Audit Discussion Points

Key Findings

• Homepage messaging doesn't communicate core value within 5 seconds
• Mobile experience has significant performance issues (4.2s load)
• User testing confirms navigation is intuitive — keep current structure

Action Items

• HIGH Rewrite hero copy — focus on user benefit, not features
• HIGH Optimize mobile: lazy-load images, reduce JS bundle
• MEDIUM A/B test CTA placement and copy variants
• LOW Add social proof section below the fold

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Next Steps

Bharat to schedule design review for new hero concepts. Matthew to set up performance monitoring baseline before optimization work begins.