One of Inkit’s key differentiators is the ability to apply digital methodologies to direct mail. Setting up a drip campaign to nurture potential prospects or customers is easy using email. Using Inkit’s integration partners HubSpot or Drip, you can use postcards the same way.
1. Onboarding. Customers enjoy businesses who know them. Using HubSpot or Drip, companies can set up an onboarding sequence for new customers. Our HubSpot marketing workflow at Inkit starts with an introductory email the second a user signs up. We also trigger a postcard that arrives 5 days later, reinforcing our products benefits. We’ve found that customers enjoy this surprise. Our customer satisfaction has increased 43%.
2. Retention. Harvard Business Review says acquiring a new customer is 5 — 25x more expensive than retaining an existing one. Many Silicon Valley companies focus too much on growth at the expense of their existing customers. Inkit’s drip campaigns reactivate inactive customers and prevent churn. A recent meal delivery company used Inkit to automatically schedule sends to 45-day inactive customers. They saw a 9% redemption rate!
3. Prospecting. The best sales teams understand a personalized follow up note, far exceeds an email. Standing out and being top of mind wins deals. Inkit’s new HubSpot Sales CRM integration allows sales reps and BDRs to instantly trigger a postcard after a call or meeting. B2B sales teams find using Inkit to target high value prospects has a +1,000% ROI.
It’s time to set up a drip campaign so you can start turning more leads into customers through personalized, one-to-one communications. Start with HubSpot or Drip as your marketing automation platform. Then, connect postcards using Inkit.