---
title: "Worksheet Long"
module: "general"
type: worksheet
order: 0
draft: false
---

:** Your High-Impact Ecom AI Foundation Blueprint *(Inspired by Marketing Masters)*

**Introduction:**
*   Purpose: To go beyond surface-level details and build a **deeply strategic foundation** for your AI-powered Ecom growth, drawing on proven principles.
*   Why the Depth? Because generic inputs lead to generic AI outputs. Rich, strategic inputs (customer psychology, strong offer definition, clear positioning) generate AI content that truly connects and converts. This is the bedrock for making AI **highly profitable**.
*   Instructions: Invest time here. Answer honestly and thoughtfully. This drives *everything*.

**Section 0.1: Company Context – Your Irresistible Offer & Brand Narrative** 

*   **Core Product(s) Focus:**
    *   What SINGLE Product/Category is your *primary focus* for growth  right now? `[__________]` *(Focus is key)*
    *   **The Core Promise (Dream Outcome):** What is the single most important *result* or *transformation* this product delivers for your ideal customer? `[Be SPECIFIC - what is their dream related to this? __________]` 
    *   **Unique Mechanism:** *How* does your product deliver this promise in a unique way? What's the "secret sauce" or differentiator in *how* it works? `[__________]`

*   **The Offer Stack (Value Maximization):** *(Even for Ecom, think beyond just the product - Hormozi)*
    *   Core Product: `[Already Defined]`
    *   Added Value 1 (e.g., Free Shipping, Small Bonus Guide, Access to related content): `[__________]`
    *   Added Value 2 (e.g., Guarantee, Easy Returns, Loyalty Points): `[__________]`
    *   *How does this stack make the perceived value significantly higher than the price?*

*   **Brand Narrative & Positioning:** *(Kern/Brunson Focus)*
    *   **Brand Origin Story (Brief & Relevant):** Why does this store/product exist? What sparked it? `[Connects emotionally __________]`
    *   **Core Message/Big Idea:** What is the central theme or belief your brand communicates related to the Core Promise? `[What do you stand for? __________]`
    *   **Intended Positioning:** How do you want to be perceived in the market? (e.g., The Premium Choice, The Innovator, The Most Reliable, The Community Builder) `[__________]` 
    *   **Brand Voice Keywords (Refined):** List 3-5 *powerful* adjectives reflecting your intended Positioning and Core Message: `[_____, _____, _____, _____]` *(More strategic than just general tone)*

*   **Ecom Goals (Revised):**
    *   Primary Sales Goal (Measurable): `[__________]`
    *   Key Metric AI Will Improve (Directly related to Goal): `[e.g., Conversion Rate on Product Page, Cart Abandonment Rate __________]`

*   **Ethical AI Alignment:** Reconfirm values alignment with AI use.

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**Section 0.2: Market Awareness – Your Battlefield & Opportunity** *(Positioning Focus)*

*   **Market Sophistication Level:** *(Kern)* How aware is your target audience of solutions like yours? (Unaware of problem -> Problem Aware -> Solution Aware -> Product Aware -> Most Aware) `[Understanding this dictates messaging __________]`
*   **Competitive Landscape (Refined):**
    *   Top 1-2 *Direct* Competitors (selling similar product/promise): `[Names/Links]` How do they position *their* offer? `[__________]`
    *   Top 1-2 *Indirect* Competitors/Alternatives (other ways customers solve the problem): `[Names/Types]` Why might customers choose them over you? `[__________]`
*   **Point of Differentiation Statement:** "Unlike [Competitors/Alternatives], we are the only [Your Positioning e.g., Ecom Store] that offers [Your Unique Mechanism/Offer Element] enabling [Your Ideal Customer] to achieve [Core Promise/Dream Outcome] more easily/quickly/effectively." `[Fill in the blanks]`
*   **Key Market Trends & Your Angle:** How can you *leverage* Ecom/AI trends with your specific positioning/offer? `[__________]`
*   **Technology Stack:** *(Remains Important for Integration)* `[Platform, Email, etc.]`

