---
title: "Playbook"
module: "general"
type: reference
order: 0
draft: false
---

**The AI Prompt Playbook for Ecommerce Growth**

**A Companion to the Elevate Ecommerce Framework**

---

**Table of Contents**

**Introduction: Welcome to Your AI Acceleration Engine**
*   Purpose of This Playbook: Bridging Strategy and Execution
*   How This Playbook Works with the Elevate Ecommerce Framework
*   **CRITICAL:** The Fuel for Your Prompts – Leveraging Your FOUNDATION Blueprint
*   Working with AI Assistants (ChatGPT, Claude, Gemini)
*   How to Use These Prompts Effectively (Copy, Contextualize, Refine)
*   Basic Prompting Best Practices for Optimal Results

**Module 0: Foundation Assistance Prompts**
*   Objective: Use AI to Help Define & Refine Your Strategic Bedrock
*   **Company Context Prompts:**
    *   Articulating Your Unique Mechanism
    *   Defining Your Brand Voice Adjectives
    *   Drafting Initial Brand Story Snippets
    *   Refining Your Value Proposition Statement
*   **Market Awareness Prompts:**
    *   Analyzing Competitor Messaging Themes (Public Data)
    *   Brainstorming Market Trend Impacts
    *   Summarizing Market Sentiment Signals
*   **Customer Avatar Prompts:**
    *   Expanding on Customer Pains & Fears
    *   Brainstorming Deeper Customer Needs & Desires
    *   Identifying Potential "Watering Holes" Based on Profile
*   **Alignment & Synthesis Prompts:**
    *   Drafting Initial "Why Us?" Differentiation Statements

**Module 1: HOOK (Step 1) Prompts – Capturing Attention**
*   Objective: Generate Attention-Grabbing Initial Messages for Your Chosen Channels
*   **Headline Generation:**
    *   Pain-Focused Headlines (Multiple Variations)
    *   Benefit/Outcome-Focused Headlines (Multiple Variations)
    *   Intrigue/Curiosity-Based Headlines
    *   Contextual Callout Headlines (Tailored for Awareness Stages)
*   **Ad Creative Openers:**
    *   First 3-5 Second Video Script Hooks
    *   Opening Lines for Social Media Ad Copy
*   **Content Marketing Hooks:**
    *   Compelling Blog Post/Article Title Ideas (SEO-aware)
    *   Engaging Meta Description Drafts
*   **Social Media Hooks:**
    *   Scroll-Stopping Opening Lines for Organic Posts

**Module 2: GIFT (Step 2) Prompts – Creating Value Offers**
*   Objective: Generate Ideas and Copy for High-Converting Lead Magnets
*   **Lead Magnet Ideation:**
    *   Brainstorming Gift Formats Based on Customer Pain/Goal
    *   Generating Gift Title Options
*   **Gift Content Assistance:**
    *   Outlining Checklists or Short Guides
    *   Drafting Introduction/Conclusion Snippets
*   **Promotional Copy:**
    *   Landing Page Headlines & Benefit Bullets
    *   Landing Page Call-to-Action Variations
    *   Ad Body Copy (Act 2 - Presenting the Gift)
    *   Social Media Posts Promoting the Gift

**Module 3: IDENTIFY (Step 3) Prompts – Optimizing Lead Capture**
*   Objective: Generate Effective Copy for Opt-in Mechanisms and Welcome Messages
*   **Opt-in Copy:**
    *   Form Field "Ask" Copy Variations (Low Friction)
    *   Contextual Justification Snippets (Why you need the info)
*   **Initial Communication:**
    *   Welcome/Gift Delivery Email Subject Lines
    *   Welcome/Gift Delivery Email Body Drafts (Concise)

**Module 4: ENGAGE (Step 4) Prompts – Assisting Purchase Completion**
*   Objective: Generate Scripts and Messages to Reduce Friction During Buying
*   **Real-Time Support Assists:**
    *   Chatbot Snippets for Common Sales Objections
    *   Draft FAQ Answers for Purchase-Related Questions
    *   Proactive Engagement Message Ideas (e.g., on checkout page)
*   **Friction Reduction Copy:**
    *   Checkout Page Reassurance Messages (Trust/Security)
    *   Cart Recovery Initial Engagement Snippets (For chat/popups)

