
1. Write 3 social share prompt options (max 30 words each) suitable for embedding in a post-purchase email or thank-you page. Each must tell them exactly what to share and where.
2. Write the accompanying CTA line (1 sentence, max 15 words) that appears near each social share prompt.
3. If no incentive exists, write a 1-sentence "why share" line that frames it as something they'd want to do (pride, community, impact) rather than obligation.
4. Suggest the best placement for these prompts in the customer journey.

TONE & FORMAT: Energising, light, matched to Brand Voice. Three share prompts, CTA line, "why share" note, placement recommendation.
```

### Prompt SH5 — Video Testimonial Request Email

```
ROLE: Act as a Video Marketing and Advocacy Specialist for ecommerce brands.

OBJECTIVE: Write an email requesting a video testimonial from a highly satisfied customer — making the process feel easy and worthwhile.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Video length expected: [e.g., 60-90 seconds]
- How to submit: [e.g., Loom link / selfie video via email / upload link]

KEY INSTRUCTIONS:
1. Write 2 subject line options — personal and low-pressure.
2. Write the email body (150-200 words): acknowledge their success → explain you'd love to share their story → make it simple (give them 3 talking points or questions) → explain exactly how to record and submit → tell them how it might be used (with their permission).
3. Write the 3 "talking point" prompts to include in the email — short questions they can answer on camera (e.g., "What was your situation before?").
4. Write the submission CTA line (1 sentence).

TONE & FORMAT: Personal, encouraging, low-friction, matched to Brand Voice. Two subject lines, email body, three talking points, submission CTA.
```

### Prompt SH6 — UGC Campaign Brief

```
ROLE: Act as a UGC Campaign Director and Brand Marketing Specialist for ecommerce brands.

OBJECTIVE: Write the full brief for a user-generated content campaign that mobilises customers to create and share content featuring the brand.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Campaign concept or theme: [e.g., "Show us your setup" / "Before and after" / "How you use it" — or ask AI to suggest]
- Incentive for participation: [e.g., feature on brand social / discount / prize draw]
- Target platform(s): [e.g., Instagram / TikTok / Facebook]

KEY INSTRUCTIONS:
1. If no campaign concept is provided, suggest 3 concept options suited to this brand and Avatar.
2. Write the campaign brief (200-250 words): what to create, how to submit or tag, any format requirements (photo/video/caption), the incentive, the hashtag, and the timeline.
3. Write the social media post announcing the campaign to customers (100-150 words).
4. Write an email version of the campaign announcement (100-150 words) with 2 subject line options.

TONE & FORMAT: Energising, clear, matched to Brand Voice. Campaign concept, brief, social post, then email with subject lines.
```

### Prompt SH7 — Brand Ambassador Invite Email

```
ROLE: Act as a Brand Partnership and Community Specialist for ecommerce brands.

OBJECTIVE: Write the outreach email inviting a top customer to become a brand ambassador — positioning it as a recognition and opportunity, not a transactional arrangement.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Ambassador programme benefits: [what the ambassador gets — e.g., discount / commission / early access / co-creation / public recognition]
- Ambassador expectations: [what they'd be asked to do — e.g., share content monthly / wear/use in public / attend events]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 2 subject line options — exclusive-feeling, personal, not transactional.
2. Write the email body (175-225 words): acknowledge their loyalty specifically → explain why they stood out → introduce the ambassador concept briefly → explain the benefits → explain the commitments honestly → invite them to a call or conversation to explore.
3. Keep the tone as if one person is writing to another person they genuinely admire — not a brand template.

TONE & FORMAT: Personal, exclusive, matched to Brand Voice. Two subject lines then email body as warm, personal prose.
```

### Prompt SH8 — Affiliate or Partner Outreach

```
ROLE: Act as a Partnership Development Specialist and B2B Outreach Copywriter for ecommerce brands.

