--- ### ALL PAGES ### layout: themes/[ site.theme.id ]/frontend/core/base ### PAGE CONFIG ### # News voice throughout: a theme's frontmatter defaults are part of its # identity (see docs/themes.md "Frontmatter defaults"). # Hero Section hero: headline: "Meet the" headline_accent: "newsroom" description: "The people, principles, and stubborn curiosity behind {{ site.brand.name }}" # Mission & Vision mission: title: "Our mission" description: "To deliver fearless, independent journalism that helps readers understand the forces shaping their world — clearly, quickly, and without the noise." icon: "bullseye" vision: title: "Our promise" description: "Staying informed should take minutes, not hours — and trust in the news is earned daily, story by story, correction by correction." icon: "lightbulb" # Story Timeline Section story: superheadline: icon: "clock-rotate-left" text: "Our story" headline: "From scrappy newsletter to" headline_accent: "newsroom" subheadline: "How a weekend side project became a daily habit for millions" items: - year: "2017" title: "The first dispatch" description: "{{ site.brand.name }} launches as a weekend newsletter with 200 subscribers and strong opinions about what news should feel like" - year: "2018" title: "The daily habit" description: "The morning briefing goes daily and crosses 50,000 readers — most of them before 7am" - year: "2020" title: "Original reporting" description: "First full-time reporters join the desk and the newsroom publishes its first investigations" - year: "2023" title: "Award season" description: "Recognized for independent journalism with multiple industry awards — the corrections page stays proudly public" - year: "{{ site.uj.date.year }}" title: "Today" description: "Millions of readers, one unchanged standard: report it right, write it sharp" # Newsroom Stats stats: superheadline: icon: "chart-line" text: "Numbers" headline: "The newsroom in" headline_accent: "numbers" subheadline: "The milestones that define the desk" items: - number: "2017" label: "Founded" icon: "calendar" - number: "25+" label: "Journalists" icon: "pen-nib" - number: "2M+" label: "Monthly readers" icon: "users" - number: "120+" label: "Countries" icon: "globe" # Newsroom Principles Section values: superheadline: icon: "compass" text: "Principles" headline: "How we" headline_accent: "report" subheadline: "The standards behind every byline" items: - title: "Accuracy first" description: "Every claim checked, every source named where possible. Being right beats being first — every time" icon: "badge-check" - title: "Fiercely independent" description: "No corporate owner, no advertiser veto. Our readers are the only people we answer to" icon: "scale-balanced" - title: "Reader obsessed" description: "We write for busy, curious people — clear over clever, context over clicks, five minutes well spent" icon: "heart" - title: "Radically transparent" description: "Corrections published proudly, methods explained, conflicts disclosed. Trust is the whole product" icon: "magnifying-glass" # Testimonials Section — the morning-coffee crowd (universal key) testimonials: superheadline: icon: "megaphone" text: "From our readers" headline: "Readers {% uj_icon \"heart\", \"text-danger\" %} " headline_accent: "{{ site.brand.name }}" subheadline: "What the morning-coffee crowd says about us" items: - quote: "The only newsletter I actually open every morning. Five minutes, fully briefed." author: "Sarah Johnson" role: "Product Lead" company: "TechStart Inc" initial: "S" - quote: "They cover stories a week before everyone else — and with twice the context." author: "Michael Chen" role: "Founder" company: "DataFlow" initial: "M" - quote: "Cancelled three subscriptions and kept this one. Sharpest writing in my inbox." author: "Emily Davis" role: "Editor" company: "Creative Studio" initial: "E" # Team CTA Section team_cta: superheadline: icon: "handshake" text: "People" headline: "The people behind the" headline_accent: "bylines" subheadline: "Get to know the reporters and editors of {{ site.brand.name }} who chase the stories that matter every day" button: text: "Meet the team" icon: "arrow-right" href: "/team" --- {% comment %} NEWSFLASH ABOUT Same data contract as the classy about page, presented as "about the publication": serif masthead opening, a single-rail editorial timeline with volt year chips, a vermilion mission slab + framed vision card, stroked numerals, framed value desk cards, and the dark big-read team CTA band. {% endcomment %}
About

{{ page.resolved.hero.headline }} {{ page.resolved.hero.headline_accent }}

{% iftruthy page.resolved.hero.description %}

{{ page.resolved.hero.description }}

{% endiftruthy %}
{% iftruthy page.resolved.story.superheadline.text %}

{{ page.resolved.story.superheadline.text }}

{% endiftruthy %}

{{ page.resolved.story.headline }} {{ page.resolved.story.headline_accent }}

{% iftruthy page.resolved.story.subheadline %}

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{% endiftruthy %}
{% for item in page.resolved.story.items %}
{{ item.year }}

{{ item.title }}

{{ item.description }}

{% endfor %}
{% uj_icon page.resolved.mission.icon %}

{{ page.resolved.mission.title }}

{{ page.resolved.mission.description }}

{% uj_icon page.resolved.vision.icon %}

{{ page.resolved.vision.title }}

{{ page.resolved.vision.description }}

{% iftruthy page.resolved.stats.superheadline.text %}

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{% endiftruthy %}

{{ page.resolved.stats.headline }} {% iftruthy page.resolved.stats.headline_accent %} {{ page.resolved.stats.headline_accent }} {% endiftruthy %}

{% iftruthy page.resolved.stats.subheadline %}

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{% endiftruthy %}
{% for stat in page.resolved.stats.items %}
{{ stat.number }}
{% uj_icon stat.icon, "me-2 text-primary" %}{{ stat.label }}
{% endfor %}
{% iftruthy page.resolved.values.superheadline.text %}

{{ page.resolved.values.superheadline.text }}

{% endiftruthy %}

{{ page.resolved.values.headline }} {{ page.resolved.values.headline_accent }}

{% iftruthy page.resolved.values.subheadline %}

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{% for value in page.resolved.values.items %}
{% uj_icon value.icon %}

{{ value.title }}

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{% endfor %}
{% iftruthy page.resolved.testimonials %}
{% iftruthy page.resolved.testimonials.superheadline.text %}

{{ page.resolved.testimonials.superheadline.text }}

{% endiftruthy %}

{{ page.resolved.testimonials.headline }} {% iftruthy page.resolved.testimonials.headline_accent %} {{ page.resolved.testimonials.headline_accent }} {% endiftruthy %}

{% iftruthy page.resolved.testimonials.subheadline %}

{{ page.resolved.testimonials.subheadline }}

{% endiftruthy %}
{% for testimonial in page.resolved.testimonials.items %}

{{ testimonial.quote }}

{{ testimonial.author }} {% iftruthy testimonial.role %} · {{ testimonial.role }}{% endiftruthy %}{% iftruthy testimonial.company %}, {{ testimonial.company }}{% endiftruthy %}
{% endfor %}
{% endiftruthy %}
{% iftruthy page.resolved.team_cta.superheadline.text %} {% uj_icon page.resolved.team_cta.superheadline.icon, "me-1" %}{{ page.resolved.team_cta.superheadline.text }} {% endiftruthy %}

{{ page.resolved.team_cta.headline }} {% iftruthy page.resolved.team_cta.headline_accent %} {{ page.resolved.team_cta.headline_accent }} {% endiftruthy %}

{% iftruthy page.resolved.team_cta.subheadline %}

{{ page.resolved.team_cta.subheadline }}

{% endiftruthy %}
{{ content | uj_content_format }}