---
title: "Worksheet"
module: "general"
type: worksheet
order: 0
draft: false
---

**Foundation Blueprint Worksheet - Outline**

**Document Title:** Your Ecom AI Growth Foundation Blueprint

**Introduction:**
*   Purpose of this worksheet: To capture the essential context about your business, market, and customers.
*   Importance: This information is the critical "fuel" required to effectively use the AI prompts in later modules. Be detailed and specific!
*   Instructions: Fill out each section thoughtfully. This is a living document you can refer back to.

---

**Section 0.1: Company Context – Your Ecom Core & Brand**

*   **Core Products / Product Categories:**
    *   List your main products/categories: `[__________]`
    *   Top 1-3 Bestselling Products: `[__________]`
    *   For Bestsellers - Key Features: `[Bullet points __________]`
    *   For Bestsellers - Corresponding Customer Benefits: `[Bullet points __________]` *(Why do these features matter to the customer?)*

*   **Unique Selling Proposition (USP):**
    *   What makes your store/products stand out from competitors? `[__________]` *(e.g., Quality, Price, Niche, Brand Story, Service)*
    *   Why should customers buy specifically from YOU? `[__________]`

*   **Brand Voice:**
    *   If your brand were a person, what is its personality? `[__________]`
    *   List 3-5 Key Adjectives describing your desired Brand Voice: `[_____, _____, _____, _____, _____]` *(These are CRUCIAL for AI prompts)*

*   **Ecom Goals (Next 6-12 months):**
    *   Specific, Measurable Goal 1 (e.g., Increase Revenue): `[__________]`
    *   Specific, Measurable Goal 2 (e.g., Reduce Cart Abandonment): `[__________]`
    *   Specific, Measurable Goal 3 (e.g., Increase AOV): `[__________]`

*   **Potential AI Application Goals:**
    *   How can AI potentially help achieve Goal 1? `[__________]` *(e.g., Write better sales copy)*
    *   How can AI potentially help achieve Goal 2? `[__________]` *(e.g., AI chatbot to answer questions before abandonment)*
    *   How can AI potentially help achieve Goal 3? `[__________]` *(e.g., AI to identify upsell opportunities)*

*   **Core Values:**
    *   List 3-5 core principles guiding your business: `[__________]`
    *   How will you ensure AI use aligns with these values? `[__________]`

---

**Section 0.2: Market Awareness – Your Ecom Landscape**

*   **Top 3-5 Competitors:**
    *   Competitor 1 Name & Website: `[__________]` Strengths: `[__________]` Weaknesses: `[__________]` Pricing/Offers: `[__________]`
    *   Competitor 2 Name & Website: `[__________]` Strengths: `[__________]` Weaknesses: `[__________]` Pricing/Offers: `[__________]`
    *   Competitor 3 Name & Website: `[__________]` Strengths: `[__________]` Weaknesses: `[__________]` Pricing/Offers: `[__________]`
    *   *(Add more as needed)*

*   **Market Positioning:**
    *   Compared to competitors, where does your store excel? `[__________]`
    *   Where are your potential weaknesses or areas for improvement? `[__________]`

*   **Key Market Trends:**
    *   Trends in your specific Product Niche: `[__________]`
    *   General Ecommerce Trends impacting you (e.g., Social Commerce, Shipping Expectations): `[__________]`
    *   Relevant AI Trends (e.g., Personalization, Chatbots): `[__________]`

*   **Technology Stack:**
    *   Ecommerce Platform: `[__________]` *(e.g., Shopify, WooCommerce)*
    *   Email Marketing Tool: `[__________]`
    *   Analytics Tool: `[__________]`
    *   Other Key Tools (CRM, Support Desk, etc.): `[__________]`

*   **Market Opportunities:**
    *   Untapped customer segments or niches? `[__________]`
    *   Potential new product lines or variations? `[__________]`
    *   Opportunities to leverage trends or AI? `[__________]`

---

**Section 0.3: People – Key Ecom Players & Customers**

*   **Internal Team / Roles (Briefly):**
    *   Who manages Marketing? `[Name/Role]` Potential AI Use? `[__________]`
    *   Who manages Customer Service? `[Name/Role]` Potential AI Use? `[__________]`
    *   Who manages Fulfillment/Ops? `[Name/Role]`
    *   Who will primarily implement AI strategies from this course? `[Name/Role]`

*   **External Partners (Briefly):**
    *   Key Suppliers/Manufacturers? `[__________]`
    *   Agencies (Marketing, Dev, etc.)? `[__________]`

*   **Community (If Applicable):**
    *   Platform Used (e.g., Facebook Group): `[__________]`
    *   Primary Purpose: `[__________]`

*   **(Transition Note):** Now let's dive deep into the most important 'People' – your Customers!

---

**Section 0.3.1: Customer Avatar – Your Ideal Ecom Buyer** *(Create one sheet per key Avatar if you have multiple distinct segments)*

*   **Avatar Name (Give them a name!):** `[__________]`

*   **Demographics:**
    *   Age Range: `[__________]`
    *   Gender (if relevant): `[__________]`
    *   Location (General): `[__________]`
    *   Job Role / Industry (if relevant): `[__________]`
    *   Income Level / Education (if relevant): `[__________]`

*   **Psychographics:**
    *   Lifestyle/Interests/Hobbies: `[__________]`
    *   Core Motivations/Values: `[__________]`
    *   Attitude towards Technology/AI: `[__________]` *(e.g., Enthusiast, Cautious, Skeptic)*

*   **Pain Points (What problems does your product solve OR challenges in shopping experience?):**
    *   Problem 1 (Related to needing your product): `[__________]`
    *   Problem 2 (Frustration with alternatives): `[__________]`
    *   Problem 3 (Shopping process challenge - e.g., finding info, trust): `[__________]`
    *   Potential AI Solution to Pain Point 3: `[__________]`

*   **Desired Outcomes (What success looks like AFTER buying/using your product? What is a GREAT shopping experience?):**
    *   Outcome 1 (Result of using product): `[__________]`
    *   Outcome 2 (Feeling achieved): `[__________]`
    *   Ideal Shopping Experience Trait 1 (e.g., Fast delivery, Easy returns): `[__________]`
    *   Potential AI Enhancement to Experience: `[__________]` *(e.g., Proactive shipping updates via bot)*

*   **Watering Holes (Where do they discover products like yours?):**
    *   Social Media Platforms: `[__________]`
    *   Websites/Blogs/Forums: `[__________]`
    *   Influencers/Experts they follow: `[__________]`
    *   Search Keywords they might use: `[__________]`

*   **Objections & Hesitations (Why might they NOT buy from you?):**
    *   Objection 1 (e.g., Price, Shipping Cost): `[__________]`
    *   Objection 2 (e.g., Trust, Uncertainty): `[__________]`
    *   Objection 3 (Specific to AI if applicable - e.g., "Don't want to talk to a bot"): `[__________]`
    *   How can you (or AI) address Objection 1/2/3?: `[__________]`

*   **Buying Process:**
    *   How do they typically research products like yours? `[__________]`
    *   Do they read reviews? Compare prices? `[__________]`
    *   Who makes the final purchase decision? `[__________]`

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**Worksheet Conclusion:**
*   Congratulations! You've laid the groundwork.
*   Keep this Blueprint handy – you'll need it constantly when using the AI Prompt Playbook in upcoming modules.
*   Reminder: This is a living document; update it as your business evolves.