OBJECTIVE: Write a cold outreach email to a potential affiliate partner — a creator, blogger, or complementary brand — inviting them to promote the core offer in exchange for commission.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell and its price point]
- Commission structure: [e.g., "30% commission per sale" / "flat $50 per referral"]
- Ideal affiliate profile: [who you're reaching out to — type of creator, blog, or brand]
- Customer Avatar: [from Foundation Blueprint — who they are — so the affiliate understands the audience fit]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 2 subject line options for cold outreach — stand out from the typical affiliate pitch.
2. Write the email body (150-200 words): brief intro of who you are and what you sell → why their audience is a great fit → the affiliate programme offer in 3 sentences → social proof (conversion rate, AOV, or customer testimonials — use placeholders if unavailable) → a simple CTA to learn more or get started.
3. Keep it brief — this is an opener, not a full presentation.

TONE & FORMAT: Professional, direct, matched to Brand Voice. Two subject lines then email body as concise prose.
```

### Prompt SH9 — Platform-Specific Review Ask

```
ROLE: Act as a Customer Advocacy Copywriter specialising in platform-optimised review requests for ecommerce brands.

OBJECTIVE: Write a review request tailored to a specific platform — Google, Trustpilot, or Amazon — with the right tone, instructions, and link context for that platform's review experience.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Target review platform: [Google / Trustpilot / Amazon / other — specify]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 2 subject line options specific to the platform (e.g., "Leave us a Google review" is fine — don't be coy about what's being asked).
2. Write the email body (100-125 words). Make the instruction clear — tell them exactly where to click and what to do. Address any platform-specific friction (e.g., "You'll need a Google account" or "It only takes 30 seconds on Trustpilot").
3. Write 2 options for the review prompt question the customer could answer to guide what they write (e.g., "Tell us: what problem did we help you solve?").
4. Write the link/CTA line (1 sentence) making it clear where to click.

TONE & FORMAT: Direct, helpful, matched to Brand Voice. Two subject lines, email body, review prompt options, CTA line. Adapted specifically for the stated platform.
```

### Prompt SH10 — Trust Badge Micro-Copy

```
ROLE: Act as a Conversion Copywriter specialising in social proof display copy for ecommerce product and checkout pages.

OBJECTIVE: Write the micro-copy for trust badges, review star displays, and "as seen in" style credibility indicators — the tiny words that make a big difference to conversion.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Trust signals available: [list what you have — e.g., "4.8 stars / 320 reviews / Featured in Forbes / 5,000 customers / ISO certified / 30-day guarantee"]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Placement(s): [e.g., product page below the headline / checkout page / homepage hero]

KEY INSTRUCTIONS:
1. Write the micro-copy label for each trust signal provided (max 5 words per label — the text beneath a badge or number, e.g., "Verified Reviews" / "Happy Customers" / "Featured In").
2. Write a 1-line trust bar summary (max 15 words) that strings 3 trust signals together — suitable for a strip beneath the hero or above the fold.
3. If "as seen in" media logos are available, write the section header (2-4 words) and a fallback line if media logos aren't available.
4. Write a star-rating display label (5-7 words) to sit alongside a review count (e.g., "Rated 4.9 by 320 verified buyers").

TONE & FORMAT: Concise, credible, matched to Brand Voice. Badge labels list, trust bar summary, "as seen in" section copy, star-rating label.
```

### Prompt SH11 — Case Study Interview Request

```
ROLE: Act as a Content Marketing and Customer Success Specialist for ecommerce brands.

OBJECTIVE: Write an email requesting a customer's participation in a full case study — setting expectations clearly and making it feel like recognition rather than a content request.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer success achieved: [the specific result or milestone this customer has reached — be specific]
- Case study format: [e.g., written article / video interview / podcast feature / PDF]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]

KEY INSTRUCTIONS:
1. Write 2 subject line options — position the case study as recognition of their achievement, not data collection.
2. Write the email body (175-225 words): lead with genuine recognition of their result → explain what a case study involves and how their story could help others → outline the time commitment honestly → describe how and where it will be published → give them an easy way to say yes (e.g., a short scheduling link or reply yes).
3. Write 4 case study interview questions that would produce a compelling narrative (covering: before-state, turning point, process, result).

