# gtm-growth

Use for GTM, marketing, consumer growth, subscription ecosystem, mobility,
customer engagement, and commercialization decks.

Hard gates:

- Build a visible growth loop or funnel progression.
- Connect reach, activation, engagement, monetization, and margin or retention.
- Preserve recognizable brand cues without letting brand color overpower data.
- Use verified or user-provided identity assets only. If official marks,
  mascots, app icons, or product screenshots are not verified, express brand
  through color, typography, layout, product language, and sourced metrics.
- Include segment, cohort, customer, or pipeline proof when the source supports
  it.

Required proof objects:

- Growth loop/funnel.
- Segment or cohort table.
- Monetization bridge.
- Engagement or retention trend.

Failure signs:

- Funnel labels with no movement between stages.
- Brand parody instead of business storytelling.
- Unofficial logos, mascots, app icons, or pseudo-brand marks used as
  decoration.
- Marketing claims without quantified proof.