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**Section 0.3: People – The Avatar Deep Dive (Where the Gold Is)** *(Fletcher, Kern, Brunson, Hormozi Focus)*

*   **(Note:** Stakeholders like Team/Partners remain important but are secondary to the *Customer* for this AI-fueling exercise. Focus 90% effort here.)*

*   **Customer Avatar Profile (Ideal Buyer for Primary Focus Product):**
    *   Avatar Name: `[__________]`
    *   Demographics: `[Brief & Relevant __________]`

    *   **The "Before" State:** *(Fletcher)*
        *   **Deep Pains & Frustrations:** What *specifically* keeps them up at night related to the problem your product solves? What *exactly* frustrates them about current solutions or doing nothing? **Use *their* likely language.** `[What words/phrases do they use to describe this pain? __________]`
        *   **Internal Conversation:** What are they secretly thinking or saying to themselves about this problem? `[e.g., "I wish I could just...", "Why is this so hard...", "I'm tired of..." __________]`
        *   **Roadblocks/Obstacles:** What is currently stopping them from solving this problem or achieving their desire? `[e.g., Lack of time, confusion, cost, fear of failure __________]`
        *   **Stakes:** What are the negative consequences if they *don't* solve this problem? `[What's at risk? Money, time, status, well-being? __________]`

    *   **The "After" State / Dream Outcome:** *(Fletcher/Hormozi)*
        *   **Deep Desires & Aspirations:** What is their ultimate dream scenario related to this area of their life/business? What does success *feel* like? `[Go beyond functional benefits to emotional payoffs __________]`
        *   **Tangible Results Achieved:** What specific, measurable outcomes do they achieve *because* of your Core Promise? `[e.g., Saved X hours, Increased Y by Z%, Achieved [specific milestone] __________]`
        *   **Transformation Identity:** Who do they *become* after achieving this result? (e.g., From overwhelmed to organized, from struggling to thriving) `[__________]`

    *   **Values & Beliefs:** *(Kern)*
        *   What do they value most when making purchase decisions in this category? (e.g., Quality, Speed, Trust, Innovation, Status) `[__________]`
        *   What beliefs do they have about solutions like yours? (Positive or Negative Limiting Beliefs that need addressing) `[__________]`

    *   **Triggering Hooks / Topics:** *(Brunson)*
        *   What specific topics, questions, or headlines immediately grab *their* attention related to their Pains/Desires? `[Input for Module 2 Prompts __________]`

    *   **Watering Holes:** *(Remains Critical for FIND stage)* `[Where do they hang out online/offline? Specific groups, sites, influencers? __________]`

    *   **Objections & Perceived Risks:** *(Hormozi/Kern - Frame as Value Equation elements)*
        *   Effort/Sacrifice Required? (What do they think they'll need to *do*?): `[__________]` -> *Address how your offer minimizes this.*
        *   Time Delay? (How long do they think it takes to get results?): `[__________]` -> *Address how your offer speeds this up.*
        *   Perceived Likelihood of Failure? (Why might they doubt *it will work for them*?): `[__________]` -> *Address with proof, guarantees, testimonials.*
        *   Cost/Price Objections: `[__________]` -> *Justified by the stacked offer value.*

    *   **Buying Process / Intent Signals:** *(Kern)* How do they research? What questions do they ask when they are close to buying? `[__________]`

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**Worksheet Conclusion (Revised):**
*   Powerful! This deep dive provides strategic fuel.
*   This IS the context AI needs to generate resonant hooks, stories, offers, and communications.
*   Refer to this Blueprint CONSTANTLY. Keep it updated. Now, let's use this to make AI work *profitably* for you.

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This revised outline incorporates the core strategic elements from these experts, focusing on the offer, deep customer psychology (Before/After states, internal conversations), positioning, and the value equation. It should provide vastly superior input for generating AI content that truly drives sales.