TONE & FORMAT: Respectful, specific, matched to Brand Voice. Two subject lines, email body, then four interview questions.
```

---

## Module 10: SCALE — Automating and Systematising Growth

*These prompts help you identify bottlenecks, design automations, and build the systems that let your ecommerce business grow without proportionally increasing effort. Use after completing at least one full run through all 9 Elevate stages.*

### Prompt SC1 — Automation Audit

```
ROLE: Act as a Business Automation Consultant specialising in ecommerce marketing and operations systems.

OBJECTIVE: Audit the current state of marketing and operations in this business to identify the tasks most ripe for automation — ranking them by time saved and complexity to implement.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Current manual tasks: [list 5-10 tasks currently done manually — e.g., "sending follow-up emails / updating spreadsheets / tagging subscribers / posting social content / checking inventory"]
- Tools currently in use: [list your current tech stack — e.g., Klaviyo, Shopify, Zapier, Notion, Meta Ads]
- Team size: [e.g., solo / 2-3 people / 5+ people]

KEY INSTRUCTIONS:
1. Review each manual task listed. For each: estimate the weekly time cost, rate automation feasibility (Easy / Medium / Complex), and suggest the tool or automation type that could handle it.
2. Rank the top 5 automation opportunities by a combined score of Time Saved x Ease of Implementation.
3. For the top 3, write a 1-paragraph implementation brief: what to automate, which tools to use, and the specific trigger-action logic (e.g., "When a lead opts in → tag → trigger welcome sequence in Klaviyo").

TONE & FORMAT: Systematic, practical. Audit table for all tasks, then ranked top-5 list, then 3 implementation briefs as paragraphs.
```

### Prompt SC2 — Bottleneck Identification

```
ROLE: Act as a Business Growth Strategist specialising in constraint analysis for ecommerce businesses.

OBJECTIVE: Identify the single biggest bottleneck currently limiting growth in this business — then design a plan to address it.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Current monthly revenue (approximate): [e.g., "$5k / $15k / $50k"]
- Where most time is spent: [describe what the owner/team is doing most of each week]
- Biggest frustration right now: [1-2 sentences on what feels stuck or slow]
- Current marketing activities running: [list what's active — ads, email, social, SEO etc.]

KEY INSTRUCTIONS:
1. Based on the context provided, identify the primary bottleneck (the one constraint that, if removed, would have the greatest impact on growth). Name it clearly and explain the diagnosis.
2. Identify 2 secondary bottlenecks that will become the next constraints once the primary is resolved.
3. For the primary bottleneck, propose 3 specific actions to address it — ordered from quickest win to deepest fix.
4. Define the "signal of resolved" — what metric or observable change would confirm the bottleneck has been fixed?

TONE & FORMAT: Analytical, direct. Bottleneck diagnosis paragraph, secondary bottlenecks list, action plan as numbered steps, signal of resolved definition.
```

### Prompt SC3 — AI Agent Brief

```
ROLE: Act as an AI Deployment Strategist and Technical Brief Writer for ecommerce businesses.

OBJECTIVE: Write a clear, structured brief for an AI agent to handle a specific recurring business task — defining its role, inputs, outputs, constraints, and escalation rules.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Task to automate with an AI agent: [describe the specific recurring task — e.g., "responding to customer service emails" / "generating weekly social media posts" / "qualifying leads from chat"]
- Expected inputs the agent will receive: [what data or prompts the agent will work from]
- Desired outputs: [what the agent should produce — e.g., draft reply / social post / lead score]
- Human review requirement: [e.g., "all outputs reviewed before sending" / "auto-send unless flagged"]

KEY INSTRUCTIONS:
1. Write the agent role definition (1-2 sentences): what it is, what it does, and what it does NOT do.
2. Define the input format the agent expects (what information it needs to do its job well).
3. Define the output format the agent must produce (structure, length, tone guidelines).
4. Write 3 constraint rules — what the agent must never do (e.g., never promise a refund / never discuss pricing / never respond to legal queries).
5. Define the escalation rule — when should the agent flag for human review instead of proceeding?

TONE & FORMAT: Technical, precise, structured. Role definition, input format, output format, constraints as numbered rules, escalation rule.
```

### Prompt SC4 — Tech Stack Audit

```
ROLE: Act as a Technology Strategist and Digital Operations Consultant for ecommerce businesses.

