# consumer-retail

Use for consumer, retail, luxury, lookbook, clienteling, campaign, and
brand-forward decks.

Hard gates:

- Use official or user-provided assets wherever possible.
- Record asset provenance and do not imply stock/placeholders are final assets.
- Do not draw or approximate logos, mascots, app icons, signature marks, or
  product UI from scratch. Use verified assets or omit them.
- Composition should feel editorial and selective, with less copy and stronger
  image hierarchy.
- Client-facing copy must sound usable by staff or customers, not like an
  internal strategy note.

For personal or informal consumer prompts, match the audience before defaulting
to executive polish. A deck for parents, family, friends, kids, home, pets, or a
personal purchase decision should still be well-designed, but it should sound
warm and human: use conversational titles, practical proof objects, and direct
reassurance. Avoid corporate scorecards, faux KPIs, and boardroom language unless
the user asks for that style.

## Image-Led Subject Gate

Use this gate when the deck is about visually inspectable subjects: products,
fashion, beauty, food, travel destinations, interiors, real estate, people,
animals, sports/actions, art, events, lifestyle scenes, playful/kids visual
storytelling, or similar consumer-facing subjects.

Do not represent the primary subject with Python drawings, programmatic vector
illustrations, or shape-built faux imagery. Use sourced imagery with provenance,
user-provided assets, or imagegen.

Programmatic shapes remain allowed for charts, tables, diagrams, labels, frames,
crop masks, dividers, maps, timelines, and layout structure.

Before sourcing or generating each visual, define its slide role, aspect ratio,
crop, focal placement, and text-safe area. If text sits on the left, choose or
generate imagery with the subject weighted right; if text overlays the image,
require clean negative space.

Do not reuse the same non-background image more than once by default. Image-led
decks need both main concept visuals and supporting/decorative visuals, with
asset provenance recorded in source notes.

Required proof objects:

- Image-led hero or look page.
- Product/look rationale.
- Audience or client journey slide.
- Outreach template when requested.

Failure signs:

- Low-quality crops.
- Unverified or lookalike identity assets.
- Decorative moodboard without concrete products.
- Generic appointment copy.