**Module 5: SELL (Step 5) Prompts – Crafting High-Conversion Sales Copy**
*   Objective: Generate Persuasive Copy for Your Core Sales Environment
*   **Sales Page Copy:**
    *   Headline Options (Benefit/DO Focused)
    *   Benefit Bullet Points (Connecting Features to DO/Pain Relief)
    *   Unique Mechanism Explanation Snippets (Boosting PL)
    *   Objection Handling Paragraph Drafts
    *   Guarantee Section Copy Ideas
    *   Call-to-Action Section Variations
*   **Product Descriptions:**
    *   Benefit-Led Description Drafts
    *   Feature-to-Benefit Transformation Snippets
*   **Social Proof Integration:**
    *   Ideas for Formatting/Presenting Testimonials

**Module 6: NURTURE (Step 6) Prompts – Building Relationships & Driving Sales Over Time**
*   Objective: Generate Content for Email Sequences and Retargeting Campaigns
*   **Email Sequence Strategy & Copy:**
    *   Sequence Outline Brainstorming (Value, Story, Belief-Shift, Offer)
    *   Engaging Subject Line Variations (Multiple Angles)
    *   Draft Email Body Copy for Different Sequence Stages
    *   Abandoned Cart Recovery Email Sequence Drafts
*   **Retargeting Ad Copy:**
    *   Ad Copy Variations for Gift Downloaders (Non-Buyers)
    *   Ad Copy Variations for Cart Abandoners
    *   Ad Copy Variations for Website Visitors (Non-Converters)

**Module 7: UPSELL (Step 7) Prompts – Maximizing Transaction Value**
*   Objective: Generate Concepts and Copy for Effective Upsell Offers
*   **Offer Creation:**
    *   Brainstorming Relevant Upsell/Cross-sell Ideas
    *   Generating Compelling Upsell Offer Titles/Names
*   **Promotional Copy:**
    *   Post-Purchase Upsell Page Headline & Description Drafts
    *   Upsell Offer Email Copy Snippets

**Module 8: UNDERSTAND (Step 8) Prompts – Supporting Onboarding & Gathering Insight**
*   Objective: Generate Communication for Customer Success and Feedback Collection
*   **Onboarding Communication:**
    *   Welcome Email Sequence Drafts for New Customers
    *   "Getting Started" / Quick Win Email Snippets
    *   Feature Highlight / Value Reinforcement Email Ideas
*   **Feedback & Insight:**
    *   Survey Question Brainstorming (CSAT/NPS/Open-Ended)
    *   Feedback Request Email Templates
    *   Prompts for AI-Assisted Feedback Summarization (Conceptual)

**Module 9: SHARE (Step 9) Prompts – Encouraging Advocacy**
*   Objective: Generate Copy to Systematize Review Collection and Referral Programs
*   **Review & Testimonial Generation:**
    *   Review Request Email Templates (Different Timings/Angles)
    *   Testimonial Request Phrasing Ideas
*   **Social Proof Amplification:**
    *   Draft Social Media Posts Highlighting Positive Reviews
    *   Ad Copy Snippets Featuring Testimonials
*   **Referral Program Communication:**
    *   Referral Program Invitation Email Drafts
    *   Suggested Sharing Messages for Referrers

**Troubleshooting & Refining AI Output**
*   What to Do When Prompts Yield Weak Results
*   Tips for Iterating and Improving AI Drafts
*   Editing AI Copy for Brand Voice and Nuance

**Conclusion: Integrating the Playbook into Your Workflow**
*   Making the Framework + Playbook Your Operating System
*   Continuous Learning and Adaptation

**(Optional) Prompt Index by Task Type** `(...)`

---
This ToC frames the AI Prompt Playbook as a practical, step-by-step toolkit tightly integrated with the strategic Elevate Framework, guiding the user on *which* prompts to use at *which stage* of the customer journey.