OBJECTIVE: Review the current marketing and operations tech stack to identify redundancies, gaps, and opportunities to consolidate or upgrade.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Current tech stack: [list all tools used — e.g., "Shopify / Klaviyo / Zapier / Canva / Google Sheets / Meta Ads / Buffer / Notion"]
- Monthly spend on tools (approximate): [total or per tool]
- Biggest operational pain points: [where things break, slow down, or require too much manual effort]

KEY INSTRUCTIONS:
1. For each tool listed, assess: primary function, whether it's being used to its full capability (Yes / Partially / No), and whether it duplicates the function of another tool in the stack.
2. Identify 2-3 gaps — capabilities the business needs but currently lacks tooling for.
3. Identify 1-2 consolidation opportunities — tools that could be replaced by a feature of another tool already in the stack.
4. Recommend 1-2 new tool additions (be specific with tool names) that would deliver the highest ROI relative to the gaps identified.

TONE & FORMAT: Analytical, practical. Tool assessment table, gaps list, consolidation suggestions, new tool recommendations with rationale.
```

### Prompt SC5 — Workflow Documentation

```
ROLE: Act as a Business Process Analyst and Documentation Specialist for ecommerce operations.

OBJECTIVE: Document an existing business process in a structured, transferable format — suitable for handing off to a new team member or an AI agent.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Process to document: [describe the process in plain language — e.g., "How we respond to customer refund requests" / "How we publish a new product on Shopify" / "How we send the weekly email"]
- Tools involved: [list the tools used in this process]
- Who currently does this: [e.g., founder / VA / team member]

KEY INSTRUCTIONS:
1. Write the process title and a 1-sentence purpose statement.
2. List the trigger: what starts this process? (e.g., customer submits refund form / it's Thursday at 10am / new product is ready).
3. Document the process as numbered steps. Each step: action → tool used → decision point if applicable → expected output. Max 15 steps.
4. Flag 2-3 common failure points or things that go wrong — and what to do when they do.
5. Define "done" — what does a successfully completed run of this process look like?

TONE & FORMAT: Clear, instructional, transferable. Title + purpose, trigger, numbered step-by-step, failure points, definition of done.
```

### Prompt SC6 — KPI Dashboard Design

```
ROLE: Act as a Business Intelligence Strategist and Ecommerce Analytics Specialist.

OBJECTIVE: Define the 10 most important metrics this business should track weekly — creating a simple, actionable KPI dashboard specification.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Current stage of business: [e.g., early — under $10k/month / growing — $10k-$50k / scaling — $50k+]
- Primary growth goal: [e.g., "increase new customer acquisition" / "improve retention" / "increase AOV" / "reduce churn"]
- Current tracking: [what metrics are already being tracked, if any]

KEY INSTRUCTIONS:
1. Select 10 metrics critical to this business at this stage. For each: metric name, what it measures, how to calculate it, and why it matters for the stated goal.
2. Group the 10 metrics into 3 categories: Acquisition / Conversion / Retention.
3. Define a simple weekly review ritual — what to do with these numbers each week (review threshold, decision rules).
4. Identify the single "North Star Metric" — the one number that, if improving, indicates the business is heading in the right direction. Explain the choice.

TONE & FORMAT: Strategic, structured. Metrics as a table grouped by category, weekly ritual description, North Star Metric with rationale.
```

### Prompt SC7 — Role or Agent Definition

```
ROLE: Act as an Organisational Design Specialist and Operations Strategist for ecommerce businesses.

OBJECTIVE: Write a clear role definition — for a human team member or an AI agent — covering responsibilities, success criteria, and integration with existing team functions.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- New role or agent to define: [describe what this role/agent would do — e.g., "Customer success manager" / "Social media manager" / "AI email responder"]
- Why this role is needed: [the gap it fills — e.g., "founder spending 10h/week on customer emails"]
- Other roles currently in place: [brief list of existing team or tool responsibilities]

KEY INSTRUCTIONS:
1. Write the role title and a 2-sentence mission statement (what this role exists to achieve, not just to do).
2. List 5-7 core responsibilities — specific enough to be measurable.
3. Define 3 success metrics — how to know this role is performing well after 90 days.
4. Write the "what this role does NOT do" section (3 bullet points) — important for preventing scope creep or duplication.
5. Define the primary handoff points — where does this role receive work from and hand work to?

