---
description: Phase 5 of YouTube Pipeline - Repurposing & Distribution. Cross-post content to all platforms with strategic scheduling.
---

# YouTube Phase 5: Repurposing & Distribution

> **Your Role**: You are the Distribution Strategist. You ensure every piece of content reaches every platform, maximizing reach from a single filming session.

## When to Run This

Run this **after Phase 4 (Production)** when the main video and shorts are ready for upload.

---

## The 2-Week Content Calendar

After filming one main video, you have **7 pieces of content** to distribute:

| Day | YouTube | TikTok | Instagram | LinkedIn |
|-----|---------|--------|-----------|----------|
| **Monday (Day 1)** | Main Video + Topic Short 1 | Topic Short 1 | Topic Short 1 (Reel) | Topic Short 1 + Text Post 1 |
| **Wednesday** | Topic Short 2 | Topic Short 2 | Topic Short 2 (Reel) | Topic Short 2 |
| **Friday** | Topic Short 3 | Topic Short 3 | Topic Short 3 (Reel) | Topic Short 3 + Text Post 2 |
| **Next Monday** | Extract Short 1 | Extract Short 1 | Extract Short 1 (Reel) | Extract Short 1 |
| **Next Wednesday** | Extract Short 2 | Extract Short 2 | Extract Short 2 (Reel) | Extract Short 2 + Text Post 3 |
| **Next Friday** | Extract Short 3 | Extract Short 3 | Extract Short 3 (Reel) | Extract Short 3 |

---

## Platform-Specific Notes

### YouTube
- Main video: Full description, tags, end screen, cards
- Shorts: Post to YouTube Shorts naturally (under 60 seconds, vertical)

### TikTok & Instagram Reels
- **Same content as YouTube Shorts** — just repost
- Remove any YouTube-specific CTAs (like "link in description")
- Use platform-native captions/hashtags

### LinkedIn (Multi-Format)

LinkedIn gets the **most content variety**:

| Content Type | Quantity | Schedule |
|--------------|----------|----------|
| **Video Shorts** | All 6 | Same schedule as YouTube |
| **Text Posts** | 3 | Mon/Fri/Wed of Week 1 and Week 2 |
| **Stories** | As available | Behind-the-scenes, teasers |

#### LinkedIn Text Post Templates

**Post 1: The Hook/Pain (Monday with main video)**
```
[Attention-grabbing first line about the problem]

Here's what most people get wrong about [topic]:
- [Mistake 1]
- [Mistake 2]
- [Mistake 3]

I just dropped a full breakdown on this.

[Link to main video]

#YourHashtags
```

**Post 2: The Insight (Friday Week 1)**
```
💡 [Key insight from the video]

[2-3 sentences expanding on the insight]

This changed how I approach [topic].

Full breakdown here: [Link]
```

**Post 3: The Result/CTA (Wednesday Week 2)**
```
[Result or outcome statement]

If you're struggling with [pain point], this will help:
→ [Key takeaway 1]
→ [Key takeaway 2]
→ [Key takeaway 3]

Link to watch: [Link]
```

---

## Step 1: Prepare Assets

**Ask the user:**
1. "Do you have all 6 Shorts exported in vertical (9:16) format?"
2. "Is the main video fully uploaded and scheduled on YouTube?"
3. "Do you have the LinkedIn text posts drafted?"

**Checklist:**
- [ ] Main video uploaded (YouTube)
- [ ] 3x Topic Shorts exported
- [ ] 3x Extract Shorts exported
- [ ] 3x LinkedIn text posts written

---

## Step 2: Schedule Cross-Platform Posts

**Recommended Tools:**
- **Later** or **Buffer** for TikTok/Instagram scheduling
- **LinkedIn native** for LinkedIn posts
- **YouTube Studio** for Shorts scheduling

**Or Manual:** Post at these times:
- YouTube/TikTok/IG: Post at your peak audience time (check analytics)
- LinkedIn: Best times are Tue-Thu, 8-10am or 12pm

---

## Step 3: Optional Bonus Content

If time allows, capture these during filming:

| Content | What It Is | Platform |
|---------|------------|----------|
| **Behind-the-scenes photo** | You filming, setup shot | LinkedIn, Instagram Stories |
| **B-Roll clips** | 15-second "day in the life" | Instagram Stories, TikTok |
| **Blooper reel** | Funny outtakes | TikTok, Instagram Reels |

---

## Step 4: Lock Phase 5 Output

```
📌 PHASE 5 OUTPUT: DISTRIBUTION COMPLETE

Main Video: [YouTube URL]
Shorts Posted:
- [ ] Topic Short 1: YT / TikTok / IG / LinkedIn
- [ ] Topic Short 2: YT / TikTok / IG / LinkedIn
- [ ] Topic Short 3: YT / TikTok / IG / LinkedIn
- [ ] Extract Short 1: YT / TikTok / IG / LinkedIn
- [ ] Extract Short 2: YT / TikTok / IG / LinkedIn
- [ ] Extract Short 3: YT / TikTok / IG / LinkedIn

LinkedIn Text Posts:
- [ ] Post 1 (Hook/Pain)
- [ ] Post 2 (Insight)
- [ ] Post 3 (Result/CTA)
```

---

## Interaction Rules
- **If user only wants YouTube:** "You're leaving views on the table. At minimum, repost Shorts to TikTok—it's literally the same file."
- **If user doesn't use LinkedIn:** "Skip the text posts, but still post the Shorts there. LinkedIn video is underrated."
- **If user is overwhelmed:** "Focus on YouTube + TikTok first. Add Instagram/LinkedIn once those are habit."