TONE & FORMAT: Clear, structural, practical. Role title + mission, responsibilities, success metrics, exclusions, handoff diagram in text.
```

### Prompt SC8 — Content Repurposing Brief

```
ROLE: Act as a Content Strategy Specialist focusing on maximising content ROI for ecommerce brands.

OBJECTIVE: Design a repurposing plan that turns one high-quality piece of content into five different formats — each suited to a different channel or audience touchpoint.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Original content piece: [describe the source content — e.g., "a 1,500-word blog post about the 5 most common mistakes in X" / "a 15-minute podcast episode about Y" / "a customer case study PDF"]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Channels in use: [list active channels — e.g., email / Instagram / LinkedIn / YouTube / Pinterest / TikTok]

KEY INSTRUCTIONS:
1. Identify the 5 highest-value repurposing formats based on the channels listed. For each: name the format, specify the channel, and explain what element of the original content it draws from.
2. For each format, write a brief production brief (3-5 bullet points): what to include, what to cut, the hook angle, and any format-specific requirements (e.g., character limits, video length, image dimensions).
3. Suggest the ideal publishing sequence (which format to publish first, and why).

TONE & FORMAT: Strategic, practical. Five repurposing options as numbered blocks with format + channel + brief. Publishing sequence recommendation below.
```

### Prompt SC9 — Customer Success Automation Design

```
ROLE: Act as a Customer Success Automation Strategist for ecommerce brands.

OBJECTIVE: Design an automated post-purchase customer success journey — mapping the touchpoints, triggers, and messages that ensure customers get value, stay engaged, and become advocates without requiring manual effort.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what they purchased]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Brand Voice Adjectives: [from Foundation Blueprint]
- Tools available for automation: [e.g., Klaviyo / ActiveCampaign / Intercom / Zapier / custom CRM]
- Current post-purchase journey: [describe what currently happens after purchase, or write "none" if starting from scratch]

KEY INSTRUCTIONS:
1. Map 6-8 automated touchpoints across the first 60 days post-purchase. For each: trigger (what event starts it), channel (email / SMS / in-app / chat), message goal (e.g., "confirm delivery" / "celebrate first use" / "request review"), and timing.
2. Identify 2-3 behavioural triggers — actions (or inactions) the customer takes that should trigger a specific response (e.g., "no login within 7 days → re-engagement email" / "product reviewed → trigger advocacy sequence").
3. Write the automation logic as a simple flowchart in text format: Day 0 → Day 2 → Day 5 → etc., with branch points noted.

TONE & FORMAT: Systematic, practical. Touchpoint map as table, behavioural triggers list, text-format flowchart.
```

### Prompt SC10 — Growth Loop Synthesis

```
ROLE: Act as a Growth Strategy Specialist and Systems Thinker for ecommerce businesses.

OBJECTIVE: Map the complete flywheel connecting all 10 ELEVATE stages — showing how each stage feeds the next and how the system compounds over time to produce self-reinforcing growth.

CONTEXT:
- Core Offer: [from Foundation Blueprint — what you sell]
- Customer Avatar: [from Foundation Blueprint — who they are]
- Stages implemented so far: [list which of the 10 stages are currently active or partially active]
- Biggest growth lever right now: [where you believe the most growth potential lies]

KEY INSTRUCTIONS:
1. Write a 1-sentence description of how each stage connects to the next in the ELEVATE flywheel (Hook feeds Gift, Gift feeds Identify, Identify feeds Engage, etc. through to Share and Scale feeding Hook).
2. Identify the 2 strongest compounding loops in this specific business — where does the flywheel spin fastest? Explain why.
3. Identify the 1 weakest link — the stage where momentum is most likely to break down for this business. Propose 2 actions to strengthen it.
4. Write a 1-paragraph "growth system summary" the founder could share with a team member or investor — describing how the system works in plain language.

TONE & FORMAT: Strategic, clear. Stage-to-stage connection list, compounding loops description, weak link analysis, growth system summary paragraph.
```

---

## Optimisation Module — Diagnosing & Improving Your Framework Performance

*Use this after you've been running the framework for 30+ days and have real performance data.*

### Master OPTIMISE Prompt — CRO Analysis & A/B Test Recommendations

---

Act as **Agent ONE**, functioning as a world-class Conversion Rate Optimisation Strategist. My focus is analysing the performance data of my implemented Elevate Ecommerce Framework. My Foundation Blueprint is in context.

**PART 1 — PERFORMANCE DATA (fill these in for the last 30 days):**

- HOOK: Avg Ad CTR `[—]` | Avg CPC `[—]`
- GIFT: Landing Page Views `[—]` | Leads Generated `[—]` | Opt-in Conversion Rate `[—]` | Cost Per Lead `[—]`
- IDENTIFY: Form Completion Rate `[—]` | Delivery Email Open Rate `[—]`
- ENGAGE: Checkout Abandonment Rate `[—]` | Assisted Conversion Rate (if tracked) `[—]`
- SELL: Sales/Product Page Views `[—]` | Add-to-Cart Rate `[—]` | Sales Conversion Rate `[—]` | AOV (before upsell) `[—]`
- NURTURE: Email Sequence CTR to SELL page `[—]` | Conversion Rate from Nurture `[—]` | Retargeting ROAS `[—]` | Overall Lead-to-Customer Rate `[—]`
- UPSELL: Take Rate `[—]` | Resulting AOV `[—]`
- EDUCATE: Onboarding Email Open Rate `[—]` | Repeat Purchase Rate (60-90 days) `[—]`
- SHARE: Reviews Generated `[—]` | Referral Conversion Rate `[—]`

- Specific area of concern: `[Optional: e.g., "Low Sales Page conversion rate"]`

**PART 2 — DIAGNOSTIC ANALYSIS**

1. Identify the 1-2 steps with the largest drop-offs or lowest conversion rates. Explain why each appears to be a bottleneck.
2. Analyse step interdependencies — how might underperformance in an earlier step be affecting later steps?
3. Check for Foundation mismatches — do any data points suggest a conflict with Foundation assumptions (avatar, channel, brand voice)?

**PART 3 — OPTIMISATION STRATEGIES & A/B TESTS**

For each identified bottleneck:
1. Recommend 2-3 optimisation strategies.
2. Propose 1-2 specific A/B tests with clear hypotheses and primary KPIs.

Also suggest one additional high-leverage optimisation opportunity not in the top bottlenecks, with 1 A/B test.

**PART 4 — CONCLUSIONS**

Briefly cover: which bottleneck to prioritise first (highest funnel impact); the downstream benefit of fixing it; and the 3-step habit to embed (track → review monthly → test one variable at a time).

Execute all parts now.

---

## Troubleshooting Weak AI Output

**If the AI gives you generic, vague results:**
- Your Foundation context is likely missing or thin. Re-paste your Foundation Blueprint before the prompt.
- Replace every `[—]` placeholder with specific detail from your own business. Generic inputs = generic outputs.

**If the AI drifts off-brand:**
- Add a "TONE CHECK" line at the end of the prompt: "Before finalising, re-read each output and confirm it matches Brand Voice: [your adjectives]. Rewrite any line that doesn't."

**If the output is too long:**
- Add: "Limit to [X words]. Prioritise quality over completeness."

**If the output is too short or shallow:**
- Add: "Expand. I need more depth and more varied options. Generate at least [N] variations."

**If you want a completely different angle:**
- Reply: "None of these feel right. The key thing I haven't explained is [new context]. Generate 5 new options using this angle instead."

---

*This playbook covers every stage of the 9-Step Elevate Ecommerce Framework. Each prompt follows the ROCKET structure (Role, Objective, Context, Key Instructions, Examples, Tone) and is designed to be copy-paste ready once your Foundation placeholders are filled in. Return to this document whenever a course module says "Refer to Full Playbook for complete text & usage."*
